We will examine the unique role and impact of the sport indusrty and identify the grand spectrum of activities and opportunities for those involved in sport management. Theory and parctices of human resource management with applications to sport, formal structure of organizations, goal setting, organizational personality, group processes, and leadership styles would be discuss in this blog.
“Vikings turn their sales pitch into a stand-alone web site” By Kelly Brinker-Schaeffer
The Minnesota Vikings have become the first sports organization to create a dedicated secondary web site for the sole purpose of promoting sales and marketing opportunities. The Vikings marketing department wanted the club’s sales executives to be able to showcase their stuff in a “clutter free” environment. The site is only accessible by an invitation from a team sales executive and is personalized to that specific team representative. The goal of the personalized pages was to create a one on one interaction and give the team’s staff an opportunity to customize their own sales kits. LaCroix, vice-president of sales and marketing for the Viking’s said “these sales web sites could one day phase out traditional sales materials. But the true test will be measured in the yearly sales revenue.”
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“Vikings turn their sales pitch into a stand-alone web site”
By Kelly Brinker-Schaeffer
The Minnesota Vikings have become the first sports organization to create a dedicated secondary web site for the sole purpose of promoting sales and marketing opportunities. The Vikings marketing department wanted the club’s sales executives to be able to showcase their stuff in a “clutter free” environment. The site is only accessible by an invitation from a team sales executive and is personalized to that specific team representative. The goal of the personalized pages was to create a one on one interaction and give the team’s staff an opportunity to customize their own sales kits. LaCroix, vice-president of sales and marketing for the Viking’s said “these sales web sites could one day phase out traditional sales materials. But the true test will be measured in the yearly sales revenue.”
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