"AFL collectible helmets to soon hit the market" by Katie Bell

This article is about the Arena Football League and one of the new marketing plans for the near future. The AFL will now have collectible helmets as part of a four-year agreement with Schutt Sports. Not only will Schutt be providing the AFL with equipment, they will also have helmet collectibles available for fans to purchase.
I think this is a great marketing plan to try to increase sales and also the possibility of obtaining and retaining more fans. The goal of the AFL is to open up more opportunities by catering more toward the younger football market while also increasing the league’s retail business. I believe targeting the younger football market is a very strategic move on the league’s part. From elementary and high school kids to college students, football is a very popular sporting event. Fans not only love to watch games, but also enjoy sporting any gear that supports their team and shows off their team spirit. By offering merchandise to fans, I believe this will bring more success to the league’s retail business and also increase the awareness and popularity of the AFL.