“Bon Jovi puts his Soul into career as sports owner” [Vol (8)20 pg 38] by Heather Hileman

Bon Jovi has been co-owner of AFL (Arena Football League) team Philadelphia Soul for the last 3 years. This article discusses how he does this kind of work compared to his movie and music making business. Bon Jovi says that he knew how to make this league work, for he could recall moments he had spent with his father and grandfather, while watching baseball and football. He knew that making this business was going to be work, but he had items on his list that were of top priority. Those items included: fan-friendliness, prices of tickets, and community relations. He says he gets involved in all aspects of the business. For example, he states he was on the phone for an hour and a half discussing AFL business and he enjoys what he does, “immensely.”
Bon Jovi says that both AFL and his movie/music career are one in the same. He says they both entail marketing, have an entertainment factor and the big one is that he’s running a multi-million dollar business.