"Bon Jovi Puts his Soul into career as sports owner"[ Vol 8 issue 20 pg 38] By Abbie Hoover

Bon Jovi, a world famous musician is a man of many trades. On top of his music career he is a co-owner of an Arena Football League franchise, the Philadelphia Soul. Not only is he the co-owner of the franchise, he and his partner made it the Number 1 revenue-maker in every revenue stream in the league.
In this interview Bon Jovi tells how his own personal life and music career helped him make his franchise number 1. He believes marketing was the key to becoming number 1. His main concerns were fan-friendliness. He wanted the fans to have access to players and to games, therefore ticket prices were a priority for him. He made sure players were available for photo-ops and signing. He wanted his players not just to be good athletes, but role models for kids. He believes that by trying to be a part of the community, the community would want to be apart of the team.
Having the support of fans is a big part of making a franchise successful. Bon Jovi believed this to be true and focused on it in his marketing; now his franchise is number 1 in the league. I think this proves that marketing plays a huge role in the success of a franchise.