"Living Responsibly is a way of Life at Miller" (vol.8, isssue18) by Sarah Zdesar

When people think Miller, or any other alcohol product, they have a tendency to also think about drunk drivers, underage drinking and possibly alcohol poisining. But when people think of all the money that goes into to promoting their product, I don't think people think of all of the money that goes into almost antipromoting their product. In this case, Miller seems to be doing just that.
Miller has been the first brewing company to launch and carry out many of these "anti" campaigns over the past twenty years or so. These campaings include "Friends Don't Let Friends Drive Drunk", "Let's Talk", "Let's Keep Talking", "Here's Looking at Yours, Kid" and "We ID". All of which stress the importance of making sure that people are not drinking and driving, not using fake ID's, talking to their kids about drinking and limiting underage drinking. They have also been known to provide free public transportation on holidays such as New Year's Eve and St. Patrick's Day, which are traditionally heavy drinking days.
When it comes down to it, I think Miller should be applauded for their progress and determination to limit the many dangerous accidents that can occur when under the influence(of their product), but will their their awareness campaigns ever come close to what lengths they go to and what they spend on their promotions campaigns?