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Thursday, October 20, 2005

“Dallas arena changes club seats to party suites” Vol 8 (23) pg 5 by Heather Hileman

The American Airlines Center has created two party suites to accommodate large groups for the Stars and Mavericks games. The spaces could generate up to $500,000 a season in incremental revenue. The boxes sell for $8,000 a game for the Stars and $9,000 or $10, 500 for the Mavericks games, depending on the opponent. The prices include tickets, a choice of Sportservice food and beverage packages that are valued at $25 to $30 a person, and 15 parking passes. The seats will also be sold without the food and beverage package. The tickets alone sell for $85 for the Stars and for $100 for the Mavericks game. However, without the food attached, patrons would probably have to buy a minimum of 50 tickets. The boxes each have 47 permanent seats and a bar ledge with 10 bar stools, also with a number of amenities.
It is hard to say what the best way is to make money in the NHL. However, the NHL has to start somewhere. From the article, it has shown that there are patrons out there that will pay for these seats and tickets. The prices are expensive for the box seats; however, the majority of people who would purchase those seats are probably big business associates and managers. I think since the NHL season is just now coming back, those who are fans are going to continue to pay whatever price to see the game