“Dallas Arena Changes Club Seats to Party Suites.” by Abbie Hoover

The American Airlines Center in Dallas has just recently created to large party suites that can accommodate large groups of people during sporting events. Tom Hicks, owner of the Stars and Mark Cuban owner of the Mavericks spent $300,000 dollars to create these luxurious suites that can hold up to 60 people, have permanent seating, a bar ledge and 52” LCD TVs. The cost of the suite can range from $8,000-$10,500 depending on which team is playing and who the opponent is. The price also includes food, drink and 15 parking passes.
Revenue from the suites could get as high as $500,000 a season. I think this was a smart move of the owners. If it works out as well as planned the first year alone would make back the $300,000 spent on the suites plus $200,000 profit. It was a great way to bring money to the teams and business, as well as provide a comfortable and luxurious place for those people who can afford it to watch a game.