“Dallas arena changes club seats to party suites” [vol. 8 iss 23 pg. 5] by Katie Bell

In order to accommodate to the several requests of fans wanting a 50-60 seat suite, American Airlines Center in Dallas created two new party suites recently. They spent $300,000 to convert 97 club seats on the Platinum Club suite level into two party boxes. Each suite can hold up to 60 people and is available for nightly rentals. It costs $8,000 to rent during a Stars game and $9,000 or $10,500 for the Mavs depending on their opponent that night. Included with the deal is a choice of Sportservice food and beverage and 15 parking passes. There are 47 permanent seats in each box and stools at the bar. There is a 52-inch high-definition LCD television, auxiliary monitors, leather seats, and granite floors and countertops.

You are also able to purchase the seats without the food and beverage package. Tickets for the Stars will be $85 and $100 for the Mavs. Without this package though, fans will probably have to buy a minimum of 50 tickets.

Already they have sold both boxes for 25 sports events. Frank Hubach, the arena’s director of premium sales, said the spaces could generate as much as $500,000 a season in incremental revenue.

I think this was a smart move for American Airlines Center. There were many requests in the past for reservations for suites or seating up to 60 people. They have not been able to cater to this request until recently with their new suites. It is already a success and will continue to be in the future especially with all the benefits that come along with the package.