National Lacrosse League signs Reebok to 5 year dealvolume 8 issue 24 page 4 by Brent Baird

The National Lacrosse League is considered a low tier professional sport, but may have just taken a step to raising itself a notch or two. The NLL has signed major sporting manufacture Reebok to a 5 year deal that is thought to be in the eight figure range. This is a big step for a league that sponsorships range in the six figures. How ever this deal may be worth more than just the money.

The deal will provide equipment and clothing to the league and marketing services. This will include the selling of team apparel and jerseys that will give the league exposure that it has not previously had. This will put them into a new category that may help them gain other major sponsors.

Reebok will also get access to may lacrosse fan for their new line of merchandise in the sport of lacrosse. Lacrosse is a growing sport and to get in and be one of the first major sponsors will most likely prove very beneficial to the company. It will also give them a leg up as the league expands and grows and get more media attention.

I believe this was a good move for lacrosse and Reebok. The league gets some needed endorsement through the sponsorship and Reebok gets a foot in the door with a growing league before any competitors.