National Lacrosse League signs Reebok to 5-year deal. v8, issue 24, p 4 by Abblie Hoover

Vol. 8, issue 24, pg4. By Abbie Hoover

The indoor national lacrosse league has been around since 1987; that’s 18 years and yet it is unheard of. Just recently the NLL signed its biggest sponsorship ever with Reebok. Now the NLL joins the NFL, NHL and NBA with Reebok agreements. With this endorsement, all NLL players will wear Reebok branded gear from head to foot.
I think this is a good move for the NLL, but if they want their sport to become more popular they need to do more. They are also working on TV plans to get games aired on tv; currently the All-Star Game and title game were aired on NBC sports. While signing with Reebok may help the NLL, it is a better deal for Reebok advertising. Reebok is not a well known lacrosse brand. I think if the NLL wants to become a more popular lacrosse league they should really go for a sponsorship with a well established lacrosse equipment/apparel company.