An “NFL World”, and they’re just living in itVol.8 Issue 23 by Kelly Brinker-Schaeffer

The NFL network is hoping to get rid of commercial clutter by creating its own NFL animated world that’s a combination of pro-football and the Jetson’s. The “NFL World” is a computer generated commercial that portrays the players in everyday scenery. An example of this computer generated commercial is one featuring Jerome Bettis driving a bus. “The ads will run on the league’s asset-media rotation and on the NFL network itself. The network now in 35 million homes hopes to produce four 30 second and several 15 second “NFL World” ads before the regular season ends.” I think that this is a great idea, I feel that the cartoon commercials will probably draw a lot of attention and will be very funny to watch.