You didn’t think he was going to endorse Subaru, did you? V8, issue 24, by Dave Andrews

Tampa Bay Buccaneer rookie running back Carnell “Cadillac” Williams recently signed a deal to endorse cars for General Motors’ Cadillac dealership in the Tampa Bay area. As of now, this deal is just regional but the potential of this rookie is the sky. Before his hamstring injury, Cadillac ran for more yards in his first three games than any other NFL rookie before him. The financial terms were not released, but he is sure to get cash out of the deal as well as a brand new Cadillac XLR convertible. This convertible will join the black Cadillac Escalade that Williams already owns.

John Orth, Cadillac marketing manager for the southeastern U.S. was very pleased with Cadillac’s decision to endorse Cadillac, but more importantly the fact that Williams is already a Cadillac owner. “He brought his first one, so he put his own money behind it.” This will help Cadillac’s new image of designing younger looking cars for younger demographics. Williams also possesses endorsement deals with Nike, Athlete Web Services, Famous Inc., and soon possibly a company called Cadillac Bicycles.