You didn’t think he was going to endorse Subaru, did you? Vol 8 Issue 24, pg. 12 – by Sarah Galiotto

He ‘runs smooth, like a Cadillac,’ an announcer said of Carnell “Cadillac” Williams, now Buccaneers running back, when he was in high school and the name stuck. He had it through college and now the NFL. So when thinking of it, why wouldn’t “Cadillac” be endorsed by General Motors’ Cadillac in the Tampa Bay area? As the title states, duh, he’s not going to go for Subaru or any other brand. Bu the truth of the matter is that Williams had a caddy (a black Cadillac Escalade) before he was signed to this deal and was then given another silver Cadillac XLR convertible
The way that I see it is that both Williams and General Motors’ Cadillac are getting a sweet deal out of this partnership. Williams gained a convertible, cash out of the deal, and a Cadillac bike from an official licensed product of Cadillac cars called Cadillac Bicycles. General Motors’ is getting endorsement from the “Cadillac” of the NFL who happened to run for more yards in his first three games than any other rookie NFL running back before him. They make a nice pair.