HBO Dares to Market- Vol 8, Issue 25 pg 15 By Sarah Galiotto

HBO will be doing a documentary of the United States Women’s Soccer Team. The US Women’s Soccer team has had success in winning the world cup and Olympic titles. This documentary is getting more marketing support than any other documentary that has been done.
The documentary has been named ‘Dare to Dream: The Story of the U.S. Women’s Soccer Team.’ Screenings will be done on campuses, particularly ones that have strong women’s soccer programs. Nonprofit organizations will also help support and market the documentary. The documentary will also be screened in popular soccer towns across the U.S. and will have a gala premier featuring the women’s team on November 29. The 118-minute documentary will air on HBO on December 11th at 8p.m.
I think that this is a wonderful idea. The U.S. Women’s Soccer Team has brought a lot of recognition to women’s sports in the past several years. Being a soccer fan myself and being one of at least thousands that witnessed the U.S. women win the World Cup in 1999 from my home and watching Brandi Chastain infamously rip off her jersey and kneel down in the middle of the field, delights me that they are showing recognition to women’s sports. The U.S. Women’s Soccer team has proven that they are a powerhouse.
I think that the way that HBO is marketing it is good. They are going to cities and colleges that soccer is popular and promoting it before it comes out on HBO. They are even getting the girls, themselves, involved which will bring many fans to see the documentary and the athletes.