"LeBron's Right-hand Man"vol.8 iss.25 pg.1 by Sarah Zdesar

Can Maverick Carter prove critics wrong? That is the big question not only in Cleveland, but in the entire sports world. Some of us, or should say most of us have no idea who Maverick Carter is, but we all just may be watching a 24 year-old become an entrepeanurial giant right before our eyes. When Lebron James, who has been said to be the next Michael Jordan, decided to fire his agent everyone assumed that he might switch to a bigger agent or agency altogether, but instead he decided to hire three of his closest friends and the man to lead the effort was Maverick Carter. The team includes James, Carter and James' other two close friends, Randy Mims and Richard Paul. The four have called themselves "The Four Horsemen" and have reserved the names "4 Horsemen Management Co." and "4 Horsemen Development Co." with the Ohio Secretary of State's office.
The reason for the fire and the new hire had many reasons, but LeBron decided..the eay he wanted to di it is to set up himself as if he was a brand or business and he knew his his best friends would be able to make that happen for him. Although LeBron trusts his friends more than anyone, he still hires other respected professionals in the Cleveland area to help him and to help guide his newly appointed mangement team.
Being from Cleveland I really enjoyed reading this article and learning some important information about LeBron and his management team that I did not know before. That is why it's amazing to see exactly how much pressure and scrutiny and how everyone wants a piece of such a young and successful athlete. It will be interesting to see how successful this management team is and will become with the most highly profiled professional basketball player right now!