Media buyers report ho-hum NBA ad market' issue 26, v8 p 13 by David Shemit

This article discusses the NBA's fluctuating fortunes particularly in relation to attracting new advertisers who seem to have curved their interest in the NBA; for the time being at least anyway.
With few new advertisers coming in, the NBA is expecting to pick up less of a bump this year compared to other sports such as NASCAR and the NFL who have seen a steady growth in their marketplace.
The lack of new advertisers who want to be associated with the NBA has, according to the article, been attributed to the lack of excitement behind the start of the NBA season compared to previous ones and also due to the Lakers', (one of the most recognizable and marketable teams in the world) poor season last season.
However, I think this lack of support for the NBA has been an indirect result of recent events that have gone on. With 'that fight' and with the new 'dress code' just implemented I think that organizations who want to be associated with the NBA have just cooled their interest to see where the NBA, as an organization, goes from here. It is very important that the NBA now re-markets itself in a certain way. For this they need a strong manager and leader and in Mr. Stern I believe they have one. Nevertheless, it will be tough for the NBA to re-market itself and quickly attract new advertisers, but with time I think that they will come flooding back.
Anyway, it is not as if the NBA is struggling to find advertisers, with T-mobile and Toyota just two of many who have signed or resigned with the media networks producing the NBA packages this year, it is not as if the NBA marketplace is in crisis, more in a temporary and minor dip!