"NFL offers Super Bowl Travel Package" v8, issue 26 by Daniel Benjamin

The NFL is expanding its business interest into the hospitality sector with the launch of their "NFL on Location" program. The "NFL on Loacation" program is a travel package that is centered around the Super Bowl which is being held in Detroit this year. This program offers NFL sponsors and other companies the opportunity to purchase a one to five day package ranging from $3,999 to $7,499 per person. Firms are required to purchase atleast ten trips to tap into the program. The "NFL on Location" package includes entrance into the NFL's game-day receptions held in the corporate hospitality village, tickets to the NFL experience, merchandise and special gifts. In addition, companies can buy tickets to other entertainment activities that are held earlier in the wee for an extra cost. The NFL will make 2,000 tickets and hotel rooms available for this package. These tickets will come from a portion of the 25.2% of tickets the league is allocated for the Super Bowl. The NFL plans to expand this program to encompass other events such as the draft and the American Bowl.

I think this is a great way to increase revenue for the league. I expect this program to be a huge success since the Super Bowl is seen as the mother of all championship games. Besides the game is a sideshow to the rest of the week's activities that are held in the host city.