Google

Thursday, November 10, 2005

Spalding rolls out no-leak "Neverflat' ball-v8(26)p8 by Sarah Galiotto

Spalding rolls out no-leak “Neverflat’ ball- Volume 8 Issue 26 p. 8 By Sarah Galiotto

First it is a pump built into a ball, now it is a ball that will never go flat, well, that is not for at least a year. Spalding has created the ‘Neverflat’ basketball that is composed with a “new membrane, a redesigned valve and NitroFlate (a substance added to the ball during inflation that forms a barrier preventing seepage).” Spalding is hoping for sales to inflate as they did when the Infusion technology was introduced. These sales were over 50 percent and they would like a replication and then some.
Basketball players look for a ball that is ready to dribble and shoot with. This ‘Neverflat’ basketball will be ready for athletes to start playing, without worrying if they need to pump the ball up. This is a great idea. And the amazing thing is that Spalding is giving a money-back guarantee if the ball does not hold up to the standards that they are giving it. This is satisfaction for the consumer and good advertisement for Spalding, saying