"Spaulding rolls out no-leak "Neverflat" ball" v8(26) p8 by Heather Hileman

Spaulding has no invented a ball entitled “Neverflat”, that is “a ball almost impervious to leakage.” Sales for this new basketball starts in November and will be sold in stores like Dick’s Sporting Goods; however, with a price of $40.00.
This ball is apparently promised not to leak air for at least a year with the normal life of a basketball being two years. Marketing effort will include most advertisements on television around the time of NBA All-Star Game. Another ball they made five years ago was entitled “Infusion”, which placed mini pumps inside balls. That technology is now used inside most sports balls including: footballs, soccer balls and volleyballs.
Those who partake in basketball want a ball that will last the longest. Any marketing plan that can allow this to happen will succeed in the end because that is what basketball players, fans, etc. want when they partake in the sport.