"Canada joins neighbor Detroit in Festivities"-by Michelle Mattis,Volume 8 Issue 38 February 2
Canada joins neighbor Detroit in Festivities
This superbowl will in many ways the only international game in the championship's 40 year history. There will be festivities in both Detroit and Windsor, Canada, which is 15 minutes from Detroit. TWenty four years ago, when Detroit hosted the super bowl the official events were only on the US borders.
I think that this is a really good idea, that the US is opening up to let people come down from Canada to watch the Super Bowl. Budwieser in Canada did a promotion for the Super Bowl, putting the logo on packs of beer. Selling 350,000 cases of beer. Boosting revenue this year. Having Canada promoting the Super Bowl helps business in Canada make money selling stuff with the logo on it. Budweiser is also sponsoring a tailgate party on the Canadian side of the border to help kick the Super BOwl of in Windsor. One problem that Canadians run into trying to cross the order is getting stopped. The NFL has arranged for pre approved vehicles to cross without being stopped. I also think that that is a good part on the NFL, welcoming the people from Canada into the US to watch the Super Bowl and hopefully enjoy and want to come back in the future.
posted by Dr. Richard Hsiao @ Thursday, February 02, 2006
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