"Nike first in line to pursue Bush" by Brian Showman, vol.8 iss.39 pg.4
This article talks about Reggie Bush and his endorsement deals. Nike, Adidas, Reebok and Under Armour, are just some of shoe and appeal companies that are looking at Bush to be their front man. No NFL player has ever received more than 1 million dollars per shoe deal. Many people believe that Bush might break that barrier and be the first NFL player to get a shoe deal over a million dollars. The latest high profiled shoe deal by Nike was given to LeBron James before he entered the NBA draft. James holds the record by receiving a seven-year, $90 million deal with Nike. The one thing that is not in Bush’s favor is that he is more than likely going to be a franchise player on a losing record team. That means that his games won’t be televised as much, making marketing for Bush and endorsements somewhat worthless. But besides that issue, Bush will still get the best of endorsement deals out there. Bush is already signed some memorabilia things and guest appearance deals. Right now Bush is the hottest NFL draft pick out there. I believe that Bush will get the best deal out there with the best company. Right now I would say that Nike is going to pick him up because of his high-speed energy that he brings to the game. I believe that Bush will be the number one pick in NFL draft, making him likely to receive all best endorsement deals. I think he can break the record for an NFL player with a shoe deal. He’ll be the first to top $1 million a year. This all relates back to sports marketing because one of these major shoe companies and appeal companies are going to land a deal with this superstar and he’ll be
posted by Dr. Richard Hsiao @ Thursday, February 09, 2006
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No Surrender from North Dakota in NCAA mascot controversy
This article deals with the mascot issue that has been going on over the last couple of years. North Dakota fighting Sioux was one of the 18 teams that the NCAA placed on their "hostile and abusive" nicknames list. North Dakota is one of only 3 schools that has refused to change their name. The other two listed schools are IUP and Bradley. Of the schools placed on the list Central Michigan, Utah, and Flordia State all appealed and won, while Midwestern State and Carthage were removed from the list after agreeing to make modifications.
"We have a hard time understanding why its all right for Flordia State" says Charles Kupchella President of University of North Dakota. The university claims that the logo and nickname are no more stereotypes current day American Indians than depictions of pioneer would sterotype the current day white population. Either way Kupchella isnt budging as of now.
“No surrender from North Dakota in NCAA mascot controversy”
This article discusses North Dakota’s attempt to keep their name/mascot as the Fighting Sioux. In the past year or so, the NCAA has been trying to ban schools from using “hostile or abusive” nicknames that depict the American Indian. The NCAA has made a list of 18 teams that they feel should be required to change their names. Of these 18 teams, three of them (Florida State, Utah and Central Michigan) have successfully appealed the change. Three more schools, including IUP, are still trying to fight the case, which should be decided on April 27.
I have a really strong feeling about this topic because I think it has a lot of meaning behind it, respectfully and historically. It’s almost satirical the way we think that having these nicknames have some sort of meaning behind it. I’m not a history buff, but I’m pretty sure we stole land, tortured and killed almost all of the Native Americans. So, I don’t think it’s a big deal that the fans are still permitted to do the tomahawk chop during a Florida State game while a person dressed up as an Indian rides on the field. The three schools that successfully appealed received blessings from their pertinent tribes. A lot of these nicknames are honoring the American Indians, not stereotyping them.
One thing that comes to my attention is the Illinois Fighting Illini’s situation. They are one of the remaining 13 teams the NCAA is trying to change. But what I don’t get is they can’t be allowed to be the Fighting Illini, however, isn’t the state Illinois named after the tribe? I’m not sure if I’m spelling it right, but Illini is basically a slang jargon, which in some eyes would make it worse; but other’s innocent. No matter how you look at it, the whole situation is in disarray. If tribes start complaining about these nicknames and how it disrespects them, then we should change something. But, all I see is the NCAA abusing their authority and ruining tradition.
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