"Steelers' arrival is solid gold for licensed goods" by Alison O'Malley , Vol. 8 Issue 38 pg. 1

This article talks about how the NFL and their licensees are excited that the Pittsburgh Steelers'are playing this Sunday in Superbowl XL. It has been suspected that with the Steelers' still playing that merchandise sales will hit an all time high. Mark Holtzman, NFLs consumer Products senior vice president said this could be the biggest superbowl ever with the Steelers' "deep roots and national following". The article goes on to say how the Steelers sell more licensed products within a 75 mile radius than any other team. It also suggests that the era of the Steel Curtain still hold alot of people as steeler fans around the nation. The article states that after the AFC championship game McArthur towels recieved an additional 200,000 orders for the Terrible Towel and plan to order 300,000 after the bowl. Licensees around the country are excited by the huge market that the Pittsburgh Steelers are making that could surpass all previous. They are also optimistic about the Seahawks being that it is their first trip to the superbowl.