'Adidas close to snaring (big) one in Bush' critiqued by Jordy Morris, v8, i47, pg1

Adidas is trying to land a deal with the expected No. 1 pick of this years NFL Draft, Reggie Bush. They are aslo trying to work out talks with the NFL to allow players to wear their shoes on the field. Addidas acquired Reebok last summer mainly to have a greater attack at Nike in the U.S. competition. Despite the continuous marketing efforts Adidas still finds themselves in theird place behind reebok and nike at this point which is becoming frustrating for the company. I thinkn they will rise on this list behind Nike now that they acquired Reebok because if they can now market in the NFL on players shoes and eventually the uniforms their sales will increase. It is a good way to get their name out there because a lot of americans watch NFL football and will notice this change. Nike made a run at Bush earlier this year, but it looks as of late that Adidas will land him for a little over $1 million a year making it the biggest shoe contract for a football player. This may be odd to some since Adidas still does not have the NFL licensing rights to wear their apparel on the field yet. Since merging with Reebok Adidas should have the rights to the NBA and NFL right? Not so fast it is not complete switch of ownership and thier must be agreements between these leagues and discuss of future plans first. I think once all these talks are out of the way Adidas will make a strong run toward Nike because this is huge that they bought Reebok out because they were so successful in this business of apparel to the NFL and NBA and now Adidas can suck in all the profits. As far as the Reggie Bush deal he can only help them out by coming out and having a phenomenal rookie year and Adidas will be in great shape. I did not know that Adidas bought out Reebok last summer but this will be a very significant move for them and I think will be the big move to making a run at Nike for the No. 1 spot.