Miller sponsorship includes Brewers’ Getaway Days v18, i47, pg8, critiqued by Brian Showman

The Milwaukee Brewers and Miller Brewing Company have reached a new seven year sponsorship. Miller Brewing Company will now be the clubs largest sponsor. Miller will be extending there advertising for the Brewers into the radio, television, anything stadium related and all of spring training. The Getaway days will now be called Miller Genuine Draft Getaway Days in which all of it will sponsored no other than Miller. The Getaway Days are big promotion games in the mid afternoon. Basically being days in which people get out of the office and come to the games. Both Miller Brewing Company and Milwaukee Brewers Baseball Corporation are both excited about this new deal and hope to give the Brewers fan and beer drinkers a unique taste and pleasure. I think that this is a real good move on both ends. Miller Brewing Company has a way to get their already popular name out there and have there name all over everything in the stadium. The Getaway Days allow office men and women to get out of the office and come to the game and drink some nice cold Miller beers. This will be a success at ends.