Welcome Back and Welcome to HPED292 (Fall 2006) Introduction to Sport Management
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Richard Hsiao
posted by Dr. Richard Hsiao @ Tuesday, August 29, 2006
201 Comments:
"New USC....." V9, issue 17, pg7
Richard Hsiao
Welcome to the real world...
"The most dominating tennis player the U.S. has never known" V9 issue 17, pg 1,14,15,16,17,18
I enjoyed the article about Federer, I really agree with what they said but I feel that for him to be able to be big in the U.S. he needs to def. play more tournaments in the U.S. It was something like he only plays half of the already slim tournaments held in the U.S. Obviously if he were to play more then he'd be recognized a lot more and easier. On top of that, if he were to play more here then the chances of him building up a rivalry with a U.S. player would be greater and of course if he were to do that then he would def. catch the eye of americans.
He also needs to probably look to do more endorsements for U.S. companys/brands or well known companies/brands in the U.S. Therefore americans will see his face more and maybe be drawn into him being that he is already an excellent athelete. Something else that could help would be maybe getting a summer vacation house or even partially living in the U.S. in somewhere like cali or fla. That would put him in the eye of the media more and people would get exposed to him in different ways.
"Speedway ticket blitz targets Hispanic market" V9 issue 17, pg8
I took the time to read about Nascar and how I did not know that so many Hispanic people are really interested in this kind of sport in California. I really have to agree with this article and how California Speedway and Nascar are working together to put together a promotion on expanding to get more Hispanics in wanting to attend more racing. I think this is a great idea because they are really going to get alot of promotion by having the Ads on TV and the radio. Reason I am saying this is that I know as a young adult who watches TV and listens to the radio, that I liston for promotion for different things all the time. Some things like concerts and the bars. Reason I also see this a good promotion for the Nascar is that not only are they trying to have more Hispantic attend the races they are also having other great reasons for going like having a concert and meeting famous racers. I think that having the extra activities included like the two tickets and concert are a great way for people to want to come to Nascar. Reason saying this is maybe they dont really like Nascar but like who is going to be singing that could still get people to want to come to the activite.
Good way I see this helping with the sports industry is that maybe other organization are seeing what Nascar are doing to promote things and would be willing to do that for their organizations. It might help to do things like this to make money in this feild.
"Pro athletes must use caution to avoid financial runaround" V9 issue 17, page 13
To most of us it may seem completely unrealistic that professional athletes would find themselves in financial turmoil. The truth of the matter is though, it happens all the time and it is becoming way too common in today's sports world. As the article stated, athletes are among the most vulnerable members of society when it comes to being taken advantage of financially. This is because they are young and completely inexperienced with having any money let alone the amounts that are pouring into their bank accounts. The athletes mostly get taken advantage of by their financial advisors, who through some hard to understand language can find a way to con the athletes' money into thier own pockets.
It is unfortunate for the athlete that this happens to them but I believe there are simple steps they can take to insure the safety of their funds. First of all, they need to know where their money is at all times. Also, they need to know the intentions of the advisor as to what he is doing with the money. Another thing athletes can do is make sound investments. The most important things athletes can do is not trust anybody when it comes to thier money. As hard as that may sound to do, everybody is trying to take advantage of them so they should always keep thier eyes open.
"Magic triples upgrades by giving season-ticket holder a more hands on way to improve seats" V9, I17, pg. 42
I think what the magic are doing with there season-ticket holders is great. Having them come in and see what type of seat they would be upgrading to is a great way to sell tickets. People are spending large amounts of money on these tickets and should be able to see what they are purchasing.
Having cheaper season tickets is also a good way to generate money. There are fans out there who aren't able to spend the huge sums of money but still want to see their favorite team play. Someday they may even be able to upgrade and this will generate more revenue for the team. Being able to fill all of the seats whether with high priced tickets or lowed price tickets will pay off because the fans will spend money once in the facility.
"Young Lacrosse owner off and running" Vol. 9, Issue 17, Page 6
A Young, Rich, Female owner would stir up lots of criticism in any industry, especially the sports industry. This young woman graduated from college so therefore she is obviously well educated, plus she grew up around a family business and Im sure she learned a lot from that also. I think her starting up this team/company is a great thing. Women have every right to be involved in any company in any market they choose. Also, they may have a different side or view on things, which could spice up the leagues or markets. She has worked very hard to get where she has, and her father didnt just buy her the team and shes a figure, she runs the company herself.
I believe she has a lot to offer to this new and upcoming league. She has the attitude and the ideas to bring younger people in. She knows who to appeal too, and thats not the 70 year old oil tycoons who own other teams in various professional sports teams. I think getting younger people alone involved in any company helps, let alone a young female.
"New ESPNU Site Targets cstv.com" Vol. 9, Issue 17, Page 9
John Morrow
ESPN created a website that is strictly college sports called ESPNU.com. ESPN wants the site to partner up with schools and conferences that are well established. This is a great idea and good for the college sports fan. This new site will be in competition with cstv.com, which most likely will knock the socks off of cstv.com. Also schools will want to partner up with ESPN just for their name. This is a great move for ESPN and it proves once again that they are without a doubt the biggest sports network on the planet. It's like every time you turn around ESPN has a new show or station.
To start drawing people in, ESPN is going to have more clips of highlights and even clips from ESPN network shows. The clips themselves seem to be reasonable too because they are only going to be one or two minutes long, which is plenty of time to get the information you want and need. Some shows include "College Gameday," "Inside The Polls," "Recruiting Insider" and "Coaches Spotlight."
This will be great for college sports fans and ESPN.
NFL wants to limit overlap of Fox, NBC shows on Sunday. vol 9 issue 17.
Kristina Conroy
For the networks's ratings I think it is a good idea to keep the Post game show going until 8:00 even if the game ends before 7:30. The ratings with the post game show than the overall prime-time average. However, as someone who enjoys tv shows from time to time it would always make me mad when the post game show would continue on until 8:00 when the game was ended at 7:15 or any time before 7:30. As much as I love watching football, it is not necessary to have a 45 minute post game show.
"Young Lacrosse owner off and running", V9, Issue 17, pg6,
Paul Beckles
I found the story of this young entrepreneur very interesting. She has the education and the help from well respected business men, so I don't think the decision of taking a loss in investing in this lacrosse team was a bad one. I believe that with her young, confident, attitude that her team and business will be successful. Her father an already established wealthy man I'm sure is keeping his eyes close on her project.
With this she will be able to possibly bring a new respect for the sport. Also she might be able to break away from the typical stereotype, as stated in the article of her being a "trust-fund baby". A crazy, ambitious, work acholic, and a bright new idea are charateristics of success.
"Influencer ticket parties: Small talk and big returns" Vol. 9, Issue 17, pg. 1
Sean Dougherty
I was surprised that teams are actually holding parties to attract ticket buyers. These days, you here of celebrities, such as athletes, who need two or three body guards at all times. It is interesting to see them mingling with the general public. This seems counterintuitive to me.
This is also an interesting business move. Fans get to hang out with their teams superstar(s) and the team gets to coerce them into buying tickets. Although this is just for season ticket holders who don't know if they are going to renew that year, I am sure you could market this idea to a whole range of people.
"Pro athletes must use caution to avoid financial runaround" Vol. 9, Issue 17, pg.13
Andrew VanHorn
This article talks about athetes that have been taken advantage of because they have alot of money, by agents, and other financial advisers. It suprises me that athletes would be so liberal with there money. They do hae alot of it but I would personally have alot more interest in my money if I had millions of dollars like these athletes do.
I personally believe that if an athlete is dumb enough to trust somebody that they do not know, and are telling them different things that may or may not be true. I think the athlete has his own responsability to take care of his money and make sure that whoever is investing there money is doing it the way that they said that they were.
Pro Athletes use caution to avoid financial runaround. V.9 issue 17 pg 13
In this article they discuss some of the problems with athletes and financial management. Alot of athletes are not chosing there financial advisors wisely and there paying for it big time. I think that the team should provide counsel on selecting a suitable financial advisor and some what keep tract of the players investement portfolio.
Also upon entering the professional sport athletes should be required to take a sort of financial literacy seminar so that they understand to some extent what is going on with their money. Personally i think it is crazy for these agents and advisors to take advandtage of these athletes when it is their son or daughters favorite players that they are stealing from. Some type of universal body needs to be formed to audit these financial advisors and the companies that they work for or look to invest in. There is alot of money at risk here and there should be some type of police organization that looks at this kind of stuff just in the realm of sports.
"Sony" Issue:17, Vol.9, pg.30
Adam Potts
This particular article caught my eye becuase it has a lot to do with my current job. I am the "Video Coordinator/Quality Control Coach" for the IUP Football team, and I work with equipment shown in this article everyday.
As it states in the article, many college sports teams use this equipment for production of sports content creation. Every organization want to have the best technology for the best results. A growing concern for this results in manufacturers such as sony to meet the goal of providing the best and most affordable video equipment.
HD brocast production is the latest hype, and is now the major focus for Sony. Alonog with anhancing their video product they are also working with key industries to make HD technology an "everyday reality."
"Pro Athletes Must use Caution to Avoid Financial Runaround" Vol. 9, Issue 17, Pg. 13.
Andy Hood
Every adolescent athlete dreams of one day becoming a professional athlete. They are being paid unthinkable amounts of money to play a game they love. However, wherever there is good, there is always bad too. Athletes are also among the most targeted people today for fraud and theft.
I like how this article compares the investors crimes to those of the late bank robber Willie Sutton. The idea behind this comparison is that it is just as easy for investors to steal from young, financially inexperienced athletes as it was for Willie Sutton to rob banks in the old days without modern alarms and cameras. Many athletes grew up barely able to afford new clothes and sneakers each year. Then, before they know it, they are among the most wealthy in America. This makes them appear very tempting for investors to take advantage.
One incident the article talks about has to do with the founder of the hedge fund International Management Associates, Kirk Wright. The article reports that Wright pulled in average annual returns of up to 27% when the stock market was at its worst since the Great Depression. Wright reportately stole at least 115 million from various investors. I am glad he got caught. First of all it is wrong to steal from anybody, but to do it at those drastic measures is crazy to think you would not get caught. He was obvious about it. The number stick out like a sore thumb.
The NFLPA has now established the Registered Financial Advisor Program in order to help minimize the amount of fraud targeted on professional athletes. Of course, the program is not fullproof, but it set up as a helpful program. The article also offers some very helpful hints to avoid fraud the best you can. One is to demand answers you can understand. This is very important because most athletes don't understand any of the financial communication and find themselves signing without knowing what they just signed. The investors simply know how to phrase certain terms. It also suggests that the athletes utilize accounting firms to confirm correct statements and numbers. It is always good to get second opinions no matter what. It is also very important that you actively participate in your financial affairs so you don't put all your trust in others. If the investors know you have knowledge of the situation then, they are less likely to commit crimes.
Professional athletes are always going to be among the most targeted because of their wealth, but there are ways to minimize the opportunity for fraud to occur.
"New USC areana sells all its top-priced PSLs" v.9 i.17 p.7 Tim Corby
This article caught my attention because due to the winning tradition of the Trojans in the past few years, there have been many upgrades. The arena already sold out all $10,000 and $7,500 PSLs for teh lower bowl seats, which surpasses anyones expectations. The market for that kind of area was much higher than anyone thought for the ticket sales to increase.
Due to the Reggie Bush era at USC, the university has gain thousands of thousands of dollars off of him and Matt Lehinhart. It is good to see the money go to a much needed arena. This was a very good idea for the university and people who support the program.
"Naming-rights deals run dry" V9 Issue 18, page 10
The Arizona Cardinals built a brand new, beautiful facility that they just opened up for the start of the regular season this year. The problem is the facility has yet to find a comporate sponsor that it seems to be able to find common ground with financially. The hardest part for the Cardinals in thier quest to find a corporate sponsor is the fact that nobody wants thier name connected to a losing tradition. They have now been in Arizona for 18 seasons and have failed to make the playoffs in all but 1 season. It's hard to blame sponsors for not wanting to invest in that sort of losing tradition. As the article stated, The Cardinals are not taken all that serious in the local Arizona area or across the country.
I am an "old-school" sort of guy so I miss the days of stadium names that have nothing to do with corporate sponsors. It only makes sense though to do so when you look at the revenue that it generates. The Cardinals, for example, are planning on using the revenue generated from their naming rights contract to help pay for their $147 million portion of the construction costs. Every day the Cardinals are losing money by not having a sponsor but they will soon when the right deal comes to the table. Also, the Cardinals new stadium is the location of the 2007 BCS national championship game and the 2008 Super Bowl. These games will help them along in paying for the costs.
NFL teams, other will use screensaver,v9,issue18,p13
This article cought my attention because alot of the world revolves around computer and when you have computers you also have screensavers. As stated in the article, MercurySports has made desktop computer applications that is allowing sports teams to adveritse their teams just by being able to click on a toolbar. I strongly agree with this production beacause so many people in this world are into sports and computers. Having this new screensaver and toolbar at the bottom of Windows will allow the people to look up their teams fast rather then having to click and type to find the scores or other informationg about the team.
This will allow the managers of these organizations to be able to produce more adverisement by showing fans that their team is really alsome. And by that maybe the fans will want to by more of the teams product or attend more of the games. I think this will help with the sprots beacause as said in the article already that teams that have used it signed up again for another year and at the same time other teams are getting into it. And by them doing this it may be a great way for there team to get more advertisement and more money.
The NFL's inventory flat lined which promotes all sales. Advertising rates have increase for all football commericals during all NFL games. It depends which network is playing a game, on which night; the leading advertising sale for NBC is $350,000 for a 30 second shoot. The lowest advertising sale was $125,000 for regional games and $275,000 for national games.
NFL as Sales a Bonanza For Networks. By John Ourand. Page 1. Volume 9 Issue 18.
"The View from L.A." V9, Issue 18, pg 32,33
I think that it is a very good idea that the NFL and potential owners have been working hard for a while to bring back and NFL team to L.A. I think its probably a good idea to try to bring it back to L.A. seeing that it most likely is a very marketable area. The big thing is they are having trouble picking a place for a venue. I think there should try two things, first, send something out to the public in that area and get there opinion on where they think the best possible place for the venue would be seeing that they would be the main supporters. Second, they should take some kind of poll/survey for all the potential owners as well as the owners of NFL teams now and get there insight on where they feel would be the best place. Other than that i think its a great idea that there trying to bring back the NFL to L.A. I think that it will probably boost the NFL's power and make it a even bigger and better league.
"ManU, Chelsea deals bolster StubHub so-founder's startup" Vol. 9, Issue 17, pg4
The new ticketing agreement, between ticket re-seller Viagogo and both Chelsea and ManU, is a great acquisition for the startup StubHub.com. ManU and Chelsea are both England Premiership teams, and both are very successful and have some of the largest fan followings in European football. StubHub.com has now become the only liscensed ticket re-seller for both of these club teams due to this agreemnet. Viagogo probably could not have had a bigger signing with anyother teams then these too, and they will benefit greatly from this agreement.
This agreement is also beneficial to loyal fans that want to see there favorite football team. Without this reselling agency ticket scalpers make a killing on tickets that usually double face value when scalped. this fact makes it impossible for some fans to get tickets because of the inflated prices they see from scalpers. this agreemnet will make it possible for more fans to get tickets and better prices then could be found until till this deal. This agreement is a win win for the football clubs, fans, and Viagogo/StubHub.com.
"ESPN has Monday on its mind." Vol. 9 Issue 18, pg.4
ESPN is taking over the broadcasting rights to Monday Night Football which has been on ABC since 1970. ESPN is taking an advertising line that each day is a build up to Monday Night Football. This is an Ad. campaign that ESPN is known for by its views. Humor and sports filled Ads that build the excitment of events. ESPN should have this campaign in full swing since Monday Night Football is one of the most watched events on monday, and it has become a staple in the football fans week. I know every fan of football looks forward to Monday nghts during football season because of the game.
I think it is a good thing that ESPN is now doing Monday night Football. It is a sports based channel, the largest, and has proven to be able to broadcast sports events the best they can be. The ESPN staff that will be handling Commentary and other staff on gameday are well known to football fans and they will fill the positions well.
"NHRA targetas casual fans with playoff system" Vol.9, Issue 18, Pg.9
I decided to read about the NHRA, and how it plans to install a new playoff system to the sport. I personally follw the NHRA, and I was a little skeptical when I heard about the changes that they were planning to do. Usaully you can tell who would be the champion in each pro class by the 18th race of the season. With the new playoff system, the season will go down to the wire. Just like other sports with a playoff system. Packing more excitement, and a little more intensity to the sport. This is what the fans want to see, including me.
The only downsides to this system is that, a large number of sponsors will be left out of the picture. That is if their driver doesn't mak it into the playoffs. The other thing is that some drivers feel that if they had a large led in the points standings, they could lose their led and their chance to become champion
"NFL ad sales a bonanza for networks" V 9, I 18, Pg.1
This article reports that networks that air professional football games have pretty much sold most of the advertising spots during the games. For instance ESPN has pretty much sold out their spots during Monday Night Football. This is no surprise because ESPN has no other networks carrying football games to compete with. ABC and Fox have stated that they have sold 85 percent of their spots. Coors, Chevrolet, and Verizon are some of the bigger buyers.
It is easy to understand why the advertising spots during football games are selling so well. Sunday afternoons a lot of men enjoy watching the full lineup of games that are offered on all of the networks. Therefor it is a good time for companies that might produce cars or maybe beer to air their commercials. This is a great way to reach men who on other days might not watch much television.
"NBA, NHL quickly back in market for CMOs" v. 9 issue 18 pg 8
This article caught my attention because of the fact that the NHL lost an executive like that. The NHL lost a whole season because of a lock out and lost a lot of fans because of it. You would think that being the CMO of the NHL would be a great job because you would be trying to market the NHL as best as possible to try and get back some of the fans that were lost as well as new fans.
The NBA is also still trying to rebuild their markets after they lost more than half of a season with a lock out a few years ago. Losing their CMO is just as crucial as the NHL losing theirs because they are the two least popular sports out of the four major sports. Marketing these two sports is a big job so they don't lose any more fans than they already have.
“ESPN has Monday on its mind” Vol. 9, Issue 18, Pg. 4
John Morrow
Monday Night Football is moving from ABC to ESPN. This is the first time that Monday Night Football has moved since its birth in 1970.
Many commercial and campaign ads will be running and have been running in anticipation for the movement. This article explains many of the commercials and campaign ads in detail and all of them are original. I feel as though the plan to get everyone hyped up for the new Monday Night Football season will work. ESPN has that type of writing staff. The ESPN SportsCenter commercials are always funny and original. People like that kind of thing and it draws more viewers to the company. The “Is it Monday yet?” campaign ads will be advertisements like print, radio, online and out-of-home spots. The majority of these ads will be found in major cities that have a higher population and more of a chance to draw people in. The marketed cities are: New York, Los Angeles, Chicago, Boston, Philadelphia, Dallas and San Francisco.
This will be a great move for ESPN because they go from hosting Sunday Night Football and being successful to an even better position in Monday Night Football. The ads want to make this seem like it is a so-called “ritual” for us to watch Monday Night Football and I fully expect that they will draw in more fans then ever.
Also with this move Sunday Night Football has been passed on from ESPN to NBC.
"NFL Teams, Others Will Use Screensaver." v. 9 iss. 18 p. 13
This article caught my eye because of the certain extend people will go through to make sports game and scores easier to get at your fingertips. This is a good idea for someone to get rich off of. The idea behind this is that just above the toolbar, and it acts like a customizable ticker to show scores, stats, updates, and advertisments on it. Then when the screen saver pops up, there is a full screen version also incorpatorating photos of important players.
Just this last Sunday, I wanted to watch the packers play, because I am a die-heart fan, and the only way I could watch the game was on yahoo through a screen which I had to refresh every so often. This program would allow me to see how the packers are doing more frequently. Somebody is getting rich off this idea as well they should.
"New Management, stars help Chinese League regain its footing" v. 9 iss. 18. p. 20.
I chose this article because basketball is exploding throughout the global sports industry. It caught my attention as the World Basketball Championships just finished up in Asia. China is only known basketball-wise with Yao Ming. However, the article touched upon up and coming stars in China that are contributing to the China League's recent success.
Six out of fifteen teams in the Chinese Basketball Association (CBA) reported profits from this past season. The new chair, Li Yuanwei, has headed the movement that is putting the League in the right direction. As success is already starting to be noticed, it is just the beginning of a 10-year plan that aims to make the CBA the second most popular league in the world. A new leader, the future generation of stars, and most importantly a business structure that controlls salaries of players are the three reasons for the recenet success. Maybe other failing sports leagues in the world should follow their model. The NHL is in need of this kind of structure..
"Naming-rights deals run dry" v. 9 iss. 18 p. 10
I found this article to be interesting because the new Cardinals Stadium is one of few in sports that aren't named after some company. As places such as Yankee Stadium will never undertake a corporate sponsorship for name, the Cardinals organization is desperately looking for a taker to name the new staidum.
Ironically, Phoenix's NHL Franchise is looking for the same thing. The Phoenix Coyote's Glendale Arena is also without a corporate partner for naming rights. This is very important for the Cardinals as they hope to use the money to pay for some of the stadium's building cost. The average NFL Stadium generates 4.5 million dollars annually, which is a significant amount of money for just allowing a company to tag their name on the Stadium. The article suggested that one problem for both sports franchises is the lack of big businesses in the area. Only 4 Fortune 500 corporations have their company based in the Phoenix area. Also the competition between the two franshises to get a naming partner is also creating problems. The search continues for both teams, and for now, it will remain Cardinals Stadium.
volume 9 issue 18.
"National Sports Museum finds eager bond audience" p. 12
Kristina Conroy
This article talks about the opening of The National Sports Museum in Manhattan. The museum is scheduled to open in 2008. It got a $52 million bond last month. All of the investors in the museum were excited when they heard about it. The museum is a for-profit entity, and will make its money from ticket sales, sponsorships and renting out space for events.
I like the idea of the National Sports Museum. It is not focused on just one sport and a lt of people will be able to enjoy it. I think it is a very good idea.
"College sports needs new tools to fight resistance to change" Vol. 9 Issue 18, page 23
Theres a huge lack in African American Head coaches in football. Not only in the NFL, but also college and high school. With the ever-increasing number of African American athletes, shouldnt the number of African American coaches also be increasing. I know from experience that many communities, especially in the high school level have racist issues. I had an African American football coach in high school, and I know he went through hell to be in that position. The thing was, he was by far the best coach I have ever had and has completely turned our high school football program around. This is excuse my french complete BS that more coaches are not African American. Im not sure if its just they arent hired or if they arent given the same oppritunities to apply, but whatever it is needs to be changed. There's only 5 African American head coaches in Divison 1 football, which has 119 teams. Hopefully, some new organizations are being created to induce some equality in these leagues. We have some positive news and that is currently there are more African American coaches in the NFL than ever before so lets get going with the other leagues. Obviously there is something very wrong here and we need to make a change.
Big East- Next conferences to face network choice are Big 12, SEC
Volume.9 issue.18 pg.44
Adam Potts
The new idea is to make a deal with a National television network to make a "conference channel" for you desired conference. The Big East has decided that ESPN could provide adequate coverage through the many features that it provides to the public. Although the SEC's contract ends in 2009.
Now the problem that the many conferences are facing, is the fact of distribution. Distributing coverage equally between all the teams in the conferance throughout the year. Many teams must make the decision soon, such as the Big 12 who's contract ends at the end of 2008 aswell as the SEC conference.
The Big ten conference has decided to partner up with the Fox Network and start the Big ten Channel next August. This conference's investment could pay off big time, considering the fact if the channel gains enough distribution. This way all the teams in the Big ten with get equal air time
"NFL ad sales a bonanza for networks" V 9, I 18, Pg.1,4
Andrew VanHorn
This article talks about the fact that most of the advertising spots for the NFL games this year are already sold. This does not suprise me becuase the NFL is very popular among people in the United States. I personally would not even think about missing the Steelers on any given day that they are playing. Millions of people in the United States feel the same way about thier team, expecally among males.
Not many males watch alot of primetime television. The NFL gives beer and vehicle companies the chance to advertise to males when they would have not gotten a chance to bring that ad to those them in any other primetime TV show.
"Kyocera, Nike to sponsor football on FSN" V 9 Issuue 17 Pg 10
This article talks about the cell phone compant Kyocera signing a deal with FSN to have Kyocera sponsor the weekly FSN sports shoew "College Football Saturday Kickoff". Kyocera will also have its name attached to the on screen line-ups,play of the game, and the scoreboard and game breaks during Pac 10 games. This is a good move for Kyocera to make for their marketing. I know alot of people who religiosly watch college football every week. Personally i don't watch college football.
The second part of this article is the Nike sponsorship of High School football on the network. Nike is sponsoring eight nationally televised high school games this season. this deal allows Nike to put it's logo on the site of the game and on the screen. I don't know how good of an idea this is for Nike. I know high school footabll is very popular in SW PA and in some other states, but to watch it on a major sports channel; i don't think many viewers will go for that. HS football is just not as exciting as College or Pro.
"NFL ad Sales a bonanza for networks" V 9 issue 18 Pg 1,4
This article is about the advertising space being sold during NFL games this season. As of now all most all of the space on the major networks is is sold, some are actually sold out. The space is not cheap though for competing companies. This season the rate for advertising during NFL games on such networks as ESPN, ABC, CBS, and NBC has gone up 6 to 7 percent. This is due to the fact that they are trying to target a more male audience, and most males watch football instead of prime time TV.
I think this is a good move for the networks. These companies have to pay the prices and increases set by the networks if they want to target the male audience. As the article states the companies are paying, and paying fast. nearly all of the space is sold as far our as October. I would be willing to say that these companies that are trying to target males during the primetime TV would pay even more to advertise at these times.
"Kyocera, Nike to sponsor football on FSN"
v. 9, issue 17, pg 10
I believe it's a good idea that Nike and Kyocera are sponsoring football on FSN. Nike is sponsoring high school football games that will be televised nationally which doesn't happen very often for high school sports. With Nike sponsoring the high school games it should hopefully bring in a good flow of money for the athletic departments in the high schools involved.
Kyocera is sponsoring Big 12 and Pac-10 college football games. Kyocera realizes that most people on the east coast don't get to see many of the teams from the Pac-10 and Big 12 because those teams are mostly on the west coast. BY televising these games nationally it will bring a wider audience to the games and marketing the teams better.
Thursday, September 07, 2006 10:25:31 AM
"Money often turns subtance over style logic on its head"
V.9 Issue 18 pg. 37
Paul Beckles
This article was very eye opening about some of our big name NBA stars. Some of the faces of the NBA that we believe to be great basketball players, isn't always true. In this article Schmidt uses Andre Agassi's false belief of image being everything.
It is a common belief that I once shared, that your point production in the NBA produces big money. After reading this article and learning about substance vs. style, I learned it doesn't always. The comparisons between Lebron James, Dwayne Wade and Carmello Anthony helped persuade me to notice the overlooked factors of substance.I learned that blocked shots, shooting efficiency and assists really make a pay check. While Lebron James and Dwayne Wade's statistics prove that they have lots of substance. Carmello has much more style.
With the new idea of substance vs. style, I can really determine how good a player really is rather than how good he appears to be. This system designed by Schmidt, Berri, and Brook is a way to analyze the argument, what really pays, in the NBA?
"Kyocera, Nike to sponsor football on FSN"
v. 9, issue 17, pg 10
I believe it's a good idea that Nike and Kyocera are sponsoring football on FSN. Nike is sponsoring high school football games that will be televised nationally which doesn't happen very often for high school sports. With Nike sponsoring the high school games it should hopefully bring in a good flow of money for the athletic departments in the high schools involved.
Kyocera is sponsoring Big 12 and Pac-10 college football games. Kyocera realizes that most people on the east coast don't get to see many of the teams from the Pac-10 and Big 12 because those teams are mostly on the west coast. BY televising these games nationally it will bring a wider audience to the games and marketing the teams better.
(originally posted under HPED 635)
"Jockeys' Guild reimburses some, drops others in attempt to sort out insurance maters",V9, issue 19,p.26
I agree very much with the desicion of the knew onwer of the Jockeys Guild. He did the right thing by starting at the bottem and working to the top to figure out all the money problems that have developed.With the healh plan it was very nice of the former NBA agant to lend $500,000 to the self-founded health plan. I agree that it really needed to be put into control so that the jockeys are paying the right amount for their health plan.
How I see this inpacting the sports industry is that you can see agant are willing to help out with their own money and not just let that team or sport fall out. It shows that there needed to be a knew head boss since the former boss was letting all things fall out of place. With new boss this will help with the managment of the jockeys' guild.
"Minor league clubs begin affiliation change-up" V 9, I 19, Pg. 6
This article is about how minor League Baseball teams will be changing their affiliations. The author talks mainly about AAA teams. These teams are trying to get an affiliation with a team that is closer to their Major League franchise. I being able to do this benefits the franchise in many ways. If there is a time when the MLB team needs an emergency call up it would be very easy if the player is somewhat close. Some fans also like to see what type of players their teams have in their minor league system. Therefor if the AAA franchise wasn't to far away they could make the trip to watch them play. Then when they finally get called up these fans, who already would know the player, would be interested in watching them play.
A good example of this is the Pirates have a affiliate in Altoona. Although it is AA their prospects still make a stop here on their way to the big leagues. So when these guys eventually make it they aren't just a player nobody knows about.
"ESPN: Changes boost MLB ratings" Volume 9, Issue 19, pg. 7
ESPN has seen quite a nice jump in their ratings from previous seasons due to some very good broadcasting ideas. I think that the smartest thing that ESPN did was work in the contract with MLB the right to change the Sunday Night Baseball schedule several times during the season allowing ESPN to air much more meaningful games. Also, I think that it is a very positive thing that Monday games are no longer blacked out in the home markets. This allows for a much bigger home watching market. I think another factor that has increased ratings is the fact that a lot of the teams that are in the race are from really big markets. For example, teams like Detroit, Los Angeles, and Chicago and both New York teams have competed for division titles all season.
Another factor that needs to be considered for a jump in ratings is the fact that there has been some very good baseball played this season. We need to consider that baseball fans from across the country have been captivated by all the division races and also the very tight wild card races in both leagues. I don't think that all the credit for the ratings jump should go to ESPN and thier broadcasting ideas, I think a lot of the credit is due to the players who are playing great baseball.
"Comcast to pay surcharge, carry NFL Net games" v9 i17 pg. 1 by Evan Rehrig
I like what Comcast is doing here. I agree that NFL Network should be offered on basic cable especially because it is carrying eight regular season games this year.
The NFL is the most watched sports league in this country and it's unfair for people to miss live games because they can't afford digital cable.
Each season is built up more and more and overanalyzed. It is a marketing ploy that really makes people want to sacrifice necesities and pinch pennies just so they can have digital channels such as NFL Network.
I think Comcast is doing their customers a huge favor by paying the surcharge. I'd like to see other cable companies step forward for their customers and pay the surcharge for this channel.
This is a great marketing strategy as well as a great public relations campaign for Comcast. I'm surprised that they are keeping it on the hush. However, I think it's doing that just until they straighten out the details.
"Minor League clubs begin affiliation change-up" v9 i19 pg. 6 by Evan Rehrig
Being that I am originally from Allentown, Pa. this article attracted my attention. I find it interesting that Allentown is attempting another minor league baseball team after an earlier attempt failed.
A few years ago a class A team, the Allentown Ambassadors, made Bicentential Park its home. The team failed to draw a crowd and was gone within five years. Right now the Philadelphia Force, a professional women's softball team , calls Bicentential Park home. They are also failing miserablely.
The Lehigh Valley is one of the hottest spots in the country for high school sports. Year in and Year out the Lehigh Valley Conference sends representative teams to the state championship in almost any and all sports.
This takes the attention away from minor league teams. I think moving a AAA team to Allentown and building a new stadium is a waste of tax payers' money and is destined to fail.
"College sports need new tools to fight resistance to change" Vol.9, Issue 19, Pg.23
Jeffrey Campbell
This article talks about the African American Head Coaching situation among the football programs in the NCAA. According to the article, "In the 1997 and 1998 seasons, there was eight African American coaches in Division 1-A football. That averages out to about 6.72%. With the start of the 2006 season, there are now only five African American head coaches. That averages out to be about 4.2%. Now that might not sound like a big difference, but it is. To me that is just outrageous. When you have a sport where 45% of the student athletes are African American, you have to wonder where are the African American head coaches? There has only been 21 African American head coaches in the history of NCAA Division 1-A football, and it has been more than a century since college football"s begining.
In my opinion, I think that theses statistics are alarming, and something has to be done about it. If you read between the lines, it almost seems as though that racism is playing a part in it. There's no doubt about it. What other reason can it be. I'm pretty sure that there are plenty of African American Coaches that are qualified for the position. The BCA( Black Coaches Association) is trying to put together a "Brand Rule". This rule would require a diverse pool for coaches, and it would take away scholarships to those who don't comply with the rule. Hopeful;ly we will see a change in NCAA football coaching soon.
"Tiki Barber adding Cadillac to endorsements,sources say"
Issue:19 Volume:9 pg.9
Adam Potts
This article caught my attention because of the name "Tiki Barber" in the title. He is one of my favorite players in the NFL. After reading it, I was impressed to find out all that he is doing off the field. A few weeks ago we talked about "Sport Sponsorship" this article mainy deals with that subject. Since Tiki's career is almost coming to an end he is looking at other ways to make money after his football career. Since he is a very personal individual, he already has many sponsorships and endorsements. Such as Power Bar and McDonald's. But as stated in the article they dont want to show him as a football palyer, they want to show him as himself. Like he has been shown on Fox News and Fox and friends. In my opion since Tiki has such a well known face across America this mainly the reason Cadillac chose him to be in there new commerical. Overall I think that this artical was well written and I was glad I read it because I found out more information on Sports Sponsorship.
vol. 9 issue 19 page 4
Kristina Conroy
"ESPN put Champions League tournament on the Web"
ESPN came up with a very good idea to broadcast the the UEFA Cghampions League tournament on the internet. It can be seen at ESPNSoccernet.com and ESPNdeportes.com. Viewers will have to pay $9.95 for each match. I think that this is a very good idea because the games will be broadcasted on television during the work day in the U.S. This will give soccer fans a chance to watch the games when they have time and they will not have to miss it because of work or school. I think that ESPN will make a lot of revenue doing this and it will bring more attention to soccer in the U.S. I think the websites will get a lot of use and possibly start a new trend with other sports. If there are two college basketball games on that you want to watch, instead of going back and forth maybe they will do this with college basketball also, or any other sport.
"Changing tastes test marketing-savvy Miller" Vol. 9, Issue 19, pg. 8
Beverage companies are beginning to lose a lot of their sales because companies are now selling low-calorie or energy drinks which are increasing in popularity everyday. These companies need to start spending more money and time on marketing, promotions, and advertising. They need to get a different point of view on how to reach their target audience. Although many of their commericials are funny, they don't really generate many increased sales. Beer is taking a major hit with ever increasing interest in liquor. Not many people drink beer anymore, let alone a none light beer. Our society is changing and the beer industry is going to have to adapt to catch up because they have fallen behind. I believe they need to start appealling to the women also, because many times the man is buying something for both of them to enjoy. Its much easier to buy a bottle of vodka because most women enjoy it and the men really dont care. But not all women enjoy beer so therefore the man would have to buy both or just the vodka. Im sure the beverage industry is doing fine and will continue to do fine, but with some minor adjustments I think they could greatly increase their profits.
"Minor League Clubs begin affiliation change-up"
vol 9, Isse 19, Page 6
this article caught my interest as my dad (before he recently moved) lived in the Lehigh Valley in the East Penn School District. an earlier attempt at a minor league team in Allentown failed, but they are trying again now to get a team. as the article discussed AAA teams changing their affiliations, one of the main points was closeness to the major league team. in my example, Allentown is closer to Philadelphia than the previous AAA Scranton Wilkes-Barre Red Barons. the closeness also would encourage the fan base, as players could be watched from their stints in the minors until they reached the majors. the AA reading phillies have had numerous players in recent years that are now the stars for the Major League Phillies. Reading is only an hour and fifteen minutes north of Philly, which enables the fan to watch the players locally, then follow them down to the city when they hit the major leagues.
"Goodell subtracts NFL No.2" Vol. 9, issue 19, pg 1, 27.
Andrew VanHorn
The new commissioner for the NFL Roger Goodall announced that he will get rid of the number 2 man in the NFL front office. The spot that Goodell had under Paul Tagliabue the former NFL commissioner. Instead six people will report directly to him. His thinking with this is that he already knows the job of the number two man. I personally think that ut is a good idea for him to take the second man's job as well as the number one rule as the commissioner. Who would be able to do the job better then him when hes being doing it for the last several years.
On the other hand I thought that maybe he was doing to much and will not be able to handle both jobs. because of this it may be a bad move for someone who is trying to do his old job while trying to learn his new job of running the NFL. One thing I believe will help Goodell in this adventure is that he hired six executives that will report directly to him, and of course help him out. I think this is a good move for Goodell because it puts more people at the top of the NFL and seven people is better then two people at the top. This will also help lighten the load that will no doubt be heavy running the NFL.
This article also talks about some of the things that goodell wants to do to make the NFL stronger and better. This is a good thing that he is not just letting the NFL stay where it is, even though it is a multi billion dollar industry Goodell is trying to make it better, and he is starting quickly. Which is great for the new number one man.
"Closing top deck helps bottom line, Athletics report"
v9 issue 19 pg. 27
Even though attendance was down by almost ten percent this year i believe it was a good decision by the Oakland Athletics to close the upper decks in their stadium. Being a small market team the Athletics need to make money any way possible. By lowering their available seating the tickets are more in demand for the games.
Also, by removing the upper deck the Athletics overall payroll is down because there is no need for them to hire more concessions workers and beer vendors to walk around the stadium. Revenue going up for the Athletics is a good sign for small market clubs such as them, the Pirates, Royals, Indians and other teams to show they can compete in the business based largely on big market franchises like the New York's and Los Angeles teams.
“ESPN: Changes Boost MLB Ratings” Vol. 9, Issue 19, Pg. 7
John Morrow
ESPN and Major League Baseball have made changes to their contract. The changes have led to a major ratings boost for ESPN. They have received a 33 percent ratings boost from last year. This has been the highest ratings boost since 2002.
Three major changes were made to their eight-year, $2.4 billion deal. One change is that ESPN will be able to have some of the more popular teams games broadcasted up to four times. I feel, probably like most people, that this will draw more viewers because their team will be on national television. This goes for ESPN’s Sunday Night Baseball. Another major change is that ESPN is allowed to update their Sunday night schedule up to three times during the season. Throughout the year it becomes clearer who will most likely have a shot at making the playoffs. This way ESPN can base their schedule around the more meaningful series towards the end of the season.
This is a great move for both ESPN and Major League Baseball. With this new scheduling system, more viewers and baseball fans will tune into ESPN to watch the meaningful games rather than if it was just teams playing the season out for pride. Now that the NFL is doing that, ESPN should be rolling in a lot more dough now that football has started up again. A very smart move for ESPN and Major League Baseball if you ask me and I’d like to see who could argue against me about that!
"Open still figuring financial pain from rain" Vol. 9, Issue 20, pg. 5
This article talks about the 2006 U.S. Open Tennis Championships that recently ended and the financial situation The Open finds itself in. During the Championship tournament, six sessions were rained out completely. This causes a problem because those six sessions add up to about 100,000 tickets sold, with no event taking place. If all these tickets were to be refunded, the Open would take a large financial hit. The USTA (U.S. Tennis Association) has a hedgind policy over which if there is more then 2 inches of rain fall, a payment would be given like an insurance for the unredemmed tickets sold. The USTA's problem is that its policy requires 2 inches of rain for the payment to be issued and the amount to be judged for is off site at LaGuardia Airport. This is a problem because without the payment issued, The USTA will be hurt even greater financially, approximately $450,000 dollars greater. The USTA did lessen the blow by organizing a special evening seesion that ticket holders from the rained out sessions could trade there old tickets for this evening session. The USTA is also having a problem with the hedging policy provided, Coriolis, because of its off site measurment of rain fall instead of having it directly at the U.S. Open. This is making the USTA decide on what new ways they will choose to insure there sporting events that take place outside.
This article was pretty interesting and showed how a sporting event organizer deals with all the things having to do with putting an event on. It was interesting to see that the USTA uses a hedgind policy instead of a form of straight insurance. Also to see how a hedging policy is to work was nice to see. I do think that the coordinators of event scheduling needs to be of importance. these individuals need to schedule the events in a timely matter yet still provide extra time for anything that might happen out of the ordinary. I also think the hedging policy should be a last resort when dealing with a matter like this. There is just to much money involved for it not to be that way. The event schedulers need to have be in tuned with weather and all other items that will cause a session to be delayed or cancelled. However, there is going to be a time when something does go wrong that can't be accounted. This is when a good backup plan is required, like the hedging policy for the USTA. The USTA messed up in my opinion because they chose to insurer there event with a policy that measured its rain fall a good distance away from where the event takes place. This is not that good of an idea when it is crucial to have the insurance when things turn out unexpected. One because the last thing you want is for you backup plan to faulty in anyway. this is where the USTA finds itself. It will be something I'm sure they will change for the future since the impact could be quite large right now.
Jeff Kahler said...
"naming rights deals run dry"
vol.9 issue 18 pg. 10
Even though the phoenix area is the fifth largest market teams in that area are having trouble finding naming rights to their stadiums. The phoenix coyotes and the arizona cardinals specifically.
I understand why the coyotes might be having trouble considering they are a cold weather team playing in a warm climate. Hockey is not big down there to say the least. Not to mention the coyotes haven't made the playoffs in several years. The cardinals are bad its true but their new stadium is state of the art or as described in the article "an architectural icon". Many people around the NFL think this team is on its way up and will sell out alot of its home games if not all of them. The situation could be good for the Cardinals because then they will retain 100 percent of the income they make off the stadium. Which will help them pay off there construction bill of nearly 150 million. If i were in control of a major corporation i would defiantly consider putting my company's name on the outside of arizona stadium. They are and up and coming team with great young wide recievers, and one of the most anticipated rookie quarterbacks in years. They're young fresh and ready to win. Since the team hasn't won is so long the fans will flock to the games once they havea winning team to watch. The coyotes arena i would not touch, they aren't good and won't be for a while, they have no young up coming stars that can change the face of the team, not to mention their coaches are in the middle of a betting scam and hockey is so unpopular in the united states never mind the desert it just doesn't seem worth spending money to have your name on an arena like that.
Jeff Kahler said...
"New USC arena sells all top priced PSL'S" v 9 i 17 pg 7
USC sold alot of the higher priced tickets very fast, which to me is a good thing. But Carol Dougherty who is USC'S senior associate athletic Director complains about how they should have sent the price higher. As a ticket consumer i don't like hearing this because tickets to a game are already high enough they really don't need to get any higher. She claims she's affraid that people are gonna see that only the cheaper seats are available and not want to buy them, well if you have a good enough fan base you won't have any problem selling the cheap seats. Since USC'S market is Los Angeles they can afford to make the prices fairly high, but then they start to forget about the students and low income fans that can't afford great seats. USC needs to market the new arena and show people that the cheap seats will still give you a great view of the court and not make you feel that you spent money for nosebleed seats. They have put the student sections at the ends of the courts and all over the upper deck, to me that isn't right. It is a university and the students should get the best seats, they are the ones that will be elling and screaming making it tougher on visiting teams, not the rich fan that wants nice seats to impress clients. This is just another example of how universities and other companies are making a lot of money off the student athlete while the student athlete gets no money in return. College sports has turned into a business first and recreation and fun for the students second.
Minor league clubs begin affiliation change up
vol 9 issue 19 pg 6
This article talks about the Philadelphia Phillies getting a new minor league team which will play in ottawa for a year before going to Allentown. The city of Allentown is in the process of building a new stadium and will not be finished until the 2008 season. The Scranton Wilkes Barre Red Barons used to be affiliated with the Phillies but are now looking for a new affiliation. Teams interested are the Orioles, Mets, Yankees and White Sox. The Gm of the Red Barons would like the Yankees for alto of reasons. The strong fan support in north east pa for the yankees but also the money they'll recieve for just being part of the yankees organization. As far as the phillies i believe it is a good idea to move their AAA team closer to home. Allentown is a bigger city with more philadelphia fans which will bring in more fans and more revenue. After the switch the Phillies AAA and AA teams will be with in 45 mins of Philadelphia, with their AA team playing out of Reading Pa. Personally i am excited for them to come to allentown because it is only twenty mins from me and it gives me a chance to watch a high level of play at a cheaper admission price.
"Clippers turn playoffs trip into record sales" Volume 9, Issue 20, pg. 7
The long time laughing stock on the NBA, the Los Angeles Clippers, are setting record breaking numbers in season ticket sales. At one time, saying that 94% of the ticket holders from last season are renewing their tickets would have been absurd, but the resurgent Clippers are among the best in the business in that category. I think a lot of times in the sport industry, we put too much emphasis on marketing and merchandising as oposed to the final product that is put out on the field. Fans love to go to games for the entertainment and love the whole atmosphere but the best way to get fans to come to your event is not marketing, it's by winning. You could have the best environment in any league for a game but if you don't win, the fans won't come. The Clippers filling up the Staples Center reinstates my thinking. The team made the conference semis last year and it is paying dividends this year.
Although what the Clippers have done in bringing back season ticket holders is very impressive, it needs to be noted at just how poor their season ticket sales used to be. In a market as huge as Los Angeles, you would expect that their sales would be better and it's just a note on how poorly they used to perform on the court. They need to realize that they can lose these fans just as quickly as they got them so they better keep winning.
PGA Tour Experiences to offoer golf packages
vol 9 issue 20 pg 8
The PGA is annoucing the creation of Tour Experiences, which is a program that will offer fans different golf packages lick vacations, instructional academies, corporate outing and events as well as tickets to certain events. It is based off of a company in arizona that has been running for 14 yrs now. I think this is a great idea for golf because it will start getting people involved with the game not to mention more television ratings and overall profit. I beleive the PGA stood back and let tiger do everything for the tour but now these are steps in the right direction. Helping ordinary golfers learn how to better there game will get them more into the sport. This won't just help the PGA it will also help the sport of golf and golf courses around the united states. Golf is an expensive sport and there is alot of money to be made off of it. The PGA is looking for new ways to do so.
"Clippers turn playoffs trip into record sales" Vol. 9, Iss. 20, p. 7
as the Clippers had their best season in the past 20 years, ultimately it would led to more ticket sales and increased revenue. as the article touched upon the specifics, their new business growth is skyrocketing through the roof. the Clips have sold out all of their 8,000 lower level seats for the first time in franchise history. look out Lakers! i think this is hard because the Lakers are the team in LA...the hollywood crowd follows the Lakers more closely, but with the Cips recent success there could be a fan base change in the city.
another impressive stat the article gave was that 94% of last year's season ticket holders renewed their plan. the Clips finished 47-35 last year and made the Western Conference semi-finals. in the future they hope to build on that, and the organization has tripled their sales staff. the expansion has led to opening another office building across the street from the Staples Center. the author pointed out that the Clips have such an aggresive sales group, which would explain why they sell one season ticket plan for every forty outbound sales calls they make. the Clips are now a force in the Los Angeles sports market..
"Clippers turn playoffs trip into record sales" Vol. 9, Iss. 20, p. 7
as the Clippers had their best season in the past 20 years, ultimately it would led to more ticket sales and increased revenue. as the article touched upon the specifics, their new business growth is skyrocketing through the roof. the Clips have sold out all of their 8,000 lower level seats for the first time in franchise history. look out Lakers! i think this is hard because the Lakers are the team in LA...the hollywood crowd follows the Lakers more closely, but with the Cips recent success there could be a fan base change in the city.
another impressive stat the article gave was that 94% of last year's season ticket holders renewed their plan. the Clips finished 47-35 last year and made the Western Conference semi-finals. in the future they hope to build on that, and the organization has tripled their sales staff. the expansion has led to opening another office building across the street from the Staples Center. the author pointed out that the Clips have such an aggresive sales group, which would explain why they sell one season ticket plan for every forty outbound sales calls they make. the Clips are now a force in the Los Angeles sports market..
"Octagon boosts NHL total with SPS deal" Vol 9, Iss 19, pg 3
I think its really good that Octagon the SPS deal even though it only represents 15 nhl players it is good seeing how hockey is just coming off the layoff from two years ago. I think though that they should maybe try to bring in more nhl players instead of getting more minor leaguers. It would help there agency and make the deal look even better. Another option would be too look into mergering with another agency they compete with to form a bigger and more succesful one. They should also keep up the work with finding talent over seas that is eventually come to the U.S. and be a success
" New Site first step in NHL Digital makeover" Vol 9, Iss 20, Pg 1,31
I think its great that the NHL has finally taken the step to re-due there web site, being an avid hockey fan i'd have to say the site they have now is quite plain and boring. I think by doing this with the site its going to help bring back even more fans that were lost due to the time off two years ago. I've always wanted to see more video and highlights that are on every other major sports league web site. The idea that there doing all the individual team sites the same way is a good idea I think because everything will be eqaul and the only thing the team controls are the write up. I think this will also draw more advertising to the site seeing that it is gonna be re-done. Which will help the league a lot. Now, if the add even more stuff that they talked about in the article they could really bring a lot of money back to the league as well as fans.
"NBA owner Saver's fired up in the Valley of the Sun" v9 i20 pg34
Saver was just a great fan of the Suns growing up and had a goal in life to have something to deal wit the Suns so he went to school got his business administration degree at university of arizona. Then he owned a commercial back for more then 20 years both realestate and both a nba record 401 million on the phoenix suns the team he for long been a fan so now hes livin his goal and have fun with it.
I think that is a guy that anyone can look up too he set a goal and went big with it and i think he did make a big change in the program coming from a 29-53 lossing record in 2003-2004 season to a 62-20 winning record in 2004-2005 great session.
"WNBA looks for positives as 10th anniversary season ends" v9, i19 pg5
the wnba had a big drop in attendence last regular season which was 8.6 percent the lowest in league history in attendence and it was the wbna's 10 anniversary. The positive parts is attendence went up when play-offs rolled around and espn is getting more involved with the orginization. The sponsorship deals increased 33 comparred to its 27.
On my point of veiw i see more sponsership because most female athletes are considered sex symbols and the ladies in the wnba get some sponsership and i watched the wnba on espn and i did see a lack of attendence
"Fiscal education needed" v.9 iss.20 p.14
This short article caught my eye because of a few details. It says about how NFL players need to take some responsibility on financial education. My first thought when I read this was Marc Isenberg, the advisor to athletes such as T.O. and Javon Walker, known for his throat cutting tatics is the person who brought the problem to everyones attention. That is saying something to everyone because he is not known for his decentency.
The article gave a stat about on a 51- question test, athletes scored 52.4% among high school scores. That is appauling to know that athletes are not educated or even slightly educated towards where their money that they think they earn is coming from. I dont think they realize that the fans are generating their revenue, aside from advertising. This article made me think that I could beat the professionl athletes at something whether it would be a test or on the field, in my mind it is all the same.
"Baseball stands as witness to, example of cultural change" V 9, I 20, Pg. 15
This article is about how the amount of hispanic players in Major League Baseball and fans are growing. One of the reasons that the amount of hispanic players is increasing is because Major League teams are making it a priority to scout and develop talent in southern countries. It also talks about how teams are trying to connect with the hispanic fan base. It is a good idea to do this because some of the games best players today are from hispanic decent. Such as Johan Santana and Albert Pujols. There are also players from Japan getting into the spotlight. There are tons of reporters that come to games just to watch HIdeki Matsui and Ichiro play.
Another interesting point in the article is that baseball may become the world's favorite sport. The World Baseball Classic is an example of the increased interest in the sport. The best players from every country were finally able to compete. There are even MLB games being broadcasted on hispanic radio and television stations.
"Great Lawn keeps tailgaters from cooking on asphault" v. 9 issue 20 pg. 33
When the Arizona Cardinals built their new stadium they decided to build an eight acre grass parking lot for tailgating. This was a great idea for the organization to encourage more fan tailgating before the games. Before the new stadium was built fans would have to tailgate on asphault that would be well over 100 degrees in temperature, not your everyday fun temperature. The new grass makes it a much cooler temperature when tailgating.
I think this was a great decision made by the marketing director for the Cardinals. Good parking is a premium at any sporting event and with a great area such as the Great Lawn available people will be willing to pay a higher price to park there before the games. Also the team is selling some food and merchandise on the Great Lawn to stir up some more revenue. However the Cardinals aren't planning on selling the naming rights for the Great Lawn which I think they should because if it becomes even more popular they should want to make as much money off of it as possible. The only reason I can see for them not naming it right away is because they are planning on adding to more eight acre grass parking lots for next season and they may want to wait until they are all put in to name them.
"Cards get fans out of sun, onto the cutting edge" v9 issue 20 page 1,32&33
The dessision that the Bidwill family had mad about building a bran new stadium was the most right chose they could have made. I agree with what they have desided to do for this staduim by making it an air conditioned stadium. I would truly agree with the fans that it must be to hot for the fans to sit and watch their team in the Arizona. It makes it an amazing staduim with all the seats availble and different shops and food places.
I think this will impacked the sports industry for this team because they are goin to get more fans to come out and enjoy the game instead of watching the game and sweating. Witch means they are goin to be making alot more money then use too. Stores are goin to be selling merchandise and food and drinks witch will help with making more money in the sports world.
vol. 9 issue 20
Kristina Conroy
""Hornets hire Premier to sell in New Orleans"
The New Orleans Hornets have to play most of their homegames in Oklahoma City this year just as they did last season becuase of the damages from hurricane Katrina. The team hired Premier Partnerships to help attract sponsorship business in New Orleans. They would like to be able to play all of their homegames in the new arena next year and also have the NBA All-Star GAme played there in 2008. This is a good idea because not only can the sponsorhips help out with the new arena but it will be invested into the community as well. The community still needs a lot of help and rebuilding from the hurricanes.
"Great Lawn keeps tailgaters from cooking on asphalt" Vol.9 Issue 20 Pg.33
The Arizona Cardinals organization came up with a great idea. They built an 8 acre "field" for the tailgaters to come party on. Obviously this is almost needed in Arizona versus other places is because of the heat. Who wants to sit side by side with grills going, 100 degree heat, and probably 150 degree asphalt. You probably wouldnt even need to bring a grill. Another advantage of this, people can run around playing catch or what not and if you fall youre not going to sustain any "road rash." Other teams need to start thinking more about their fans and ways to improve the experience. Not only is this good for the fans, but also the environment. Instead of having acres and acres of concrete you have some trees and grass. This also adds greater "curb appeal." If they really wanted to, they could also start giving out sponsorship oppritunites to various companies. However, they need to keep the "open" experience, where you can bring your own grill, food, beer, etc.and not have to buy or bring only a certain product. I think these sponsors could offer large tents or different sections of the field. Like the upper right corner in the pepsi corner or whatever. That would give them continuous publicity. The Cardinals came up with an ingenius idea and I can only hope that more teams around the country start coming up with ideas like this to help make the events more enjoyable and safe for everyone without taking away the freedom.
"Very cool, Cards get fans out of sun, onto the cutting edge." Vol 9 Iss. 20 Pg 1,32-33
The Cardinals finally did something right, besides there recent up grade in player. The Cards have built a stadium to accomodate the fans. There new $455 million dollar stadium is now sold out for the season;maybe because the team shouldn't be to bad this year; or maybe because the new stadium is a dome, and has air conditioning. I think this is a great move by the owners to attract more fans to watch the game at the stadium. In Sun Devil Stadium the fans had to deal with the heat, sometimes in excess of 100 degrees. I don't think to many people are willing to watch a game in that heat when they can sit in their air conditioned homes and watch.
Another thing they have done right with new stadium is ticket pricing; low prices. They have reasonably priced tickets for all levels. This will attract a wider range of fans, causeing sell out crowds. With this revenue increase the team can afford to go out and buy better players and maybe eventually reach the super bowl.
"Great Lawn keeps tailgaters from cooking on asphalt" Vol.9 Issue.20
pg.33
Arizonia has had problems with winning in the past few years. Lck of wins with a combination of a few other things has attracted less and less fans to the games. Another reason for a low fan base is the weather at those extremely hot afternoon games. But this year along with their new state of the art stadium came an eight-acre parcel of grass on the west side of the stadium. In my eyes this was a great idea by the Cardinals vice president of marketing and sales Ron Minegar.
The new grass with make it a lot more comfortable for fans to talegate and enjoy the atmosphere of the new stadium. The article stated that this new grass lot was first come first service, so many people are coming many hours before kick off to reserve their spot. In the years to come they are going to make three more eight-acre grass lots for the fans. I believe that this will raise the fan base a great deal in the next few years. I talked to LeRon McCoy the other week about the new stadium and he said it was unbelievable. He said that most of the games are sold out and probably will be for the next few seasons. They are doing everything they can do to attract fans. With all the things that are against their franchise they are doing just about everything to bring in more fans and more money
"Hornets Hire Premier To Sell In New Orleans" Vol. 9 Issue 20 Pg. 5
John Morrow
The New Orleans/Oklahoma City Hornets have hired Premier Partnerships to assist with the challenges they are facing. The team plans to return to New Orleans this upcoming season, playing six regular season games in New Orleans and 37 games including two exhibition games in Oklahoma City.
This is a great move for the Hornets because with all that has happened, they can’t get where they need to be by themselves. The good news is that, in the NFL, the New Orleans Saints successfully held their first regular season game at the Superdome since December of 2004. The city is on their way back and sports will be a key factor in bringing the tourists and money back so the Big Easy can be the great place we know and love.
"MLS snags Univision for Spanish rights." Vol.9 Issue 21 pg. 4
Major Leaugue Soccer, and its marketing firm soccer United have brokered a deal with Univision to brodcast MLS games. Univision is the leading spanish broadcast networks. The deal is for $9-10 million dollars over the next 8 years. Univision will be televising 25 regular season matches, 3 playoff, 10 U.S. National Team games, and 5 other international games that will be held in the U.S. Highlights along with online and wireless rights will also be present on univision and a sister metwork to univision. This deal for the MLs is a large bonus and creates a little breathing room financially.
The deal between the MLS and Univision is a big boost for the MLS. Spanish speaking countries have a good appetite for soccer and it is probably the largest watched sport in those countries. The MLS will gain a lot more fan support and gain financially. This deal will increase the knowledge of the people about american soccer and it will hopefully bring more talent and fans to the sport. that is something all sports need to be big in the public eye. And this deal with Univision brings these upsides to the MLS and american soccer.
"Great Lawn keeps tailgaters from cooking on asphalt" V.9 I. 20 Pg. 33
This is the Arizona Cardinals first year in their new stadium. Their state-of-the-art field isn't the only interesting aspect of the Cards' new home.
To accomodate tailgaters, the Cards' front office developed The Great Lawn, an 8-acre stretch of grass just for tailgaters.
I think this is a great idea. The extremely hot climate in Arizona makes tailgating more of a chore than fun. By using grass instead of asphalt, it will undoubtedly make for a more comfortable environment. Also, it shows that the Cards' front office put their fans' safety and priorities first.
This idea also makes for a much funner environment. Tailgaters can throw a football around during pregame without worrying that their pigskin will get scuffed up. Also, I think it creates a more college-like atmosphere. I know that Penn State has grass fields for parking and tailgating. For some reason, grass just creates a funner environment. Also, it is a great safety precaution for tailgaters who party a little too much before the game. They don't have to worry about falling on hard asphalt and getting cut up.
The Great Lawn most likely cost more than just putting down asphalt. But, the rewards the Cards will benefit from will definitely make up for any lost revenue.
"Great Lawn keeps tailgaters from cooking on asphalt" V.9 Issue. 20. Pg. 33.
Andrew VanHorn
The Arizona Cardinals decided to put a 8 acre plot of grass outside thier staduim to promote tailgating. The reason they put a piece of grass instead of the traditional parking lot is because it is way to hot in Arizona on top of asphalt. This seems like a crazy idea because the word "tailgating" is used because it is usually done in parking lots with cars, and "tailgates." In my opinion though, this works greatly for the Arizona Cardinals. This will Cardinals fans something that they never had before thier new stadium, a game atmosphere, like no where else.
This "Great Lawn" also gives people the chance to play football on the grass before the game and drink alot of beer and not have to worry about falling on the hot hard asphalt. This seems like a genious idea for the Cardinals ownership. Although they will not make very much money off of it, I think this will make them money in the future because it will attract more people to the game, because people don't have to be in the unbearable heat for hours before the games start.
Stephen Evans "Clippers turn playoff trip into record sales"
v9 issue 20, pg7
The L.A. Clippers really deserve to do well in sales. this team has been the worst in the league for the longest time and now that they are doing well, it is showing in seat sales. For them to have sold out the lower bowl seats is excellent compared to the year before where they only sold about 2000. i think that they should have their own arena so that they could make more money like the other teams do.
Maybe sooner or later if both L.A. teams stay competitive they will become rivals. that would increase seat sales tremendously for both teams. Hopefully now people will remember that there are two teams in Los Angeles instead of one. for years it has been like "oh yea the clippers", like they were a semi-pro team. with court success and a strong sales and promotions team. the franchise should make a good name for themselves in the world of basketball.
"Clippers turn playoffs trip into record sales" Vol.9 Issue 20 Pg 7
Jeffrey Campbell
This is not the Clippers of the past, who on average maintained a 36% winning percentage in the franchise history. This past year the Clipperes set a franchise record with 47 wins. With that, the Clippers advanced to the NBA playoffs. They eventually lost in the second round.
For the first time in their history, the Clippers have sold out all 8,000 of their lower - bowl seats in the Staple Center. This team is no longer the back burner in Los Angeles. They have taken over the lime light, from the Lakers. I think that it is about time the Clippers organization is taking a turn for the good . For years they have struggled to put a well- rounded team together. They would always have just a couple of key players, and that just wouldn't get the job done. I hope that they can keep on having the success they are having in the future.
"Clippers turn playoffs trip into record sales" V9 Issue 20 pg 7
First off, this article is very interesting for it to be known that the Clippers are a playoff caliber team. For so long they were considered one of the worst teams in the NBA. Now its nice to see the under dog making a turn around.
After reading this article I realized how truly well the Clippers are doing. Some statistics from the article are, they have sold out 8,000 of their loewer-bowl seats, have a 94 percent full season ticket renewal rate, and have sold 44 court side tickets worth 1.2 million dollars.
These are statistics of popular and winning teams of the NBA. The Clippers have become one of these teams said Scott O'Neil by being as aggressive a sales group you'll find.
I hope that business and franchise continues to grow.
"AT&T takes marketing efforts to the house" Volume 9, issue 21, pg. 24
AT&T has recently started a campaign in which they feature the homes of athletes and the AT&T products that are found within these homes. In my opinion, this is a fantastic marketing idea because fans always have a desire to get as close to athletes that they love as they possibly can. What makes this marketing so innovative and effective is the fact that not only do fans get to look in at the more personal side of their favorite athletes, AT&T gets a great chance to show that these people's favorite athletes use AT&T products which could make them much more likely to purchase something. I checked out the site for this campaign, seehowtheylive.com, and I thought that it was very well run and is going to continue to be very successful for AT&T. Using big time pro athletes is a time tested marketing strategy that usually pans out with success.
Another venture that AT&T has is called attgamedaydelivered.com and is based upon college football. I think that this site is another great site to attract AT&T customers because it allows you to mix your favorite video highlights, team logos, and fight music. this site is very interactive and fun and should be very successful for AT&T.
"SMG get Superdome Ready for Big Game" vol 9 issue 21 pg 10
SMG is the large company that helps run the Louisana Superdome. After hurricane katrina they obviously had a big mess on their hands to clean up. At one point they weren't even sure if they could save the dome, but after the damages were added up, they realized it was saveable. the biggest thing i took from this article was the turn around in that particular area of the country. SMG and the Superdome are providing tons of jobs to people that desperatly need them. they rehired 80 full time workers and nearly 2500 part time event workers for the New Orleans Saints home games. These jobs will eventually help those people who lost their homes get back up on their feet.
"Group Challenges NFL's restrictions on cameras" vol. 9 iss. 21 pg. 58
Earlier this year, NFL owners agreed to ban local television cameras on the sidelines. The cameras were being used to film highlights for the evening news.
Now, the National Association of Broadcasters is considering "any and all options" and are calling the ban illegal and discrimatory.
I agree with the NFL owners regarding this issue. Too many cameras on the sidelines makes for a much more dangerous environment. It seems each week more and more players are getting tackled out of bounds and running into drink tables and cameramen. The owners made the right decision by eliminating some of the clutter that could cause potential injuries to players or cameramen.
Also, having less cameramen on the sidelines makes it easier for spectators at the stadium to watch the game.
Instead of having cameramen on the sideline, the league offered highlight clips from NFL Films for a fee. Just like everything else, this is about money. I understand that it is probably expensive for the highlights, but the local stations need to understand that the dangers of having too many cameras on the sidelines.
"Small costume firm gets piece of Ricky Bobby" vol. 9 iss. 21 pg. 11
Rasta Imposta, a Halloween costume company, signed a 2 year licensing deal with NASCAR to be able to produce Ricky Bobby costumes. Ricky Bobby is a character in a movie called "Talladega Nights: The Ballad of Ricky Bobby." The movie was a huge hit over the summer and Robert Berman decided to contact NASCAR to produce these costumes.
I think it was a great idea for Berman to contact NASCAR about producing the Ricky Bobby costumes for his company. NASCAR will get 14% of the sales as well as an upfront fee. This is a good move for NASCAR because it is vastly becoming one of the more popular sports in the country. Although Ricky Bobby is a fictional character he opened a lot of people's eyes to NASCAR and they realize he is a big part of getting more fans to watch their sport.
Also by producing the Ricky Bobby costumes Berman hopes to be able to make other NASCAR drivers costumes in the future.
"Lexus Experience rolling out with T-Wolves" V 9 ,I 21, Pg. 7
This article is about the type of marketing that Lexus will be using during Timberwolves games. Their name is basically everywhere the Timberwolves top season ticketholders will be. Lexus is really smart by doing this. These tickets aren't cheap so a lot of the people who have these tickets most likely drive a high-priced car, although it may not be a Lexus. If they have a good experience at the game and see the Lexus name everywhere they might be compelled to go out and purchase one of their cars. It is a great way marketing to the right audience for Lexus.
"YES and MLBAM testing wireless game MVP vote" v9 iss 21 p 8.
They have a very good idea for voting on the game by game MVP. It makes it easier for the fans to get involved in choosing who they think should be recognized for there play on that certain day or night. Last night I was watching the ALDS last night, and this caught my eye as to how easy it is to be part of the game. All one has to do is call a 5 digit number then press a number for the person who they think should win.
It is funny to see what caught my eye last night watching, and what I am writing about for homework is the same thing. Of course it is easy money for the cell phone providers. They obviously dont have a problem with people using their minutes on voting for an American pastime such as baseball. I like this article and we are heading to the future of voting for players that deserve to be recognized for their play on the field. Jeter won last night, BOOOOOO
"BK signs a Whopper of a deal with MLS" V 9 issue 21, p4
I totally agree with the decision the BK has made with Majior League Soccer. And since BK was looking for ways to expand with Hispanic market and now that there has been a agreement with MLS all this can help both ways now. I think with the signing of BK into soccer will help with advertising in the food chaain and also soccer teams can see that BK is doing great things for them by having things sponsered and the logo all over the soccer world.
I think is going to inpack greatly in the sports managament world becasue teams will be sponcered by BK and they are willing to give great things out to get there name out and also the soccer world.
Also with BK doing promotions like winning a trip and 2VIP tickets to the MLS cup and also having a chance to win $100,000.
vol 9 issue 21
Kristina Conroy
"'Shop Saints' touts sponsors' goods" p. 10
'Shop Saints' is a campaign that encourges New Orleans Saints fans to but apparrel with sponsors' logos on them. This is to get fans to buy from companies that are supporting the team. The New Orleans Superdome just reopened last week. However, the Saints' franchise and the region around it still needs a lot of money and rebuilding. The team's return has been one of the main elements in rebuilding the city. A lot of businesses are still not willing to help out though. 'Shop Saints' is not meant to look like the the Saints are exploiting the disaster that happened in New Orleans to raise money for them. They are also raising money for all of New Orleans. If they could more sponsors to help out, I think a lot of rebuilding could be done fast. Especially with them marketing for their sponsors.
"Hammered out in a Hurry"
Vol. 9 Issue 21 pg.1
The St. Louis Blues, a professional hockey team needed a new sponsorship for their arena. Their prior contract was up and they needed a new name and they needed it quickly. Both sides had to hurry to get the deal done. Theres lots of publicity and advertisement in having your companies name on a professional sports venue. In this case, the company did some research and realized just how many customers of theirs resided in towns that had pro hockey teams. Im a big fan of this type of advertisement, I think you benefit from it everytime a game is on, almost everytime the name of the team is mentioned, and everytime you drive by the venue. Plus, you can market and promote yourself even more once you get the fans into the venue. I think more companies should start looking into sponsoring college teams because they have huge fan bases. Many division 1 football stadiums bring in close to or over 100,000 people, and everyone is seeing and recognizing your companies name everytime they come there. Also, when your company is associated with a stand up well known quality sports team it gives your company a better chance over a rival company. The two parties involved here really worked hard to accomlish this agreement and I believe they are both going to benefit for a long time to come just like any company would that gets involved in a sports sponsorship.
"Small costume firm gets piece of Ricky Bobby" V 9 Iss. 21 pg 11
I think it is very good for the Berman co. to sign a deal with NASCAR, since they are such a small company; but I don't think they have a good product. Costumes of Ricky Bobby? Seriously, who is going to buy or rent that; maybe for halloween. That is one day of the year, so for one day they are supposed to make enough money to hit the equilibrium? I highly doubt it. Now I am not saying that the movie wasn't popular but honestly I don't think that if someone puts on a "wonderbread" racing suit that people will know that they are dressing like Ricky Bobby. I don't forsee this as being a good product for the Berman co. or NASCAR to market. For Halloween; yes this is a great idea, but to put on the market year round is a waist of time and money. I think they will realize this after the halloween season. As for the timing of the products debut, it don't think it could be better. If it wasn't so expensive I would buy it.
"Giants, Jets team up"
volume 9, issue 21, pages 1 & 59
The New York Giants and Jets currently both have their home games in Giant Stadium, in East Rutherford, NJ. As a Jets fan it would be nice to see the Green Machine get their own stadium, however it doesn't look promising since the proposed stadium for Upper Manhattan failed. This article discusses the new interesting joint marketing approach by the Giants and Jets. It deals with selling luxury suites. With the 200 suites slated to hit the market, combing the Jets and Giants together again would mean 400 suites.
Although there has been problems in the past with both the Jets and Giants sharing a facility, the two organizations are going to spend one year selling the suites together. After the year, they will decide the best course for action for both organizations. This would mean that either team could decide to go their own way. The planned stadium is for $1 billion and hopefully to be completed by 2010.
I believe this is a good move for both teams. As they sell the suites together, it makes perfect sense. Buyers have the option to buy for both or just one team. This allows for more companies to come in. On the other hand, if the same company buys a suite for both teams, it means that the suite is always being used. There is one stadium, but two teams doubles the amount of suites sold. This will be a great money making deal for both teams.
"Small costume firm gets piece of Ricky Bobby" Volume:9 issue:21 pg:11 Adam Potts
This article caught my attention because I really liked the movie Ricky Bobby. It talks about a small company that has been struggling looking for a break. The CEO of Rasta Imposta found that break by signing a deal with NASCAR. Although it took a lot of time and determination Robert Burmen was persistant and finally got through to NASCAR and signed the deal. His idea was to make a authentic Ricky Bobby outfit from the box office smash "Talladega Nights: The Ballad of Ricky Bobby." I think that this is a great pitch and will bring in a lot of money for both Rasta Imposta and NASCAR. Since this movie was a movie for all ages many people will be interested in the produect. There are a lot of people that I know that would purchase this costume for this up coming Halloween. Since NASCAR gave Berman permision to do this costume, they will recieve 14 percent of the sales aswell as an undisclosed up-front fee.
Volume 9 Issue 21 pg.60
This article is dealt with the NBA on how it wanted to pump more time and money into their website nba.com. I think this is a great idea because the league is generating a world wide fan base and with this upgraded site it will help ignite their league by keeping updated postage on star players and having an international section for other countries to keep track of their players that are in the league. It also is going to keep the general public updated with extensive information on international basketball, something the site has never done in the past.
The NBA is on the rise and competting to become one of the top sports in the world with visions like this one they could be heading in the right direction.
Volume 9 Issue 21 pg.60 NBA Pumps Time, Cash Into Web
This article is dealt with the NBA on how it wanted to pump more time and money into their website nba.com. I think this is a great idea because the league is generating a world wide fan base and with this upgraded site it will help ignite their league by keeping updated postage on star players and having an international section for other countries to keep track of their players that are in the league. It also is going to keep the general public updated with extensive information on international basketball, something the site has never done in the past.
The NBA is on the rise and competting to become one of the top sports in the world with visions like this one they could be heading in the right direction.
"’Shop Saints’ Touts Sponsors’ Goods” Vol. 9 Issue 21 Pg. 10
John Morrow
The New Orleans Saints are planning on unveiling a certain type of marketing move called ‘Shop Saints’. Basically what this is is a move to get the fans to purchase the items of the teams sponsors. They are using this move to help with the relief efforts of the team and more importantly, the city of New Orleans. This is also related to the ‘Buy America’ campaign which was to encourage people to buy U.S. – made products.
I feel as though this should work. Also, before they even unveiled this ‘Shop Saints’ campaign the fans had already taken over buy sellout out the season for the first time in team history. So if the fans weren’t encouraged enough, they should be now. Another thing, I’ve heard a lot of people complaining why one of the first priorities was to get the Superdome fixed up and running again. Many people complained that the money that was going into the Superdome should be used for rebuilding the city and the devastated regions. In my point of view, this should help the city out more than people think. With more and more people coming to the games and with the ‘Shop Saints’ stuck in the community’s mind, the money that the Saints will be generating will be used to help with the relief efforts.
Sometimes sports can have a bigger impact than some people perceive it to have. Take 9/11 for example. Whenever the tragedy with the Twin Towers occurred, people needed something to turn to and what do people from New York like other than the city itself; The New York Yankees. People turned to the Yankees to show that we won’t let something like 9/11 stop us or slow us down. This is what seems to be what is happening in New Orleans and people will stand up and join hands to help rebuild the city.
"BK signs a Whopper of a deal with MLS" V 9 issue 21, p4
Andrew VanHorn
This article talks about the new deal that Burger King and the MLS have come too. This is the first deal that the MLS has made with a fast food chain. I believe that this is a good move for both parties involved.
Fist I think this is a good deal for the MLS because this gives them a creditable fast food chain to endorse. I think that this will help the MLS possibley even gain more interest because of this very well known Fast Food chain. They also give the fans something to see because as it talks about in the article that burger King is sponsering a sweepstakes that the grand prize winner will be able to have a chance to kick a 100,000 goal at the MLS championship game. This will generate interest for the MLS.
I believe that burger King will benifit as much or more from this sponsership. The main way they will get alot of exposure to the resteruant just from being the sponser they will have banners all over the stadiums and the TV commercials will give Burger King the chance to have many ads and to promote the resteraunt.
NBA Pumps cash,time into web. Vol.9, issue 21 pg 60
the NBA needs to put money into its website.it is very hard to navigate and every team has their own page. if stern comes up with a good website and everything then more people will go to it. the article talks about some of the things it will include like more video and better fantasy games. with the increasing amount of international exposure the NBA needs to have a way where everyone all over the country sees the same things. the same highlights and everything. i personally would like to see better fantasy games cause i want to use it. compared to other professional leagues the nba has the lowest web traffic counts.
"Shop Saints touts sponsors' goods" V9 issue21 pg10.
Paul Beckles
This article talked about a marketing technique that the New Orleans saints used. I think it was a brilliant idea to use the good american story of New Orleans rise back to the top as a merketing tool. They revealed their top 12 sponsors at the first game back in New Orleans. The only problem is as one sports reporter said it might come across as the Saints are exploiting to Katrina incident.
If you look at it as a business move, it was a smart move to bring some type of revenue into the Saints organization. They already had a bad time bringing money in, and don't have that many local busineses standing to sponsor them, they had to do what they had to do.
Whoever had the idea I think it was a good one. Good luck to the Saints organization, and I think it brings some money in.
"State Farm to sponsor NFL and Pro Bowl" v9,issue 22,p.1&34
I do agree with Sate Farm being the sponsor for NFL and the Pro Bowl. State Farm is a good insurance agancy and can show good protential. Why I believe this will be great for everyone is that they have lots of money and they will show great advertisement for both the Pro Bowl and also the NFL. But not only with the sponsorhip help them it will help State Farm because they are also getting their name out to millions of people but showing what great things they can do for football and everyone else in the world.
I think this is going to work well for sport management because it is going to show that there is great support behind them and will show great things that will help with sponsoring the Pro Bowl and also NFL. It will hopefully bring in lots of money with the advertisement of the Pro Bowl and have more people watch the Pro's play.
"Flop hangs an 'L' on ESPN; Experts see no long-term harm to overall brand" Volume 9, Issue 22, page 1 & 35
What made this article so interesting to me was the fact that when I first saw commercials several months ago for the ESPN mobile phone with constant sport news updates, I thought that it was going to sell very well and it was a great idea. In fact, if I wasn't locked into a contract myself I am sure that I would have considered purchasing the new product. The problem is however, the product crashed and burned with numbers of sales falling far below the in-house projections by ESPN. Although the author of this article makes it out to not be such a big deal, I think I have to disagree. Even though ESPN, like any other company, has failed in marketing something at one time or another, it is still hard to recover from a large disappointment like this.
I think that most of the quotes in this article by ESPN executives who were trying to play it down as much as possible were just trying to cover up for the fact that the company just lost a lot of money and it was their fault for not getting to the right audience in their marketing. I do, however, agree with the author about one of the biggest problems was that most people are locked into contracts already and have no desire to get out of them.
"Daly doesnt see big pay increases continuing" Volume 9, is 21, pg 5 & 58
I feel that there are probably two reasons why the pay increases went up. First I feel that the big reasons why most clubs are moving closer to the cap are because last year was the first year with the new CBA and salary cap.I'm sure that most teams were hesitate that they were going to come close and possibly go over the cap and then be penazlized, so therefore they just kept it low and didnt pay too much for the players, and intern the players most likely didnt expect that much of a pay because they new that the clubs were gonna be careful now that there is a salary cap.
Second, I feel that now all of these big blockbuster trades have been made and so many people have been moved around, that now clubs are trying to lock up players for long term. For example, the Islanders locked up there goalie for 15 years for about 67.5 million. Obviously that club doesnt want to let that person go. And it was stated how the age has been dropped from 31 to 29 from when a player can become an free agent. That also has made clubs sign key players to long term deals that will lock them up for that club and ensure that there going to be there for awhile. I feel those are the main reasons the pay has risen, I think after a while it will calm down, I dont think its really gonna drop but then I dont think its gonna rise up that much more
"No 'dog-and-pony show': Jordan committed to shaping the Bobcats' product, not selling it" V 9, I 22, Pg. 13
This article is about the relationship that Michael Jordan now has with the Charolette Bobcats. He has invested some money into the team so he will help owner Bob Johnson with some of his duties. Jordan makes it very clear that he doesn't want to be used in this situation by having him work as an endorser to promote the team. He goes on to say that if the team needs him to play golf with a possible sponsor he would be willing to do so. If someone has the oppurtunity to play golf with the greatest basketball player of all time I would think that might possibly influence their company's decision on sponsorship. The Bobcat's really have a good thing going here by having Jordan associated with their team.
"Goodell keeps L.A. on NFL radar"
Vol.9,Issue 22,Pg.8
Jeffrey Campbell
Can L.A bring football back to the country's second largest media market. That remains to be undetermined at the time, but NFL commissioner Rodger Goodell will meet this Friday with the mayor of L.A. to discuss the possibilities. I think that it would be great for L.A. The L.A. Ram was the last pro team to bless L.A. fans with a home team. Since then the Rams moved to St. Louis in 1995.
This will also help the new commissioner to make his mark as the NFL's top man if he can pull off this task.
"Vitamin Water adds McNabb to stable of endorsers"
Vol. 9 Iss. 22 pg. 4
Philadelphia Eagles quarterback Donovan McNabb recently signed a two year contract with Glaceau's Vitamin Water. I believe this is a really good signing by Glaceau because they are trying to compete with Gatorade who has contracts with the NFL, NBA, and Major League Baseball. McNabb is one of the bigger stars in the NFL so signing him to a multi year deal is big news for a company trying to compete with the likes of Gatorade. Other big stars Glaceau is using as well are Brian Urlacher, LaDainian Tomlinson, David Ortiz, Kasey Kahne, Tracy McGrady, and Allen Iverson. All of these athletes have "superstar" status in their respective leagues, making Glaceau's Vitamin Water ad campaign very strong against Gatorade's campaign.
"State Farm to sponsor NFL and Pro Bowl" vol. 9 iss. 22 pg. 1
State Farm has signed a contract to become the NFL's official insurance sponsor.
I think this is ridiculous. Today professional sports are nothing more than a business. I understand that our society is based on capitalism but I don't like the fact that companies and businesses are beginning to overtake the sport.
I remember about a decade ago when there were stadiums like Jack Murphey Stadium in San Diego and Joe Robby Stadium in Miami. Today they are named Qualcomm Stadium and Pro Player Stadium, respectively. The corporate sponsorship in sports takes away purity from the game.
I just don't understand why the NFL needs an official insurance sponsor. To go along with that, I don't understand why they need an official beer sponsor in Coors Light. I'm a purist when it comes to sports and I'm afraid that if things continue the way they are going teams will be running around with corporate sponsorships on their uniforms right next to their team name.
Sports are supposed to be about the athletes, the fans and the game, not about money, money, money.
vol 9 issue 22
"No 'dog-and-pony show': Jordan committed to shaping the Bobcats' product, not selling it" p. 13
Michael Jordan is involved with the Charlotte Bobcats basketball team. He is going to help put together a good team for Charlotte. Jordan does not want all of the focus on him. He does not want to be out in the public and feel like a "used car salesman." He said that he will not help sell tickets because he wants the team to be responsible for getting a good crowd at the games, not himself. Jordan said that he will only get involved when it is in the best interest of the business. I think that this is smart of Michael Jordan to do this. Like he said, the Bobcats should be responsible for getting a good fan base at their games, not Michale Jordan. People need to understand that the product being sold is the Bobcats basketball team, not Michael Jordan. He felt used when playing with the Wasington Wizards, and he does not want this to be the same thing.
"Katrina failed to destroy Saints ticket-sales lead."
Vol. 9 Issue 23 pg.10
I think that this is the feel good story of the year in American sports. Despite Hurricane Katrina's destruction of the New Orleans Superdome just over a year ago, The Saints have managed to sell out every home game!
I believe that part of this is due to the fact that this is how the city must start to rebuild financially and emotionally. The stadium creates jobs for people who then can buy houses in the area. Also, the Saints are a symbol of hope for the area. They are a sign of what life used to be like before catastrophe struck.
Another reason I believe that home games are sold out are the acquisitions of pro-bowl-quarterback Drew Breese and Heisman winner Reggie Bush. These players have so far proved to be everything the city could ask for. They have helped New Orleans to a 4-1 start.
Even if the Saints do not make the playoffs, which even looks doubtful at this point, this has to be the most emotional story of the year. It is nice to hear good news from an area that has seen sop much suffering.
"Cavs Owner Buys Firm That Makes Lifelike Graphics” Vol. 9 Issue 21 Pg. 10
John Morrow
Dan Gilbert, owner of the Cleveland Cavaliers, has purchased the Fathead Company. Fathead products are lifelike, removable, vinyl wall graphics that are becoming more and more popular. These are not your everyday, normal window clings or big stickers. These are life-size graphics, about six feet tall and three feet wide, which a lot of people are just finding out about. The only downfall is that they are pretty expensive. I think the cheapest price for one of these is about $100.
I think that Gilbert has purchased this company at just the right time. They are definitely on the rise. I just heard about Fathead two years ago and I expect the more and more these items are shown to the public, the more demanding they will be to them. Another aspect of this article that I like is that Gilbert is talking with Major League Baseball and the National Hockey League. As of right now Fathead only have contracts with the NFL, NBA and NASCAR. Adding the NHL and MLB will generate a new group of consumers to purchase their products. If Gilbert is estimating revenue of $25 million in first year sales alone, adding two additional leagues to the mix will generate a greater amount of revenue.
This is a better move by Dan Gilbert then some people might think. Those people being the ones who have never heard about Fatheads. These Fatheads are due to become one of the most popular sports collectibles and items on the market.
"NYC Marathon adds Dunkin' Donuts" Vol. 9 Issue. 21 Pg. 59
Chris McCann
Basically Dunkin' Donuts has become a sponsor of the NYC marathon. They are going to supply the marathon with 12000 volunteers on race day in return they will recieve both indoor and out door advertising along wiht tv spots.
From a finical point of veiw this is a great move it gives them an oppurtunity to push there coffee on a great number of people. Along with the advertising spots they will be setting up stands in prime locations along the race course. This is a perfect event for a company looking to promote their coffee alot more because wiht NYC being such a coorperate place coffee is a high commtity.
Also according to the article runners relie on coffee and caffeine. IF this is the case there will be alot of both marathon runners and recreational runner on hand. All around this is a very sound move for Dunkin' Donuts
"Goodell keeps L.A. on NFL radar" Vol.9,Issue 22,Pg.8
Andrew VanHorn
This article is talking about new commissioner Roger Goodell pushing to get the NFL back in the city of Los Angeles. The biggest deterint to making this a reality is where the team would play if they did get a team in LA. The staduim would be either in LA or Anaheim and in my opinion I think that it should be in the city of Los Angeles because it is the second largest media outlet in the United States, only behind NY city. I think that it is a tragedy to not have an NFL team in LA because the NFL is one of the biggest industries in sports and the second largest media outlet does not even have a team. They had two of them in the Los Angeles Rams and the Los Angeles Raiders but the Raiders moved to Oakland and the Rams moved to St Louis. I think that if Goodell could get a team into LA it would be a huge plus for both the NFL and the city of LA. It would bring in more revenue for both the city and the league which makes it a great idea for this to happen.
The city was supposed to get a team in 1999, but the league decided to go into Houston instead. It is not that I think that was a bad move because Houston is a good place for the NFL, but I really think that the NFL should be in LA. LA is such a great city for sports why should they not have a NFL team? I don't think there is any reason they shouldn't. Another issue I would think is that right now the NFL is all equal having 32 teams 16 in the AFC and 16 in the NFC, where would the new LA team play? it would make things eneven, I am sure that this would be a consideration in getting a team in LA as well.
vol 9 issue 22
"No 'dog-and-pony show': Jordan committed to shaping the Bobcats' product, not selling it" p. 13
This article is about Michael Jordan and the Charlotte Bobacats. Jordan is part owner of the team and is trying to reshape and turn the team around to one of the elites in the league. With this team he expects them to be exciting and fun to watch. He doesn't expect fans to come and see him for him, but the team. He felt that happened when he was with the Washington Wizards a few years back. Yeah he generated a lot of money while he was playing for the Wizards his final run of his career, but I dont think tickets will increase this year for that reason because hes not playing. If tickets increase its because the team has improved and is on there way to being a sucessful organization.
"Flop hangs an 'L' on ESPN" Experts see no long-term herm to overall brand. V 9 Iss. 22 Pg 1,35
Espn has sold their liscence for the ESPN Mobile. Supposedly ESPN Mobile had only reached 5,000-20,000 subscribers; as opposed to the 250,000 they had projected.
Why keep something around that is not producing for you? I think this a good move for ESPN, I agree with the Exec's in that shutting down this portion of ESPN will not hurt the network in anyway. ESPN has its hand in to much to be affected by a small thing like this. As far as Disney's involvment in the ESPN Mobile deal, I don't think that this loss will hurt Disney at all. They are currently looking into new investments anyway, and are probably expecting to lose some money in the venture.
"Vitamin Water adds McNabb to stable of endorsers"
Volume: 9 Issue:22 pg.4
Adam Potts
This article caught my attention because Vitamin Water is my new favorite drink. I just started drinking it a few months ago before and after my workout. It tastes so good after a long workout and helps to give me energy before and after. I noticed all the endorsements by big name athelete's it had, before the new signing of Donovan McNabb. I think this is going to promeote the drink even more, because I know a lot of people who like him not only as an athlete but as a person. Even though he will not be displayed in his Eagle uniform while promoting this drink, he is going to be drinking it at all of his interview and press conferances. Altough Glaceau's Vitamin water has signed many deals with many top sports endorsers, they have bigger plans in mind. In the next few months they are pushing hard to mve toward national marketing. This will most likely include TV comercials. I think that is the boost this product needs to take its marketing to the next level.
Johnson changes game plan. Vol 9 issue 22, page 12-16.
Bob johnson is a genius. His plan for the bobcats is amazing. If experience says anything he will turn the franchise into a winning and popular franchise. Johnson is making moves to put the franchise in a great position not only business wise but also on the court. With Michael jordan on his team( for now anyway) he is sure to bring his knowledge of the game to the bobcats. Johnson has a long term vision for the team and its this vision that will make the franchise a success.
on another note, the way they are trying to use jordan as a marketing tool is not very smart. Jordan does not want to be a marketing tool at all, his name is not there to put people in the seats. Also with charlotte already having nba experience and let down, it will be hard to bring up morale in the city. the fans were somewhat dissappointed with the hornets leaving. to grow attached to a new team is not easy, it will take years for the fans to become what we call "die-hard" fans.
"Goodell keeps LA on NFL rador"
v9 I22 pg8
The new commissioner of the NFL wants to make it clear that the NFL wants back in LA.Goodell met with LA mayor and figured out that it would be around 850 million for stadium renovations and such. They are not sure whether they want to renovate the old Los Angeles collisium or pick a stadium in or around the Anahiem area. They must pick a site soon however becasue for the stadium to be ready for the 2010 season construction must get underway before the end of 2007. Some problems facing the NFl with the move to LA are as faollows: Mounting costs, scarcity of team relocation possiblilities and the inability to choose a site. Los Angeles is the second largest demographic in the nation... the NFL might not need that fan base but what a boost it would be for the league. They should do whatever it takes to get professional football back in the southern california city.
"CLC opens its College Vault further with venture into books" Volume 9, Issue 23 page 11
I think that the ventures in with the CLC (College Licensing Company) have undertaken are complete genious. The most important thing about the books that they have written and produced or plan on writing is that it capitalizes on a college football team's illustrious past. One thing that I completely belive to be true is that college football fans are ones that love to honor the tradition of their respective teams. It is my opinion that this is a great marketing tool that really appeals to the "purists" of college football fans.
Another great thing I think they are doing is expanding upon the "College Vault" book theme and moving on to clothing that includes "old school" logos. Although they can be a little pricey, I think that these items are going to sell very well. This is a frontier in college merchandising that has yet to have been reached yet and it's potential is unimaginable. I look forward to see how the items sell.
"Goodell keeps L.A. on NFL Radar" Vol. 9 Issue 22 page 8
The new commisioner Goodell is personally getting involved in the plan to bring a NFL team to L.A. The area has been with out a team since 1995 and efforts to bring a team back have been less then positive. With the mounting costs, owner's agreements, and location decisions, the need for the Commisioner to get involved is important. Goodell is doing the right thing by personally getting involved with negotiating and meetings. He needs to continue what he was doing as C.O.O. before he became Commisioner.
Another reason Goodell needs to get involved is because L.A. is one of the largest media markets in the U.S. and the revenue from another team is beneficial. If Goodell, the Mayor of L.A., and the next team owner can't find a common ground and make the plan work then the NFL will be missing out on generations of fans and miss out on gaining a larger market.
Thus, in my opinion they need to push this deal because the window of opportunity is closing and this is something that needs to be done not only for the NFL but also the fans.
"WWE busy scripting its next moves" volume 9, issue 23, p.20-21
I have mixed feeling about WWE taking this entertanment overseas. As known in the US this is doing very well.It's big everywhere even girls are getting into it. I know that because i am one of them. With it going overseas i just not sure. Unless they go over there and do entertiranment over there i dont see it becoming very big. With them starting to focus on the next scripes i beleave is great. The scripting is great right now and attracting millions of people.
I beleave that this has already inpacked the sports industry alot. But with them starting the new scripts and making it better this will bring more people into this attraction. If this does do well overseas this might just bring even more money in to the WWE. Witch can help make WWE even better then it already is.
"Hammered out in a hurry" vol 9, issue, 21, p.1&57
I have really good feelings about this article, maybe because im a hockey fan, and maybe because im impressed with what these two gentlmen did in such a short time. I'm starting to see that the league is quickly starting to turn a corner for the better. Not only with the league dealing with the players and all the money issues but even things like this how they change the naming rights in such a short time and how they get things moving forward and in positive ways instead of just throwing something together for the hell of it. I really feel that with each team doing there part in every way the this league is going to expand even more and bring the fans back and be able to compete with the other major legeaue's. Although I feel it may take sometime I think all the teams and this league will make a big turn around in the future, which is great for the game of hockey.
"Classic stretches in effort to grow" Vol. 9, Iss. 23, pg. 36
ESPN has re-organizaed its programming on its Classic channel. They have moved away from showing vintage games and have started featuring more original programs such as "Stump the Schwab", "Who's Number 1?" and "Top 5 Reasons..."
I think this is a very smart move by ESPN. The rating on on Classic have struggled since the channel started up. I think this is due to the fact that people, even true sports fans, don't want to sit down and watch an entire game that has no meaning to the current season and they don't want to watch a game in which they already know the ending result. I think the channel was a great idea but it just can't hold the attention of viewers when there are so many live and current games that are always on tv.
When I'm looking for something to watch, I always check the ESPN channels. Nine out of ten times there is nothing on ESPN Classic that grabs my attention. I, personally don't want to devote three hours to a college football game from 1982 that has no significance to today's polls.
I think ESPN is taking a step forward by airing original programming. People love countdowns and ESPN Classic airs two original programs that are based on counting down the best plays or best players. These shows, in my opinion, will undoubtedly attract more viewers.
The fact is that ESPN Classic will never be a major contender amongst so many channels on cable. But ESPN is doing the right thing by changing the programming in an attempt to better its ratings and attract more viewers.
"Red Bulls Selling More Than Soccer With Their New Club Seats" vol. 9 iss. 22 p.20
This is a very good idea for new stadiums being built. It will attract more fans for every event. It will boost tickets sales more than imaginable, in my mind. AEG and Red Bull are selling club seats to not only sporting events held there, but to entertainment venues that are going to be held at the new statium in New Jersey. The list of sporting events include college, high school football, lacrosse, nation, and international soccer events.
This broadens the horizons for fans everywhere. If they like a couple of sports being held there, they will make their money back through entertainment. When they dont want to go, they can sell their tickets to friends who might be willing to go to the concert that interest them. So the fan who buys the club seats can do take clients to the game, or they can make a little profit on the side. Either way, AEG and Red Bull are making their money. It all works out for the fans as well as sponsors and owners.
"On-demand:Dedicated HBO Sports category scoring with viewers, network says" V 9, I 23, Pg. 13
This article talks about the success the HBO on Demand Sports has been experiencing in the past couple months. I think this is a great program and can see why people are so interested in it. It gives people the oppurtunity to see the big fight they might have missed or just watch it again if they want. There are also documentaries on this program that have been successful. At my appartment this year we have demand and I have been checking it out. There are alot of sports programs on there that are pretty interesting. If HBO on Demand continues to expand it is only going to get better.
"Endorser bill for Nike nears $2B." Vol. 9, Issue 23 page 1&8
This article shows that Nike has been spending massive amounts of time and money on sponsorship. In the last year Nikes endorsement obligation total came to around $1.9 billion dollars. This is the largest endorsement obligation nike has ever had. Nike was a large promoter in the '07 World Cup and endorsed several major players during the Cup. They also had roughly 50% of the footballers wearing Nike cleats. Nike also sponsored 8 National teams in the Cup. Nike also has signed deals with Indias National Cricket team.
This massive expenditure on sponsorship seems to me like a very large amount of money to spend on sponsorhip. Also, that Nike might be over extending itself on the sport market. Nikes quarterly profits were down and payment obligations up which leads you to think that is bad. But I think Nike has been in this business for a long time and should have the expertise to manage their company correctly. I think Nike is going to be fine with the pormotion increase because Nike is a major player in sporting goods and their exposure is Global.
"On-Demand demand: Dedicated HBO Sprts category scoring with viewers, network says."
Vol.9, Issue 23, Pg. 13
HBO has jumped on the On-Demand bandwagon. One of their most popular offerings in this category is sports, according to the article. HBO has seen a steady increase since its inception 3 months ago. I still don't see how this will attract cable or satellite buyers to opt for this service though. If I want to want sports, I am going to turn on the ESPNs, FSN, or local channels. I just don't see what the appeal of HBO is, especially as a college student.
"Magic hopes to start season with new arena name” Vol. 9 Issue 23 Pg. 9
John Morrow
The Orlando Magic hopes to close a deal for a new naming – rights partner before the start of the new season. The Magic’s area name was TD Waterhouse Centre before the contract between the two ran out at the end of September. As of now the Magic have been talking to two prospects to become the new name – rights partner.
I think that sometimes changing names of arenas and getting rid of a previous partner can be a bad thing. It may even cause a decline in support from fans or friends of the previous partner. Now I understand that the franchise and the name – rights partner have contracts and they do expire but I think they should try to talk to them a year or two before the expiration date. This way you won’t run into these problems at the last minute. This is what has happened to the Magic. Their season starts in under a month and they don’t have a name for their arena. It’s just like contracts with players. If they are getting better and better or have potential you’re going to want to sign them long term.
I picked this article because it reminded me of the San Francisco Giants in Major League Baseball. The problem with their park is the fact that they have changed the name three times in the last five years. It started as Pac Bell Park, followed by SBC Park, and currently AT&T Park. I don’t know if it is bad negotiating, management or what, but it’s getting annoying.
"Baseball, union on road to rare peaceful labor process" Vol. 9 iss. 23 pg. 4
Major League Baseball and the MLB Players Association are on their way to solving the contract situation without any problems for the first time in a very long time.
I feel this is good for baseball as well as the other professional sports. Back in 2002 when they were discussing their current agreement it was a very ugly situation. There was almost another work stoppage in baseball which would have been very bad for the sport because they had just had one in 1994. Also it shows that these things can be solved reasonably. The NHL lost the entire 2004-2005 season because of a labor dispute. Even as recently as this past NFL offseason there were problems coming up with a new collective bargaining agreement almost costing teams a huge salary cap problem.
Another reason it is good they are making progress to a new agreement is because revenue is up 40 percent. With revenue up that much it is showing their current agreement is working well even if smaller markets still dont compete they are getting money from the larger markets to try and help that process along.
"Another year, another MLB gate record" Vol. 9. Issue 23. Pg. 4
Andrew VanHorn
This article talks about major league baseball setting a record for fans this season. When I first read this I was absolutly shocked that this happend. I was shocked because I have thought that major league baseball attendance was down. I thought that it was down because of all of the steroid talk and that people are not sure that the players are "real" or not. What I mean by that is how can fans know if a player is on steroids or not. I would have thought that all the talk would have taken attendance down considerably, but obvoiusly it did not. I think this is a great thing for baseball, and all sports for that matter. It shows that people are not afraid to go to a baseball game anymore. For awhile after 9/11 and the strike and everythign that was going on inside of baseball I thought that the attendance was going to slowly decline, but it has not, obvoisly.
The fact that baseball attendances are growing even with all of the talk of steroids shows that next year should be even a better draw, which in turn will help me out in the future, because the more popular sports are getting the more jobs there is going to be in sports administration, which in turn makes me more marketable as a sports admin. major. This should also increase the value that I may be able to attain from a team or company.
The reason I chose this article was because I was suprised to see that MLB had attained a gate record and it suprised me, so i decided to talk about thsi article.
"McMahon Sees Endorsements in the Future" v.9 iss.23 p.21
I agree with Vince McMahon and what he is trying to say. He is asked a question about what his main competitor is, and he anwsers that he has no real competitors because basically every one in the demographic of young men and teens are interested in WWE. A lot of that demographic is interested in that particular sport. I aslo agree with Vince McMahon's philosophy of making more revenue. He wants to have digital media such as more pay per views and live events.
Vince McMahon wants to broaden the WWE industry to overseas. He is expecting to expand through the use of televison and some events taken place overseas. This is a good idea. If you want more people spectating then have more entertainment available for the people to watch. Vince mentions that the wrestlers would like to go across the broaders and expand their coverage as well. Which is very smart on their part. I overall agree with what the statements Vince McMahon presents in this article.
"Team deals put Addidas areas in some NBA arena stores" Vol. 9, Issue 24, Pg. 4.
For many years know Reebok has been the main sponsorship of the NBA, not this year. Adidas has sign an 11 year contract worth about 400 million dollars for the NBA to have Adidas put their logo on all the apparel worn by the league. This is great for Adidas, not only do they get paid for having their logo on the face of the league they get their name out for consumers to see. They have five of the top players in the league wearing their apparel, the face of adidas Kevin Garnett, Tim Duncan, Gilbert Arenas, Chauncy Billups, and Tracy McGrady, All All-Stars in the league. These players are great marquee players and are well like across the league. Adidas is on the right path their company is going to be around for a long time.
team deals put adidas areas in some NBa arena store.. vol 9 issue 24, pg 4
finally adidas is making some noise in NBA apparel market. for years i thought adidas wasn't really a basketball brand being as though they didnt really have any hot sneakers for any good players until Kobe. with this new deal they will be making all the noise in NBA apparel. with jerseys wearing the adidas sign and having store space in arenas. this new concept will possibly increase revenue for teams with retail space in their arena.
also with the purchase of reebok they are taking all the market share that reebok once held. like the selling of custom designed team sneakers which was once reeboks territory. Adidas is making big moves maybe they will be as popular in basketball as Nike is. all Adidas has to do now is be more competitive when it comes to shoe deals and star players. they lost big time when lebron signed with nike.
team deals put adidas areas in some NBa arena store.. vol 9 issue 24, pg 4
finally adidas is making some noise in NBA apparel market. for years i thought adidas wasn't really a basketball brand being as though they didnt really have any hot sneakers for any good players until Kobe. with this new deal they will be making all the noise in NBA apparel. with jerseys wearing the adidas sign and having store space in arenas. this new concept will possibly increase revenue for teams with retail space in their arena.
also with the purchase of reebok they are taking all the market share that reebok once held. like the selling of custom designed team sneakers which was once reeboks territory. Adidas is making big moves maybe they will be as popular in basketball as Nike is. all Adidas has to do now is be more competitive when it comes to shoe deals and star players. they lost big time when lebron signed with nike.
lassic Stretches in effort to grow
Issue 23 Volume 9
ESPN classic is one of my favorite shows on television. I like how is shows memorable games from the past. But this article has some bad news about the station. The ratings have not been increasing these past few years. Many people have put their heads together in order to come up with some ideas that will increase the shows ratings. They came up with a lot of great ideas. They talk about showing meaningful games on a paticular date. Just the other week on the 25th aniversary of the Sugar Ray Leonard-Thomas Hearns fight, and they broadcasted In memorance of that incredible fight. The Idea to hold a constant schedule of shows is the best Idea in my mind. This will give the viewer something to look forwward to each week. Since Poker has pretty much became the new favorite for a lot of viewers, showing old world series of poker events will bring a lot of ratings to the station.
"Venture capital firm Polaris investing in Athletes' Performance canter" v9, issue 24,p3
I agree with the desicioin Polaris has made with investing in the performance center. I had not heard of this center until now and really think its a cool place to learning more about training and conditioning.
This could be a big thing in the next couple of years for all sports. With them going to build other center in different states could allow them to expand more. I think this will help them in every way if they do what they said by not just having pro athletes and letting Athletes who are not at that pro level yet. I beleave that when this progresses and gets bigger they could even hold clinic for youth and younger teams, since that is really when you should start learning how to take care of yourself when particapating in a athletic sport.
How I think this could effect the sports industry is that like I suggested if they were to hold clinic sport managers could attend these clinics with their coaches and let them become more informed on how to have their athletes well trained and fit. It could impact them alot by having well rounded athletes that could be the best around.
"Marlins close season still seeking new home" Vol. 9, issue 24 page 8
I think that one of the saddest things that has come out of this season is that fact that the Florida Marlins have yet to find a new home to replace Dolphins Stadium. The fact that the Marlins cannot get enough money from outside sources is amazing considering this team won the World Series in 1997 and again in 2003. The management of this team has proven it could win and as we have seen in the sporting landscape over and over again, winning is what keeps fans coming to the ballpark. One thing that helps bring in revenue though, other than winning, is building a new stadium for the fans to see that is more fan friendly and accomodating.
Building a new stadium and the businesses that followed have proven to be a good investment for the Pittsburgh Pirates. I think that companies and cities should look at places like Pittsburgh which has been a success, economically at least, when considering dishing out money for the Florida Marlins to have a new home. It is my hope to see the Marlins in a new stadium soon.
Kristina Conroy
vol 9 issue 24 "Team deals put Adidas areas in some NBA arena stores" p. 4
Since the NBA's deal with Reebok is up, Adidas made an 11-year, $400 million partnership. They will be the official unifor and apparel supplier. Some of the NBA arenas will have Adidas-NBA stores inside of them. NBA apparel and Adidas apparel will be sold. Adidas is going to laungh a global advertising campaign using Tracy McGrady, Kevin Garnett, Tim Dunch, Chauncey Billups and Gilbert Arenas to help out. I think with the two of them combining a lot more things can be sold. In the stores, not just NBA apparel will be sold. Adidas shoes and other product will be available to produce good revenue.
"Bettis still running hard, earning more than he did as player"
Vol. 9,Issue 24, pg 13.
Not only was Jerome Bettis a successful runing back in the NFL, he is now taking his attributes to other areas of life. I think that it is great that he is doing other things now that he has retired. Many players try to get into sports broadcasting, but they are not very successful. I think that Bettis has a very good future in the broadcasting world. Other than broadcasting, his is involved in an array of different thing. He does television ads for the the company Glaxo Smith Kline. The popular Miller Lite commercials: "Man Law". Just to name a few . All in all he has a bright future ahead for him.
"Teams watching Cavs' paperless ticketing" V. 9,I. 24,Pg. 5
This article is about how the Cleveland Cavaliers are using a new system with their season ticket holders that involves no paper ticket. I think that for the team this is a great idea. They are able to control scalping and make 20% extra on the resale of season tickets through there new program. If your a fan this might be a good thing and a bad thing. If your the actual ticket holder it is nice because you don't have to actually mess with the tickets, you just show up and you are in. On the other hand you aren't able to make any money on your tickets if you would like to sell them. If your a person who doesn't have season tickets but would like to go to a game this a good system because you are garunteed tickets unlike some other sources. On the other hand though you are charged 20% so there is no getting tickets for face value or less.
"Chrysler Championship hopes expanded Hooters area helps draw younger crowd" vol. 9 iss. 24 pg. 9
Recently Hooters signed a two year contract worth $100,000 with the Chrysler Championship. The deal allows Hooters to have a hospitality tent sent up on the course after the 17th green and next to the 18th tee box. Called the Owl's Nest it offers food, beer, soda, and water for people to drink while watching the golf tournament. It holds about 600 people and there is a bleacher area that will also seat about 500 more people.
I do not agree with the Chrysler Championship signing this agreement with Hooters to have this on the golf course. During golf events the golfers like everything to be quiet so they can concentrate on their games. If there is a "mini Hooters" set up on a golf course things could get pretty loud and obnoxious for someone trying to make a critical birdie put on the 17th. Most bars get pretty rowdy at times and that is the type of atmosphere the Owl's Nest would bring to the golf course. Also with the price costing $69 a person it may be a little to pricey for some people, especially if they are trying to attract a younger crowd. Most younger people don't really have the extra money to spend it on something like that at a sporting event.
"Team deals put Adidas areas in some NBS arena stores" Vol. 9 Issue 24, page 4
Adidas is beginning its first year of its 11 year $400 million partnership with the official uniform and appareal supplier of the NBA with 15 teams. In the arenas of these 15 teams, Adidas is going to be using a "store-within-a-store" idea where their will be a store in the arena that sells the Liscensed NBA appearal along with other products sold by Adidas. The Adidas-NBA deal was made in April after the finialized purchase of Reebok. Also in these shops will be personalized athlete appearal signature to individual players such as Chauncey Billups, Tracy McGrady, and Kevin Garnett.
This is a good concept for Adidas to set in motion. With having a retail store within an event that you sponsor is a great idea. And it will sure to be a some what lucrative one as well. First because what better place to sell goods then the place where professionals use the products, and not only use them but do so on a large scale i.e. packed basketball arenas. They will also be selling non NBA goods which is a good way to push other products that might meet or work with the demographic of those attending sporting events. It opens many marketing tools and methods, and so I think Adidas is making a great business decision. I also think they need to be doing that since Nike has such a large market share and spends nearly $2 billion in sponsorship alone.
teams watching cavs paperless ticketing
vol 9 issue 24 page 5
the cleveland cavs have made buying and selling ticket paperless. The owner Dan Gilbert acquired a small startup company called flash seats over the summer, which makes this transition easier. It is possible by swiping your credit card or drivers license when entering the arena. This checks your info and checks you in. About a third of the cavs season ticket holders used flash seats to manage their accounts for the upcoming season. The Cavs are charging a 20 percent fee for reselling tickets through flash seats. I think this is a revolutionary idea that can expand teams profits by huge amounts. This could be a huge boom in the sports business industry. The Cavs have started something that will change the way fans buy tickets forever.
"Bettis Still Running Hard, Earning More Than He Did As Player” Vol. 9 Issue 24 Pg. 13
John Morrow
Even after his glorious career as an NFL football player, “The Bus”, Jerome Bettis is till jogging to one side and shaking his head. Bettis has been blitzed by everyone wanting him to be the spokesman for their product. This article goes to show you that retirement for Jerome won’t be as laid back as he thought it would be.
Besides being the new spokesperson for S&T Bank, Jerome is talking with Big and Tall stores to start this own clothing line. Other companies that Bettis will be negotiating or talking to are: ESPN.com, GNC, Orville Redenbacher, General Motors and GlaxoSmithKline. Jerome has also starred in the new and popular Miller Lite “Man Law” commercials. Also, it helps being on NBC’s “Football Night In America” pregame show. This causes The Bus to be in the national spotlight so people can recognize his face.
This article shows that athletes can be bombarded with many new endeavors when they think they’re done. In regards to another article, I doubt when Jerome retired he went to all of these companies and said “please let me do commercials for you, I just can’t stand being out of the spotlight!” The companies go to the celebrity the celebrity doesn’t walk up to the company and say “ok, I’d like to do commercials for you.”
Even after one career ends, a new one begins.
NFL Taking Internet In-House
Vol. 9 Issue 25 (Website)
NFL.com, the most popular sports league website, will now operate itself. It was previuosly run by CBS SportsLine for the past five seasons. This makes a lot of sense for the NFL. The deal, which was approved by club owners at a meeting October 24, will allow them full control of the website's content. It will enable them to allow more video content from NFL Network and NFL Films to be accessible on the website. This allows fans to be able to see their teams' greatest plays of all time. This facilitates a stronger bond between fan and team, which hopefully generates more sales for the NFL. The NFL will also target other markets with new websites including NFLHS.com (for high school) and NFLatino.com among others. I think that the NFL's internet material is about to grow exponentially in the next year due to this move.
"Bettis still running hard, earning more then he did as a player" Vol. 9 Issue 24. Pg. 13.
Andrew VanHorn
Jerome Bettis is making more money right now then he did when he was playing football. I think that this is an amazing statistic because he was making around 8 or 9 million a year as a player not including the endorsments he had as a player. I am very impressed with the way that Bettis has been able to market himself after his playing days. He is now in several television commercails and as the article says he is on tap for many more. I think that Bettis is a genious to be able to cash in on his storybook ending to his career winning a super bowl in hios hometown and then retiring. Jerome is one of the nicest men in the NFL from what I have heard, which is another reason I believe he is getting all these endorsments. Because he is such a nice man I am glad that he is getting a chance to be a good business man after his career as a football player ended.
It is helping Jerome Bettis out that he is in some national commercails like the "Man Law" advertisments, and he is on the national NBC "Football night in America" I think that him being on these National televised things is getting his name and face out on the market and people are going to like him all the more, thus he is going to be liked in other ads he is in as well, thus more money for him.
The reason I chose this article was because I am a Huge Pittsburgh Steelers fan and Jerome was a former Steeler and I was a Jerome Bettis fan, which is obvoius because I am a Steelers fan. My opinion is that this could not happen to a nicer man and i am very glad that Jerome is able to cash in now that he is no longer playing.
"Team deals put Adidas areas in some NBA arena stores" Vol. 9 Iss. 24 pg. 4
Adidas is beginning its first year of an 11-year, $400 million partnership as the official uniform and apparel supplier of the NBA. As of now Adidas has 15 team sponsorship deals.
I think this is a great move for Adidas. With Reebok being the official sponsor of the NFL, Adidas needed to do something to compete with its competitors. The partnership will undoubtedly bring in revenue for the NBA, Adidas and NBA teams.
I think for Adidas to maximize its profits, it must sign sponsorship deals with all the the teams in the NBA. I really like how Reebok is the official sponsor of the NFL. I think it gives NFL teams a look of consistency.
The NBA is the only league of the big four that Adidas could target in opinion. The NFL is locked in a deal with Reebok for years to come, the MLB doesn't really have a major apparel sponsor and the NHL doesn't have the fanbase that the other three do.
Adidas's "It Takes 5ive" ad campaign with Tracy McGrady, Kevin Garnett, Tim Duncan, Chauncey Billups and Gilbert Arenas will defintely spark interest from fans and will act as the perfect publicity to let people know about the new partnership.
I don't know how the NBA's apparel sales are now but I think they will definitely increase with this new deal and ad campaign. This is a great deal for Adidas, the NBA and the fans.
"Bettis still running hard, earning more than he ever did as a player." Volume:9 Issue: 24 pg.13
Everyone thought that Jerome Bettis' career was over when he retaired from the Pittsburgh Steelers last year. After reading this article I found out although his football career may be over his business career is just starting. Bettis has signed multiple deals with multiple companies for such things as advertising, endorsements and spokesperson. This article talks about Bettis opening his own restaurant/sports grill in the Pittsburgh. Being from Pittsburgh I know that this will be a huge secsess for him. Because of Bettis'love and loyalty to the City of Pittsburgh, he will get that same love back from his fans. I believe the main reason for Bettis getting all of these offers is basically because of his people skills. He understands what who need to do to make it in the business world today. And he is making that obvious and he is now attracting national attention. Bettis is not a Businessman he is the Business,man.
"Just Marketing to aid sponsor hunt" Volume 9 Issue 24 page 5
IndyCar has hired a new company to run the marketing, advertisement, promotion, and sponsorship for them. I think this is a great idea because there is defiently a market for this throughout the world and they have not been taking advantage of this. Look what Nascar is doing with the market, the same market is there for Indy Car racing. Believe love to go watch cars race around a track with a high change of seeing a crash. I really do not understand this, but hey as long as there are people out there willing to pay top dollar you should do everything you can to get involved. The sponsors available in this market are unbelievable. Who wouldnt want their company logo racing around the track and being at victory circle after every win. Its great publicity and people fall in love with a driver and car and then start advertising your company name on their car or in their house. This market continues to grow, not only in the US but in other countries too. The advantage that IndyCar has is it has more support from other countries than Nascar does. It has foreign drivers in the series which will help attract more foreign interest. So not only is there great oppritunity for exposure in the US but now you also have more exposure from around the world. IndyCar has a great chance to really make a lot of money and generate a huge fan base.
"NFL plans to compensate teams for revenue lost in overseas games" Volume 9, Issue 25 page 7
Although I understand why the NFL has a desire to expand to the global market, I see it as an act of greed. Right now the NFL sells more merchandise in the United States than the other 3 major sports combined. What else do they want? I don't see the sense in taking away a home game from the people that made your league so successful, the fans. Fans pay top dollar year in and year out to have the opportunity to watch 8 regular season games, I believe that only giving them the chance to watch 7 games in a given year is sinful. The owners are meeting soon to discuss this among other things and I hope that they see beyond the dollar figures and don't let this expanding global market idea dip into the regular season.
A few more problems I have with this is the league has already been playing exhibition games overseas since the mid 80s, what makes them think that regular season games will be more effective in expansion? I have no problem with exhibition games, but regular season games is where I draw the line. Another problem I have is the fact that when these teams get back from places like Germany, there has to be a long jet lag period which would dip into the next week hurting their performance on the field for the following Sunday which is another way that this is hurting the fans.
Rosy report for MLB team Sales
vol 9 issue 25 pg 1&6
The MLB teams are selling for 33% more on average since the new labor agreement. Many things go into this including new ball parks and huge media production for the league. many teams have new facilities including, the Cardinals Tigers Phillies Pirates and padres. While others are looking to get new facilities like the Mets A's Nationals Yankees and Orioles. The new facilities attract new and more fans. The huge bulge in media attracts fans that are spread nationally. With this huge increase in revenue this means teams can spend more and that the future owners will have to pay alot more the clubs they are looking to purchase. This is a great sign for a students in our field because it just shows how large our industry truely is. The owners will have enough money that they can raise salaries for workers of the organization not just the players. With salary caps now only so much can be spent on the palyers. MLB has set record attendance and tv revenue and setting the benchmakr at 450 million a team this year. Thats alot of money.
"School sees full-time sales staff as an investment in future" V. 9 I. 25, Pg. 17
This article is about how the University of Central Florida has developed a full-time ticket sales staff to help boost revenue. I think this is a great idea for a school like this to get involved in. They aren't one of the major powers in college football so there probably isn't a lot of interest. It also doesn't help them that they are in Florida where there are 3 other major college programs that attract alot of attention. This is a great way for them to build up some interest in their program and boost revenue.
"Salary cap snugger fit for clubs" vol. 9, iss. 25, pg 10
I figured by this point teams would be getting closer to the salary cap set during the most recent CBA. Its good to see that the teams are starting to take a little more chances and get more comfortable with the whole new set up. Also, the players should feel good about this because the league is starting to make more money, which means that they are going to get more back from the league seeing how there taking some money out of there paycheck and putting it into escrow.I think the long-term injury exception list thing they have set up will help a lot too. Seeing how if someone gets a serious injury they put them on that list and so there salary does not count towards the salary cap which means it saves teams like Boston, Philadelphia and New Jersey who were mentioned for being close. All in all i think this is a good sign for the NHL becuase, it seems like there starting to make more money and the whole CBA thing that people had there doubts about is starting to pay off slowly but surely.
"Turner runs ahead of last year's NBA sales" v19 iss.25
Unlike Jordan and Bird new star players like James, Anthony,and Wade are taking hold and attracting more sponsers, boosting more ad rates, revenue and media in the fourth quarter and epically when all-stars come around revenue go up in the first quarter.
I think the reason why revenue, sponsers and ads rise during the james and wade error is bc sponsers and viewers know they can invest in a progam with good players unlike back in the jordan and bird error they didnt have many sponsers to be looked at by or they just didnt wont to. Its good that the NBA is getting stonger because it is the most watched sport around the world.
"Turner runs ahead of last year's NBA sales" v19 iss.25, page 4
Unlike Jordan and Bird new star players like James, Anthony,and Wade are taking hold and attracting more sponsers, boosting more ad rates, revenue and media in the fourth quarter and epically when all-stars come around revenue go up in the first quarter.
I think the reason why revenue, sponsers and ads rise during the James and Wade error is bc sponsers and viewers know they can invest in a progam with good players unlike back in the Jordan and Bird error they didnt have many sponsers to be looked at by or they just didnt wont to. Its good that the NBA is getting stonger because it is the most watched sport around the world.
"Kentucky Speedway takes the lead with customer loyalty card" volume 9, issue 25,p.5
Kentuchy Speedway has decided to make a loyalty plan for their customers and I beleave that is a really good idea. With them allowing their customers to earn points on a card but not a credit card is a fantastic idea. I know that many people in this world love to be able to turn in points for different things, just so that they can reseve a prize or money off on a ticket. I think that this is a good idea and will be good for their speedway. Also what is good about this track is the improvement with putting in machines so that fans can pay with credit card for food, drinks and merchindise.
How I beleave this will help the sports management is that it going to help the Speedway bring more people into their racetrack to watch the professionals. I know that my friends and I always look at the schelude for Baseball game to see what kind of prizes they are giving out and decided if we want to go. This will help them just bring in more fans and then hopefully it will be very successful that it could help expand the interest for this sport and bring in more money.
"Russell sets sights on pros with AFL deal" vol. 9 issue 25 pgs. 1, 39
Russell Athletic has signed a three-year deal to become the exclusive apparel company for the Arena Football League. This is Russell's first attempt at re-stablishing itself in the pro sports licensing market.
I think this is the right move for Russell but I don't think it will benefit the company much. Russell simply can't compete with apparel powerhouses Nike, Reebok or Adidas. I don't think they can even compete with newer apparel companies that just broke into the college market such as New Balance and Under Armour.
The AFL lacks the popularity of other professional sports leagues. It barely receives any coverage on ESPN and lacks interest from a lot of football fans. I think the game is fun to watch but I have never actually watched an entire game. I think the lack of interest in the sport will hurt Russel in the long run but Russell had to do something after losing a lucrative deal with Major League Baseball in 2005.
I think whatever Russell does to promote its new deal or promote its products will fail. To compare this to college football, Russell is Temple and the Nike, Reebok and Adidas are all BCS contenders. Nice try Russell, but it's back to the drawing board.
Kristina Conroy
vol 9 issue 25 "NFL plans to compensate teams for revenue lost in overseas games" pg 7
The NFL is trying to become more popular overseas. They want to have two regular season games played overseas a year. One team would only have to give up one home game every sixteen years. The revenue for the home team will be compensated by TV deals and sponsorships. The games will be played in Mexico, Germany, Canada and England. Also, they want to expand the NFL brand overseas and sell more things. The NFL has a lot of sponsorship, concession and ticket revenue on the line. That is the only problem with this idea. But I think it will be good and the NFL will start to become a lot more popular overseas. They just have to be careful with there revenue, so that they do not lose a lot of money. New Orleans will have the most problem with this deal because they are trying to build a new stadium. So a lot of their revenue is going towards that.
"Coyotes find dot-com for naming rights deal" Vol. 9 Issue 25 pg. 3
The Phoenix Coyotes stadium has found a company to deal with when it comes to naming rights. Glendale Arena, the home of the Coyotes is going to get a new name. A deal with Jobing.com for its naming rights has been set into motion. Jobing.com has made a deal with the Coyotes for $2.5 - $3 million a year for 10 years. Jobing.com is also allowed to use the facility for conventions, meetings, job fairs along with a few other things. Glendale Arena hasn't had a name since it was built in Dec. 2003.
The move by the coyotes to seek a naming rights deal is positive since it will increase revenue for the team. However, since the last spike of dot-com companies buying naming rights, the outcome for this deal is assumed to be different and not like the others. Since a few dot-com companies filed bankruptcy protection and opted out of their deal, few teams are willing to get involved with companies in that volatile market. I feel the deal is a good one as long as the company Jobing.com was looked at cafefully bye the Coyotes executives. If that was done then the deal shold work out since those execs. should have knowledge of the past experiences and be able to make the appropriate decision.
"Turner runs ahead of last year's NBA sales: Vol. 9 Iss. 25 pg 4.
This article talks about the new sponsorships that incorporate the NBA and TNT. The NBA and Turner made deals to advertise other sponsors on their coverage. This would benefit both sides of the deal. Sponsors like T-Mobile, Southwest, Hyundai, and Autotrader.com will benefit because there name will be out there to look at and make a connection with. They will have their name posted on the screen during the game and during halftime shows as well as pre and post games shows. The NBA will benefit basically from all the money they are receiving. That is a simple fact that as new players come in like LeBron, people watch, therefore they must see the sponsors.
The audience of this demographic would probably be, my guess is ages 13 and up. I would think all types of people and ages watch NBA, especially during the playoffs. The All-Star game is another big revenue getter. When you are watching the All-Star game, look at the props and see what sponsors they will have. Guarentee they will have LasVegas.com and Sprite, and Hyundai. This article opened my eyes because so much money is being made behind the scenes due to LeBron and Carmelo and D Wade.
Turner runs ahead of last year's NBA sales. Vol.9 issue 25. pg 4
It is very obvious the NBA is becoming more popular, with ratings going up and more stars being born into the league every year. TNT is reaping huge benifits from the new fans that are watching and with last years exciting playoff action things are only going to get better. the numbers show, that more people are watching basketball every year. also with international exposure things should get even more better. Basketball is becoming more and more competitive and the fans love it. Advertisers are willing to pay more for the air time because more people are watching every thursday night.
Las Vegas is the home of this years all star weekend and also falls into the first quarter. this is bringing in tremendous revenue and advertisers. Turner has a new advertiser this year which is Lasvegas.com. All star weekend is sure to be another spectacular weekend with all the new rookie sensations and returning stars. also the all star game itself is becoming more competitive and people want to see that.
" NFL plans to compensate teams for revenue lost in overseas games"
Volume:9 Issue:25 pg.7
This article goes with what we talked about in class. International sports has become bigger and bigger each year. Although there is NFL Europe, the NFL is not that big internationally,yet. The reason I say yet is because of what the author talks about in this article. The NFL is going to start to play atleast 2 regular season games overseas. Now they a lot of teams already play there pre-season games overseas, but regular season games is on another level. This takes the aspect of home field advantage out of the momentum factor that one team has. In order to make up for the lost revenue that each team will lose when giving up one home game is that the NFL will create a strong comercial product overseas. The good news is that each team will only lose one home game every sixteen years. I think that if everything works out with all the NFL owners this will be a huge step for the National Football League.
"NFL plans to compensate teams for revenue lost in overseas games"
Vol. 9, Issue 25, Pg. 7
Andrew VanHorn
This article is talking about weather the NFL is going to have regular season games in other countries in the future. The planned sites Germany, Mexico, Canada, and England. Teams will have to give up a home game every 16 seasons. I personally agree with this decision and I disagree with the decision.
The reason I agree with this decision would be because if the NFL would do this it would bring in extra revenue that the NFL does not get much of right now, which is overseas, or in Canada and Mexico. It would make the NFL that much more popular and it would bring in more revenue from places that has not gotten from before. It would also give people in these countries more of a glimpse of what the NFL is all about, which would make football more marketable to people that may think of football as soccer.
The reason I would not agree with this decision from the NFL is because teams would have to give up a home game in a season, which could make a huge differance weather a team would make the playoffs or not in that season. Teams don't make the playoffs by one game every single season, and that game not in there home building could make a huge differance in weather or not that team would win that one game.
The aricle also mentions this meeting is going to be Roger Goodell's first meeting. This is a huge meeting for him to make a differenace in the NFL with his first meeting as the commish.
"NFL Plans To Compensate Teams For Revenue Lost In Overseas Games” Vol. 9 Issue 25 Pg. 7
John Morrow
I feel that this whole plan of playing 2 regular season games outside of the United States is ridiculous. The NFL plans to play games in Mexico, Canada, England and Germany to start and expand from there.
Now correct me if I’m wrong, but I’m pretty sure Canada has their own league called the CFL. Now why would it matter to the good old Canadians if the NFL played games on their home turf? They already have football up there; they don’t care about the NFL. Germany and England basically have the NFL over there anyway, it’s called NFL Europe. The only thing different is that it’s the minors for NFL teams. And you might as well forget Mexico, when they hear “football” they think soccer.
This article got me thinking: what is wrong with the NFL playing here? It’s not like they’re losing fans. Many people do make the argument that it has taken over baseball as America’s pastime. Also, even though a team will be surrendering a home game ever 16 years, you know football fans, they live for Sunday.
I don’t see why they couldn’t do this with the MLB. They have 82 home games a year, unlike football that only have 8. I think baseball could spare a few.
"NFL taking Internet in-house" Vol.9 Issue 25 Pg.1
The NFL is going to create and manage their own website. I think this is a great idea. Anytime you can start running things in house and for yourself, it can only get better. Not only is it going to save you money, but you can also run the site however you choose. Im sure the NFL had some things they did not agree with or like about the way other companies were running their website, and now they have the ability to control that. Also, obviously anytime you can start doing more and more within your company, you are growing and becoming more competitive in a very competitive market. Also, this is going to bring more money directly into the company and help out the teams with the revenue sharing agreement.
Another huge advantage to this is when they can start showing the games on the website. Im sure many people would be willing to pay a small fee to watch a game online if their favorite team was playing and they couldnt see it for whatever reason. The NFL is a company and market that continues to grow and improve. In my opinion it not only is the best league in terms of competition and sport, but it is quickly becoming the most profitable also.
"NFL taking Internet in-house" Vol.9 Issue 25 Pg.1
The NFL is going to create and manage their own website. I think this is a great idea. Anytime you can start running things in house and for yourself, it can only get better. Not only is it going to save you money, but you can also run the site however you choose. Im sure the NFL had some things they did not agree with or like about the way other companies were running their website, and now they have the ability to control that. Also, obviously anytime you can start doing more and more within your company, you are growing and becoming more competitive in a very competitive market. Also, this is going to bring more money directly into the company and help out the teams with the revenue sharing agreement.
Another huge advantage to this is when they can start showing the games on the website. Im sure many people would be willing to pay a small fee to watch a game online if their favorite team was playing and they couldnt see it for whatever reason. The NFL is a company and market that continues to grow and improve. In my opinion it not only is the best league in terms of competition and sport, but it is quickly becoming the most profitable also.
"NFL taking Internet in-house" Vol.9 Issue 25 Pg.1
The NFL is going to create and manage their own website. I think this is a great idea. Anytime you can start running things in house and for yourself, it can only get better. Not only is it going to save you money, but you can also run the site however you choose. Im sure the NFL had some things they did not agree with or like about the way other companies were running their website, and now they have the ability to control that. Also, obviously anytime you can start doing more and more within your company, you are growing and becoming more competitive in a very competitive market. Also, this is going to bring more money directly into the company and help out the teams with the revenue sharing agreement.
Another huge advantage to this is when they can start showing the games on the website. Im sure many people would be willing to pay a small fee to watch a game online if their favorite team was playing and they couldnt see it for whatever reason. The NFL is a company and market that continues to grow and improve. In my opinion it not only is the best league in terms of competition and sport, but it is quickly becoming the most profitable also.
"NFL taking Internet in-house" Vol.9 Issue 25 Pg.1
The NFL is going to create and manage their own website. I think this is a great idea. Anytime you can start running things in house and for yourself, it can only get better. Not only is it going to save you money, but you can also run the site however you choose. Im sure the NFL had some things they did not agree with or like about the way other companies were running their website, and now they have the ability to control that. Also, obviously anytime you can start doing more and more within your company, you are growing and becoming more competitive in a very competitive market. Also, this is going to bring more money directly into the company and help out the teams with the revenue sharing agreement.
Another huge advantage to this is when they can start showing the games on the website. Im sure many people would be willing to pay a small fee to watch a game online if their favorite team was playing and they couldnt see it for whatever reason. The NFL is a company and market that continues to grow and improve. In my opinion it not only is the best league in terms of competition and sport, but it is quickly becoming the most profitable also.
"Coyotes find dot-com for naming rights deal"
Vol. 9 Iss. 25 pg 3
The Phoenix Coyotes will soon announce a deal with Jobing.com for 10 years and about $2.5-$3 a year for the naming rights of their arena. Glendale Arena has been without a name since the opening of it in late December of 2003. Also the signing of Jobing.com is the bringing back the dot com companies to naming rights deals since CMGI and PSINet pulled out of their deals with the New England Patriots and Baltimore Ravens.
I believe this is a good signing for the Phoenix Coyotes. Not having a sponsor for the name of your arena can lose your team lots of revenue money. Even though it's a dot com company it doesn't mean they will pull out of their deal such as the other companies did before them. The most important thing for the Coyotes was getting a company to sponsor their arena.
"Flex games offer boost for 'SNF' volume 9, issue 26, page 4
I think that it is a great idea the league has come up with for the year to use a flex schedule for it's Sunday night games. Although some ad buyers are disappointed in some of the early season ratings that they have seen as of yet, I think that the league showcasing the overall best game for that week is a great idea and will bring in much better ratings for the ad buyers. One thing about football fans is that they know good match ups so when two good football teams are getting together you can be sure that football fans from across the country will be tuning in. Another reason why I really like the idea of the flex schedule is that games that looked like they were going to be highly competitive or consisting of two good teams when the schedule came out is just not the case at this point in the season with parody at its finest right now.
I think that this flex scheduling is another fine example as to why the NFL is the most profitable league in the U.S. They are making good business decisions by not only pleasing the ad buyers but by giving the fans better games so everybody wins.
"NFL plans to compensate teams for revenue lost in overseas games"
Vol. 9, Issue 25, pg 7.
This article talks about NFL holding regular season games overseas. By doing this teams would lose out on team revenues, but they would make up for it, by tapping into sponsorship and T.V deals that would be sold for those individual contest.
I think that this is great for the NFL because it gives them a chance to try an globalize a sport that is based only in the North America. Countries like Mexico, Canda, England, and Germany will finally get a chance to see what us American's go crazy about. I also think that the NFL needs to start advertising more in other countries to get the sport out there more. When people here "football" they think of soccer. When we tell them no, the other sport. All they think about is the American sport. It shouldn't be that way
"Fox broadcast duties satisfy Johnson's football jones"
Vol.9,Issue 26,Pg. 42
Jimmy Johnson is probably one of the best coaches that ever coached the game. Sure he has had great seasons at the University of Miami, winning the national championship in 1987. Another coaching America's Team, the Dallas Cowboys. "How bout dem Cowboys". He coached the cowboys to a couple of Super Bowls in 1992 and 1993.
Now Johnson has taken on a new role, as an Fox NFL broadcaster. Johnson has earned a name for himself as an announcer by calling it how he see's it. He say's that the world of broadcating is different than coaching because it doesn't have as many highs and lows,"It's alot more relaxed". He is also looking into the Bowl Championsip Series this season. So as you see, Johnson is have alot of fun after the life of coaching football
PGA Tour ads Push History Angle
vol 9 issue 26 pg 6
The PGA is looking to its past to help promote the inagural Fed Ex Cup season starting this January. It is a three installment promotion that will start with "heritage". The idea is to promote the history of golfing greats such as Arnold Palmer, Jack Nicklaus, Bobby Jones and Byron Nelson and who ever will win the first Fed Ex cup could be put up there with the likes of such greats. The ads will span a wide varity of networks including ABC,NBC, TNT, XM Radio and even CBS during football games. The Second phase is labled ad Players Desire, which started filming last week. This will be 20 second clips of players talking about their desire to be the "first". The third phase is Playoffs and this will be golfers talking with other athletes in different sports that have playoff expierence. I think the Fed Ex cup is a great idea for golf because it will crown an actual overall champion forthe season like all of the other sports do. The ads are important and i love how they are saying that winning this cup will automatically put their names up there with past greats. Golfing has a great history and tradition behind it which is why they are taking such an angle in advertising it. Next season there will be a reason to watch all the tournaments not just the majors. Golf is at a point where they can't just ride Tiger Woods anymore, people are past that now, i think they have found a great new angle to take and am very excited to see how it all plays out. Golf should be in for a huge boom in ratings and profit.
"Microsoft signin on to join product 'mall' at FSN's 'Best Damn'" V. 9, I. 26, Pg. 11
This article is about Microsoft buying a sponsorship on the Best Damn Sports Show Period without using the typical 30 second commercial. The hosts of the show will use these new products of microsoft and there will also be signs around the set. I think this is a great idea for microsoft because of the viewers this show attracts. This show always has the top athletes as guests and some very attractive women. This causes a younger generation to watch the show and these are the people that will be using the microsoft programs. Also getting away from the 30 second spot is good because people will just change the station if their is a commercial on. I watch this show a good bit and Hardees already does this sort of thing. During the show the hosts will have Hardees food and drink sitting in front of them without using it in a commercial.
"NBA talks academy with IMG" v.9 issue 27 pg. 1&35
This article was about the thought of there being a basketball academy. The idea is being entertained by mr. David Stern, Adam Silver and IMG. The basic idea is combining the sport of basketball with education. This is an idea that every adult would love every young basketball player to entertain. With there being a basketball academy, possibilities of having more and more basketball players being role models, and being well rounded would be possible.
I think this is a wonderful idea. Its is a way for young players to stay focused on academics and allow them the resources and oppourtunities to do what they love. David Stern is a good guy and has been trying to do good things with the NBA, with this it would help that goal and expand on success of the NBA. overall it is a good business move and a good way to help young athletes.
"Flex games offer boost for 'SNF'" Vol. 9 Iss. 26 Pg. 4
NBC is taking an undprescendented approach for broadcasting NFL games. Instead of having a set schedule, they will air games that have the most significance for the league. This is the first week that a flex-schedule game will air and it is the 7-1 Chicago Bears vs the 6-2 New York Giants. This game could be a possible preview of the NFC Championship.
I think this is a great job by NBC. Nobody wants to watch the Seattle Seahawks shut out the so-called--worst franchise in professional sports-- Oakland Raiders as was seen on Monday Night Football. By televising meaningful games, NBC will definitely boost ratings, boost advertising offers and ultimately boost profits.
There are only two questions I would like answered: What kind of psychological impact does the schedule change have on the teams and what do the competing networks, CBS and Fox, think of NBC "stealing" their games?
I'm not sure if it's fair to the teams to find out only a week ahead of time that they will be playing at 8:30 instead of 1 or 4. There will be much more hype for the game and more media coverage. Another factor is weather. It will definitely be colder at night if the game is outdoors and secondly the weather could be completely different at night instead of the day. It's unfair for teams to play in a downpour at night instead of playing during the day when there was a dry playing field.
I definitely think it is unfair for NBC to take games away from CBS and Fox. For instance, this week Fox would have the Bears-Giants game, but now NBC has it. It will definitely hurt Fox when they are trying to find advertisers for their replacement game.
Overall, I like the idea and I think it's best for the fans and they are the people who matter the most.
"From faster pours to faster payments, concessionaires explore ways to speed service." volume 9, Issue 26, p.19,20, 25
For this article I agree with what is being said with the invention of the Turbo Tap. Reason I agree with the Turbo Tap is like said in the article people really do not like waiting in line for a long time when they have come to see the sporting event. Also said that if u dont have someone who knows how to poor a beer it can take longer then u have intended it too. I think that the idea is great it will poor faster and save alot more beer then it has in the past.
I also think the idea of the Pay pass is another great idea because just like the beer line food lines can be just as long or longer at times. I think it will hurry up that process. And if the stadiums are to put them both together it will speed up everything and will not have so many lines.
I think this would be great for the sport industry. Because fans might be more into going to the games knowing that they dont have to hurry and wait in line for food if they have not eating before hand. This could bring in more income for all since things would just be moving more freely then waiting in lines.
"NHL Will Be First To Go Paperless For All-Star Vote” Vol. 9 Issue 26 Pg. 11
John Morrow
I feel as though this article can be considered straight out of the future. Soon all professional leagues that hold all-star games will go “paperless”. The National Hockey League will be the first league to eliminate paper ballots for all-star voting this season by limiting fans to online and cell-phone votes. Balloting is scheduled to begin November 15th and run until January. This will be the first NHL all-star game since 2004.
You see this kind of voting everywhere, not only sports related events. This has become the only way of voting on game shows and certain reality shows, so why not go all online or cell voting. “American Idol” has become one of, if not the biggest shows on TV and all they use is phone and text voting. Another reason that this is a great idea is the fact that it is extremely convenient. Now instead of having to get the paper booklet ballots, fans can vote wherever they want. They can even be voting and watching the game in their recliner. If people get done with whatever they had to do that day, they can flip open their phone and start voting.
This also makes the voting process easier and especially faster. I know whenever I’ve filled out the paper ballots, it’s seemed like there always could be an easier way and now I think the NHL has found it.
"Ginn nears deal for Orlando arena name." vol. 9, iss 26, pg 3
I think its a good idea for the Orlando Magic to rename there arena with a company that is expanding and looking for new customers. By putting there name on this building they are able to help expand and get there name out there so people can get used to seeing it and hearing it. Also, it may help them be able to help them promote there company with promotions inside the building such as giving away prizes to there resorts and things like that. I think it is smart for big companies and corporations to put there names on bulding and to sponsor pro teams because it helps them reach the next level.
"Flex games offer boost for 'SNF'"
vol. 9 Iss. 26 pg. 4
For the first time on national television the NFL is going to start a flex scheduling for Sunday night games to be played on NBC. NBC will feature the game that will produce the most interest from around the NFL.
I think this is a great idea for the NFL and NBC. Most people quit watching the Monday Night and Sunday Night football games in years past because the games often featured teams with bad records and no playoff implications. With this new flex scheduling plan the network can choose who they want to play in their game of the week, boosting their ratings and revenue for that game. Also the new flex scheduling does not put as much pressure on the NFL to try and base the prime time games soley on last year's records and statistics. Now the NFL can schedule a game if they think it will be a highly rated game, however if it is not as projected to be it can be changed with no problem.
"Looks can fill at Bank of America Stadium" vol. 9 iss. 26 pg. 26
Reporter that gets paid to go to a football game and eat food and observe customers in line buying high priced food. If they see it in front of them the customer will not be afraid to buy the item. So thats the scheme and it works.
My thoughts about high prices for food depend because if u have the money to buy it buy it and if u dont eat before you go to the game. Personally i would never buy a sandwich for 14.50 even if i was hungry and had the money but i think its a great way to make money.
"Gillette on star hunt, exits FIFA" Vol. 9 Issue 26 pg. 1, 10
In this article they talk about Gillette and its sponsorship for the comming years. Gillette has decided to not resign with FIFA and not be part of the World Cup sponsorship group. FIFA has added a new top-tier to its sponsorship levels, and has also increased its sponsorship price. Gillette has been with FIFA since 1970 but feels it needs to move along and create its own champions marketing platform. Gillette is also searching for high profile athletes to help market there men skin care and other hygiene products. Some names they have or are trying to get deals done with are Thierry Henry, David Beckham, both european football stars, and Roger Federer.
This could be a good move by the Gillette. Change is good i think in this instance. They have been supports of FIFA for a long time and have reaped its benefits. Now with prices going up and new issues with sponsorship, this is the best time Gillette could decide to do this. they will have plenty of opportunities to gain high profile athletes to market there products and since Proctor and Gambel makes a variety of products they can find a place for almost any athlete and appeal to there needs as an athlete when looking for a good sponsor.
"NBA talks academy with IMG" v.9 issue 27 pg. 1 & 35.
This article is about the thought of there being a basketball academy. I think that is a great idea because it would be helpful for the the urban communities. It would enforce the value of education and instill the importance of not just basketball. Kids would be able to do what they love (Basketball) and get a educated at a prestigious academy. Many kids get side tracted on their goals in life this would help them stay focus because everybody at the academy would be there for a purpose, learn basketball and get an education.....
"NBA talks academy with IMG" v.9 issue 27 pg. 1 & 35.
This article is about the thought of there being a basketball academy. I think that is a great idea because it would be helpful for the the urban communities. It would enforce the value of education and instill the importance of not just basketball. Kids would be able to do what they love (Basketball) and get a educated at a prestigious academy. Many kids get side tracted on their goals in life this would help them stay focus because everybody at the academy would be there for a purpose, learn basketball and get an education.....
"Chiefs nearing a decision on selling naming rights to stadium.
V 9 Iss 26 Pg 15
I think it is a great idea for the chiefs, or any team for that matter. The chiefs will need that money after they complete their renovations in 2009-2010 costing them 325 million. The revamp of the stadium and a new name may draw new fans as well, creating new revenue and new jobs. I think they will be able to get more then denver did when they sold the naming right of Mile High stadium. The cheif will be selling rights to a practically new stadium. Any CEO with any business sense would bid for the naming rights. This event will probably be on ESPN or even some news channels, maybe not as a top story butat lease a mention. With a new corporate name, it might entice people to find out the company who bought the rights and generate more business for them or their affiliates. Again I think this will be very good for the community and state and local businesses, the people should deffinetly vote to sell the naming rights. As far as keeping arrowhead in the name; it a tradition of the stadium so, yes I would ensure that is part of the deal also.
" USOC Considers Second Beijing Media Center" v 9, iss. 26, p. 4.
In order to generate the most revenue as possible, the IOC, International Oraganizing Committee, as your well aware of, might give rights to nonaccredited journalists. The way I take this is that no major company like NBC can only televise the Olympic games in America. Considering America is awarded the second most credentials behind China. The point behind this nonaccredited journalists is to focus on the cultural aspect of Beijing and the Olympic games themselves. Not the biased reports heard on NBC from day to day. IOC is trying to focus on the world and not just the top television markets.
I think this is a wonderful idea. The fact that people will get a less biased report on the games is crucial. Of course you can not take out all the biases involved in telecasting, but the point is to cut it down dramatically. More people will be watching, ratings will go up, and revenue will rise. It is a win-win situation for Beijing and the Olympic games, but America will lose some revenue. I guess that is bad, but this has never been done before and will be something new and innovative.
"Flex games off boost from SNF"
Volume 9, Issue 26, Page 4
NBC has come up with an ingenius way to keep fans watching Sunday Night Football throughout the entire season. Finally, a network has come up with a way to ensure competitive games. They have "flex" games every week which is when they choose the most competitive game from that particular week and move it to Sunday Night Football. Not only does this help attract fans to a competitive game, but it is also going to generate numerous sponsors and advertising oppritunities. Companies are going to be dying to get a weekly slot during Monday Night Football because they are going to be guranteed to have a large fan base each week. There is one problem I forsee with this though. I do not want to see the network playing favorites with a certain team. I really do not want to watch the Colts and Peyton Manning every sunday, when there are many other teams around the league that also deserve an oppritunity. These flex games are going to generate huge revenue for the network because ratings are going to be through the roof each week. NBC is really handling things well even after losing Monday Night Football to ESPN just this year. Monday NIght Football is one of the most viewed programs week in and week out and that must be tough to overcome, however NBC seems to be doing pretty well.
"Flex games offer boost for 'SNF'" vol. 9 Iss. 26 pg. 4
Andrew VanHorn
The NFL is going to a "flex" schedule for the first time in the leagues history this year. what the NFL is going to do is put the games that are the most important for playoffs races on Sunday night football on NBC.
I believe this is a great move for the NFL and especally for NBC. It will help out NBC because people will be more inclined to watch games that are going to have playoff implications then they are to watch games of two teams that are playing for nothing but a draft position. Another great thing that comes from this for NBC is more advertising money, because of rating being higher. I really like the idea that the NFL is doing this and i hope they decide to do this for the rest of ever, because it will help the NFL stay popular and it will let people watch games that are important, and it will most of all help the network. It also rewards teams even more for winning as well.
On the other hand it can be a little bit challaging as a ticketholder to be able to change plans within a week. It is a big difference to be going to a game at 1pm then it is to go to a game at 8:30 at night. It will make a difference for fans in this way as well.
"'The LeBrons' just a start for Nike" vol. 9, issue 27, page 4
LeBron James is the most popular, talented player in the world and Nike is lucky to have him. They have started a new media blitz with their poster child for endorsements which includes a "family" of LeBrons whom all have different personality traits. Although I like what Nike is doing by trying to get their best marketing tool a lot of exposure, I fear that they may be putting too much of LeBron out there and maybe they are over exposing him. Just last week, they bought out all the ad time on SportsCenter so they could feature LeBron.
On the other side of that coin, maybe they are not over exposing him. LeBron is the best basketball player in the world and possesses the personality to take over the world basketball shoe market. Nike pays a lot of money to have the rights to LeBron so you can't really blame them for wanting ot get their money's worth. I'm extremely excited to see how this marketing campaign works out for both Nike and LeBron.
"Does sporting goods industry need trade show?" volume 9, Issue 27, p8
I agree with the industry trying to have trade shows. Reason for me thinking this way is because i have experienced trade shows for horse back riding. It is just like having one of these big industries going and trying to sell their produsts to customers. I also agree that customers do like to do business right there instead of over the phone. Because reason for this is that they get to see what they want to buy and put in their stores for cumtomers to buy.
How is see this helping the managment feild is that you have someone who is incharge of a team for different sports. And u know that they want the best for their athletes from good footwear to uniforms. And knowing that the store you get these from are comming from place that you know are goin to be good helps the feild the bisness by making money.
"NHL to offer full length games on Google" vol 9 issue 27 pg 6
Last week the NHL and google. com made a deal that would put full length NHL games on the internet. The games would be on a one day delay and sold for 2.99 each. The NHL prides itself on having a technilogically advanced fans and this is a great way to reach out to them. With the NHL no longer on ESPN or any other major broadcasting channels this is a great way to make games available to fans all over the nation. I know i have missed big rival games that would have been on on national tv but since the lock out are no longer shown nation wide except on OLN (versus). They are developing a program that could possibly show live games for a more expensive price on google.com. I think it will be interesting to see how this develops and how much use this will get. I think this is a great opportunity for fans to see every team around the league.
"The Lebrons' just a start for Nike"
V9 issue 27 pg 4
This article was about one of my favorite basketball players Lebron James. Just as he was when he was in high school people have have great expectations of him being the best. This time Nike is using him to take their nike basketball marketing to the top globally. I think they are using the best possible person to do this. He is young, talented, great personality, and most important very marketable. He has already impacted many markets and people in the U.S., why not everybody else in the world.
Lebron James togher with Nike will attempt home page takeovers of NBA.com, Espn.com, cbs sportline, MTV, all of hip-hop and bet.com. I think this is a good thing because I will be directly affected by all these markets, and why not be intriqued even more by Lebron. He hopefully will make some of my interest more enjoyable and successful.
"The Lebrons'just a start for Nike" V. 9, I 27, Pg. 24
This article is about how nike is using Lebron James to market its products globally. I think this is a great idea for nike. At one point they had Michael Jordan who was the face the of basketball and known around the world. Michael is gone now so it is time to turn to someone else. Lebron is now one of the faces of the league is everyone knows about him. He is very young so he will be around for a long time which will allow them to market his products for quite some time.
"’The LeBrons’ Just A Start For Nike” Vol. 9 Issue 27 Pg. 4
John Morrow
LeBron James, just his fourth year in the NBA, has already become the next “great one”. After Michael Jordan retired the National Basketball Association never had that one face or that one player that could stand out from all of the rest. LeBron James has done that. You could almost tell he would be the next great one and he almost had to because he signed a contract with Nike before he even signed his NBA contract with the Cleveland Cavaliers. A lot of weight was put on the shoulders of LeBron at the young age of 18.
Now this article talks about ‘The LeBrons’ commercial success and the new shoe ideas that will be going out globally. Nike has mainly turned LeBron James into their new “Swoosh” symbol. They have said that almost all of their ads are based around him and how they plan to put up a new billboard of LeBron dunking near Madison Square Garden in the Big Apple.
With the way LeBron has started out his career and the quick success he’s had, James could very well be following in the footsteps of another #23…Michael Jordan.
"NHL to offer full-length games on Google" Vol. 9 Iss. 27 pg. 6
The NHL has reached an agreement with Google to broadcast full-length games from this season on a 48-hour, tape-delay basis. The games will likely cost fans $2.99 each.
I don't think this is a smart move by either the NHL or Google. In the article it says that the NHL believes its fans are "the most technologically savvy." I disagree because there are millions of people who play Fantasy Football online and you can't play unless you have a good knowledge of computers and the internet.
Secondly, most fans won't be willing to shell out $2.99 plus tax to watch a game that is two days old when they already know the final and know who won. ESPN and Versus will have already analyzed the hell out of the game if it's a good one or important, meaningful game.
Lastly, the NHL is still trying to regain a lot of its fanbase after the strike a few years ago. I have no clue how charging fans to watch a game online will make fans happy. The league should at least give a trial period for fans to see if they like it.
Overall, I think this is a terrible decision and I don't see anyone benefitting from it.
" The LeBrons' Just a Start for Nike" vol. 9 iss. 27 p.4
This article signifies the importance of advertising for major commission in the US. Their new Micheal Jordan these days is LeBron James. Think about it, this is a good investment for future use as well as present. Lebron is 21, people prosper in the NBA until aboout age 32ish, on average. That is a wonderful idea and I support the fact that Nike's leading man of advertising is LeBron James. There are plenty of apparel to buy of LeBrons, especially shoes. Everything about the guy is marketable. Nike hit the jackpot with LeBron.
The person for presenting the idea that LeBron should be the face of Nike is probably rich, because LeBron is single handly taking over the NBA at such a young age. I fully agree with this idea of LeBron and give compliments to him as well as his agent for creating such a huge icon in today's world. This is a good article to display the impact of James in the world. Billboards are going up, Internet homepages are being taken over by LeBron, soon enough, we can not even look at our textbooks, without seeing LeBron. This is due to LeBron's marketer and agent, for they are doing a great job advertising him. I just hope it is not too much and people get sick of LeBron. But as long as he is doing well in the NBA, it wont matter.
"the lebrons' just a start for nike" vol.9, iss 27, pg.4
This article is a good represntation of what some of the major sporting good companies are doing with players once again. We all have seen the ad's with like 10 different lebrons and reebok is doing things with future superstar sidney crosby. I think this is a good idea and i'm glad were starting to see this again. Think about it, if your not into basketball that much or hockey without the ads and all that stuff would you really know who lebron james is or who sidney crosby is? Probably not. By what nike doing is getting his name out there to the whole world which helps lebron and even the NBA becuase it brings more people into the league and the game itself. Nike is also winning because there taking an young already superstar lebron and using him to sell there products, there using every method possible and its going to pay off in the end for the company.
One thing though that you probably need to be careful with is hoping that all of this doesnt get to his head. If lebron starts playing bad or gets into a slump, it could quite possibly be cause because all of this extra stuff that has been put onto this young kid's shoulders already. His is beginning to become the face of the league as well as the face of nike. Hopefully his play will back all of it as it has already.
"Adidas rolling out silver soccer ball for MLS Cup" Issue:27 Volume:9 pg:5
This was a very interesting article. Soccer is something that is growing in Europe but not so drastically in the United States. Adidas took this into their own hands by coming out with a product that will bring the excitement back into Soccer. Adidas has designed a revolutionary silver soccer ball that will be used in the MLS title game in Frisco, Texas. The picture oif the ball is what really drew my attention to this article. It was stated in the article that no other league does this. The NFL, NBA, and MLB used the same basic brown football and basketball, and same white baseball for years. They have not even used different brands of balls. This is a big step in advertiving and promoting this paticular product. The producers expect big things in regaurd to sales of this soccer ball. Although the soocer ball is kind of expensive ($130) It is still believed to sell millions world wide.
"NHL to offer full length games on Google"
Volume 9, Issue 27, Page 6
This article discusses the NHL's recent deal with Google.com to show full length NHL games on at least a 48-hour tape dealy that will cost $2.99.
I feel that this is a smart move for the NHL because I also agree that NHL fans are the most internet friendly. Today, without having NHL games on ESPN, FOX, CBS, NBC, or ABC, the hard-core hockey fans has to use other means of finding his scores and highlights (i.e. the internet). Fans can either chose to not look at the score and then order the game online to see every second of every minute, or they can get the final score online and then see how the entire game unfolded. Two dollars and ninety-nine cents is not alot of money. First of all, if somebody has enough money to have a modern computer with high-speed internet access in their home, they more than likely have the money to pay for something that they otherwise have no chance of seeing.
This new deal will judge how much NHL fans love their hockey. I do, however, feel that it would be much smarter to try to workout a way to show the games as they happen. This way, fans would be more than happy to pay the $2.99 and possibly alot more.
The only way to truly see if this deal was a success or mistake is to sit back and watch the events unfold. Until then, I stick by my opinion.
vol 9 issue 27 "'The Lebrons' just a start for Nike" p 4
Kristina Conroy
LeBron James is a huge name in basketball and has been for the past couple of years. He signed a $90 million dollar contract with Nike before he even went pro! Well, he is making Nike a ton of money and they are coming up with many ways to out do the "Jordan Nike era" and the "Jackson Nike era." They have to with all the consumers being more sophisticated and the media is a lot more complex. They are making a lot of different limited types of LeBron shoes. Each cost around $250. To me, this is definitely a lot to pay for a basketball shoe, but I know that these shoes will sell quickly. Just for the months of November and December they have six different types of LeBron shoes. One especially for James' December 30th birthday. They are also working on a "pup-up store" where Nike will have a temporary store in Soho that will have all LeBron James products in it. I think Nike is doing a very good job at marketing LeBron and making money. He will be around for a while longer, he is only 21 years old. Also, Nike has bought a lot of ad space on websites such as MTV.com, ESPN.com, CBSSportsline and many more. Taking up most of the ad space for Nike and Lebron James. I think that it is very smart of them to be coming up with more things to market James' than they have with Jordan. Like I said earlier, media is a lot more complex, and they can come up with many more creative ways to market him. They are doing a good job!
"The LeBron's just a start for Nike." Volume 9 Issue 27.
Nike has found yet another way to corner the sneaker market. LeBron James may not be Michael Jordan, but Nike seems to think they can market him as though he was. They are coming up with a new shoe called "The LeBrons". Personally I would not waste my money on them, but then again I don't play basketball or have any interest in shoes like the ones described in the article. I am not sure how this will pan out for Nike, but I don't think it will be as successful as the Jordans were. I think if they want to be succesfull with this product they need to target a young market, 13-18, maybe. These kids are impressionalble and want to be like the superstars they see on TV. Young adults in their 20's I don't think care about what shoe they wear, by that age they know what they like and buy it. I don't think however that if this venture fails that it will affect Nike very much, as they still have the market cornered in almost all other aspects. We'll just have to wait and see how it goes for them.
"NHL to offer full-length games on Google" Volume 9, Issue 27, pg. 6
The NHL has reached an agreement with Google.com to offer NHL games viewable on the company's video page. Each game will cost about $3 to view. The problem lies in the fact that the wont be available until 24 hours after the game has been shown. In this day of extremely quick and up-to-the0minute news, fans will already know the outcome of the game within 12 hours of the final buzzer. Also, fans can probably find the video (whether in highlight form or in its entirety) either on Sports Center, or on another website. YouTube is the most likely the source of the internet video. Users can post what they want when they want. I just dont see how the NHL will make any money off of this deal with Google
"Adidas rolling out silver soccer ball for MLS Cup"
vol. 9 iss. 27 pg. 5
Adidas and Major League Soccer decided to play this season's championship game with a new silver +Teamgeist Winner MLS Ball. The ball will be used for the first time ever during the championship game and used again year all season long. However, next season the only team using the $130 ball will be the MLS champion from the 2006 season.
I think this is a very good idea for the MLS to use the new ball the way it has decided. Everyone who is a fan of the NFL and NBA like to have official balls licensed by those leagues to play with in their backyard, the same goes for MLS fans. With the new ball only being used by the champion next season it will make more people want to buy it because it is unique and the whole league isn't using it. From a fan's perspective, if the Steelers were using a special football this season as defending champions i might be more inclined to buy one for my own.
"NHL to offer full-length games on Google" Vol. 9 Iss. 27 pg. 6
Andrew VanHorn
This article is about the fact that Google wants to start streamlining National Hockey League games on the internet through google video. The videos will cost $2.99 per game.
I really like this idea for both the NHL and Google. First I like this for the NHL because it will create interest for the sport that after the strike last season still has a long way to go to become a top professional sports league in the United States. I think this is a good step in helping it become that. It will generate some extra interest in the sport because people will be able to watch the games that they may not have been able to see on TV, right on there computer. This is a win win situation for the NHL and i think it will help the NHL get back to where it used to be. One of the more popular sports in the United States.
I think this is a good idea for Google as well. It will help google create revenue because people will be coming to google to watch a hockey game. It will make people go on to the site that may not have gone there if they had not wanted to watch a hockey game. It will get people from Canada who are really interested the NHL on to the site and will boost the websites amount of hits and its revenues.
I think this is a fantastic idea for all parties.
"A's move to suburbs would go against the grain" volume 9, issue 28, page 5
I think that making the move to Fremont for the Oakland A's is a good idea all around. They are having a decline in attendance and by moving away from the San Franisco Giants and into an area that is in the heart of their fan base is a good thing. The Fremont area is in similar location to where the Ballpark at Arlington is for the Texas Rangers. Having the ballpark in Arlington helps the Rangers attract crowds from the Dallas and Fort Smith areas giving them a more consistent home crowd. In fact, Arlington has drawn 2 million fans in 17 of the last 18 seasons with the only exception being the strike shortened season of '94. I guess what I am getting at is the move will be good for attendance for the Oakland A's.
This move does go against the grain though as far as building new stadiums go. New stadiums are being built in the downtown of their respective cities, not in suberban areas. It will be interesting to see if this is going to turn into a trend.
"WMG reels in skateboarding star" V 9, I 28, Pg. 7
This article talks about how Wasserman Media Group has just signed sixteen year old, skateboard phenom, Ryan Sheckler. This is a great move on both parts. Action sports are very popular now and Sheckler is very young and could become the face of skateboarding for a number of years. If WMG does it right they could be very successful using Ryan as a marketing tool. Sheckler also made the right choice signing with WMG. They already have two of the biggest action sports clients in Dave Mirra and Travis Pastrana so they know what they are doing.
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