Welcome back! HPED 635 (Fall 2006) Sport Management Class!!!
Hi guys,
Here is the place for you to post your weekly SBJ critique, please make sure you "CRITIQUE" the article. I do not want you to "SUMMARIZE" the article for me.
If you have any questions, please email me or stop by my office.
Have a fun semester!
Richard Hsiao
posted by Dr. Richard Hsiao @ Tuesday, August 29, 2006
108 Comments:
"New USC arena sells all top priced PSL'S" v 9 i 17 pg 7
USC sold alot of the higher priced tickets very fast, which to me is a good thing. But Carol Dougherty who is USC'S senior associate athletic Director complains about how they should have sent the price higher. As a ticket consumer i don't like hearing this because tickets to a game are already high enough they really don't need to get any higher. She claims she's affraid that people are gonna see that only the cheaper seats are available and not want to buy them, well if you have a good enough fan base you won't have any problem selling the cheap seats. Since USC'S market is Los Angeles they can afford to make the prices fairly high, but then they start to forget about the students and low income fans that can't afford great seats. USC needs to market the new arena and show people that the cheap seats will still give you a great view of the court and not make you feel that you spent money for nosebleed seats. They have put the student sections at the ends of the courts and all over the upper deck, to me that isn't right. It is a university and the students should get the best seats, they are the ones that will be elling and screaming making it tougher on visiting teams, not the rich fan that wants nice seats to impress clients. This is just another example of how universities and other companies are making a lot of money off the student athlete while the student athlete gets no money in return. College sports has turned into a business first and recreation and fun for the students second.
"Comcast to pay surcharge, carry NFL Net games" v9 i17 pg. 1
I like what Comcast is doing here. I agree that NFL Network should be offered on basic cable especially because it is carrying eight regular season games this year.
The NFL is the most watched sports league in this country and it's unfair for people to miss live games because they can't afford digital cable.
Each season is built up more and more and overanalyzed. It is a marketing ploy that really makes people want to sacrifice necesities and pinch pennies just so they can have digital channels such as NFL Network.
I think Comcast is doing their customers a huge favor by paying the surcharge. I'd like to see other cable companies step forward for their customers and pay the surcharge for this channel.
This is a great marketing strategy as well as a great public relations campaign for Comcast. I'm surprised that they are keeping it on the hush. However, I think it's doing that just until they straighten out the details.
Kyocera, Nike to sponsor football on FSN
Vol.9 issue 17
New sponsorship of college football from Kyocera, aimed at new business cooperation with network televesion, will entirely impact the college sport, however, more and more sports game will be broadcast in HD. Certainly, getting more sponsorship will come along with high quality games. Sponsor either will showcase its brand during the games, advertising on the screen or network website . This media sponsorship includes commercial spots, on-site signage, and game tickets for hospitality and entertainment purposes.
On the other hand, Nike has signed partnership by FSN, increasing the company’s presence to the college sports. Apparently, Nike has controlled the market in the apparel and sports related products. The new contract brings Nike the opportunity to attract business in new ways, determining that the company is seriously interested in college sports. As a matter of fact, Nike also is attempting to work on its own sport website since online activity was very high last year. Many sports websites also allow fans to listen to live radio broadcast of events, but Nike keep its focus on the products for football fans and athletes. Indeed, their strategy works well because of their focus.
According to this article, most companies realize that fans come from all over the country. Some of the loyal fans would seek out their favorite teams and players via the internet; recognizable sport brands will attract an audience. Advertising explosions on cable TV and on the internet have become competitive and busy sites for sport related service. As a result, companies intend to make a sufficient connection between broadcasting and sports.
"Nadal focused on home market" Page 19
In modern professional sports environment, a famous athlete needs ripped physique, strong personality and perfect technique. Nadal has all of these characters. So I believe he can make big success in the United States, even though in the world. I think the only two things he should care about are playing better and better
on the court and finding qualified agent. The good agent can put their athlete on the whole world, not just one or two countries. And I think the best and unique
athlete needs a group of agents. They can work together or take their own responsibility for many different markets in the globe. Nadal have been playing better and better, so the agents should find every commercial opportunity in the world. In his home land, he is hero, he has the most stable market there. And joining more games or championships which will be hold in many other countries is very important for him. In some countries, tennis is becoming more and more popular. So there are huge potential market in there
countries. Let me take China for example, more and more people like tennis, they are eager to watch the famous players game. So if those famous players can come to China to join Beijing tennis championship 2006, it will be a really good chance for them to develop Chinese and asian market. Just open your eyes on the whole world, big chance is waiting
for you.
“New ESPNU site targets cstv.com” v9, i17, pg9
I think it is a good idea that ESPN launched a college sport website under ESPNU, because people not only watch professional games, but also college games. College sports especially attract college and university students because they have the opportunity to support their team from their school.
ESPNU.com is a site with its own feature, and its target is to compete with cstv.com, a similar website. It not only has a lot of broadband applications, with a multimedia player but also carries exclusive video. I think these distinguishing features are important because they will help web sites to establish a prominent position.
The website’s senior director, Jeff Cravens, pointed out that they distinguished between their online programming and linear programming. I agree that this is a good idea because if people watch games on TV before they watch them online, they might not want to watch them again. If people missed a game, they can just watch clips from the title highlights on the website, seeing the essence of game for 1-to-2 minutes.
"Kyocera, Nike to sponsor football on FSN"
v. 9, issue 17, pg 10
I believe it's a good idea that Nike and Kyocera are sponsoring football on FSN. Nike is sponsoring high school football games that will be televised nationally which doesn't happen very often for high school sports. With Nike sponsoring the high school games it should hopefully bring in a good flow of money for the athletic departments in the high schools involved.
Kyocera is sponsoring Big 12 and Pac-10 college football games. Kyocera realizes that most people on the east coast don't get to see many of the teams from the Pac-10 and Big 12 because those teams are mostly on the west coast. BY televising these games nationally it will bring a wider audience to the games and marketing the teams better.
"New USC arena sells all its top-priced PSLs" v. 9 iss. 17 p.7
The ticket sells for the new USC arena is skyrocketing. More and more attention is being pay to the athletic facilities as teams produce more wins and are in contention for a national title. I think the era for the USC football is near complete as Reggie Bush moved on and as well as there star quarterback Matt Leihnhart. It is time for the other sports of USC to perform and step up the expectations of the fans, students, alumuni, and the supporters of the program. Some tickets have already sold out, all $10,000 and $7,500 PSLs for the lower-bowl seats are sold out. Which was underestimated due to its location of Los Angeles.
I like the new construction of the statium. It expresses what a Division I school's court should look like. Imagining walking into that arena as an oppenent when the fans are going wild and screaming and you cant even heard yourself think. The fear factor and nerves would be higher than expected for every sport. Volleyball and basketball would be the biggest ones for the noise factor. If I were a student there, I would be very much ethused to have such a new and nice arena. Its the fault of the managers of the program to price seats so low. But that is better for everyone but themselves. So I think this is a wonderful idea and well constructed.
"Big East picks ESPN over starting own network" v9, i18, p1, 44
The best thing that the Big East Conference could have done was stick with what has worked for them for a long time. Even though many other conferences are going into getting their very own TV stations, I believe it is better to stick to with ESPN because the ESPN station is going to be seen in more homes around the country, than the other conference stations that would have a mor
"naming rights deals run dry"
vol.9 issue 18 pg. 10
Even though the phoenix area is the fifth largest market teams in that area are having trouble finding naming rights to their stadiums. The phoenix coyotes and the arizona cardinals specifically.
I understand why the coyotes might be having trouble considering they are a cold weather team playing in a warm climate. Hockey is not big down there to say the least. Not to mention the coyotes haven't made the playoffs in several years. The cardinals are bad its true but their new stadium is state of the art or as described in the article "an architectural icon". Many people around the NFL think this team is on its way up and will sell out alot of its home games if not all of them. The situation could be good for the Cardinals because then they will retain 100 percent of the income they make off the stadium. Which will help them pay off there construction bill of nearly 150 million. If i were in control of a major corporation i would defiantly consider putting my company's name on the outside of arizona stadium. They are and up and coming team with great young wide recievers, and one of the most anticipated rookie quarterbacks in years. They're young fresh and ready to win. Since the team hasn't won is so long the fans will flock to the games once they havea winning team to watch. The coyotes arena i would not touch, they aren't good and won't be for a while, they have no young up coming stars that can change the face of the team, not to mention their coaches are in the middle of a betting scam and hockey is so unpopular in the united states never mind the desert it just doesn't seem worth spending money to have your name on an arena like that.
Texans ink name deal. Hospital to sponsor team’s practice facility
Vol.9 issue18 p.6
For hospital, naming right on the training facilities could be a great marketing strategy. Indeed, the purpose of the naming right is to display the company’s logo in terms of reaching expectation of the sponsor. Here is a good example of corporation between hospital and training facility, because medical supply and physical therapy both are prerequisite for the players, particularly for professional football.
In addition, facility has been used by training camp as well as other multiple perspective of using the training camp. Medical companies made a deal with the NFL for training camps, however, they not only earned a chance to hold a medical related activity with community, but they also operated a sport related camp for youth recreation in the facility. Sponsoring by the hospital or medical institution creates a form of promotion, for instance, the hospital display its branding image in order to connect with residence around the Houston area.
According to this article, my point of view about sponsorship of Methodist hospital could be optimistic. Because the location for the football training facility is not only visible, but traffic problem also can be solved. On the other hand, effectiveness of sponsorship for the Texans, increasing marketing opportunity could also bring up reputation of the hospital. Therefore, in highly competition of medical service in Houston,TX , seeking out a right technique to compete against other medical centers in its market. Ultimately, hospital might be increasing its revenue outside of medical service throughout sponsorship and operating of training arena.
“New management, stars help Chinese league regain its footing” Page 20
Chinese sports is different from American sports. That is because China has its different economic system. Chinese professional sports is managed by government called national sports bureau. The national sports bureau are managing the whole country’s sports. And it has many departments which are managing many different kind of sports. Most cost of national sports come from country’s tax and revenue. So this is a big problem of Chinese sports. Because it is too tired for a country to bring taxes for using in national sports. The Chinese government need to change the way of management. They are trying to build a huge sports market. So they change some department to management center, such as volleyball management center, basketball management center, small ball center. The different sports management center are trying their best to manage their league matches. They are trying their best to make the sports market larger and larger. So we can build a wealthy national sports industry to make money by ourselves.
I think the CBA is the most successful professional sports league in China. They have so many spectators in the stadium. We can find more investors by the cooperation with NBA. And we can send many more basketball stars to NBA and broadcast our impression by the cooperation with NBA. And I think the most important thing is that we can learn advanced sports management from NBA. And meanwhile, Chinese basketball market is the largest market of NBA in the world. NBA can earn so much money from china every year. So I think the Chinese basketball management center should learn how to manage our own CBA well to protect our own market. And I think the cooperation with NBA should be equal.
In all, the best sports management is to use the market. But we should also learn much more management experience to protect our own sports market before we open our whole sports market.
“Cut ‘Inc.,’ add ‘NFL’ for player ads” vol.9 issue18 p.5
This article was talking about the incorporation “PLAYERS INC” has had switched to “NFLPLAYERS” in order to promote Players Inc.’s athletes. However, after the transition, they decided to keep the original name, Players Inc., just for the union division, but use NFLPLAYERS as the name to package its products and merchandises.
According to me, it is a good idea to change the name because the old name was vague. Now, if we see NFLPLAYERS on a product, we can tell immediately that this product is from an incorporation of sport, and they promote merchandise with sport players, especially football players.
I agree with Doug Allen that as an evolution, the value of merchandise which uses NFLPLAYER to promote should be much higher than before. In my opinion, because the more people love their favorite football players, the more products such as a t-shirt with a player’s portrait they will buy since they were promoted by those players. Here is a good example, football cards grow in popularity. It’s because consumers admire those players, they are also interested in collecting football cards. I think not only a name of an incorporation is important, but also a promoter. They both decide result of benefit.
“Stadium authority appeals court ruling against patdowns at Tampa stadium” v 9, i 18, pg 6
This article talks about NFL teams performing pat downs before fans may enter the stadium. Some question if this violates their constitutional rights. The other big question that has arisen is who should pay for the extra security that is needed. It talks about how Raymond James Stadium will be the only NFL team this year that does not pat down their fans before they enter the stadium.
I think that across our country extra security is needed, especially when there are large gathering of people. It is like boarding an airplane you have to go through lots of security but when you board that plane you can sit back and feel safe and secure about who is on the plane and what they have with them. At Heinz Field they have been patting down fans since they opened the new stadium. In Seattle, they have been performing pat downs for the last few years as well. I would rather spend an extra time going through security then spending the whole game worrying if there are security risks sitting around me.
Money often turns substance over style logic on its head.
vol. 9, i 18, pg 37
This article is about substance over style in sports and which one pays more. They talk about the many NBA players who lack substance in their game but get payed in the millions each year. That is really a good question if you ask me. Do people pay to go to those NBA games to see there favorite team win or do they go to see the style and showmanship of certin NBA players.
For me personally, I like to see the players dunk and put on a good entertaining show, but if my team doesn't win i get mad. I think it is more important to have a team with substance. On the other hand if you can have a team with great substance and good style that is were the real money is at. I think the bulls team in the 90's with Jordan, Rodman and Pipen had the perfect mix of substance and style. They knew how to put on a good show and win games at the same time. I don't think we have seen such a team since then.
“Stadium authority appeals court ruling against patdowns at Tampa stadium” v 9. i 18. pg 6. Lauren Fitzmorris
This article talks about the use of patdowns at NFL Stadiums and how Courts ruled againts patdowns at the Tampa Bay Buccaneers stadium. A fan in Tampa filed a lawsuit againts the patdowns saying that it violated his constitutional rights. There was also an issue in Chicago, but an oppposite result was given. Another problem in Chicago on as to who was responsible for paying for the patdowns. An arbiter ruled that the Chicago Park District was responsible for paying for the patdowns.
I feel that patdowns are a needed security measure that should be contiuned not only in the NFL, but in other professional parks and at the college level as well. When I go to an event I go their to enjoy it, I don't want to have to think about my safety because the security personal isn't doing everything that they can to keep us safe.
"It all starts with Kickoff, now a proven winner" v9 i18 p4
This article is dealing with the sponsorships that go along with the NFL season opener. For the past five years the NFL has opened up the season on a Thursday night and ratings have increased and sponsors pay incremental fees for what is known as Kickoff rights. Some of these sponsors include Campbell Soup, GM, Coors, Pepsi, Gatorade and Visa to name a few. Year after year these sponsors along with business partners have meetings to discuss the opening-week activities and this year their main topic for 2007 is having an exhibition game in China. The NFL is trying to expand their market opportunities and sponsors are paying to get their "name" out there. This article I thought was great because there are several companies that have endorsements with the NFL and will do anything if they can have their logo on it just for advertisement.
“Stadium authority appeals court ruling against patdowns at Tampa stadium” v 9. i 18. pg 6. Lauren Fitzmorris
This article talks about the use of patdowns at NFL Stadiums and how Courts ruled againts patdowns at the Tampa Bay Buccaneers stadium. A fan in Tampa filed a lawsuit againts the patdowns saying that it violated his constitutional rights. There was also an issue in Chicago, but an oppposite result was given. Another problem in Chicago on as to who was responsible for paying for the patdowns. An arbiter ruled that the Chicago Park District was responsible for paying for the patdowns.
I feel that patdowns are a needed security measure that should be contiuned not only in the NFL, but in other professional parks and at the college level as well. When I go to an event I go their to enjoy it, I don't want to have to think about my safety because the security personal isn't doing everything that they can to keep us safe.
Friday, September 15, 2006 10:24:07 AM
“ESPN puts Champions League tournament on the Web” v 9, i 19, pg. 4
This article is talking about how ESPN is going to start broadcasting the Union of European Football associations (UEFA) Champions Leagues tournament which is 125 games. Each of these games will be available to watch online for $9.95 per game. All matches will be broadcasted in English, and there will also be some at a different website that will be in Spanish. This will help to reach more soccer fans. It is unknown what type of usage ESPN will get with their new feature.
I think that this is a great idea and believe that ESPN will make a large amount of money off of this idea. European soccer games are amazing to watch, and if you make it available for people all over the world to watch it, I think they will. The soccer fans that have a European soccer team that they follow this is a great opportunity for them to watch every game that they play throughout the tournament. In the future I think that ESPN should come up with a value pack or seasons pass so people can buy more games for less amount of money. I think that they might get more fans that are willing to pay for that then having to pay for each game separately. The positive side to paying for them at the time of the game is that you would when you would be able to watch them or not. With the seasons pass your schedule might not allow you to catch the games that you want to see so then it would be a waste of money. For now I would pay $9.95 to watch some of the Manchester United FC, AS Roma, Real Madrid CF, and FC Barcelona games.
SI.com's hot new model:star-powered webcast
vol.9, i 19, pg. 1
This article talks about Sports Illustrated and how they are trying to get more into the web by creating a site called SI.com. S.I. execs idea was to take the S.I. magazine and turn it into a website so viewers can use it everyday all day. They are planning on having short five min. webcast with shows named "king corner" , "Jump The Q" , Riff of Reilly" , and "She says, Z Says". S.I. believes this new site will help them compete with the leading sports site right now ESPN.com.
I think this site is a good idea and the webcasts they have on their line up already seem like they will be fun and entertaining. Also, I think they chose a good variety of webcasts so that they can appeal to a variety of sports fans. I think by creating this website S.I. will definitly be able to compete with ESPN. I might even go and check this site out to see which one is really going to be better ESPN.com or S.I.com
Minor league clubs begin affiliation change-up
Vol.9 issue19 p.11-17
The article was mentioned about minor league baseball league is going to make significant changes within their long-term affiliation with major league baseball. The partnership between parent teams and a number of minor league teams seem to run into some obstacles and could even break the current relationship into the new one.
Most of players in Minor league are teenagers, start in rookie league, the lowest rank of professional baseball, and work their way up to Triple A ball, which is the level closest to the major leagues. The ultimate goal is to be called up by the parent team to play Major League Baseball. That’s where players earn average salaries approaching $2 million a year, stay in four-star hotels and travel on chartered jets. On the other hand, before all players are being potential MLB players, parents teams should keep their own minor league in the same area instead of set them up all over the world. In my point of view, minor league ought to stay not that far way from parent teams may increase local community economic development; in addition, manger can save up budget from commuting to other downs or cities. As a affiliate with major league baseball franchises, all they need to do is being in charge of those keys to success in Minor league ball — modern ballparks with nice amenities, supported by aggressive marketing and promotion.
After all, as my observation, Minor league intends to figure out how to increase the profit and popularity of the game in the nationwide. The league also recruited some of the best young players from oversea such as Latin America, Japan ,Korea, and Taiwan; however, according to performance of these international players, Minor league should take advantages for advertising and any possible opportunities to establish its own ownership, as well as associate with Major league. From the view of baseball consumer, I would like to know outstanding players belongs to the minor league may possible called up to the Major league some day. Furthermore, if both of them could make contribution to the facility and community service in terms of creating the value of the franchise, however, pumps money into the local economy can be expected.
“SBJ parent buys Sporting News” vol.9 issue19 p.5
This article was discussing that American City Business Journals Incorporation agreed to purchase Sporting News magazine and its related assets last week.
Sporting News magazine has been formally for sale since February, but unofficially since last year. In early 2000, Sporting News radio operations were added to Vulcan Sports Media Inc. so that if a company buy Sporting News magazine from Vulcan Sports Media Inc., Sportingnews.com is included in the sale. American City Business Journals Incorporation was one of the companies which wanted to buy it.
We can see a table below the article. It compares advertisement revenue, number of advertisement pages, circulation, and web traffic from three companies. In the section of advertisement revenue, Sporting News didn’t make the most profit, but it grew up more than other two companies from 2005 to 2006. This kind of situation also occurred in others sections, and it proved that Sporting News is a company grew up very fast. Although the investigation showed that ACBJ bought Sporting News magazine is a good choice, no one knows for sure.
"Minor league clubs begin affiliation change-up" v9 i19 p6 by Lauren Fitzmorris
This article talks about possible affiliation changes in the home towns of the AAA minor league basball teams. The affiliation changes happens ever even-numbered year, where teams can sign to a 2-4 year contract.
I found this article to be intersting. First off I didn't know how the affiliation changes worked. Secondly, a lot of teams seem to be intersted in a move to Scranton/Wilkes-Barre, PA area because there are many teams that their MLB team plays out of close to this area which would create fan support.
I would have liked this article to talk more about what happens when a move like this comes along. Such as, is there a preference as to which team can have first pick over the spot. I think that it would be a good move to help support the MiLB is a MLB's team has their MiLB team closer to their home field advantage.
"ABC rolls out'Saturday Night Football' to showcase key college football matchups" v9 i19 p 16
This article talks about how ABC recently gave up Monday Night Football and added twelve prime time college football games on saturday nights. ESPN took over monday night football this year. I think saturday night college football is great for the network. The game between georgia tech and notre dame on labor day weekend probally got very good ratings for the station and I would think that trend would continue for the test of the season. The reason that they decided to go with a season long package is that they had very high intrest in the new games that they have done in prime time previous years. I like the idea that they send out the gameday crew to the night games on college campus' and spark more anticipation towards the games. This weeks game is scheduled between notre dame and michigan state which should be a very good match up and I am looking forward to seeing it. Southwest airlines signed on to sponsor these prime time football games and I am sure they will get their moneys worth in adveritisments.
Cards get fans out of Sun, onto the cutting edge
vol.9, i 20, pg 1
This article is about the Arizonia Cardinals new stadium that cost $455.7 million dollars. The Cardinals say it was definatly worth the money. Their attendance at games has gone way up. The reason for this jump is because Arizonia normally plays their games in 100 degree heat, making conditions for watching the game less then ideal. So now with the new dome Arizona has air condition that lets fans watch the game in comfort. Not only does the Cardinals new stadium have AC it has 88 suites and 7501 club seats. The dome itself has a translucent roof that lets light in and gives fans the illusion of being outside.
I think its great that the Cardinals finally got a new stadium for their players and their fans. From a future sports managers prospective, building a dome with AC is definately going to help build revenue and make everyone's experience at a Cardinals game a lot more enjoyable. I also really like that the dome is state of the art with its translucent roof so the fans feel like they are outside without having to be in the 100 degree heat. I bet this stadium will definitly increase attandence at Cardinal games.
“Great Lawn keeps tailgaters from cooking on asphalt” v9, i20, pg33
New this season is tailgating from a grass lawn instead of the hot asphalt. In Phoenix, AZ the Cardinals new stadium has an eight acre grass area for people to tailgate before the game starts. These fans can get into the area three hours before the game is scheduled to start.
I think that this is such a great idea to have a lawn area for fans to pre-party, especially when temperature are in the 90’s and 100’s. This also gives the kids an area to play where you do not have to worry about them getting hurt. I think that more stadiums will start to have grass areas for pre-game tail-gating parties. I would enjoy going to a tail-gate party more if it was on the lawn, because you could sit down and relax. When it is on the asphalt you have to stand or bring your own chairs. On the lawn you have more choices for what you want to do.
"WNBA looks for positives as 10th anniversary season ends" v9, i19 pg5
the wnba had a big drop in attendence last regular season which was 8.6 percent the lowest in league history in attendence and it was the wbna's 10 anniversary. The positive parts is attendence went up when play-offs rolled around and espn is getting more involved with the orginization. The sponsorship deals increased 33 comparred to its 27.
On my point of veiw i see more sponsership because most female athletes are considered sex symbols and the ladies in the wnba get some sponsership and i watched the wnba on espn and i did see a lack of attendence
"WNBA looks for positives as 10th anniversary season ends" v9, i19 pg5
the wnba had a big drop in attendence last regular season which was 8.6 percent the lowest in league history in attendence and it was the wbna's 10 anniversary. The positive parts is attendence went up when play-offs rolled around and espn is getting more involved with the orginization. The sponsorship deals increased 33 comparred to its 27.
On my point of veiw i see more sponsership because most female athletes are considered sex symbols and the ladies in the wnba get some sponsership and i watched the wnba on espn and i did see a lack of attendence
"NBA owner Saver's fired up in the Valley of the Sun" v9 i20 pg34
Saver was just a great fan of the Suns growing up and had a goal in life to have something to deal wit the Suns so he went to school got his business administration degree at university of arizona. Then he owned a commercial back for more then 20 years both realestate and both a nba record 401 million on the phoenix suns the team he for long been a fan so now hes livin his goal and have fun with it.
I think that is a guy that anyone can look up too he set a goal and went big with it and i think he did make a big change in the program coming from a 29-53 lossing record in 2003-2004 season to a 62-20 winning record in 2004-2005 great session.
"NCAA wants schools to square up accouting." v9(20) p 4
The NCAA has an eye on athletic departments academic perfomance of athletes and their recruiting ability,but what they dont have an eye on is their budget. An estimated 20 out of 200 DI schools are functioning in the black. AD's are looking high and low to find several avenues to create new revenue. The athletic departments need to spend only what they need to spend, not more. Administrators need to be aware of the spending that occurs within sports in order to guarentee over spending is not occuring.
There is a great amount of spending occuring in athletics and something needs to be changed in order to get the behavior under control. It is important to make good finical decisions that will benefit all sports and the department as a whole. The NCAA needs to come up with a system where all can see how other places are using their money in order to keep a handle on the spending.
Finances are very important in the athletic field and if they are miss used many areas could be affected. Common accounting practices need to be practiced in all schools,not just DI. Athletics bring in a great amount of revenue for a University and should have an eye kept on it.
"Hornets hire Premier to sell in New Orleans" v9. iss 20. p 5
The Hornets are coming home. The Hornets hire an outside marketing firm to help return to the Big Easy. This article talks about how the HOrnets are planning to return to the city and how they are trying to not only get companys to invest in the team but also invest in New Orleans.
Being from New Orleans I think that this is great. You can rebuild a city without people come in and spending money there. Have the Saints and the Hornets back will bring a boost to the city and help the rebuilding start. I think the Hornets are taking a step in the right direction and helping out their home.
Clippers turn playoffs trip into record sales
Vol.9 issue 20 p.7
Due to L.A Clippers returned to the playoffs from its awful ranking within 10 years in NBA last season, as well as led this team into the potential market of sponsorship. Therefore, this outstanding growth of franchise of NBA turned its weak image into aggressive since last season. The remarkable performance of players associated with successful operation by the vice president of the Clippers.
In addition, at Los Angles area, the market share of basketball fans used to monopolize by Lakers, which was greatest team ever in the NBA history; however a long-term competitive since they share the Staple Center as home arena. Indeed, it was so hard to operate a franchise which has no star players and championship history experience. In other words, the successful play from last season, it must be turning the Clippers into a better ranking in NBA. Moreover, it could be bring a new precious profit from seating selling to sponsorship revenue.
My opinion about this article is that market share from these two NBA teams, it is expected to climb. Furthermore, marketing strategies from the Clippers could take advantage into that valuable of sharing home business with Lakers in terms of increasing the exposure of this team, as well as recruiting better players to enhance strength of competition over the NBA league.
"Speed renews Earnhardt's 'Back in the Day,' plans DVD" v9 i20 p7
This article is about Dale Earnhard's television show he hosts called 'Back in the Day' and how they are going to make it into a DVD. This DVD will probably be really popular on the market especially with season two about to air on TV. Nascar is the number one fan sport and so of course I think this DVD will be a great idea because with all the new NASCAR fans out there they'll probably buy this to get a brief of what NASCAR is all about and how it began. Plus, if it's not on TV fans can enjoy NASCAR anytime of the day by watching this series.
“Baseball stands as witness to, example of cultural change” page 15
Baseball is American national sport. Although it is not popular in every country, it is also the greatest sport in the world. Baseball’s spirit is bravery, cooperation and devotion. In American, MLB has been developing many years. And MLB has been hired a large number of Latinos players. They are faster and more technical. They can bring MLB more exiting games. And as we know, there is another kind of baseball-Asian baseball. Asian baseball players are more technical in small balls. They are not as powerful as American players, but they are really good at defense. The Asian pitchers are perfect at controlling balls. And the Asian bitter are good at hitting small balls and running among the bases. I think MLB should be world wild. MLB should have all baseball characters of the world. MLB has been trying to hire more Asian baseball players to make the games more exiting. In the past time, American baseball is powerful baseball. And the Asian baseball is technical baseball. But now, with the help of Latinos players, Japanese players and Taiwanese players, MLB has been changed to a combination of powerful baseball and technical baseball.
“NCAA wants schools to square up accounting” vol.9 issue20 p.4
This article talks about how the NCAA wants to help schools decelerate spending and excessive expenditures.
During the last two decades, athletic department budgets have grown a lot more than university budgets each year. The NCAA’s president, Myles Brand, told athletic administrators to balance their budget, and don’t spent more than they were taking in. He thought athletic departments’ budgets should get to moderate growth. It was hard to reach his hope because each athletic department has its own accounting structure. If a group made a profit, the revenue might be recorded under its own revenue. Each group’s revenue is often separate.
I think the departments should know their central problems, such as what percentage of budgets they can get from universities’ subsidies. Then, they can calculate their budgets and balance their income and expenses. I agree with Pollard’s opinion that if the NCAA could provide a useful database that athletic departments could access, it will be very valuable. It means that each school will follow a standard and their budgets may be more balanced.
"SMG gets Superdome ready for big game" v9. i21. p10. by Lauren Fitzmorris
This article talks about how SMG is getting ready for the New Orleans Saints to return to the Superdome.
SMG is one of the world leading business that handle facility management, facility marketing, and facility development. SMG manages Stadiums, Arenas, Convention Centers, and Theaters all over the world.
The article talks about how they rehired 80 full-time employees that they layed off after Kartina. They also hired 2500 part-time event workers for the Saints' home season.
I think that SMG has had their hand in a big part of giving back jobs to local New Orleans people that are in need of the jobs. This article shows that companys care about getting New Orleans back to normal and getting people back into the city.
NYC Marathon adds Dunkin' Donuts
vol. 9, i 21, pg. 59
This article is about how Dunkin' Donuts is sponsoring the New York Marathon November 5. On the day of the race Dunkin Donuts is planning to give away thousands of cups of iced coffee in all of its New York City Dunkin Donuts. Along with giving away free iced coffee Dunkin Donuts "will supply 12,000 race-day volunteers with caps reading ING NYC Marathon Runs on Dunkin." This is a major sponsorship deal for Dunkin Donuts who is trying to stay competitive with Starbucks and McDonalds.
I think that it was deffinitly a good idea for Dunkin Donuts to sponsor the NYC Marathon because that is a major event and tons of people are going to see their logo everywhere. Also, I think that their ads are cute with the runner grabbing for an iced coffee like you always see in marathons when they grab for the water. I think this sponsorship is going to be a successful one for Dunkin Donuts.
"NYC marathon adds dunkin donuts," 9(21)p 59
When I looked at the title I was dumb founded. Why would you want Dunkin Donuts to sponsor a Marathon? Isnt that a little odd? As I read through the article, it is not odd...its actually a good idea! Dunkin Donuts has signed a 1 year contract to sponsor the NYC Marathon. Why did they do this? Well according to Ann Hinegardner, NY Road Runners VP, people depend on coffee and caffeine. Why not have a great company at our event to bring in more people? They have been looking for a coffee and breakfest sponsor for awhile and killed 2 birds with 1 stone. Dunkin Donuts will be along the race at certain spots handing out iced coffee and baked goods to individuals.
I think its a great idea. Most people enojy coffee and donuts and during the week long events leading up to the marathon, why not serve one of the best companies?!? When they talked about other sponsors that Dunkin Donuts will be joining they mentioned Coors light, Continental Airlines...but no real sport company besides Asics. You would think that a Marathon would haev good athletic sponsors. They might, but the article only menioned beer and flying. Just a little odd I thought.
Dunkin Donuts has givin the race a new slogan..." ING NYC Marathon runs on Dunkin." I think it is clever and will bring in some good business.
“ Lenovo, Addition of computer brand would bring number of companies with NBA rights in China to 16” Sports Business Journal, September 25-october1, V9 I21, Page 60
I can see that the interaction between the professional league and sponsorships. NBA has been doing the perfect marketing in China. A huge number of basketball fans watch NBA games on TV and buy NBA products. And Lenovo is the top brand of computer in China. NBA give Lenovo a wonderful chance to show their brand to US and the whold world. And NBA can be easier to show themselves in China because of the help from Lenovo. For example, because of the cooperation of NBA and Lenovo, the US spectators can get the Lenovo computer gifts by watching the NBA games. And NBA doesn’t need to spend too much recourses to develop Chinese market with the Lenovo’s help. NBA has the most wonderful basketball games and the best super stars in the world. So with the help of those sponsors, it is very easy to catch other spectators’ eyes.
NYC Marathon adds Dunkin’ Donuts
Vol.9,issue 21 p.59
I believe that corporate sponsorship was driving through to the many sports event, in particularly, it hasn’t happened not only in the long-term season of professional league, but sponsorship usually would take advantages in significant sports events or competition. For example, sponsorship has been played important role in Olympic game in Los Angles game since 1984. Therefore, it has been operating as a successful marketing strategies from year to year. Thus, regardless the sponsorship strategies associated with professional sports league by enhancing the image of corporate, however, this business activity consists of increasing the revenues of the teams, as well as the indirectly pushing the profits up.
My opinion of this article was that the sponsorship referred to the highly exposure of companies. Indeed, there are a number of existing consumers, and also potential market in this country, customer has being interested in every kind of sports; however, if you looked into the sponsorship market, which was very competitive, and the influence will be affected the company to expand its boundaries, increasing its profits, also to enhance its competencies between competitor.
Dunkin’ Donuts has been doing very good job as the sponsor over the professional sports. The excellent outcomes of sponsorship was implementing adequate services to meet customer satisfaction, in turn, reach the people from all over the country to enhance the brand image probably requires much efforts by building up the reputation of enterprise.
"NYC marathon adds Dunkin’ Donuts"
vol.9 issue21 p.59
This article talks about Dunkin’ Donuts has signed a one-year sponsorship as the marathon’s official retailer. Dunkin’ Donuts will send thousands of cups of iced coffee to more than 1200 stores in the New York City. The purpose is to compete with Starbucks and McDonald’s.
Ann Hinegardner, New York Road Runners senior vice president of business development and marketing strategies, said that they were looking for a coffee sponsor, a breakfast sponsor, and they want partners that activate at retail. They were looking for some companies that could support them these three conditions. I think Dunkin’ Donuts is the best choice because it is activate in promoting its products, and it could provide both coffee and breakfast.
In my opinion, I think Dunkin’ Donuts fit perfectly to sponsor marathon because sports associations and sponsorships are often mutually beneficial. Dunkin’ Donuts is a quick-service-restaurant that need attract more customers. If a company sponsors a sport game, maybe spectators who watch the game will recognize it easier and will also be more willing to support it.
State Farm to Sponsor NFL and Pro Bowl
Vol. 9, i 22, pg 1
State Farm has just recently signed on to become the NFL's insureance sponsor. This deal is valued at about $15 million a year. "The deal includes regular season media commitments and runs for two years with a mutual option for a third. State Farm recieves broad insurance category exclusivity, six spots in CBS's Pro Bowl telecast on Feb. 10, mentions and graphics in and around CBS's broadcast of Super Bowel XLI" and much more. This isn't State Farms first dealing with sports they also sponsor the NCAA, NASCAR and USA Basketball.
I think this is a great deal for State Farm they are going to get a huge amount of coverage and that will help bust there insurance sales. They obiviouly aren't strangers to sponsoring sporting events and it would only be logical to sponsor the NFL and Pro Bowls next. Those events are broadcasted on a national level so to get that exposure from them that is great. They are definitly making a smart business move.
"ESPN to circle wagons in
NASCAR ad pitch" v9, i22, p8
ABC/ESPN signed an eight-year ddeal with NASCAR that gave the networks the rights to 17 Nextel Cup races and the full Busch Series schedule beginning next season. ESPN is going to be using the same stragety that they used for their "Monday Night Football" programming.
I feel that this is a step in the right direction for ESPN. ESPN has had good response with the "Monday Night Football" and with the great fan base for NASCAR already they should have no problem with their ratings for the NASCAR races.
I also like the ideas of creating new NASCAR related shows such as "NASCAR Countdown" whic will be modeled around "College GameDay".
This is diffently a step forward for ESPN and I can't wait to see what they bring to the sport of NASCAR, it sounds like they can only improved an already great product.
“BK signs a Whopper of a deal with MLS” v.9, i.21, pg.4
Burger King signed a deal with Major League Soccer to be the new league sponsor. This is a chance for Burger King to draw in new cliental, Hispanic male consumers between the ages of 18-34 years old. BK has already started with promotional deals for MLS fans such as game day give a ways, sweepstakes, and other deals to get their name out there.
I think that this is a great opportunity for both the MLS and Burger King. This will help the MLS fan support grow and on the flip side will help BK business increase. While I disagree with the promotion of fast food, the MLS needs some sort of sponsor to survive. Soccer is a growing sport and does not have the same funds available as the NFL, MLB, and the NBA. Hopefully with this new sponsorship the MLS fan base will grow and the game will become a wider watched sport.
“Red Bulls selling more than soccer with their new club seats” v. 9, i.22, pg.20
Anschutz Entertainment Group is going above and beyond the normal for the new MLS stadium being built in New Jersey. They are trying a new way of selling their club seating packages. Instead of the fans paying for tickets to the soccer games and then having first choices on all other venues that come; now everything will be included in the cost. This means fans will have the chance to watch the Red Bulls games, college and high school games, concerts, and other activities booked through AEG. AEG says that there could be up to 60 events held at the stadium each year that the club seat holders would get tickets to.
What a deal this is, for $1,900 a year for this opportunity I only wish that they did this at more stadiums. It is a great deal having club seats and then having the chance to buy tickets to other events, but I think that this is an even better deal. If they sold tickets like this for the Seattle Sounders I would buy them. There are so many other events held at Quest field that I attended as well as the soccer games. I think that in time many more teams are going to move towards this style of selling club seats, but we will find out soon.
N.Y.-N.Y. sounds sweet to FOX-
MLB, ad sales carry momentum into playoffs
VOL.9 issue 22 p.6
This topic was about broadcasting World Series this year during October. This year might be very competitive because Fox is going to be start over its new schedule from next coming season of playoffs. Therefore, the big concern for the sales director would probably deal with different matchup at World Series.
I believe that TV network had common deal when they broadcast the important game at October, which was madness period of time of baseball playoff; moreover, it is reach the ideal World Series matchup. In fact, different match could brought TV rating from high recommendation to lowest objectives.
To fulfill network companies’ goals, advertising and sponsorship should be integrated at the campaign strategy. However, TV advertising developed with its credibility along with corporate involvement. Thus, while advertising and sponsorship messages are placed in media that reach the target audience, indeed, increasing exposure is the way to achieve the marketing goal for corporate and other media companies.
"State Farm to sponsor NFL and Pro Bowl" v9 i22 p1&34
As State Farm signs for $15 million to be the official insurance sponsor of the NFL it also encluded being the first sponsor of the Pro Bowl. They are looking to do a sweepstakes to give away Pro Bowl tickets as well as a place to stay while in Hawaii. I think this would be a great idea if they give out tickets as prizes, and they should include the Pro Bowl Tailgate that is before the Pro Bowl Game because not everyone has tickets to be a part of that experience but its something they wouldn't want to miss out on. If they are going to go to the Pro Bowl they might as well enjoy the entire experience and the tailgate allowed fans the opportunity to see/meet the players and get photos/autographs and eat lots of food. If they'd combine their sweepstakes with the other endorsements the NFL and Pro Bowl have they could make their sweepstakes the best one yet. I'm sure State Farm would get alot more recognition if they go all out for their sweepstakes.
"after wait-and-see period, are sponsors jumping in?" 9(22)p 26-27
The NHL has faced many obstacles over the past years. With a lockout season there was much rebuilding to be done. In 2005-2006, it was the first season after the lockout and it was a triumph in attendance. Most NHL clubs reported sponsorship revenues at or beyond last season played. Yet at the national level, sponsorship was lagging. Big name brands were not there.
The NHL decided to do some switch overs. Gatorade and Pepsi replaced Powerade and Coke. Verizon Wireless replaced Sprint Nextel as the cell provider. The NHL is targeting the financial services and men's personal care categories.
I think its a great idea that the NHL is switching over to sponsors that will aim towards the young generation and what people are truely using now. Most of the world is on Verizon and by having their support, it will only get their name out there more. It is hard to say where the NHL will end up on TV. A lot will have to do with the sponsorship and exposure that is gained from the new moves. If the sponsors do their part and the NHL does there...we will see them on the big stations just like the NFL.
“Red Bulls selling more than soccer with their new club seats” Vol 9, Issue 22, Pg 20.
This article let me consider the marketing strategies of a stadium which is planning to be built or is building. To build a new stadium, we often need to find some sponsors to support own plan. Those big companies which have interests in the new stadium can give us big support. And we can name the stadium as the name of the sponsor. And we can give the right of managing the stadium to sponsor. These are the way to benefit those sponsors. And I think we can also find some new way to get the money to support the building of the stadium. Before we start to build the stadium, we should make a plan to show the events which will be hold in this stadium to the sports fans by television or some other ways. And than we can design plans to sell seats to fans previously. We can guarantee that the fans who have bought the seats will have proper service after the stadium complete the building. So we can collect the money from fans before the stadium start to be built. And I think the cooperation among professional league is also important. Some times the fans will feel better if they can get tickets of football by watching baseball. I think maybe professional sports leagues will develop to be a whole league to provide perfectly services to sport fans.
"Klitschko has promotion company in his corner"
vol.9 issue23 p.23
In this article, the interviewer, Klitschko, is a boxer who has his own promotion company, K2. He was asked about his own idea with boxing business and marketing success.
When Klitschko is in the character of a boxer, he thinks both promoters and managers are very important in boxing, but he didn’t let them make decisions for him. He likes to schedule his career in his own hand. When he is in the character of a manager of his company, he thinks his company should experiment the skills and learn from the mistakes. I think he could do his business well because he is not only a manager but also an athlete. When he encounters some problems with management, he could use his athletic experience to solve them.
He is a German, but he wants to accomplish his business in the United States. There is a lot of competition here, so he thinks that he has two things to do: be successful in the ring, and work on English. I think if he could accomplish these two things, he will manage a company much better.
Developing sports leagues suffer from media's choices
vol. 9, i 23, pg 28
This article talks about how womens sports leagues don't stand a chance because they aren't televised like men's sports. They talk about how the media plays a large roll in what people think is important and since the media doesn't televise womens sports like mens they are staying they aren't important. Right now only 6 to 8 percent of televised media contains womens sports. The media says they don't televise a lot of womens sports because of a lack of interest.
I think this article is very interesting because its so true. You dont see womens sports on TV a lot. Take the WNBA you hardly see there games on TV at all but the NBA's games are on all the time. Is that because a lack of interest for the WNBA? The question is how are people suppose to get interested in it if they can't ever watch a game since they dont show it on tv. I guess thats the struggle.
"From brawls to big business, mixed martial arts tightens rules as it fights to bolster its image" v.9(23) p. 17-8,24
Reading this article gives me the pits in my stomach. I have never understood how people liked to fight. I see how it is a sport, the great revenue it brings in, and the fact that it is a great work out...but why? This article discusses its "boom" and how they have grown from being only on HBO to being on all stations. You can find it anywhere, not in just hometown places, but in big cities where marketing is huge. The president has really done some great networking and marketing to get the name out there. It has grown and will only continue to grow.
THe different age group fighting is something that I agree with. However, as the age group increases, less rules are inforced. However, the overall body has placed rules on all levels which requires the athletes to think, plan, and strategize more. I just cant imagine geting a soccer kick, stomps, and knees to the head. There are over 35,000 martial arts studios in this country each teaching one form or another of fighting disciplines.
TV and the media have done a great job in promoting this sport. "The Ultimate Figheter" continues to grow and it drew in 1.1 million male viewers. Having a great sponsorship like Xbox will only continue to boost their rating and the name of the sport. Fighting is a sport that is up and coming and I think it is something that I will never understand why people get into it. However, this article cleared up a lot of misunderstandings I had about the sport.
"Teams watching Cavs' paperless ticketing" vol. 9 iss. 23 pg. 5 by: Lauren Fitzmorris
The Cleveland Cavaliers have become the first major league team to activate paperless ticket transactions. This move comes after the Cavaliers owner acquired a small startup company called Flash Seats. This technology allows season ticket holders to buy, sell and transfer tickets online by using information stored in a driver license or credit card.
With the new ways of technology I feel that the Cavaliers are taking a step foward, but I'm not so sure that it is completely in the right direction. I know that people are looking for the easier way to handle things now-a-days but what happens if you have an extra ticket and you want to give it to someone trying to get into the game at the last min or you want to sell it.
I feel one of the main reason that thems want to go to this form of ticketing is so that tehy can controll the sales of tickets. I know that ticket sale are a major income that the teams need, but it should be the right of the ticket holder on whether or not they want to resell their ticket or not.
Although this form of ticketing is starting to come upon us, I feel that teams should really consider the ticket holder before they switch over.
Endorse bill for Nike nears $2B
Vol.9 issue 23 p.1
This article mainly was talking about Nike had numerous investment on sponsorship, particularly aimed at World Cup soccer recently. The marketing strategies to which Nike has been offering since last decades; however, Nike seems to transit its sponsored sports from basketball to soccer, a worldwide sports. In addition, in 2006 World CUP at Germany, Nike sponsored eight national teams, also sponsored a couple of elite player, and assigned them for adverting and endorsement.
Therefore, being a professional corporate sponsor, Nike was successfully promote the athletes as a merchandise by utilizing a sponsorship as a marketing tools. For instance, Michael Jordan appear with professional basketball, however, Nike has growing up very fast since the endorsement has been working on the sports field so well. On the other hand, corporations get involvement in other global sports would lead the company enhance its international exposure. As long as selected the representative regarding their future potential, as a result, having a positive influence of the consumer not only can make profit for the company, but establish a long-term relationship with particular sports.
Nike still keep an eye on the sport market, its expanding of sponsorship would bring them different aspects into the marketing strategies of the company. Although in soccer field, their strong rivals, Adidas, may have successful market share and spending more than Nike. However, those players endorse for Nike, both increasing the exposure of the athlete, and the effective commercial effects to the company. Finally, product had its lifecycle; in sport marketing, Nike spent huge money into soccer field over the sponsorship strategies. Obviously, they did a great job on its brand extension, and corporate sponsorship will be ongoing competition for the following decades.
“Endorser bill for Nike nears $2B” Vol 9 Issue 23 Page 1 and 8
In our daily life, almost every body wear Nike shoes, cloths. So many athletes use Nike sports equipment. How can Nike be so successful? When you turn on the TV, you can see Nike advertisements which are acted by those super stars. When you watch the professional sports events, you can see that so many professional teams are supported by Nike. The Nike logos are every where. After considering the relationship between Nike and sports industry, I find that Nike is the biggest sponsor in sports industry. Nike is not only a sports goods company, but also a king who is trying to control the global sports industry. The marketing strategies are so smart. Nike tries to support every sports event, sports leagues and sports teams in almost every country. The world sports industry can not live without the support by Nike. So Nike is creating a sports environment for itself. In this situation, Nike is creating a health environment for itself to impress the consumers and sports fans. I think Nike is trying its best to build a benign circulation. Sports fans buy Nike’s products under the impression of sports industry which is supported by Nike.
“BofA Puts ‘grand’ into grandstand”v.9, i.23, pg.1&8
Bank of America is trying something new with NASCAR at the Lowe’s Motor Speedway. They are introducing a VIP feeling to 800 fans that will sit in their section. Bank of America bought 800 tickets for the best seats around the 4th turn. They chose the forth turn because of the “action and view” that the fans experience. The fans that will sit in this section will have access to complimentary food in their section and speedway dollars to spend if they leave their section. There are also bathroom attendants that are going to be working in the Bank of America section. Bank of America is the first company to pull of the branding at the racetrack.
I think that Bank of America is giving themselves an in to NASCAR. Sports fans love the VIP feeling and when they have money to enjoy these special features they will take advantage of it. I think that NASCAR is a growing sport and the fan base just keeps growing. I think that Bank of America will have great success with this idea, and other companies are going to be wishing that they would have gone through all the necessary steps to be the first one to offer this VIP service.
"Magic hopes to start season with new arena name" v9 i23 p9
This article talks about the naming rights of the new Orlando Magic building. In this offer they pay the back the city: 28% of the revenue or $500,000 annually. This plans to go through the beginning week of November and there are two prospects for this deal. They need to act quickly since time is running down and they want to announce their new name opening day, November 1st. These two prospects should think hard about wanting to buy the naming rights because I feel thats a big deal to have your name on a building for a professional team. Everyone will know that name and remember it for years to come.
"Marketer Todd leaving Nike to return to IMG"
vol.9 issue22 p.7
This article talks about Ian Todd, an old-timer who was the top marketing executive at Nike, and is returning to IMG.
Todd was one of the first employees of IMG in 1971, but he joined Nike as an executive in 1998. When he was employed by “the sneaker giant” Nike, he received a $3.6 million salary and bonus, becoming the highest-paid executive. Todd was regarded as a “truly unique world-class” marketer and he benefited the company with his talent.
In his new position at IMG, Todd will be responsible for leading global business development activities in sports and entertainment. I think a professional sports organization often targets both sports and entertainment, such as a television or musical performances, because they are also a kind of recreational source for making profits. A company always needs a marketer who can create successful advertising in its marketing field. I think that Todd is excellent and successful due to his outstanding leadership in sport marketing.
"Russell sets sights on pros with AFL deal" vol. 9 iss. 25 pg. 1 By:Lauren Fitzmorris
"Russel Athletic has signed a three-year deal for exclusive apparel rights with the Arena Football League in what the company hopes is the first step in re-establishing itself in the pro sports licensing market." This deal is perfect timing for Russell after they lost licensing rights to Major League Baseball beginning in the 2005 season.
Russell Athletic is trying to add to the strong base of 500-plus colleges and universities that they already provide for. This is a great step in the right direction for Russell. The AFL is an up and coming sport and is in the works of possibably signing a TV contract with ABC/ESPN. The deal that Russel signed is one of the AFL's Largest financial deals ever.
The Russell deal is still subject to approval, but everything is looking good for the company.
Team deals put Adidas areas in some NBA arena stores
vol 9, i 24, pg 4
THis article is about how Adidas just signed a contract with the NBA for $400 million and 11 years. The deal gives Adidas a 15 team sponsorship and also a "store-within-a-store" that means in arenas all around the country Adidas will be selling their merchandise along with the NBAs merchandise. This is a BIG deal for Adidas.
I think this is a great deal for Adidas. Not only is this going to bust Adidas sales it will put them back into the running with Nike. Adidas has in the past few years got lost in the Nike world and I think now with this deal and them being in arenas all over the country it will help them. Adidas managers definitely new what they were doing when they made this deal.
“Chrysler Championship hopes expanded Hooters area helps draw younger crowd” v.9, i.24, pg.9
The Hooters Restaurant has signed a two year deal with the Chrysler Championship to have hospitality area behind the 17th green with a view of the 18th tee box. The Chrysler Championship is held at the Westin Innisbrook Resort Copperhead Course near Tampa, FL. Hooters is hoping to draw in a younger crowd with their new setup. Tickets will cost $69 which can be used any day during the event and covers entrance, parking, orange visor, six wings, two beers, soda, and water.
I think that this is a way to draw in a young male crowd. For $69 they get to sit in the sun, watch some golf, drink a couple beers, and eat some hot wings. I think that this will bring in some young males who want to spend a day with their friends. Hooters is hoping that these individuals will come on a Thursday or Friday for a short time and then go back to work. I am not sure how many fans would enjoy that, but I am sure there would be lots of fans who would take an afternoon off from work and enjoy that time at the course.
Team deals put Adidas areas in some NBA arena stores
Vol.9 issue 24 p.4
After reading this article, I found that sporting good has been competitive within the sport industry. From apparel of players to related merchandise in NBA, Adidas intended to build up the long-term sponsorship with 15 NBA teams. In addition, since Adidas purchased Reebok, its expansion of market share has been relatively rising up.
My point of view about the deals between Adidas and NBA is positive; Adidas was successfully jumped into market of other sport business, for example, they play a significant role in sponsoring national team of World Cup at Germany. However, they were the biggest winner of selling their products, attract customer efficiently. Thus, Adidas even drive its business opportunities into NBA arenas, which lead this partnership into win-win situation. NBA-licensed product requires channels to promote its merchandise to the overseas, as well as Adidas needs to offer effective sponsorship via athlete endorsement of NBA notable players.
This article is not only talks about brand of Adidas recognized as official partner with NBA, but its global advertising campaign also has crucial impact on the international market of sporting goods. This is due to the celebrity endorser exposure on the commercial in terms of launch the consumers from all over the world, the advertising strategies which can bring Adidas a remarkable profitable arrangement.
"Charities offer many opportunities for athletes to give back." v9(24)p. 15
I am so glad to read an art
icle where it is depicting athletes in a postive manner. As the article mentions " being a professional athlete in today's society affords one a tremendous opportunity to make a real difference in one's community." It is a privilage for one to become a famous athlete and it is important to remember where one came from.
I think that athletes and teams should find one or two charities they feel pasionate about and contribute to it annually. You have all this money and one can only have enough cars, and big things. What about all those who do not have those things? Why not share and help? I did not realize the cost it would be to start a foundation. It is a huge investment and based upon the person, could be a good thing.
Personally, I would find a charity and donate and endorse their efforts. Why not make a differance and take a stand on what means the most to you. It is good to see athletes doing this and I hope that it only continues to grow.
“ Tennis must ‘ continue to reach out…and try different things’ ” October 16-22, 2006, Volume 9, Issue 24, Pg 42
Tennis is one of the most popular sports in the world. Tennis is powerful, technical and elegant. It suits for almost every age of people. In many countries, tennis courts are any where. Tennis games are so competitive that so many tennis fans watch many kinds of tennis championships. In daily life, if you are not a professional tennis player, you can play tennis as a leisure game. So many people in so many countries are having fun in tennis. Tennis has been broadcasted to the world wild. So many professional tennis players who are from different countries are famous in the world. It is so important for the tennis marketer to develop new market. Finding out talent players from the countries which don’t have big tennis market and supporting them to join some famous championships to promote their rank in all professional tennis players in the world are so important for the development of tennis. Nowadays, we have so many famous tennis players from different continents. And the happiest thing is that the Chinese tennis players are better and better, especially the Chinese women plays. They have gained the women double Olympic championship in 2004 and their ranks in the world are higher and higher. This big change helped tennis to develop more and more Chinese markets. More and more Chinese tennis players have shown their great talent in the world. They have gain much more support from the sponsors for training and joining the famous championships. Because more and more Chinese players performed better and better, more and more Chinese people started to pay attention on tennis. Mean wile, China has been developing so fast, so many people enjoy leisure sports. This big change gave tennis a big chance to develop Chinese markets.
"Chrysler Championship hopes expanded Hooters area helps draw younger crowd" v9 i24 p9
Why wouldn't a younger crowd want to pay only $69 dollars and get all the goods a person could ask for: golf, beer, wings, and hooters girls. Plus the benefits of buying these tickets come along with covered seating so the hot Florida sun won't be beating down on you, and you can relax and watch the 17th and 18th holes. In addition to all of that, many other luxeries are included in this ticket purchase such as a ground-badge, parking permit, an orange commemorative visor, and unlimited soda and water. I think this is a great idea for the tournament to have these options available to everyone to purchase and it will draw all sorts of people not only a younger crowd. I think this tournament will receive a great amount of positive feedback.
“Team deals put Adidas areas in some NBA arena stores”
Vol.9 issue 24 p.4
Since Adidas signed a contract of $400 million partnership with NBA, it will sell both NBA-licensed merchandise and other Adidas products, including shoes and soft goods in Adidas-NBA stores.
The NBA executive Vice President, Sal LaRocca, said that they will work closely together and build their brand. Their plan is to offer unique products and promotions to their fans. I think it is a good idea because they may attract more consumers who like both NBA and Adidas. Adidas is a popular brand and so is NBA. Even the team marketers of NBA now count Adidas as a sponsor; and they estimate that it will be a more profitable arrangement to combine these two brands. They will target the global market; and Adidas will launch a global advertising campaign to promote their merchandise. One of their strategies is to use the commercials with each player to launch their own signature shoes. It can attract more loyal customers who support their own sports idols. When they work together, I think they can make more profits than before.
“Kentucky Speedway takes the lead with customer loyalty card” v. 9, i.25, p.5
Kentucky Speedway is trying something new with their most loyal customers. During 2007 the speed way will be offering a rewards card for season ticket holders, PSL owners, and backstretch RV members. These rewards cards are not the same as credit cards and they only work at the race way. Each member will earn a certain amount of points based on what they spend throughout the year. In exchange for points they will receive a dollar amount off of ticket plans for 2008. The maximum amount of points will be 4,000 which is equal to $100 off.
I think that this is a great idea for their loyal customers, because they are already coming to the races and now this is an extra incentive. This article says “we’ve really gotten focused on customer relations marketing, and a key piece to that is loyalty cards and rewards programs.” I think that is such an important point to any type of customer based company. If you do not focus on the customers then you will not have any money coming in. Kentucky Speedway will not lose much money by giving a maximum of $100 off their next ticket plan. This will encourage and be even more motivation for them to buy tickets. I think that it will also increase the rest of the scales at the speedway because they have now installed credit and debit cards.
"Parents joing McNabb in diabetes campaign." v9(25) p. 11
Its so good to see McNabb helping out a good cause. It is always important to support family and with his fame and fortune, he is making a differance not only for his family, but for others as well. Diabetes is slowly taking over and with the help from McNabb, he can help other families gain recognition of the disease and find help.
It is amazing to see the amount of people who have diabetes...21 million + have diabetes and so many people do not take care of themselves. If the McNabb family can raise awareness, raise money for research, and help other families, I feel that this can become a semi-controlled disease. Family is the best support system there is and its great to see how supportive McNabb is of his father. I think their ads and promotions will greatly improve the awarenss of diabetes.
NFL plans to Compensate teams for Revenue lost
vol. 9, I 25, pg 7
This article talks about how NFL teams are going to be compensated for the lost revenue the teams are going to see when they play some regular season games overseas. The reason the NFL is willing to compensate the teams for these overseas games is because that is the price they are willing to pay to expand the NFL brand. When the NFL plays these games overseas they will be playing in places such as Mexico, Canda, England amd Germany.
I think it is only right that the NFL teams get compensated for playing games overseas because playing overseas does make them lose revenue. I am sure all the sponsorships and TV deals that these NFL teams have aren't to happy.
"Dale Jr. first since 1993 from sports to film NBC PSA" v9 i25 p4
This piece talked about the safety of the internet use among kids. Dale Earnhardt Jr. is going to be on the NBC's "The more you know" commercials and since nascar is a popular sport and NBC hosts a lot of family shows along with sporting events, I think it's high viewer rankings will get the message across to parents and kids about the internet for good purposes and not doing bad things while on it. Also since NBC is using a sports figure, I think that he'll bring across a good point because kids look up to athletes more than actors who would normally be doing these types of commercials. Everyone knows an athlete when they see one on TV.
Opportunities plentiful for MLB to connect with Hispanic
Vol.9 issue 25 p.32
This article talks about the booming of Latino player in MLB, as well as has significant impact on the market of Hispanic population who loves to attending the game or being a consumer. Indeed, more private enterprise associated with the Baseball marketing since over 400 Latino players have been joined the professional league. However, in most of Latin America, baseball is wildly popular, but the economics are thin. Conversely, in the United States, because sport marketing and sponsorship strategies brought business into the game, sponsorship revenue had huge increased in the last two years.
While baseball is popular in much of the Latin Country, along with much corporate sponsorship which has aimed at Hispanic market in the U.S., therefore, the same things also occurred on Asian American market. Since first World Classic tournament, it is critical time for build up an international business that consists of TV rights, sponsorship, and licensing product within baseball industry. Basically, fans care most about the players who come from their country, which was true everywhere. After that, MLB has been doing that much effort to across a region other than minding its own business development within the country. Finally, in my point of view, Major league baseball established global business, and integrated all star players with local community in order to reach the satisfaction of different customers from all over the world.
"NFL plans to compensate teams for revenue lost in overseas games"
Vol. 9, Issue 25, pg 7.
This article talks about NFL holding regular season games overseas. By doing this teams would lose out on team revenues, but they would make up for it, by tapping into sponsorship and T.V deals that would be sold for those individual contest.
I think that this is great for the NFL because it gives them a chance to try an globalize a sport that is based only in the North America. Countries like Mexico, Canda, England, and Germany will finally get a chance to see what us American's go crazy about. I also think that the NFL needs to start advertising more in other countries to get the sport out there more. When people here "football" they think of soccer. When we tell them no, the other sport. All they think about is the American sport. It shouldn't be that way
“ Opportunities plentiful for MLB to connect with Hispanic fans “ Volume 9, Issue 25, Page 32
Baseball is American national sports. MLB is the strongest professional baseball league in the world. MLB is the most competitive baseball brand in the world. They have the most gifted baseball players in the world. A large number of great baseball players are Hispanics. And MLB also have less number of Japanese players, Taiwanese players and Korean players. Although MLB already have so many players who are different races, MLB has not had global market. MLB did a plenty of good jobs on developing Hispanic market. MLB is successful on developing the markets in Taiwan, Japan and Korea. MLB is a wonderful baseball brand, if a country has a mount of baseball fans, they must like MLB. So I think the first step for MLB to develop the markets in these countries is advertisement. MLB should use every kind of media to show the wonderful games to these countries’ fans. Hiring star players from these countries is the most important and useful strategy, because the foreign fans will eager to pay much more attention on the performance of their own players in MLB. So in this situation, MLB can let baseball fans to understand MLB to pay attention on MLB. But nowadays, MLB haven’t get into those countries where people don’t know a lot about baseball such as China. Global marketing is the popular way for the development of American professional sports league. Every league should do their global marketing just like what did NBA do. I believe MLB have to try its best to develop Chinese market. But it will take a long time. Nobody can be sure that baseball can be popular in the world, especially in China. But MLB have to try to broadcast baseball to China. I think the most important reason of why Chinese people don’t care about baseball is that they can not understand the rule and the spirit in it. In Chinese people’s point of view, baseball is a boring game. They can not fell the cooperation and the brave in baseball. So they will not support their children to play baseball, because they don’t know what their children can be benefited from baseball. On the other hand, the reason of why Chinese people don’t want to know the rule of baseball is that the baseball is not around them. It is a big problem, because it will cost a lot of money for the government to build a couple of baseball fields in the communities. But I think it is easier for government to support the schools to develop schools’ baseball in China. It is not hard for schools to use the playgrounds to be a simple baseball field. I know that the students in China have curiosity about baseball, so they will pay attention on baseball if their schools have baseball teams. So for MLB, I think they have to find a proper way to influence Chinese government to develop schools’ baseball. And MLB also have to influence the Chinese main media such as CCTV to advertise what baseball is and what MLB have. At the same time, MLB should pay much attention on the development of Chinese professional baseball league and the construction of Chinese national team. In this way, MLB can find the most gift players in China as soon as possible to hire them. As we know MLB have done a lot of work to help China to develop baseball. For example, MLB supported the Beijing middle school baseball league match every year; MLB help Chinese national team to practice in US; MLB usually send some professional coaches to china to help them to improve the technique. Any way, I think the marketers of MLB should understand that Chinese sports is always impacted by the government. I think MLB should design marketing strategies based on the understanding of the Chinese sports system and Chinese culture.
"Dale Jr. first since 1993 from sports to film NBC PSA" vol 9, iss 25, pg 4 by; Lauren Fitzmorris
NASCAR start Dale Earnhardt Jr. is the first sports figure to appear in one of the PSAs since 1993. NBC has been using PSA for nearly two decades to preach lessons on life.
Earnhardt's PSA is about internet safety for children. I feel that this is a GREAT step forward for NBC to bring back sports personalities.
Young adults and children look up to these people. To have someone talking about important issues that people know leads to the chance of more people listening to them.
“Kentucky Speedway takes the lead with customer loyalty card”
Vol.9 issue 25 p.5
This article talked about Kentucky Speedway created a new plan with discounts on future ticket purchases for its most loyal customers. This is the first time that Kentucky Speedway creates this kind of special program to promote their tickets and merchandises.
The method it will use is to create an identity for each buyer. Then, people can earn four points for each dollar spent when they buy any ticket. When consumers turn in receipts at redemption centers, they can compile points in their own identity. Before that, International Speedway Corp. has already had its racing rewards card. The defect is that buyers must apply a Visa credit card, and then they can deposit their points in it. It is inconvenient for some consumers because not every one need a credit card.
Recently, Kentucky Speedway focused on customer relations marketing. Creating a customer loyalty plan is very important to steady long-term relationship. I like the way that Kentucky Speedway promote its program. I think it will increase the purchase intention for season-ticket. When people support a team, sometimes they like to buy its merchandise, such as an apparel or souvenir. If they can exchange these goods from the points they earned, they may think that is a worthy purchase.
NHL will be first to go paperless for all-star vote. 9(30) p 11
I think going electronically is the best best for voting anymore. People use the internet more and more for everything, why not vote. I am a firm believer that more people will vote because they can do it from home and at their convience. Having the ability to vote off a highly viewed website is a great idea. People are already playing on it, why not take a few seconds and vote your fav players into the all star game.
If people dont have the internet, they can vote by phone. Phones are now mini computers. THey can do everything except give birth. People can call from their verizon phone anytime and vote. I think many other sports will jump on the float and do the same type of voting. People want to feel as though they are making the choice and why not give them that feeling from home. i think its a great idea and i see it helping all star games all over...not just the NHL.
Concessionaires get early look at building plans
vol. 9, i 26, pg 24
This article talks about how concessionaires and how they are slowly being worked more into the building stages of a new stadiums. In years past the concessionaires were one of the last parts of the stadium to go in which didnt leave much room for change. In the article they talk about why concessionaire's use to be the last thing and the reasonos were because it was all about money and getting the best contract but now its about the service and design.
I think it is good that stadiums are getting concessionaires more involved in the building process because that way the stadiums are convient in both the food area and the game aspects. That way when the fans go to a game they will be able to have a good time and not be inconvienced and can just enjoy the game.
“Hurry up and wait” v. 9, i.26, p. 19-20, 25
This article talks about ways to speed up the lines at the beer carts throughout the ball parks. These aspects include a new TurboTap beer pourer and credit card machines that you do not need to sign. Of course without exceptional service these new features can not make the change they are created for. The TurboTap can dispense a 16-ounce draft beer in 2.5 seconds whereas the other beer dispensers take 8 or more seconds to pour. When the workers are unsure of how to dispense the beer it can take almost a minute to pour one beer, but the new TurboTap softens the impact of the beer into the glass, so it does not slow down the process. There are conflicts from different stadiums that are using the TurboTap and those who are not. Many stadiums believe that bottled beer is moving into being the number one way beer is sold at the stadiums. Bottle beer is 30% higher than draft beer at stadiums today.
People do not want to stand in a line for a long period of time. They are at the stadium to watch the game and that is what they want to do. With bottled beer you do not have to wait for the beer to be dispensed you can just order, pay, and go; nothing more to wait for. People say that they would wait once in a long line but they would not want to wait anymore than that.
I am torn on if TurboTap is a good idea or not. Like I said before more people are buying bottled beer, but those who are not still do not want to wait for a long time. Just because they prefer a draft beer doesn’t mean they want to wait. I think that the stadiums would have to look into which way they would make the most profit, and go with that.
"Supercross calls TV deal 'best ever'" v9 i26 p8
Supercross is now going to be on TV at a set time and set day unlike previous years. Ratings were low before because there was never a set time or day it was a 'check your local listings' for airtime type of deal. I think this is going to be great for the Supercross sport because now viewers will know when to tune in and they can even see some races live. Supercross will now be on two stations: CBS and SPEED. Viewers will also be able to see on TV Holeshot Awards, at-track signage, on-air mentions and commercial advertising.
“Access to the right information can help fill empty stadiums” Vol 9, Issue 26, Page 16
Tickets sale is so important for a professional sports organization. If you can not sell most of tickets of the events and the rate of the spectator’s show up is always so low, less revenue you will have and less sponsors will pay attention on you. Spectators are basically important. They appear as a fundamental function. So every sports manager should pay much more attention on attracting spectators. To attract audience, sports marketers have used amount of marketing strategies such as media advertisement, improvement of the audience services in the facilities and using internet for selling tickets. But I believe every marketing strategy should be based on data analysis. Marketers should separate the situation of the different seat sections for building spectator database. The content of the database should be every detail about the tickets sales and rates of filled seats and complaining reason for ticket prices of every different seats section. This database should be larger and larger, because it is historical database for the sports organization. Based on the analysis of this huge database, the marketer must find some regulation of the tickets sales. This information can help marketers to design their marketing strategies for attracting the spectators.
Gillette on star hunt, exits FIFA
Vol.9 issue 26
About this article, Gillette Corporation intends to find another platform where they can have their own marketing basement. Conversely, most sponsor cooperate with FIFA have been renewed price of sponsorship. This is due to FIFA has made the decision to establish three levels of sponsorship, which would impact on the corporation, as well as build up the top-tier partnership to increasing the rights fee of sponsorship.
I agree that point of view from FIFA with “less is more” strategy. From the strategy associated with the sponsor, it would be good news for both side of sponsors and FIFA. Therefore, sponsor could have deal regarding to its needs towards to the sport fields. For example, Adidas renewed its deal with FIFA through 2014 just because it has launched the consumer market of soccer successfully. On the other hand, it appears to the some other companies which has not plan its goal being National level sponsor from time to time.
In the case of Gillette, it just had endorsement partnership with David Beckham, a celebrity soccer endorser. Corporation still can move on its sponsorship activities other than joining a partnership plan within specific organization.
"NHL will be first to go paperless for all-star vote" vol 9 iss 26 p 11 by Lauren Fitzmorris
The NHL is the first league to eliminate paper ballots for all-start voting by limiting fans to online and cell-phone submissions. The reasoning for this is because the league lost its all-star retail and title sponsor in Best Buy last year. The league had expected to move to in-arena voting along with online and cell phone.
I think that this is a step in the right direction. It is uncommon for people not to have a computer or cell phone now-a-days and this type of vote gives the fans the chance to vote how ever they want and when they want. The NHL is also providing highlights on their website for voting so that the fans can check out the player before they vote.
The paperless voting is also a plus for the NHL. Now they can spend the money that they were going to use on paper ballots and put it towards promotions for the voting process.
“ESPN, MRN bringing Spansh-language NASCAR to radio”
Vol.9 issue 26 p.9
This article talked about ESPN Deportes Radio and MRN Radio were in agreement on launch a new program of NASCAR in Spanish-language this week.
ESPN Deportes Radio general manager, Oscar Ramos thinks that will be a big originality and they will do with their efforts. They decided to send Andres Agulla to be the show’s host, and the show will have daily two-minute updates. Their targets are to reach the casual fan and the stronger fan. They want to attract audiences who not only like football games but also have passion with other sports, such as NASCAR. They find that nine percent of NASCAR’s fans are Hispanic, and these fans are ecstatic over this sport. It is an opportunity to grow their business.
I think football, baseball, and basketball games in the United States are all very popular. The fans of these sports are not only Americans. Most foreigners also watch the games with great passion, but not each foreigner speak and listen English well. It is a good idea to launch a new program with foreign language to do daily updates. I believe it could grow the business.
The LeBrons just a start for Nike
Vol. 9, I 27, pg 4
This article talks about LeBron James and how in only his fourth year in the NBA nike is pushing to make him the global face of the company. Nike is calling James the "it" guy for this generation. Nike doesn't just LeBron face and outstanding basketball skills alone is going to make there stock/sales go out. They understand that they need a good marketing campaign too. They are buying up all the air space on EsPN and MTV to ensure that there new LeBron brand is going to be number 1.
I think Nike definitly knows what they are doing. They have used great players in the past to bust there sales such as Micheal Jordan and now they are going to do it again with LeBron James. I think the Nike marketers are going to use a new and exciting approach to this James campaign and I am excited to see how it works for Nike.
NFLPA commerical revenue rises 20%.
9(27)p.33
As I read through this article it was horrible to see how much money is being made. I did not really understand the entire endorsement deals but reading this article made me realize that athletes are getting way to much. The NFLPA earned 33.5 million from electronic arts...those damn video games! With that money...some has been dispersed to athletes. Fathead, the company that creates player wall posters had $337,954 flow in. Roethlisberger earned almost 2.1 million through Players Inc. during the year he was a Fathead endorser. This is by no means the total Ben earned from being an endorser..this was only a small portion.
It is sad to see how athletes are making so much money and the business are just booming. It is hard to say what people do with their money...but something tells me they are not putting it all to good use. Even when a jersey is bought...a player gets money for that. It is def a booming industry. In 2006, the NFLPA commercial revenue rose 20% to about $109million. What played such a large part was video games, fanstasy sports, and trading cards. Athletes will do what they can do get that extra dollar.
“Adidas rolling out silver soccer ball for MLS Cup” v.9, i.27, p.5
At the upcoming MLS Cup the Adidas companying will be offering something new for players to compete with and for. Adidas has created a new silver ball that was modeled after the gold ball played with at the World Cup 2006. The winner of the MLS Cup played in Frisco, TX November 12th will not only go home the champions but will have the opportunity to play all of their home games with the silver ball. The winning team playing all games with the silver ball will also help to keep the balls shelf life in stores longer, which could increase sales for Adidas. These silver balls will be sold at major sporting good stores, and specialized soccer shops for $130.
This is a great idea for the Adidas. When the gold ball came out during the world cup, everyone wanted one. I think that this silver ball will be top demand throughout MLS fans. It is a top quality ball that has a sharp and unique look to it.
“Adidas rolling out silver soccer ball for MLS Cup” v.9, i.27, p.5
At the upcoming MLS Cup the Adidas companying will be offering something new for players to compete with and for. Adidas has created a new silver ball that was modeled after the gold ball played with at the World Cup 2006. The winner of the MLS Cup played in Frisco, TX November 12th will not only go home the champions but will have the opportunity to play all of their home games with the silver ball. The winning team playing all games with the silver ball will also help to keep the balls shelf life in stores longer, which could increase sales for Adidas. These silver balls will be sold at major sporting good stores, and specialized soccer shops for $130.
This is a great idea for the Adidas. When the gold ball came out during the world cup, everyone wanted one. I think that this silver ball will be top demand throughout MLS fans. It is a top quality ball that has a sharp and unique look to it.
"Ford goes for that championship feeling" v9 i27 p3
Ford is planning on making Nascar's Championship as big as the Super Bowl. They have a lot of events and concerts they are putting on such as "Dancing for the Cup" and public test drives in the "DriveZone". Ford also obtained title rights for three races, official car, truck and pace car status, significant signage around the track and concourse, rights to use the track during the week and other times throughout the year, as well as suites and tickets to events. From reading this article I think Championship Week for Nascar is going to be extremely big this year if they are doing it like a Super Bowl.
Attendance falls at start of MLS playoffs
Vol.9, issue 27 p.5
Since 1994, Major League Soccer established a professional sports league against other four competitive rival leagues. However, like any kinds of sports, attendance will control the faith of the professional team. Soccer is the most attendance sports all over the world. Conversely, in the last decades, people in the U.S just began pay attention on this multi- billion sport business. Promoter of professional soccer encountered the obstacle in any of the countries clearly less difficult than selling soccer in the United States.
This article talks about the rising and falling of attendance within MLS playoffs.
Particularly as compared with the past few years, couple of teams which played in soccer fans common cities or states. It seems like while soccer would like become one of the popular sports in the U.S.A, it needs make a lot more effort to break down the stereotype that people had for a long time. For example, during the winter time, professional football, Ice Hockey, and NBA were played at the same time. Even though people like to go out to watch Major League Baseball during the summer thereby they even had choice for WNBA, I still believe that soccer can be more popular in this countries and will become the most potential market. This is due to the increasing population of Hispanic, who has highly interested in soccer other than American football or basketball.
For my point of view is MLS might replace professional women basketball during the summer season. Therefore, it is hard to say that whether MLS has any possible to expand its dimension of professional teams as great as Europe soccer club. As long as the performance of players advance to the certain international level. After all, I can ensure that MLS will have opportunity to be one of the money bumping sport organization as compared with other professional league.
"TNT's trip to New Orleans will address more than hoops" vol.9 iss.27 pg.13 by: Lauren Fitzmorris
This article talks about the "Inside the NBA" show that is going on the road to welcome back New Orleans as an NBA city. It talks about how one of the lead analyst, Charles Barkley, plans to sit down with New Orleans Mayor Ray Nagin to discuss the unfinished reconstruction that still needs to be completed in New Orleans.
In the article Barkley states taht "I want to use my forum to say 'Things aren't good here.'" Barkley also feels that the Hornets and New Orleans Saints should have waited a few more years to return to the city. I feel that Mr. Barkley shouldn't be talking about things that he has no part in.
This article actually pissed me off. All though I know that construction in New Orleans is not going as fast as everyone wants, we don't need a media spokesperson coming in and telling us what we should be doing. Come in and show the country New Orleans, but if you have bad things to say then keep your mouth shut. The city doesn't need bad press like that.
As a native of New Orleans we are happy that the Saints and the Hornets are both coming back, it brings money back into the city that is greatly needed.
“Does sporting goods industry need trade show?”
Vol.9 issue 27 p.8
This article talked about the necessity of the trade show hold by sporting goods industry. This plan was uncertain because of the absence of big brands, such as Nike, Adidas/Reebok and VF Corp.
Even though the famous brands won’t show up, some promoters insist that they need trade show. According to event director, Stanley Schwartz, the relationship between business and consumers is still important. He also pointed to that there will many big retailers need to promote their brands, such as Wal-Mart and Sears, so that they will show up in trade show. They also invite MLB, NASCAR, NBA, and NHL etc. to participate in it. The MLB licensing chief indicated that there is still some value if they gather together the licensing community. I think this kind of trade show is like the public exhibition. It sometimes attracts many people to join in. That show will hold in Las Vegas. I think it also a good idea, because it always gathers many visitors there.
“The LeBrons’ just a start for Nike” Vol 9, Issue 27, Page 4.
This article tells me the case of LeBron James about the effect of start players on marketing. Professional sports leagues have to keep good relationship with their sponsors, because the leagues and the teams need the money from those sponsors to pay for the costs. And the leagues and the teams also use sponsors to do the advertisement marketing. And the sponsors also advertise themselves by using sports leagues. Nike is the biggest and most successful sports goods company in the world. Nike almost has all kinds of sports good in all sports. Nike has been the sponsor for almost all championships and all famous professional leagues, even the cricket in India. Nike supports so many sports leagues and so many famous athletes. The only function of the Nike to be a sponsor is advertisement. Nike support NBA; Nike design personal basket ball shoes for players; the famous wearing Nike shoes or appearance in Nike’s advertisement. For a spectator, Nike is everywhere. Kids, sports fans, student athletes and professional athletes like to choose Nike’s goods, because the Nike’s advertisements always bring the whole world new fashion. The value of the star players of Nike is so great. Nowadays, the consumers are more sophisticated (Lefton, T. 2006). So the marketers of Nike designed the strategies that make many brands of their products in many different periods. For example, the Zoom LeBron one, Zoom LeBron two shoes and so on. This strategy can keep bringing markets new fashion. So the sports fans will keep buying new style of Nike’s products. And Nike has made different products and different advertisements for other countries’ markets, based on different cultures. This marketing strategy is called Global Localizaion. I think Nike can start some special stores which is about super stars. I think this strategy can help Nike to advertise its products.
I'm Katy,
from Singapore,
and I'm 21 y.o
Hi, All
I've studied English sinse this Spring .
It's so hard Language!
I want like to meet boys and practisice My English with them.
Thank You
DISCOUNT MEN'S HEALTH ONLINE!
Very Cheap Viagra, Levitra, Cialis, Lipitor, Propecia!
Buy Viagra Online
The Lowest Prices Online
Free Prescription with your Order
Complete PRIVACY
FedEx Overnight Shipping
Buy Viagra Online
Buy Online Propecia
Buy Lipitor Online
Buy Online Viagra
Buy Levitra Online
Buy Cialis Online
______
blogspot.com buy inurl online viagra
buy online prescription viagra
buy cheap online viagra viagra
buy online prescription propecia
Buy Cheap Cialis Cialis Online
Buy Cialis Links Online Pharmacy Pills.Info Viagra.Html
buy online prescription viagra without
Rate decision
Overall, the BoE figures revealed that the number of loans approved in March was far below the high point reached in late 2003. Back then about 130,000 mortgages a month were being approved.
The figures also revealed an unexpected surge in consumer credit during March.
--------------
I'm sorry
Acorn Plumbing
Georgia Motorcycle Accident Attorney
Hydronic Heating System
Bad Debt Consolidation Re Mortgage
Lower Heating Value
Caribbean Royal
Alaska Whale Watching
Pest Control Elk Grove
Visit Puerto Rico
Very Cheap Car Insurance
Badge Button Oblong
Business Loan Small
Affiliat3 Program Sales
Tender Button
Us Air Force Thunderbirds
Thanks all!!
Buon giorno
We are happy girls!
Kak dyela?
Marketing Director
Buying Insurance Life Policy Term
Minneapolis Veterinarian
Caddy Car Repair
Sweet 16 Dress
Affilia6e Program Sales
Burda Chiropractor James
Company Moving Sacramento
Cash Loan Payday Quick
New York Civil Right Lawyer
Affinity Logistics
Home Carpet CleanersAttorney Kazakhstan Labor
Bar Stool
Affiliat6e Program Sales
Extension Hair Price
Do videnia
Amateur Gay Porn
Free Gay Porn Picture Gay Porn Blog Japanese Gay Porn
Gay Anime Porn Gay Porn Photo Young Gay Porn
Free Gay Porn Video Gay Porn Film Old Gay Porn
Good Luck!
Guid mornin
We are happy girls!
Hoe gaan dit?
Doctor Eye
Candida
Bad Credit Home Loan Mortgage Wisconsin
Bad Credit Loan Mortgage Need
Attorney Bankruptcy Ny
Folding
Agent California Estate Fairfield In Real
Mortgage Rate Banks Compare
Car Insurance Uk
Certain
Bankruptcy Current Law
It Bachelor Degree Online
Vale
i'm sorry..
***
Kaki ste?
Pillar Candle Holder
Eye Lasik Surgery
Agent Insurance Canine Health
Colorado Car Insurance Company
Affiliate Online Program Aesthetic Facial Plastic Sonoma Surgery
====
Chapter 11 Bankruptcy Attorney
Earls Plumbing
Upholstery Cleaning Cleveland Ohio
Florida Escalator Accident Lawyer
Billeder
Agent Broker Carrier Insurance Pasadena
Travel Europe
Dentist Visit
General Contractor Cincinnati
Belly Button Photo
Best Company Moving
Tangles Day Spa
--------------
Ziech lue
Merhaba
I'm sorry
Kuidas laheb?
Real Estate Mount Prospect
Cold Sore Medicine Concrete Bench
Personalized Baby Gift
Low Apr Credit Card 2000 Access Microsoft Real Estate Agent Ontario Airline Cheap Flight
Distance Learning Master Degree
Lear heouy
Gallo
Kerang Kusau Debo Yimbe?
Home Interest Loan Mortgage Rate Xxasdf, Home Interest Loan Mortgage Rate Xxasdf,Florida Mortgage Loan Calculator,
ortgage-loan-calculator/index.html>Florida Mortgage Loan Calculator,Interest Only Mortgage Refinancing, Interest Only Mortgage Refinancing,Calculator Fha Loan Mortgage Rate Refinance,
tgage-rate-refinance/index.html>Calculator Fha Loan Mortgage Rate Refinance,
Partypoker.com, Partypoker.com,Buy Tramadol Online, Buy Tramadol Online,Internet Slot, Internet Slot,
===========
Best Groxel007!
Arte A Vista
#file=C:\DZ\СТИХИ\hrum\full\Projects\privet.txt
Consolidation Debt Loan Mortgage Refinance, Consolidation Debt Loan Mortgage Refinance,London Lowest Mortgage Rate Refinance, London Lowest Mortgage Rate Refinance,Calculator Home Loan Mortgage Rate Va, Calculator Home Loan Mortgage Rate Va,
Online Casino Gambling, Online Casino Gambling,Buy Tramadol Online, Buy Tramadol Online,
===========
#file=C:\DZ\СТИХИ\hrum\full\Projects\poka.txt Gwertog007!
Hwllo
Forum Marketing List Mortgage Direct Mail, Forum Marketing List Mortgage Direct Mail,
idationfaq.com/index.html >Mortgage Refinance Thedebconsolidationfaq.com, Mortgage Refinance Thedebconsolidationfaq.com,Comment Leave Mortgage Refinance Second, Comment Leave Mortgage Refinance Second,
On Line Casino, On Line Casino,Casino Poker, Casino Poker,
===========
Sawatgdi
Gertfoeg007!
superstruggle.info
mortgag.iespana.es
Zach Brink
"NHL sales lukewarm for Versus"
Volume 9 Issue 48
This article was about the Channel "Versus" not getting alot of advertising sales for the NHL playoffs this season.I think this was the channel that used to be Outdoor Life Network. So of course with the NHL Lockout and not being tevevised or recognition of NHL its going to be a little slow. But I think that ESPN, FOX, NBC, or Big Networks should be getting the Playoff games because noone hardly even knows what Versus is and how would you attract more people if most people dont even got the Channel. So i think its going to be hard, but also i think the NHL will continue to rise with the New Young Stars in the League such as Sidney Crosby, Alexander Ovechkin, and Evgeni Malkin so id hold out for a couple years and give Versus a chance before we Criticize and Kick it to the curb.
Zach Brink
"NHL sales lukewarm for Versus"
Volume 9 Issue 48"
This article was about the Channel "Versus" not getting alot of advertising sales for the NHL playoffs this season.I think this was the channel that used to be Outdoor Life Network. So of course with the NHL Lockout and not being tevevised or recognition of NHL its going to be a little slow. But I think that ESPN, FOX, NBC, or Big Networks should be getting the Playoff games because noone hardly even knows what Versus is and how would you attract more people if most people dont even got the Channel. So i think its going to be hard, but also i think the NHL will continue to rise with the New Young Stars in the League such as Sidney Crosby, Alexander Ovechkin, and Evgeni Malkin so id hold out for a couple years and give Versus a chance before we Criticize and Kick it to the curb.
buy xanax online xanax side effects erectile dysfunction - xanax dosage for cats
cheap tramadol no prescription buy tramadol online us pharmacy - rx europe online pharmacy tramadol
http://www.mfg.com/usa/tramadolonline/#31645 buy tramadol online cod no prescription - tramadol hydrochloride tablets 100mg
Post a Comment
<< Home