Spring 2008- Post your weekly SBJ critiques here
Hello guys,
Welcome back! Here is the session for your SBJ critique posting. Please feel free to email me if you have any questions. Please also follow the example below:
Joe Gironda said...
[Week 1]"New NHL uniforms ready to wear"
V-9, I-37, P-6
This particular article discusses another of Reebok's innovations in the world of professional hockey. As mentioned by a previous user - the article specifically outlines the new "Edge" uniform system and the benefit these jerseys and pants will provide for the NHL players.
Along with promising better protection and improved moisture-management, Reebok also claims the uniforms will mean less fatigue for the players.
The article also mentions that about half of the teams in the NHL have already practiced in the new jerseys, whereas the entire league will be in the uniforms for next season.
The overall look of the uniform is excellent, as it not only claims better protection and moisture-management, but also creats a tighter jersey which will likely cut down on the grabbing from less-skilled, defensive players. It seems as though Reebok has taken the stance to try and create a football-type jersey for use in the NHL. Great move for a great company. To this point, Reebok has basically kept all of the former equipment they've purchased (from KOHO, CCM and Jofa) and simply put the "RBK" logo on it as their own. This is a great move for Reebok, as they are not trying to fix great products by changing everything about them (take notice, Nike).
This is the first major innovation the RBK company has introduced to the NHL, and I believe they have chosen a great avenue for this leap. Whether you're a hockey fan or not, you will certainly take notice to the uniforms above all else.
Dr. Hsiao
posted by Dr. Richard Hsiao @ Thursday, January 03, 2008
231 Comments:
Test
Week One- "Suns in the sun: Phoenix close to deal for an outdoor game"
V-10, I-37, P-4
This article discusses the possibility of the Phoenix Suns having an outdoor pre-season basketball game. The Suns have been thinking about doing something to create interest in the pre-season, and this may be a way to do just that. With the success of the outdoor Hockey game held in Buffalo, between the Pens and the Sabres, the thought is intriguing for the opportunity to see a basketball game played in a natural environment.
The Suns have contacted the NBA about the game and hope to have everything set up before a tennis tournament takes place at the event site, in order to start to promote the event. The site chosen is Indian Wells Tennis Garden, a 16,100 seat stadium, located about 3 1/2 hours drive from Phoenix in California.
I think that it would be a great idea for the NBA to create interest in an otherwise meaningless game. Most people would tune in just to take a glimpse at what it would look like, and watch something that is unique and different
just testing the comments box
week 1
david
Wendy M. Strohl
HPED 292
Introduction to Sport Management
Weekly Critique 1
NBA giving clubs what they want
Plan lets teams sell local digital rights
This article is about the NBA planning to allow its 30 teams to cut their own local digital rights deals. This means that it would no longer be controlled at the league level but at the individual team level.
If I would be on one of the individual sports team’s management staff I would agree with the change. I would definitely want to control my own digital rights. This would potentially bring in more revenue and publicity for the individual team. This would lead to more options and new outlooks. If this plan goes through, it will be more work for the management staff, but most likely more money rolling in.
On the other hand this would mean bad news for networks that currently have the digital rights. This means that if they would want to keep the rights they would have to pay more for them.
This change could impact the sports industry greatly. If it shows progress and profit for the teams, other leagues may decide to change as well.
Week One
"IRS targeting foreign athletes"
V-10, I-37, P-01
This article is about the IRS changing their policy on foreign athletes. Originally, foreign athletes (mostly tennis players and golfers) were taxed based on the number of days they were in the United States. Now, however, the IRS plans on using each event the athlete is involved in within the United States is taxed. The reason for this, is many athletes owe back taxes because they were not paying them- up to millions of dollars.
I agree that the IRS should take some action because of the compliance problem, but believe changing the rule on the taxes seems a bit harsh. I agree with Kim Wilson, who points out “The use of events instead of … days can very much impact the amount of income apportioned to the U.S. [for] a tennis player who loses in the first round of a tournament or a golfer who misses the cut,” she said. “They are only here for two or three days; they receive minimal, if any, prize money but are taxed on, say, one-twentieth of their endorsement contract income just for playing that one event in the U.S. [assuming 20 events overall for the year]. Why should the athlete be charged more, when they are only in the states a few days and received no benefits for it.
Either way the ball rolls, the IRS will try their hardest the squeeze as much money out as possible. The change in tax will have in impact on foreign athletes and possibly on how much they travel.
Kia Shifts Into High Gear With the NBA
This article explains the newly formulated deal which the car manufacturer Kia struck with the NBA. The problem with the newly contracted deal is that it overtakes most of rival car maker Toyota's sponsorship pull in which it had already created. Kia now has 16 NBA team deals and owns sponsorship of the pregame ESPN "NBA Shootaround" show, while Toyota has 14 NBA team deals and solely concentrates its marketing efforts with "Project Rebound". I agree with what is happening concerning the sponsorship race that is happening in the NBA. To become a predominate sponsor, a lot of money has to be spent. It seems that as time passes, Kia is slowly taking over the sponsorship race in nearly all sports.
I feel this article will highly impact the industry due to the fact of higher involvement with sponsors. Companies and organizations want to become the biggest sponsors strictly because they want to be the best known company compared to its competitors. The bigger the race becomes for each sport, the less the sport will have to pay out of its own pocket for its sport to continually grow and prosper.
Week one “Rule Leaves juniors, NFL agents waiting”
V-10, 1-37, p 3 and 33
Rules leaves juniors, NFL agent waiting. this article was very appealing to me it was basically talking about how there is a new rule that was established not to long ago that doesn’t allow true college football juniors to talk with NFL and marketing scouts until they officially declare there names for the NFL draft. This has become a conflict. Reason being is that this process is delaying these junior athletes proper training needed for the NFL combine. Study and research as shown that an athlete needs to 4-6 weeks of training to see an improvement and considering the fact the time juniors are aloud to declare gives the players a little less then a month to train.
I don’t exactly agree with this rule because agents are in this process to make money this is there job, and considering the fact that in this years draft the projected first round drafts picks are a majority of juniors this isn’t allowing agents to present them selves until a later process. And I do agree with Gene Upshaw (NFLPA Executive Director) this will hurt the agents who choose to obey the rules because the unfaithful agents will attempt to talk with the athletes getting them to sign and its taking away from the agents that are following by the rules
NFL has a rule in place that makes juniors have to declare there names for the NFL draft before they can have talk to NFL marketing scouts, and Sports agents. I don’t feel this is a bad idea because the college junior shouldn’t be talking to anyone from the NFL until they are in the NFL. I feel like there should be more done to keep players into college football until they senior season. It would help the players as while as teams at the College level as while as the NFL.
As for not giving the athlete enough time for the NFL Combine if the athlete feels like they are ready for the NFL, they should be already training, I feel like the NFL needs to keep the juniors in college because the average life of a NFL player is around 3 years, that means they need to do something else later in life than play football. Let’s try and make are players smarter.
Rule leaves juniors, NFL agents waiting
This article explains that there is a new rule that doesn’t allow college football junior players to have contact with the NFL and marketing scouts until after they declare their name to the NFL draft. I support this idea, knowing that it would help out both the college football teams as well as the players involved. College will help you after you are finished playing football as opposed to having no degree and nothing to do once the players’ football career is complete.
It discussed that college athletes have not been exposed to the type of training needed in the NFL and that the workouts that would help them earn a better draft pick as well as more money. I feel that if a college football player would want to play in the NFL, they would do what it takes to be where they need to be. It might not be the same exact training that professional teams would want, but at least they are still doing a vigorous workout, even though once they are drafted they have less then a month to train and prepare; they would be ready if it is what they truly want to be doing.
FBI Eyes MVP Tajada's Steroid Testimony...
This article explains that former American League MVP Miguel Tajada may have lied to authorities about taking performance enhancing drugs. This has been an ongoing problem with baseball over the past few years and Tajada has found himself right in the middle of the mix. I agree with a level playing field in sports competition, however I beleive that the MLB has taken the "steroid issue" too far in this case and are now affecting the integrity of the game.
Since the Mitchel report was released in mid-December the career's of many all-star baseball players have been jeporadized. I feel that if athletes who are role model to our younger generation are being considered criminals then Major League Baseball is risking their future and the purity of the sport.
Daniel Witmer
SBJ week 1 critique
HPED 292
Three sites want 2012 Super Bowl
This article is saying that Indianapolis, Houston, and Arizona are all bidding to become the holders of the 2012 Super Bowl. This is going to be the 46th Super Bowl to be held and NFL owners are supposed to choose the winner in May at their meetings. Indianapolis lost out to Dallas for the 2011 Super Bowl. And they are also the only ones who have publicly outspoken about wanting to host the 2012 Super Bowl. One negative about Indianapolis is that it is a cold weather city. Even though they play in a dome, the surrounding area is not so called the perfect setting for a Super Bowl. Houston's downside is that it is not a big destination city. It does have hotel rooms to accomodate all the fans, but with not being such a big destination city, it makes it hard for the owners to choose Houston. Arizona's downside is that it doesn't have a beach. Other than that Arizona is the perfect setting to host a Super Bowl, which goes to show as is is hosting this years Super Bowl. I personally think that they should pick Indianapolis as the host city because a lot of the fans from the north do not mind cold weather. And the game will be played indoors so it will have no impact on it. Also I think that there should be a Super Bowl played at every city that has a professional football team. It is the only fair thing. All the players have played in the cold before. And if they can do it the rest of the playoffs, why can't they do it for the Super Bowl.
Jeff Uveges
Opening in 08
This article discusses that there will be the most money spent ever on sports facilities in 2008.But that record will be broken in 2009 with the three, billion dollar stadiums being put up. They include the new york yankee stadium, citi field and the cowboys new nfl facility. These stadiums along with many others will contribute to the record breaking $7 billion spent on sports facilities in 2009.
I think that these stadiums are getting a little out of hand. Even though they will be incredible, it seems that they will be too extravagant and unnessasary. I heard that the dallas stadium will have two tv screens ranging from the 20 yard line to the other 20 yard line. Maybe this money spent on the screens could go to better use and the tv screens could still be nice but not so big. I think there needs to be some kind of limit so that money is not being wasted on unnecessary things.
david Notto
[WEEK 2] "ESPN seeks better MLBAM Terms" V-10,I-38,P-1
ESPN an MLB Advaced Media have a digital rights contract. ESPN is using an out-clause because it does not feel the deal is cost effective.
Appearts they should be leaving this deal. MLB lost a recent case with a fantasy sports company that was recieving content for free.
So why should ESPN pay for it?
There should be an impact on how content is managed. Who will have to pay for the content? will it be free? How will those providing the content get the most for their product?
Test run
NFL thinks desert Super Bowl logo will be hot
The NFL promotes the sales of this upcoming years Super Bowl products. The article states that the liscensing for the generic mark for each years Super Bowl, brings in a consistent revenue of around $100 million or more in retail sales. At each Super Bowl the logos are generally a generic Super Bowl mark due to the teams individaul logos are not present on the sale items. This year the two teams that have found their home in the Super Bowl are the New England Patriots and the New York Giants. With the Super Bowl being in Arizona this year, Susan Rothman, NFL vice president of consumer products, feels that more items need to be geared toward women and youth. She expressed that more women and children are starting to attend these events each year. This year there merchandise will include: fitted T-shirts, camisoles, and visors for women. The color scheme is going to be bright and leave a futuristic mark. The NFL will also be carry cross-liscensed caps and T-shirts of the halftime performers, Tom Petty and the Heartbreakers. Af for the NFL consumer product buisiness? The article explains that they should have an all-time sales number.
Three sites want 2012 Super Bowl!
Three recently failed Super Bowl bid cities — Houston, Indianapolis and Glendale, Ariz. — are looking to host the 2012 game.
Site Pros Cons
Arizona: Destination region, new stadium. Not relly any cons to this great stadium.
Houston: Big market, large hotel room capacity. One con against Houston is it isn't seen as a destination city.
Indianapolis: New stadium. Cons are Small market, cold weather, limited hotel room capacity.
From this I wouldn't have it at Indianapolis becase first off who wants to go to the Super Bowl in a cold weather city? And limited in hotel rooms that wouldn't be a very good time for the fans are the players.
In my opinion they couldn't go wrong with either Arizona or Houston but seeing how Arizona has the Super Bowl this season they should let Houston get another chance at having a Super Bowl.
NFL thinks desert Super Bowl logo will be hot
This article was one that was not only interesting, but one that I completely agree with. Not only has the Super Bowl grown, but the sport of football has grown as well. This season's Super Bowl is projected to generate astronomical sales with its new Super Bowl logo. The children and women's sectors of the market have continually grown, and with this years projections, sales will explode.
This article relates directly to sports management in that it shows how much growth the NFL and the Super Bowl are experiencing. During the half time shows of big games such as the Super Bowl, names such as Tom Petty and the Heartbreakers, Paul McCartney, etc. have begun to perform. These names draw a bigger crowd, which ultimately boost ratings and the want and desire to tune into the games. This along with the commercial buzz that surrounds the Super Bowl and the overall expansion the NFl has gone through and continually goes through shows the immense possibilities that surround the NFL.
NASCAR apparel, toys to hit big-box stores
[Week 2]
This article is about a company called Outerstuff that makes youth sports apparel with licenses from the NFL, NBA, and NHL. They announced that they are coming out with a new line, NASCAR wear. Some examples of the stores they will be selling the products in are Wal-Mart and Dick's Sporting Goods. Some of the drivers that will be advertised on the merchandise are top drivers, Kasey Kahne and Tony Stewart. Also, a company called Play Along Toys will be coming out with NASCAR toys, dolls, and games.
The merchandise is being targeted to kids ranging in all ages. Kids naturally want products that have their role model on it, and I think that NASCAR drivers can be great role models. Usually, the children's clothing you would see Wal-Mart selling are Hannah Montana labeled clothes which is fine for some kids, but obviously not every parent wants their kid idolizing after a pop star. NASCAR drivers can be great role models for both boys and girls and I think coming out with merchandise for them is a great idea.
Pat McDanel
[Week 2] Volume 10 issue 38 pg 13
Draft prospect Long employs dad’s rep in agent selection
This article is about Chris long selecting a highly rated agent, Marvin Demoff to represent Long as an NFL player. Chris Long selected Demoff, one of the most respected agents in the business, after Steve Rosner and the Long Family interviewed five NFL agents. Chris’ father Howie, who was a long time NFL player, had never done business with Demoff but said he had a good feeling about him and admires what he does.
I think this is a good article because it shows how business works in the NFL and how you have to trust an agent to deal with your money as best as possible. Chris Long is ranked number two on most mock drafts meaning he is going to be making a lot of money so he will need to trust someone with millions of dollars.
Week 2
NFL thinks desert Super Bowl logo will be hot
This article was about the super bowl projections for success and there new ideas to make it the biggest super bowl so far. With the increasing popularity of football around the US, the sales of tickets and football related products is flying through the roof. This season's Super Bowl is projected to generate astronomical sales with its new Super Bowl logo. The market for this sport has continually grown, and with this years projections, sales will explode like bringing huge numbers to Arizona.
This article relates to sports management in that it shows how much growth the NFL and the Super Bowl are experiencing. More and more jobs are coming from this sports for things like marketing and advertising and keeping up on what works is extremely important. During the half time show of the Super Bowl, Tom Petty and the Heartbreakers, Paul McCartney, will perform. These names draw a bigger crowd, which ultimately boost ratings and the want and desire to tune into the games even if your not a huge football fan. This years super bowl also has alot more on the line since the patriots are on the verge of perfection which has only been done once in the history of the nfl or afl which was in 1972 when the miami dolphins did it. This will bring more viewers to this game i believe alone, since some will tune into the game just to route against the patriots and many will tune in to cheer for them. Either way this will only help the NFL in continuing it's success and generating enormous profits and continuing to be Americas Sport.
I read the article about which city will host the Super Bowl in 2012. While Houston, Indianapolis, and Glendale AZ are the three cities in questions, there remains a debate as to which city deserves the right to host it. With each city there are pros and cons for hosting the biggest game of the year. First, Houston has a large market and has the hotel capacity to satisfy all of the people who will be in the city. The downside to Houston is the fact that the city is not a destination city for many tourists. Indianapolis could also be a likely choice but they have never hosted a Super Bowl. Other circumstances hurting Indianapolis are the small market, limited hotel accommodations, and cold climate during early February. Although Indianapolis is getting a new stadium and their owner has a high reputation in the football industry, they are not considered favorites to host the game in 2012. Finally, the game could be played in Glendale, AZ. Glendale does not exhibit many cons and is hosting the Super Bowl next week. So, if it seems a desirable destination the new stadium could possibly host another Super Bowl in 2012.
I thought this article was interesting because of all the circumstances that are taken into account when deciding where the Super Bowl is going to be played. In my opinion, it is always a positive to have the game in a city with a nice climate, so that the fans can actually get away from the winter climates of their hometowns and have a vacation style experience. This article relates to sports management because of the amount of revenue that is brought into a city that hosts the Super Bowl. It is a great incentive for a city to get the Super Bowl because of the extra money they can earn in tourism for the game.
[Week 1] "Owners’ pleas persuade Selig"
V-10, I-38, P-1
Bud Selig, Major League Baseball's commissioner, accepted a contract extension until 2012. He was planning on retiring after the 2009 season, however, many owners showed their support for him to stay. Stating such reasons as the next labor deal in ’11, keeping on top of the steroids situation, and the MLB's efforts internationally all poised for Selig's return. Many stated that this strong support shows the "stability within the sport."
Wendy M. Strohl
HPED 292
Week 2
NSCAR apparel, toys to hit bi-big stores
After reading the article titled “NASCAR apparel, toys to hit big-box stores” I have concluded that I agree with the undertaking of what the company called Outerstuff has now. They have now taken a part in a largely growing sport.
NASCAR is a well known sport that is becoming very popular among all ages, including children. Kids from the current generations are becoming more involved and are looking up to NASCAR’s drivers and want to be just like them. The company Outerstuff has now decided to affiliate themselves with NASCAR and market products to the younger generations, selling merchandise to stores from the likes of WAL-MART to JC Pennies. By choosing these stores, they have targeted a very wide range of Income Levels among the fans leaving profit potential unlimited.
Not only does this impact the company Outerstuff, it also benefits the race teams themselves. Since NASCAR drivers are all sanctioned by NASCAR, they in turn are getting advertised. This was a very good business venture for Outerstuff to make because there are many more options for sales.
David Notto
{Week 3} "N.Y. story: Hospitality Wins" V-10,I-39,p-1
This story about NY giants going to the superbowl and how it will generate more corporate hospitality business.
Yes i agree. many more corparate headquarters in the north east USA.
more companies flying in clients and employees. Useing more luxury accomidations: hotel, transportaion, food service, etc.
Several companies that provide services were quoted that their corparat business picketed up from the NYC are after the Giants win.
Corporations will spend more money of things beyond tickets and a budget hotel. It is just more of an opportubity to add more to the bottom line. These companies will be marketed to for future events.
Problably drive the prices up for individuals.
Jeff Uveges
Week 2
Could Diversity Have prvented volatile images, words?
Vol 10; Issue 39; Pg 29
This article's main focus is on the comment in the golf world about Tiger Woods. I have a couple comments I would like to discuss about this article. First, I think that comments made by newscasters should not be taken so seriously. By this I mean that if an innapropriate comment is made, then an apology should come forth and that should be it. I think newscasters, after awhile say things and don't think it's going to get blown way out of proportion.
Second, I don't like the fact that media blows these comments way out of proportion. When the comment was made about Tiger, there was a ton of exposure from the media and the cover of the Golfweek magazine was related to the comment. If I were just to see the cover of the magazine without knowing the story behind it, I wouldn't think anything of it. It seems that the media is making up the readers mind of the innapropriate comment by exposing these comments so much. By seeing the exposure so much, the reader is forced into agreeing with the media.
In conclusion, I am not saying that these comments should be tolerated and nothing should happen. I am saying that newscasters don't know how the public is going to react and should be given a little slack. All that nedded to be done here is an apology and end it.
Daniel Witmer
Week 2
NHL Gains More Momentum In Attendance
Volume 10 Issue 39
Page 5
It is saying how attendance is up in the NHL this year by 2 percent over the first half of the season. I think that it is up because of all the advertising and marketing that the NHL is doing. They are trying to draw fans by doing anything necessary. For example, in early January, the NHL played its first outdoor game in the USA. It was between the Penguins and the Sabres and drew 71,000 fans to see the game. It was such a success that they plan on having the "Winter Classic" every year. Events like that can create a bigger fan base and draw more attention to the NHL.
I also think that the cable channel VS. should drop the NHL, and let a bigger name cabbel channel pick them up. ESPN should be in charge of the NHL because they would not only play more games, but more people watch ESPN than VS. However, VS just signed an agreement with the NHL to keep them on that channel through the year 2011. With that being said my hope for ESPN to pick the NHL back up has vanished.
The article also talks about how some NHL teams are thriving and some are not. Cities like Detroit and Colorado, who usually play under full capacity are both at a decrease in attendance. I think it is because of the economy and people not being able to afford the ticket prices at these venues. The tickets are expensive becuase they have always been able to sell out. Now they should lower them and they will again play under full capacity.
Meghan Marie Houseal
Week 3
"No threat to concessions sales from Philly project, Luukko says"
Volume 10
Issue 38
Page 13
The article I chose talks about developing an entertainment district at the South Philadelphia Sports Complex. This project is looking to announce further details in January, and will be constructing restaurants, and a hotel where the Wachovia Spectrum is located. The overall estimated cost is more than $100 million and possibly could start construction in the next six to eight months.
I think that this will be a great way for additional money to be made in Philadelphia. When attending these sporting events you don't have a lot of choices when buying food. When I have gone to the Eagles games you spend so much money on the food that they sell in the actual stadium. The restaurant already located in the staduim is always packed prior to the game, so this will give fans an opportunity to go elsewhere. The restaurants will also bring in additional revenue because even not on sporting day events, families and friends will dine in the restaurants. I also think that the hotel would be a great idea. This would allow fans to come a day early, before the event, or even stay after the event. We all know how people like to drink at these events, maybe by having the hotel, it will cut back on the individauls' who are drinking and driving.
The project will also add additional entertainment and night life to Philly. Like the article states, since Victory Park opened in Dallas, the amount of people have greatened. They attracted a greater crowd at their destination, then they would have on a game night sellout. Overall, I think this addition will be a great success and will give fans other means of entertainment, prior to the games.
Week 2- “Sponsors share load on NASCAR team deal”
V- 10, I- 39, P- 6
The article talks about, trying out a new marketing strategy for sponsors in NASCAR, and a new way to spread the risk and money needed to fully fund a racecar team. The deal puts McDonalds, Stanley Tools, and Best Buy together to be the “try-mary” sponsors on the Dodge 19 car this year owned by Gillett Evernham Motorsports. This experiment is going to try to justify the cost of spending the marketing dollars, as much as 20 million per year, as to assure that the money is being spent effectively.
The idea of spreading the risk involved, putting so much money into NASCAR sponsorship; the companies are able to test the water first before making a major investment needed to fund a team for the entire season. The worry is how to get equal exposure on the car at the same time, or the added expense of re-painting the color scheme each week can be costly as well.
I agree that the sponsors need to be careful how they spend their money. Investing completely before you try it out is probably a good idea. It costs a lot of money to advertise in today’s market, this may be the start of something new in the world of “Sports Marketing and Sponsorship”.
Week 3- The NFL Network is reprising its “predictions” ad to run during Fox’s broadcast of the Super Bowl.
"The ad will feature a flashback to September to show how much things can change over an NFL season. Scripting was still being finalized for a shoot by agency Triple Double, scheduled for this past weekend. However, one suggestion was a fan saying, “The closest Eli Manning will get to a Super Bowl this year is going with Peyton.”
A similar “predictions” spot ran in the regular rotation for NFL Network last year.
"Moving to the digital side, Planters is pairing its Super Bowl spot with a presenting sponsorship of what used to be Superbowl.com but which has been rechristened NFL.com/superbowl. Other Web sponsors include Circuit City, offering an autographed football from a hall of famer with the purchase of a TV from NFL sponsor Samsung."
"Other NFL sponsors on the site include Campbell’s Soup, Canon and Cadillac, artfully integrating its online voting for the game’s MVP with TV and online Super Bowl MVP vignettes."
“As we become more multimedia sales driven, I’d look at Cadillac’s activation as a template,” said Ron Furman, NFL Network senior vice president of customer marketing and sales.
This Article is a great one to go with Chapter 3 with marketing. Again this is going how the NFL markets it's own product. More as a fans sport showing fans in the start of the NFL season talking. It is done to earth, I am 100% sure that is how fans think, I know it is how I think. I would have never thought Eli Manning would be in the Super Bowl. This Ad is going to huge for the common fan of the NFL. Great Job.
The article i read was "NFLPA will weigh 'jenior rule tweaks" written by Lix Mullen published January 28, 2008. This is a very interesting topic to write about. It is a very big step for a young man to going the NFL draft as a jenior in college. Some players are ready for the pros when they are juniors and some are not, so if a agent wast to tey to change here mind i can understand there view. However, i feel that this rule could be turned around. An agent who is stuggeling for money could very easly make a player who is not ready for the pro change his mind and enter the draft just to make money. For this reason i think that the rule should not be changed.
As for the rule itself i think that only college seniors should be eligable for the NFL draft. You Put in the three years just finish it off get you degree then go for the pros.
Charlie Houck
Cleary Taylor
Week 3
NFL Thinks Desert Super Bowl Logo Will Be Hot
Volume 10
Issue 38
Page 6
This article is about the 2008 Super Bowl apparel and what it will look like. The new NFL logo is trying to surpass the sales record set by the Pittsburgh Steelers 2006 Super Bowl run. This article also describes that within the past couple of years women and youth products sales have greatly increased so there will be Super Bowl apparel such as camisoles and visors for women in Pheonix.
I feel that increasing the sales with women and youth will greatly affect the NFL’s income partly because of the Jessica Simpson and Tony Romo relationship publicity. I think a lot more women, college age and up are starting to tune into watching the sport. I also feel that increasing the youth sales is a very smart move because in past years the NFL apparel hasn’t really reached out to that market. Kids seem to be getting interested in football at a younger age nowadays and allowing them to wear NFL apparel can make them feel part of the team.
This year the Super Bowl apparel will be cross licensing with the half time performer, Tom Petty & The Heartbreakers. Also, NFL will be reaching out to suppliers such as Hallmark for Super Bowl party goods which have been rising in popularity. I think this is a smart idea because it reaches out to another market segment which are Tom Petty fans, that might not be big football fans but will buy the product because of him being on it. The Super Bowl brings family and friends together, and I think that is why the NFL is now marketing to all these different types of consumers.
[Week 3] Hits and misses in Super Bowl advertising
V-10, I-38, P-19
This article briefly explains what is involved with making an ad and which categories many ads fall into. This categories include perennials, occiasionals, and those whom see a SB ad as a coming of age for the brand. However, some companies get caught up with the hustle and bustle of creating an ad, such as Fila in a 1997 SB ad, and fail.
I feel the Super Bowl ads are a classic. They have been around since way before my time and have continued to push the envelope with risque and touchy ads. They are constantly knocking on the FCC's door awaiting criticism.
However, I think companies spend way too much for a mere 30 seconds of air time. They could be implementing money into more desireable accounts, such as donations or R&D. Or, they could just not spend the amount of money needed for their 30 seconds of fame. I would be interested to see if these business' actually have an increase in net income post Super Bowl. I might be surprised, I might not be.
Phoenix Coyotes put their logo on PGA Tour golfer
Vol. 10 Issue 39 pg 4
This article talks bout Jeff Quinney, a PGA Tour golfer, wearing the logo of the Phoenix Coyotes on his shirt during golf tournaments as part of sponsorship deal. The idea was thought of this idea came about by Dennis Blake, Quinney’s agent. He proposed the idea to his brother Darren Blake who is Coyote’s coach Wayne Gretzky’s agent. The two brothers thought it would be a good I idea because Quinney is a native to Arizona and he would also be able to aid in charitable contributions for the team.
This article relates to chapter three concepts of marketing and sponsorship. Quinney will be paid in the mid 6-figure range to wear the logo for the 2008 season and this will also provide some luxury suite ticket holders a chance to play with a professional golfer at charity outings throughout the year. Other golfers, such as Ben Curtis, wear NFL logos on their shirts and hats as part of sponsorship contract they have with the NFL. Golfers are a great way for teams and companies to advertise because they are professional athletes, but are not required to wear specific uniforms.
Week 3
N.Y. story: Hospitality wins
Volume 10
Issue 39
Page 1
I never knew that the corporate world had such a pull in the festivities of the Super Bowl. The thought of the New York Giants competing in the Super Bowl over the Green Bay Packers has had a huge impact on who Super Bowl tickets have been sold to. I found this article extremely interesting because of the corprate nature. I will start my career in the corporate world and I can only hope that I will eventually receive that opportunity.
I agree with the author and all of his ideas concerning the overall hospitality increase the Super Bowl will have now that the New York Giants and the New England Patriots will be playing. Both of these teams are from the corporate-rich Northeast, which will increase the hospitality sector through hotel rooms, and VIP experiences, such as transportation and dining. I can only imagine the difference in profits they will have due to the fact the Giants are playing over the Green Bay Packers. The Packers followers would have been less corporate then the Giants fans, which would have ultimately been less fortunate for the hospitality providers.
Erin Holloway
Week 3
NHL gains more momentum in attendance
Volume 10
Issue 39
Page 5
This article put in perspective, how dominate ice hockey really is in Canada. I knew that Canada is very good at it and always competes at a high level, but I didn't realize that 3 of the top five teams in attendance would have been in Canada. I feel that they are in the top five due to their competitive play, publicity, and the reduced ticket prices. I know that as a college student it is fun to go to NHL games, being able to get away from the typical college activities and spend some quality time doing something different. I enjoy going to the games with my friends, and in Pittsburgh they have what are college student rush tickets, which I believe was a very good idea. It is limited with only certain locations of seats, as well as how many they can take, but if you get there early enough, you have the opportunity to get tickets for the game at a low cost of twenty dollars. I do believe the reduced tickets have a lot to do with the increase in attendance. As well as the ticket costs, I feel that the advertising for the local teams have become greater, and more efficient. I feel that if the advertising for the Flyers would have been as good as it is now, when I was little I might have become a hockey fan earlier in my life. I agree with this article and am glad that the attendance and fan following has increased. I truly believe that the players deserve it.
Week Three
"NFLPA will weigh ‘junior rule’ tweaks"
V-10, I-39, P-07
The NFLPA (NFL Players Association) is going to consider changing the "junior rule" because underclassmen declaring for the draft has gone up since last year. The NFL has accepted 53 underclassmen as apposed to 40 the previous year.
The rule was first put into effet to help keep college players not ready for the NFL in college wih their eligibility. The NFLPA haas agreed to review the rule for a year, but Upshaw has said he does not plan on changing it.
I don't think this rule should change. I think it should be a requrement that those going into the NFL have to have a degree. That way, it shows the NFL that the possible player is not only physically ready, but also mentally ready. Another upside to that is if a possible player does not make it, then they do have a back up plan.
Kyle Stryker
week 3
Bills get Ok to play in Toronto
Volume 10
Issue 3
Page 17
NFL commissioner Roger Goodell approved the Buffalo Bills request to play a regular season game in Toronto. This will be the first ever regular season game to be played by ther NFL outside of the United States. The Buffalo Bills organization proposed this plan to the NFL board in October in order to extend their fan base into Toronto, Canada's largest city and financial capital, which is only a 90 minute drive from Buffalo.
I feel that this is a good plan because I am Canadian and know how much Canada loves the NFL. We have tried numerous times to get an NFL team in Toronto, where I am from, but have come up unsuccesful. I think however, though, this is a step on the right direction for the Buffalo Bills because this will widen their fan base more and potentially if all goes well may lead to a new NFL football team in Toronto.
Pat McDnel
[Week 3] Hits and misses in Super Bowl advertising
V-10, I-38, P-19
This article talks about what is involved with making an ad and which categories many ads fall into. These categories include perennials, occiasionals, and those whom see a SB ad as a coming of age for the brand. However, some companies get caught up with the hustle and bustle of creating an ad, such as Fila in a 1997 SB ad, and fail.
I feel the Super Bowl ads are a classic. They have been around since way before my time and have continued to push the envelope with risque and touchy ads. They are constantly knocking on the FCC's door awaiting criticism. However, I think companies spend way too much for a mere 30 seconds of air time. They could be implementing money into more desireable accounts, such as donations or R&D. Or, they could just not spend the amount of money needed for their 30 seconds of fame.
Designers with Windy City loyalties discuss Wrigley wish list
V-10... I-39... P-16
After reading this article I would have to say I agree with most of what they are saying. They are trying to renovate and update Wrigley Field without damaging its integrity. I think this is pretty spectacular. The field makes a statement and not in a negative way. It isn’t some huge lavish stadium filled with the newest and latest technology, it doesn’t even have a big screen monitor. I think that this is what baseball is all about. I think that it is a good place for families to go to enjoy a good baseball game. It truly does keep the purity of baseball alive, and lets face it, that definitely doesn’t happen now days.
I think that this will have a big impact on the sport industry and in sport management. I think that as a facilities manager it is important to look at the message of what the field it putting out there. The facility is not a big lavish stadium filled with the latest technology, yet it still gets the biggest crowds and some of the most loyal fans in the industry. I think it is important to see that in some cases it is important to keep your top priority first which is the game itself. Sometimes fans don’t want all of the extravagant things that the other stadiums have.
Earnhardt holds key to restarting NASCAR licensed goods sales
V-10... I-39... P-11
This article has a lot to do with sales and the marketing aspect of sport management. NASCAR is saying that sales are somewhat down and are now looking to Dale Earnhardt Jr. to bring sales up. NASCAR is looking at new ways to get more of their products out there. I think that it is a very good idea to work with the toy company to make replicas of the actual cars into toy cars aimed at preschoolers. NASCAR is close to the top if not the number one sport that people are drawn to and watch. Marketers are smart by aiming new products at the young age group. When children see something they really want, they will not let their parents live it down until they get it. I think that if a young child grows up watching NASCAR and then sees his favorite drivers car sitting on an isle at Toys R Us, he will go right for that car and not put it down until it is safe and at home with him. I think this is a very good strategy.
As for Junior bringing up sales, I do think that he will have a huge impact on the sales. He is one of the top drivers out there and most of his loyal fans, including myself, have all of his fan gear. Now that he has decided to race for a different sponsor and especially now that he will have two different cars, people will have to go out and get the new gear. I know personally for Christmas my mother got a gift of one of his new shirts. Because there are so many of his fans out there, there will be a huge spike in sales just by Earnhardt products alone. I know I will contribute to some of that sales increase because I have yet to get my new gear, but I will be doing it soon.
Nike to keep Federer with 10-year deal
This reading is talking about how nike is poised to sign Roger Federer to a new deal that stands to be the most lucrative tennis endorsement ever. The 10-year extension could be worth as much as $13 million a year. Federer was two wins away from his third straight Australian Open crown, which would leave him one behind Pete Sampras’ record 14 Grand Slam titles. Nike is clearly wrapping up Federer for international exposure. And while Nike could add a Federer line to its sneaker and clothing offerings, tennis is not a big seller, so the deal is seen as more about branding than moving shoes and shirts. Some tennis insiders had speculated Polo Ralph Lauren also might make a run at fashion maven Federer, but a spokesman for the company, which sponsors Wimbledon and the U.S. Open, said no offer was made.
Week 3
N.Y. story: Hospitality wins
Volume 10
Issue 39
Page 1
This article talks about the corporate world and it's influences on the Super Bowl. The author speaks of his ideas concerning the overall hospitality increase the Super Bowl will have now that the New York Giants and the New England Patriots will be playing. Both of these teams are from the corporate-rich Northeast, which will increase the hospitality sector through hotel rooms, and VIP experiences, such as transportation and dining along with many other ways. The article speaks on how the Green Bay followers could be as high or higher in numbers however, they believe that the Giants will provide more profit for the people dealing with hospitality at this years big game.
wenish031277
Take a look on Europe - do You think it's grate managed with itself control?
Maggie Bostian
A good call for selling tickets?
volume 10 issue #40
Page 8
This article talks about how the day before Thanksgiving Eaglesquarterback Matt Ryan gave phone call to Boston College season ticket holders. This phone call asked them to purchase tickets for the championship game in Jacksonville, Florida to watch their team play. This caused the ticket sales to skyrocket. This concept is called Vontoo which allows players to record an audio message and the computer tracks the response rates. Using these prerecorded messages helps increase the revenue they recieve.
I agree that hearing your favorite athlete's would increae your sales. But some people may not care just because of it being recorded.
Kyle Stryker
The Richest Teams in Professional Sports.
Volume 1o
Issue 36
Page 17
We have all heard about the obsured contracts that professional athletes are making these days in comparison to even a decade ago. These contracts, however, are microscopic when it comes to what some professional teams and owners are earning. For this article I will turn to the power house in baseball, the New York Yankees.
The estimated value of the New York Yankees is a whopping $849 million dollars. Keep this in mind when you are comparing it to the second richest team in baseball, the New York Mets who stand at a miniscule $482 million, who also house numerous all-stars.
Last year alone the New York Yankees team revenue was $223 million dollars, which is unheard of. When it all comes down to it, if an owner has money and is willing to spend it, then what you get is a team full of all-stars, hense the New York Yankees and George Steinbrenner. It is just scary to think of the future when players become all the better and owners become all the richer.
John Cavallo
A good call for selling tickets?
"The day before Thanksgiving, 100,000 Boston College season-ticket holders and alumni got an unexpected phone call from Eagles quarterback Matt Ryan."
I am a huge Boston College Eagles fan, I feel like as a sport manager this is a great way to sell tickets I know it would make me think about buying a ticket is Matt Ryan lefted me a message.
“Ryan’s call, issued through the Vontoo voice-messaging system, resulted in BC’s athletic department selling 4,000 tickets priced at $85 and $125, “a good solid rate of return for the campaign they were doing,” said Vontoo co-founder Dustin Sapp.”
If that is true I feel like a lot more teams are going to try to do that, because having 4,000 tickets sold just from a voice message is huge, just think if it was in person what it would be like.
In my opinion teams are going to look at this and see it was a way to make even more money, and on the financial side of it, this all makes sense.
AT&T puts name on 2 TPC courses in 10-year deal.
Issue 10
Vol. 40
Pg. 3
The article I read discusses AT&T using their company to name golf courses. It seems as though the market for labeling stadiums has even hit the golf world. Although the financial advisors at AT&T don’t think it will be very lucrative in the short term, they feel that there could and will be long term success in buying the rights to label golf courses. As an avid golf fan I feel that taking the signature name off of courses is detrimental to the sport and takes away from each course actually having a name. However, each and every professional sport is about making money and the PGA feels that this could be another step in increasing revenue.
This article relates to chapter 4 specifically because there was a slide that explains how professional sports team sells the naming rights to companies so they can advertise their name on the stadium. Although I was surprised when I read this article, I was not shocked that golf courses would feel the need to let a company name the course after them because it is a good way for the courses and PGA to increase revenues.
Dan Fabrizi
New European dates offer NHL bigger upside
Issue 10
Vol. 40
Pg. 9
The article I read had to do with the NHL announcing that two games will be played in Europe next year to open up the 2008-2009 season. The two games being played will have the New York Rangers playing the Tampa Bay Lightning in Prauge and the Ottawa Senators playing the Pittsburgh Penguins in Stockholm. The people in Prague who set up the TB/NYR game expect to gross 2 million dollars in profit from guest appearences and ticket sales, which they expect to sell out in a week. Organizations such as McDonalds and Home Depot have signed letters to sponsor the two events.
I personally have a problem with having the home openers be in Europe for a very simple reason. When the NHL locked out in the 2005 season, it become the first sport in major sports history to lock out for an entire season. It lost all TV rights, and became a joke in the faces of the other 3 major sports. Since its come back, the NHL has gained stars like Sidney Crosby, Alex Ovechkin, Evgeni Malkin, and Patrick Kane, just to name a few. The new age NHL players are some of the most exciting athelets to watch with the new rule changes and the increased speed in game play. Unfortunally, most of the country never get to see Sid and others play because nationally televised games are shown on Versus, which most people and cable companies dont subscribe to. My point is this, the NHL needs to focus on getting the NHL back to where it was in the 90's and early 2000's, and thats a major powerhouse sport in the US. They need to focus their attention on events such as the Winter Classic, that was shown on NBC and was the highest rated NHL game in the last decade. Putting NHL games in Europe isnt doing anything to promote the sport in America. Georges Laraque of the Pens sumed it up the best, "are we going to expand to Europe? No...so why are we playing games over there?" I absolutely agree and think its a waste of time and effort, not to mention the strain its going to put on those 4 teams who have to travel to play the games. I think the NHL needs to get back to more concepts like the Winter Classic and I propose the idea of havin the NHL All-Star game outside. Think of what it would be like to have the Skill Competetion outside at night under the lights then play the game the next day outdoors. The fan base that game would draw and the people all over the world that would watch it would be incredible.
Dan Fabrizi
Guarding Online Content
Issue 10
Vol. 40
Pg. 14, 16
This article explains how the NHL, MLB, NBA, and other organzations are dealing with fans using video sources such as YouTube to display videos from their sporting events. An example they used was the goal Alex Ovechkin scored 2 years ago when he was taken to the ice, spun on his back and scored from an impossible angle. YouTube made it possible for millions of people worldwide to view the goal and in turn, it gave the NHL some form of recognition. Major sports leagues though have to deal with copyrighting materail and what is legal and what is illegal. There are millions of sites where you can blog, post pictures/videos, etc. and these organizationsa are trying to determine what is good for their companies and what is taking away from it. They have signed some of these companies such as YouTube, Yahoo!, and ESPN to show certain videos.
I feel that it would be nearly impossible to contain the amount of information that is casted over the internet. There is simply too many people with too much technological knowledge to stop everyone from posting videos and pictures. If these companies would try to sue everyone that did these such things, it would become their only concern and take away from other, more important things. I feel like these sport organziations need to just realise that in today's day in age, your not going to be able to stop people from posting things on blogs, so you might as well deal with it and do what you can on your own websites to promote your sport.
New European Dates Offer NHL Bigger Upside
Issue 10
Vol. 40
Pg. 9
This article had to do with the NHL announcing that two games will be played in Europe next year to open up the 2008-2009 season. The two games being played will be the New York Rangers and the Tampa Bay Lightning in Prauge and the Ottawa Senators and my Pittsburgh Penguins in Stockholm. The tickets to these games are expected to sellout in weeks and they are expecting to profit over 2 million dollars. This is a good idea for the stadiums and cities hosting the games and will definitely bring in money. Europe supplies the NHL with a good percentage of it's players and there is a large fan base there that alot of people dont realize. It makes more sense for me for the NHL to play a couple games in Europe than it does for the NFL, because football is not a highly watched sport over there as hockey is. I also feel for the four teams that have to travel the whole way across the Atlantic to play a hockey game, but for one game it shouldn't be that bad. Overall i think this is a great marketing idea however, i do wonder what kind of percentage the 4 teams, or at least 2 teams are getting that would have had a home game instead of traveling to Europe on Neutral ice. This is alot like the winter classic they brought back this year which was a another great idea. I believe they should continue to play games like the winter classic and having 2 games a year over seas will be a good chance for some fans in Europe to see the NHL's best.
Pat McDanel
Week 4
The Richest Teams in Professional Sports
Volume 10,Issue 36,Page 17
This article is about how much professional athletes are making these days and how the New York Yankees are making a ridiculous amount of money. The estimated value of the New York Yankees is $849 million dollars. Comparing this huge amount of money to the second richest team in baseball, the New York Mets who comes in at $482 million. This is a huge difference in value and is not fair to the teams who are only making $100 million per year.
Last year alone the New York Yankees team revenue was $223 million dollars, which is unheard of. When it all comes down to it, if an owner has money and is willing to spend it, then what you get is a team full of all-stars, hense the New York Yankees and George Steinbrenner. It is just scary to think of the future when players become all the better and owners become all the richer.
Eric M. Bowers
Week 4
Web Sites Gear Up For Signing Day
Volume 10, Issue 40, Page 6
National signing day for college football has grown in popularity over the years. As said in the article, in this day in age, the internet has helped tremendously. It has allowed us, the sports fan, the get the latest information about where recruits will be playing football in the upcoming season. With the internet, it allows us to view the information in nearly real-time.
Advertising is a key way internet sites become sucessful in this day in age. This article was extremely informational in the way it explained how sites such as rivals.com, espn.com, and scout.com are beginning to allow its viewers to read its site for free. It is gaining its profit by the advertiser's payments instead of viewer fees. I believe this is an extremely effective way to lure readers and turn an immense profit by its advertisers.
James Carson
Week 4
AT&T keeps NASCAR plans beyond 2008
Issue 10
Vol. 40
The article i read was about AT&T has not given up on NASCAR, despite its agreement to exit the Sprint Cup Series at the end of the 2008 season. NASCAR is more then a race these day it more behind the sence like By NASCAR — that allowed AT&T to keep its marks on Jeff Burton’s No. 31 car. In exchange, AT&T agreed to leave Sprint Cup, NASCAR’s top series, after the 2008 season.AT&T is in the first year of a three-year contract with Richard Childress Racing to sponsor the No. 31 car and there are no exit provisions or refunds for AT&T in the deal.AT&T is the nation’s largest wireless carrier. AT&T also enjoyed a record fourth quarter in 2007 with 2.7 million new customers.When Cingular, the original sponsor of Childress’ No. 31 entry, merged with AT&T last year and AT&T sought to rebrand the car, Sprint balked.
Meghan Houseal
Week 5
"A Good Call for Selling tickets?"
Volume 10
Issue 40
Pg. 8
The article I read talks about a Company named "Vontoo," that is used as a voice message sender. This company allows players to record audio messages and it also has the ability to track customer response rates. Boston College recently used this company to sell football tickets to season-ticket holders and alumni. Matt Ryan, the Eagles quarterback, recorded a message that was sent to over 10,000 people. The results of this lead to selling 4,000 tickets prior to the game, that was taking place in the next 2 weeks. The fans that were not able to attend the game, purchased tickets that were distributed to nonprofits.
I think by using this company it is a great means of marketing for different football teams. By using football players in the NFL, the organizations are drawing individuals' into attending these events. Boston College explained that Vontoo may have cost them money, but the overall revenue they made was greater then the amount they spent. The article also stated that teams send messages through e-mail to their season holders but they have more phone numbers then actual e-mail addresses. I find this interesting, but many people today purchase telephones before computers as their number one means of communication. I think teams should continue to use Vontoo, because it also allows the individauls' upon recieving the call to be transferred to a live agent. This allows them to purchase the tickets which helps the organization revenue increase daily. Funding is important for teams, and Vontoo allows teams to find a means of direct marketing with their fans.
Daniel Witmer
Week 5
"Contract Pays Eli $1.5 For Title
Volume 10
Issue 41
PG.1
This article talks about how Eli Manning, the quaterback of the Super Bowl Champions New York Giants, is going to get $1.5 Million for winning the Super Bowl. Manning got this by the terms of his contract with the Giants. He earned so much extra for doing better in the season. If he would have not made the playoffs he never would have seen this extra money. It is called a postseason incentive clause.
I think that all of this is interesting seeing as how we just read about contracts in our readings. This is a rarer contract to see, but a good one none the less. It shows the thought of the manager in applying incentive clauses in the contract for the star player to do well. Even though the team will lose money paying the player if he does well, they will more than likely gain much more money from that player helping them get that far. So I think that it is a very good contract and that the manager did a good job writing it up and getting Eli to agree to it.
[Week 3]”With title, IMG gets chance to further develop the Eli brand”
V-10, I-41, P-11
The “Super Bowl” is arguable the biggest sports spectacle of the year, and an event that is able to reach more households in America than any other. With all of that attention, the advertising that is spent is tremendous and what better way to now advertise your product than with the MVP of the game, Eli Manning.
The Manning family consisting of Archie, Peyton, and Eli are all very marketable personalities for many different types of products and now that Eli has just won the biggest game, advertisers are trying to figure out where to take advantage of his newly found fame. Eli already has a couple of company’s that he currently works with such as: Citizen, Kraft, and Reebok to name a few. That list is certain to grow and we could very well see more commercials with both Peyton and Eli involved that before.
Eli has the ability to appeal to a completely new audience now, and he is the quarterback of one of the most popular sport teams, in the largest city. He will probably take some time to sift through the vast offers and find ones best suited for him, and if he needs some advice on the matter, he can always ask the most marketable player in the NFL, Peyton Manning, who just happens to be related to him.
Ryan Eckman
page 6
"Adidas, Dick’s to develop baseball equipment"
week 2
This article discusses how ADIDAS and Dicks Sporting goods are working on a new deal where Adidas is marketing a new exclusive line of baseball equipment that will only be sold in Dick's stores. The equipment being created will range from gloves, baseball bats, catchers equipment, etc.. In promoting the product the companies are using 2006 NL MVP Ryan Howard as their signature athlete.
Howard will be marketing the new line of equipment developed by dicks and being carried by Adidas brand, and these items will recieve extensive display treatment in the Dick's stores.
This new line of equipment will more than likely not be sold by competitor stores which would seem to hurt the sales. Since it is an entire line of equipment how ever, rather than just an expensive baseball bat, everyone will be buying different gear from all age ranges so the product will still sale at large scale and hopefully bring in a larger profit.
Ryan Eckman
NFL, stadiums rethinking alcohol policies
page 7
week #3
This article is talking about how the NFL stadiums are having increased number of 21 to 35 y ear old fans that are coming to the games to do nothing but binge drink. This causes problems with the season ticket holders who come to the game simply because they are a life long fan and they want to have an enjoyable experience at the ball park. There were incidents in the past that caused the ball parks to shut off fans from purchasing alcohol after the third quarter in the games.
If the stadiums take alcohol sales away completely the experience shows that the fans will just take to the parking lot for more excessive drinking than ever and then go into the stadium. Either way you look at it, it seems that the NFL has a dilemma with what to do about the alcohol situation because if you remove it from the ballparks completely it seems that it will only cause more problems inside and outside of the ball park.
Jon Garner
February 11, 2008
pg 03
State Farm adds LeBron, Turner deal
This article discusses how the insurance company, State Farm, wants to sponsor the biggest star of the NBA All-Star Game, Lebron James. It also talks about how they signed a deal with NBA rights holder Turner that makes State Farm the major sponsor during the All-Star Saturday night broadcast on TNT.
This is a great move for State Farm because they know that the NBA All Star game has very high viewer ratings and could make a very big advertising leap in the sports marketing field, today.
The deals continue a whirlwind of sports marketing activity for State Farm. Within the past 14 months, the insurer, already an NCAA corporate patron, added pricey MLB and NFL rights along with a host of team-level deals.
Jon Garner
SBJ 3
Week 5
pg. 5
Gridiron Bash Pumps up Football
This article talks about MSL’s Gridiron Bash, which is are events that take place on college campus by musical artists. Some examples of such are, ZZ Top at Texas A&M, Fergie at Penn State, Counting Crows at Colorado, and the Goo Goo Dolls at Kansas State. The schools receive guarantees to host Gridiron Bash, and a bonus if ticket sales reach certain levels.
With these concerts, college sports are being recognized not only by sports fans, but music fans also. The Gridiron Bash is a good thing for the spectators because its a win win situation. Even if the football games turns out to be a dud, the fans atleast get to see an awesome performance by their favorite musicians. This is a great way to make profits and raise attendance rates.
david notto
[Week 3] "Jones thinks NFL onwers will opt out"
V-10, I-41, P-1
briefly the owners can opt out of the collective barganing agreement with theNFL players by Nov. 8. According to Jerry Jones they will opt out.
I agree they will because since in the last year of the agreement the salary cap comes off. That is something they do not want to face.
If they do opt out then the contract runs till 2010.
This means possibly a strike or lockout in the future. No games to be played. Also no revenues, layoffs, lost of fans to other entertainment, lost of sales, lost of advertising, lost of wages.
People will be hurt including workers who are making the lowest wages. Like venders, janitorial, etc.
Eric Bowers
Week 5
"Swimsuit issue a beauty for SI’s bottom line"
Volume 10, Issue 41, Page 1
The article, "Swimsuit Issue a Beauty for SI's Bottom Line", is one that is quite astonishing. It is truly amazing how successful the Swimsuit Edition has become. The growth of the magazine is on the incline and will continue to grow with the steps Sports Illustrated is taking. Ads have stayed even over the recent years with nearly half of the pages consumed by advertising. The top 10 advertisers in this year's swimsuit issue account for almost 50 percent of the revenue for the edition.
This article relates directly to sports management due to the fact that the advertising dollar for the Sports Illustrated Swimsuit issue has increased tremendously. By bringing in new big-brand advertisers such as Taco Bell and Anheuser-Busch the profit dollars have risen. These companies are running promotional offers to not only boost their companies sales, but the sales of the swimsuit issue as well. Once again, with the popularity growing, the Sports Illustrated Swimsuit issue will continue to grow and prosper.
John Cavallo
Week 5
Contract pays Eli $1.5M for title
As the number one pick in the 2004 draft, I don't think anyone in America would have really thought that the Giants had a shot in Super Bowl XLII, but they showed us you never know until the game is played.
I feel sometimes contracts can get out of hand and here is another reason why, $1.5 million dollars for winning the games in the playoffs? I'm I the only one that thinks that is crazy? The one thing I can't understand is how he could get paid 500,000 for the divisional playoff game win but only 250,000 for the NFC Championship game? "Before he set foot on the University of Phoenix Stadium turf, Eli Manning had already earned $1 million for his postseason play."
This is why tickets prices are so out of the normal person’s price range for the playoffs and the Super Bowl.
I give the Giants and Eli Manning all of the credit in the world for winning the game but come on I think it is getting a little bit out of hand with the money. I mean maybe the NFL should take the money that is raised from the playoff games and give it too retired players from the NFL, that really need the money that made the game into what it is today. That is my opinion.
Jeff Uveges
Week 4
NFL, rethinking alcohol policies
Vol 10, Issue 41, Page 7
This article discusses the unwelcomed behaviour of fans that go to the football games to binge drink. The problem is that fans are getting drunk and causing problems at the games.
I think that this is a problem and is an issue that should be addressed. Football games should not be an excuse to get drunk and act like a fool causing problems to people who are there to watch and cheer respectably for their sports teams. It's almost embarrassing for a family to go to a football game and have to here and see some of the things that drunken fans do. This is definitely a problem and should be addressed.
The NFL can do a few things to stop this. The most obviuos is to not sell alcohol at the games but this is not likely because it generates too much money. The second is to tighten up security and stop this behaviuor before it gets out of control. The third is to revoke season tickets and any ticket holders if they or the people they give their tickets to act innapropriately.
[Week 5] "NFL, stadiums rethink alcohol policies"
V-10, I-41, P-7
It is ridiculous that fans go to sporting events just to drink. Sure, it may be fun to throw a few back, however, have some dignity in yourself and respect for others around you. Being responsible comes into great consideration when the fans must leave the stadium and, most likely, drive home.
There is a good start by not selling beer after the end third period at football, however, this just does not seem to be enough. Possible other rules that may help would be designated drinking sections. There are already family sections which help give families a great experience at the park. Another would be to monitor fan drinking, by implementing some kind of system that only allows certain fans to a minimum of three beers, one for each quarter.
Until then, we must live with the unruly drunks and, if need be, ask for assistance from stadium security. There is a step in the right direction by revoking season ticket holders and seat licenses for fan misbehavior.
Charlie Houck
Week 5
February 11, 2008
Vol 10, Issue 41, Page 6
NBC will use Oxygen for daily Beijing coverage
NBC Universal announced this week that they will use the Oxygen network to broadcast the Olympic games in Beijing. NBC will use oxygen as its home for the gymnastics analysis on August 8-24. Oxygen will daily air tennis, synchronized swimming, equestrian, and rhythmic gymnastics. NBC is using the Olympics to bust the rating of Oxygen instead of using it to bust there own rating.
I think that it is a good idea for NBC to try to bust the ratings of Oxygen. However i do not know what they are going to do about the people that do not have cable. I know that this is a short article and i understand that there is no writers interest, however i grew up in a house hold that did not have cable and the Olympics were something big that we always watched when i was little and still something that my parents get excited about and i know that they will be very upset and i myself will be am very upset that they are not airing the Olympics on the basic local networks. So this article really hits close to home .
NFL, Stadiums rethink alcohol policy
This article discusses the increase in attendance of young fans only attending to binge drink and get wild and crazy. The attitude and interaction among fans has rapidly increased owners attention. I personally have never been to a NFL football game, but I have been to a few big time college football events. In all instances alcohol is consumed regularly, and heavily before during and after the events. The affect of this large consumption on fans definitely shows up towards the second half as more and more fans get beligerantly intoxicated and can't control themselves. The few games I have been to in which the home team has lost has been an increase in violent behavior. After the WVU-PITT game this past year, WVU fans were throwing everything insight onto the field putting the players, coaches, policeman and medias lives in danger.
This subject is one that needs to be addressed immediately and I am glad the NFL has stepped up to the plate. Deciding to hault alcohol sales during the third quarter may help these violent acts of fans during certain events. On top of the action inside the stadium, afterwards mayhem occurs. Several lawsuits have been filed in cases of drunken driving and injuries to others. These cases should be enough to force something to be done.
Maggie Bostian
NFL, Stadiums rethinking alcohol policies
Volume 10 Issue 41
Page 7
In this article it talked about how the NFL and the people who run the stadiums are trying to find a way to better control the fans unruly behavior. It said how the majority of the fans are ages 21-35 and are mainly there to binge drink and watch the game. It also said for every 1 drunk person who acts like an idiot it affects about 25 other people. The Chicago Bears director said he receives emails from season ticket holders that say they are tired of dealing with the drunken fans at the games. The current rule regarding the sale of alcohol requires the stadiums to stop selling alcohol at the end of the third quarter. When the Jets banned the selling of beer in their final games in 2005 and 2007 they found the downside was that there was an increased consumption in the parking lot.
I agree and disagree with this article. I agree that the stadiums do need to find a way to cut down on the unruly behavior of the fans. I think that the selling of beer is one of the reasons they are so out of control. They drink for hours before they come into the game, during, and many also continue to tailgate after the game. I think that not selling alcohol during the games could help but not solve all the problems. Because of people drinking for hours before they come into the game it may not make that big of a difference.
Chris Hannigan
Weekly Critique 4
"NFL, Stadiums rethink alcohol policy"
Vol 10 Issue 41 pg 7
This article discusses the increase in attendance of young fans only attending to binge drink and get wild and crazy. The attitude and interaction among fans has rapidly increased owners attention. I personally have never been to a NFL football game, but I have been to a few big time college football events. In all instances alcohol is consumed regularly, and heavily before during and after the events. The affect of this large consumption on fans definitely shows up towards the second half as more and more fans get beligerantly intoxicated and can't control themselves. The few games I have been to in which the home team has lost has been an increase in violent behavior. After the WVU-PITT game this past year, WVU fans were throwing everything insight onto the field putting the players, coaches, policeman and medias lives in danger.
This subject is one that needs to be addressed immediately and I am glad the NFL has stepped up to the plate so I fully agree with the sanctions. Deciding to hault alcohol sales during the third quarter may help these violent acts of fans during certain events. On top of the action inside the stadium, afterwards mayhem occurs. Several lawsuits have been filed in cases of drunken driving and injuries to others. These cases should be enough to force something to be done.
Maggie Bostian
U.S. Figure Skating looking for Sales Agency
Volume 10 Issue 41
Page 9
In this article it talks about how the U.S. Figure Skating put up a sign in hopes of finding a partner to help them with their national sponsorship sales. They have been without a sponsorship sales representatives since about a year ago which was due to ABC/ESPN ending their relationship with them. It said that it declined renewing their contract. The contract guaranteed them about $12 million per year for marketing and other television rights. NBC handled their sponsorship sales last year. They want to find title sponsorships for different events such as the U.S. Championships, Skate America and Championships Skating Spectacular. They need to make up for the money they got when ABC/ESPN were sponsoring them. It went on and listed the specific sponsorships such as Campbell’s and State Farm. I thought this was a good article because I really enjoy watching figure skating. There wasn’t anything to really agree or disagree with. I just think that they should take sponsorships from whomever they can get them from. Any sponsorships are better than nothing.
Week Four
"A Good Call For Selling Tickets"
V-10, I-40, P-08
This article is about Boston College using a voice system to call season ticket holders and alumni with an athletes voice.bThis has helped boost ticket sales for Boston College. I do not personally agree with using things like this. If it helps with ticket sales, then more power to them. However, it seems just like a telemarketer scheme to me. Maybe this "boost in ticket sales" is due to annoyance to these fans. I suppose it depends on how you look at it, but I hate annoying automated phone calls. This just seems like another one of those.
Dan Fabrizi
State Farm Adds LeBron, Turner Deal
Volume 10 Issue 41 Page
This article talks about how State Farm insurance has signed LeBron James of the Cleveland Cavs to a deal in which he will be the face of the company and be in furture commericals. This comes after Progressive, Allstate, and Nationwide all made deals with other sports that has put their companies at the forefront of the American viewing public. Progressive has a stadium named after them, Allstate has a huge hand in the BCS Championship Series in college football, and Nationwide bought the rights to NASCAR's championship series. This article shows how these companies spend huge amounts of money to get their name and face in front of everyone viewing these events. With LeBron being one of the biggest faces in all of professional sports, State Farm looks to increase their profits by using him as a marketing tool. It is a wise idea to do so because their competitors listed above are making huge strides to do the same.
Kyle Stryker
Subway Gives Reggie Bush Commercial
Volume 10
Issue 32
Page 3
This article discusses how Reggie Bush has been offered a contract to star in a commercial for Subway.
Reggie Bush has been a star since his days as a USC running back and his commercial ads are proof of that. Bush has been in a number of ads ranging from products such as Adidas, NFL and now Subway. This just goes to show that commercial ads can range to anything, even a Subay sub.
This however could be a risk, although it gets his name out there after a tough year it still could become a flop commercial. Although with a name like Reggie Bush I dont think that many things can go wrong.
[Week 6] “Jones thinks NFL owners will opt out”
V-10, I-41, P-1
I agree with this article. If the owners would opt out and there would be a lockout or a strike, there would be a massive uproar. It would most definitely have a negative impact on fans, finances, and on growth. Football is such a huge sport in our country. So many people follow and almost live their lives by this sport. I believe that the fans would go crazy and rebel causing rioting, picketing, etc. in effects of not having football. This would create more than just financial issue; it would become a safety issue as well.
I think the management and the owners need to sit down and come to some kind of agreement before it comes down to the option of going on strike or a lockout.
Especially taking into consideration all of the back lashes that can arise from this type of situation!
I just left the above comment I forgot to put my name on it! I am Wendy Strohl!!!
Amy Stone
Swimsuit issue a beauty for SI’s bottom line
week 5 volume 10 issue 41 page 04
This article talks about how the Sports Illustrated swimsuit issue is nearly topping the charts with regard to revenue. I know from seeing my friends how many people really do love this issue when it comes out. It is gaining respect throughout the magazine and business world. This franchise has grown 2.5 percent over the past five years which is remarkable considering the speculation of it no longer coming out.
I completely agree and side with the fact that this issue is bringing more and more women into the sports world. I know that I love to look at the swimsuit issue to check out the swim suits that the women are wearing and in return reading the articles and informing myself about the sport world. I think that it is a very good product to promote because it is well put together and done tastefully. I think that as a sport manager this type of advertising would be real beneficiary to me and my company.
Cleary Taylor
Week 5
"New European dates off NHL bigger upside"
Volume 10
Issue 40
Pg. 9
This article is about the National Hockey League opening their regular season next year with games in Europe. There will be two games in Europe, one will be played in Prague the other will be played in Sweden. The reason for these games is to raise the profile of the league in European markets. Cost of the tickets range from $180-350. The games are expected to sell out within a week of the tickets going on sale.
In my opinion, the NHL making this is very smart being that over half or more of the players in the NHL are from Europe. Having these games on foreign soil will increase the popularity of the NHL with Europeans and thus increase profits for the teams and league in general. With the NHL viewing audience bottoming out over the last couple years because of the strike, I feel that with new marketing efforts they will be able to increase the viewing audience and turn the problem around. The only problem that might occur with the European games is that there are many European professional leagues that are already established and almost equal to talent as the NHL. Therefore, it might be harder to reach out to the current fan base of the European professional leagues.
Erin Holloway
Weekly Critique 4
"NFL, Stadiums rethink alcohol policy"
Vol 10
Issue 41
Page 7
This article discusses the issues that large sporting events cause; major drinking. My cousins have season tickets to the Steeler games and they are also saying how crazy and wild the drunken people get. There have been more younger people going to these games, as their family and friends get older and would prefer not dealing with the younger peoples obnoxious attitudes and behaviors. There have been many instances where my cousins come home and complain about how poor the mannerisms are of the other fans that have had too many drinks before and throughout the game. I feel that there is just as much drinking after the game depending on the outcome and also think that there have been too many times where players, coaches, and even spectators have been hurt due to drunken idiots. I feel that enforcing rules of no alcohol sales after the end of the third quarter will help with lowering the incidents of injuries at the field as well as on the road after the game. There are too many problems that occur do to alcohol and something needs to be done. I am glad that the NFL is doing something about all these issues. I feel that they will help other events make the change and save peoples lives.
"Swimsuit issue a beauty for SI’s bottom line"
By TERRY LEFTON
Published February 11, 2008
Like any sports property or team owner the outlook of franchising and growth always seems to stay in a clear focus. It is vital for a property or team nowadays to continue to grow economically to keep up with current trends and to pay the requested salaries that the elite players are demanding. It seems that this trend has worked its way onto print; even those bearing only bikinis are contributing to the growth of sport revenue. It comes out once a year and is known as the “Super Bowl of print.”
”Sports Illustrated’s cash cow swimsuit issue has added retail and digital marketing extensions, allowing the franchise to sell cross-media sponsorships like any other big sports property. That’s helped the 45-year-old franchise grow an average 2.5 percent over the past five years, when rumors of its retirement were making the rounds.” With tons of multi-billion dollar corporations, including Taco Bell and Budweiser, contributing to the advertisement revenue in the swimsuit issue it is no wonder that 50 percent of the revenue was accumulated by advertisements which then lead the cooperation to gain even more growth in revenues. “If our normal split is 80/20 male, this issue is closer to 60/40, so we are able to attract different kinds of advertisers, and most are doing cross-platform deals,’’ said Jeff Price, president of SI Digital. “That’s what’s going to keep this franchise going.’’ Sorry about those retirement rumors but it looks like those girls will still be hitting the stands and SI will continue to reap the benefits!
Week 1
Adidas, Dick’s to develop baseball equipment
Volume:10 Issue:41
Page: 6
This article is about Adidas making a deal with the Phillies professional baseball player to help sell more merchandise. The contract extends Ryan Howard’s line to include marketing balls, aluminum bats, helmets, and gloves along with footwear and apparel. Adidas believes that although participation in youth baseball has declined over the years, they can still make a break through with slugger Ryan Howard marketing their products. Even though Adidas extended his contract to help their sales and promotion of new products, I do not think it will help much.
Whether Ryan Howard is promoting Adidas equipment or not, the amount of children playing youth baseball is still declining. My personal opinion on the article is that if parents are buying their young children bats and helmets, they are not going to have to be name brand. Even though the article says the price ranges from middle to premium prices, I do not think most parents want to spend a lot of money on their young child’s first glove or helmet that they will grow out of.
Tapping into and marketing more towards high school and colligate athletes is where they could make some money. This is especially if customers are Phillies fans. Most teenagers want name brand clothes and gear, and having a professional advertising Adidas gear may help influence them to purchase their merchandise. There is a lot of competition out their with different sport brands, so I can see why Adidas is using a professional athlete to help promote different merchandise. Some kids look up to professional athletes. If children see that their role model is wearing a certain brand, they may want to too.
Week 2
NFL, Stadiums rethink alcohol policies
Volume:10 Issue:41
Page: 7
This article discusses whether or not alcohol should be banned or limited at professional football games. There have been numerous outrageous outbreaks at many different stadiums. Season ticket holders and sober fans are getting annoyed that people sitting next to or close by them, are ruining the game for them. I do not think that alcohol should be banned from stadiums. Fans come to games so they can relax, have a few drinks, and enjoy the game. Although there are some fans that drink responsibly, there are many that do not.
Even though I do not agree with banning alcohol, not selling it after the 3rd quarter could help prevent driving under the influence. This would not solve the fact that people are annoyed with the obnoxious fans, because those fans will just tail gate even more. No matter what, people are going to drink before or during a game whether stadiums ban or limit alcohol. Some will drink more in the parking lot, while others will sneak some in.
The article discusses stadium facility managers taking away the tickets of season ticket holders who are behaving obnoxiously at games. I do not necessarily agree with taking them away without a warning. People pay a lot of money for season tickets, and to have them taken away because they misbehaved once is not right. They should be given three strikes and them after the 3rd one they would be taken away.
Week 3
State Farm adds LeBron, Turner deal
Volume:10 Issue:41
Page: 3
This article discusses the issue that State Farm insurance agency added LeBron to help increase their marketing sales. State Farm also added the Turner deal so they could be the on-air presenting sponsoring during the All-Star game. They have been taking huge steps to use collegiate and professional athletes, teams, and events to help market their agency.
I think that State Farm is tapping in to the right area for marketing. People of all ages watch sporting events on television or in person. When they see the name or logo for State Farm on the gym floor or around the arena, it could possibly help influence them to choose State Farm over another agency. Even though State Farm along with other insurance agency is no where close to the marketing price Geico spends, they are getting their name out there.
Getting the insurance name out there is the most important thing. If people see “State Farm” on a gym floor and are looking for an agency, some people may go home and research it more in depth. Sponsoring events and signing athletes to help market your agency is also a great idea. People look up to athletes, and to see them representing their insurance company in magazine ads or on television makes them feel like they made the right choice.
Eric Bowers
Week 6
"Best seats at new ballpark priced at up to $2,500 apiece"
Volume 10, Issue 42, Page 8
The New York Yankees are continuing their pattern of setting a new standard. This time, not only is it for baseball but for all American Sports. The idea of selling a single ticket for $2,500 is amazingly absurd in my mind. Most families spend the equivalent to that amount on a week long vacation instead of one single baseball game. This new price which will take place in approximately two years will be the highest single-game ticket price in history. The Knicks price their courtside seats at $2,000 while the Lakers' courtside seats reach up tp $2,350 a game.
This article relates directly to sports management because to set these prices, a mangement and financial team must be put into place. It takes time to research these prices and actually see if the demand is there for selling these seats. The Ynakees are continually raising the bar around American sports, and this is another step they are willing to take. One thing they must be certain of is that their marketing team must do an excellent job "selling" these seats while or economy is taking a downturn.
Week 4
Best seats at new ballpark priced at up to $2,500 a piece
Volume: 10 Issue: 42
Page: 8
This article talks about the New York Yankees looking to charge $2,500 per ticket for their best seats in the stadium next year. The article states that if charging that much for a ticket is made official, it will be the most expensive ticket in the history of American sports. Companies even comment on how expensive it is and their thoughts on whether or not they will purchase the season tickets.
Even though this seat is the best in the stadium, it is not worth $2,500! Even though the stadium is going to be brand new next year, they will have money coming in from other revenues. In the article it talks about companies that are not even sure if they want to pay that price for a season ticket. Companies like to take their clients or families out for a nice night at a baseball game, and sports teams are trying to take advantage of that! My uncle works for Caterpillar selling different pieces of construction equipment and he takes many clients to baseball games. They would either sit in a box, behind the dugouts, or right behind home plate. These are considered the best seats in the house, but I am sure customers would not mind sitting front row at the third baseline, for hundreds or even thousands of dollars cheaper.
The article also talks about the cost of sitting courtside at professional basketball games. Spending $2,000-$2,350 is unreasonable for low, middle, or even high class fans. The only people that would sit in those seats during games are celebrities or other professional athletes that can afford to spend that much money on one ticket. That is why I think it is great that teams such as Pittsburgh have $1 nights and reasonable ticket rates.
Jon Garner
Published:2-18-08
pg#05
House Committee to step back from steroids..
Major League Baseball, which has spent almost 10 yrs on the topic of illegal steroid abuse,which is bringing conflict to congress, and causing a lot of baseball players to panic and lie about their recent abuse with anabolic steroid use which they said they used only because of injury. This is making a bad relationship with their boys on capitol hill.
The courts are taking a step back from this topic due to the bad reputation it has given baseball in the last few months. With spring training arriving, baseball is looked as a "cheating" sport because of the allegations of steroid use. Congress and stepping back and letting everything fall into place with the hope of not ruining the game for those that are innocent.
Ryan Eckman
Published 2 - 18 - 08
Page 4
Saints want Super Bowl to return
In this article the New Orleans Saints are getting ready for a bid at the 2012 rights to host the Super Bowl. Nine Super Bowls have been hosted in New Orleans, which is the most that has been hosted in a particular city. The question that arises is will New Orleans be able to coordinate the community and government agencies necessary to host the game. The Saints have been able to sell out their games and keep sponsors even through the states decline in Hurricane Katrina, but in the upcoming future of Super Bowls the NFL is asking for larger financial returns which is questionable of New Orleans at the time.
An issue the team will also be undergoing that could hold them back from getting the rights to the 2012 Super Bowl is that the Saint's deal with the state of Louisiana to play in the Superdome will expire in 2010. Since the contract expires and there is no positive assurance that they will be able to meet the financial needs to keep the Superdome as their home arena it is hard for the NFL to go ahead and give the rights to the Saints for Super Bowl 2012.
John Cavallo
Week 6
Total pay at NFLPA swells by 58 percent
Compensation at the NFL Players Association went up by 58% in 2007, over 17 million this is from the NFLPA's tax return.
The NFL is growing like crazy I am shocked to think they are growing by that much. In my opinion a lot of this money that Gene Upshaw and the NFLPA are getting should give back to the older players that need the money, that made it into the game it is today.
"Indeed, the union’s assets, an important figure given the heated words being exchanged between the players and the owners, are different in the two documents. According to the Labor Department annual report, assets stood at $264 million as of Feb. 28, 2007, while the tax return pegged assets at $185 million. A separate listing for NFL Players in the tax return showed assets of $140 million."
In my opinion the Players are getting worried about money too much, yes the owners are making a lot of money off of the product knew as the NFL. However they are the ones that are paying the players it is a game that most people love. Maybe instead of the owners and players getting more money maybe they should lower ticket prices for the fans. I feel like that is a good idea...
Troy Litten
Week 6
"Best seats at new ballpark priced at up to $2,500 apiece"
Volume 10, Issue 42, Page 8
This article discusses the increase in ticket prices for professional sports games. The New York Yankees have always had a big bank roll but now we can see where they are getting there money from. The Yankees plan on having seating priced over 2000 dollars a piece in 2 years . I can think of a few better ways to spend that kind of money for sure. This is expected to be one of the highest paid single tickets cost in the world when it hits. There are many other sports like basketball and football in the states that price premium seating at over 2000's as well.
This article relates to sports management because of the managing skills that are needed to run an organization and set ticket prices and know that there is going to be a demand for them. As long as you have good research to figure out that you can sell these kind of luxury suites and still fill the rest of the stadium than you will generate good profits and meet the customers needs at the same time.
Club taking a swing at no-cash concessions
By DON MURET
Staff writer
Published February 25, 2008 : Page 07
“Paper or plastic?” The Wichita Wingnuts are voting plastic! Recently the Wingnuts signed onto a five-year guaranteed contract with smart-card marketer which is going to place their fans into a whole new ballpark. The new credit approach to the concessions is literally going to tell the fans “your cash is no good here.” Other than buying tickets at the box office the only time cash will be used at the park is to buy the Wingnuts stored-value cards in $5, $20, $50 and $100 increments. “Everybody is going to be very interested to see if it works,” he said. “Are the Wingnuts nuts? Some in the industry think maybe, but team officials say they relish the opportunity to innovate…If the operators could get rid of cash it would be the greatest thing in the world, because it is time-consuming. My concern is what the customer wants.” This statement is kind of an oxymoron; stating that they are excited to see if it works and at the same time stating that the concern is for the customer. Most agree that this new time saving convenience will become a nuisance; too bad because it is in effect for the next five years!
Mets to unveil logo for Citi Field
By ERIC FISHER
Staff writer
Published February 25, 2008 : Page 04
The New York Mets executive vice president for business operations, Dave Howard, expressed his gratitude towards Citigroup Inc. today as the revealing of the new logo took place. “Usually when you have a naming-rights partner, you grant a lot of latitude for them to display their brand, so we were quite flattered as to how much they incorporated our colors and looks.” The new logo combines the existing Citigroup logo with the Mets’ blue and orange colors. This, however, should not have been the only thing that Howard was flattered by.
“The Mets and Citigroup in November 2006 struck a 20-year, $400 million naming-rights deal for the new facility, which is set to open in April 2009. It’s the most expensive naming-rights deal that’s been signed in baseball and is matched only by the deal for Barclays Center in other sports.” Now that’s something to talk about! I would have to agree that the Mets teamed up with the right players; together Citigroup Inc. and The New York Mets will go far.
John Cavallo
NFL paying Goodell like a veteran
Roger Goodell has made a name for himself with sustaining troubled NFL players, dealing with the whole "Spy gate" with the New England Patriots. In my opinion Roger Goodell has been a great NFL commissioner, he was earned $6.5 million in the first seven months he had the job in the NFL.
The league has been growing for years. Also I feel that Paul Tagliabue has helped to build the NFL with having there own network. In my opinion it is because of both of these men the NFL has grown to what it is today.
Prorated over 12 months, Roger Goodell pay would be $11.2 million annually.
The NFL is something that is growing the players are getting paid a lot why shouldn't the guy that is running the league making what the players do.
Week 5
Club taking a swing at no-cash concessions
Volume: 10 Issue: 43
Page: 7
This article talks about Wingnuts, a minor league baseball team eliminating and prohibiting the use of cash at their stadium. The article talks about fans either paying with credit cards or store-valued cards. I do not think this is a good idea. Even though the article says it helps limit theft because no employee is actually handling the money, it is a major inconvenience to the customer.
Picture yourself in this scenario. You go to a baseball game and your child wants some popcorn and a drink, you get to the line as soon as possible so you do not miss much. Then, when you get there, you have to stand in line for the food and beverage. This is not the only line you have stood in today to buy something at the stadium. First, you had to stand in line to exchange your cash for store-valued cards. Then, you stood in line to buy a hat, and now you are standing in line for food and a beverage. Then, at the end of the night you have to stand in another line to get your money back because you did not spend it all. Then, you head out to the parking lot and you are stuck in traffic. Not only does having to exchange your cash for a store-valued card cause frustrating, it turns people away from wanting to attend games.
The article says that a few major league baseball teams such as the White Sox, the Jaguars, and the Panthers tried using store-valued cards at their games. This new idea was quickly faded out because of the lack of interest. I think that having the system installed is a waste of time and money. At a stadium, it is all about what the fans want. The venders want to have the best souvenirs, the tastiest sandwiches, and the best ice-cream so that the fans will buy it. If the fans are completely turned off to the system in which they have to purchase items, some people will completely stop coming. That is why the store-valued system faded out in the mid 1990’s.
Eric M. Bowers
Week 7 / SBJ#4
"Sheraton new official hotel for NCAA"
Volume 10, Issue 43, Page 05
I feel that the Sheraton is making the right choice by becoming a corporate sponsor of the NCAA. I agree that this is right decision because the NCAA attracts a "rabid" customer base throughout the entire country, as stated in the article. By atttracting this strong customer base, the Sheraton will be able to partner itself with a great association like the NCAA. With this strong partnersip, the Sheraton will hopefully be able to gain a strong profit.
This article relates to Sports Management because it shows how partnerships and advertisng can boost a company or organization. The Sheraton will be so much better off promoting with the NCAA. The initial investment of becoming partners (10-12 million dollars a year) will be quickly made up. Overall, I feel that the Sheraton has made the rit chopice by creating a partnership with the NCAA.
[Week 7] “Mets to unveil logo for Citi Field”
V- 10, I- 43, P- 04
This article discusses Citigroup Inc and the 20-year 400million dollar naming rights deal that they struck with the New York Mets. They have created a new logo for the stadium that will be in use during the 2009 season. Citigroup Inc. has incorporated the blue and orange colors of the Mets in their logo that will be unveiled at the spring training facility in Port St. Lucie, Fla.
The Mets have made a great deal on the naming rights for the stadium. It is a great way to help fund the cost of the new facility, and to generate fan excitement for the new ballpark. I believe that having a company that has been around as long as Citigroup has, and that is based in New York, will bode very well for the Mets. They are able to sell advertising to create immediate revenue for a venue that is not even open yet.
Citigroup did follow many other ballpark logos that have employed the diamond on their logo. The logo will help to simplify the full name of Citigroup Inc. and gain recognition as the logo of the New York Mets. By using the colors of the Mets franchise, it will help them with name recognition and maybe further their financial strength in the market place.
Maggie Bostian
Volume #10 Issue #43
Sheraton new official hotel for NCAA
I picked this article because we just read about the NCAA in this week’s chapter for class. This article talked about how Sheraton is the new official hotel for the NCAA and they just started a new three year partnership. Sheraton includes many different hotels that they are affiliated with. I feel that the NCAA is making the correct choice in becoming a corporate sponsor of them. With the partnership that they form with each other I believe that the Sheraton will be able to increase their profit immensely. Along with this partnership Sheraton will also be able to us NCAA and final four marks along with logos from other championships. At some Sheraton hotels the employee’s will be wearing college themed gear for the ads. It said that because of the fans being so rabid, NCAA was the property that best conveyed the community. This relates to our class because it demonstrates how companies and organizations can be helped by having partnerships with people and also by advertising.
jon garner
feb 25 2008
pg. 3
advertisement on backboards
With all the advertisement on the baseball fields outfield walls and on signs inside and outside the courts and arenas, new ideas have been staged for there to advertisement on the backboards of basketball hoops. Spalding, which is a huge producer of sports equipment, is the founder of this idea.The system was previewed to SportsBusiness Journal at Spalding’s NBA Jam Session exhibit at the New Orleans Convention Center.
The way this would work, is that it would help the players by showing the remaining last seconds of the shot clock, and when not in use it would be totally invisible to the players and the crowd. This also could play replays of footage from the game. This could be a positive move for the nba because it could enhance the skill level for the players, and help the coaches give more of a visual coaching style by using examples.
Ryan Eckman
2-28-08
page 1
published feb 25,2008
NFL paying Goodell like a veteran
NFL commissioner Roger Goodell is being payed 11.2 million dollars annually over a 12 month period. The previous NFL commissioner only earned the amount Goodell is being payed two times in his 18 year tenure. The NFL wanted Goodell as the commissioner and they wanted him badly apparently because his salary is much higher than it would have been anticipated.
The 11.2 million dollars that Goodell is receiving sits him right in the middle of the commissioners of the MLB and NHL. In the MLB Bud Selig earned 14.5 million dollars and NHL commissioner Gary Bettman earned 5.9 million dollars. It seems that the NFL is going to keep Roger Goodell as long as they can, because they show they are willing to pay him more than they have for any previous commissioner.
Amy Stone - Module 7
2/28/08
IMG will join CBS in selling NCAA packages
V-10 I- 43 P-01
I agree with the selling of NCAA packages to IMG as well as CBS. There are more and more college sports on tv and there is need of more sponsors. CBS has done well in providing companies such as General Motors, AT&T and Coca-Cola with opportunity to sponsor college basketball games every weekend. These games are on tv more than the NFL and NBA. This is a great way to get your company out there.
Like stated in the article, the Super Bowl is a huge day for consumption and televised commercials. Also like it says, the Super Bowl is just one day of advertising shown on tv, but once March comes there is 11 of those days that companies are trying to get their commercials aired on tv. March Madness is widely televised and IMG has made a very wise decision to join CBS in the accumulation of collegiate marketing rights.
Daniel Witmer - Mod 7
2/28/08
Pats-Giants game could cost NFL more than $30M
V-10 I-43 P-4
This article says that the NFL may have to pay upwards of $30 Million to cable and satellite providers becuase of their decision to broadcast the final game of the regular season between the Patriots and Giants on seperate channels. It will have to pay because those providers who would have showed the game by themselves would have made more money and now the NFL has to compensate for them not making as much. I think it is good. The NFL knew better than that when they did it. One station is enough for the game. The superbowl doesn't even get more than one station to broadcast it. I don't think they should make an exception for any one game. One network is enough.
Amy Stone - Module 9
NBA tests advertising on backboards
V-10 I- 43 P-03
I completely agree with putting advertising on the backboards. When I first read the title I thought to myself no way that would be way too distracting. After reading I did realize that they would be doing it only time outs and times when the game would not be in session. I thought that was a very good idea. Also I questioned the thought of how much advertising can you have in an arena at a time but I think it would bring something new to the arena that would interest people.
Another great aspect is it can be used to project game films and videos. I think that is a great idea. I think that by having that accessibility it will improve practices and camps as well as meetings that may take place in the gym. I think it would impact the sport management industry because it would increase revenue not only for games but also for camps and the many other opportunities you would have using this machine. Making it available for everyone by selling it at Best Buy or Circuit City would benefit every sport program across the country whether it be professional, college or even high school.
Andrew Ferguson
Club takes a swing at no-cash concessions.
vol. 10 iss. 43 pg. 7
The Wichita Wingnuts, a minor league baseball team, are doing away with cash at the concession counters. This is all in an effort to speed up the lines at the concession stands, so fans don’t miss as much of the game. Fans will be able to purchase credit type cards at stations throughout the stadium and will only be bale to use these cards for purchasing food and drinks within the stadium. Although this is just a prototype experiment, stadium officials think there could be a huge success behind this new sales strategy.
I am not too sure whether or not this new strategy will succeed and eventually make it to other stadiums through out the country. However, it is usually a smaller team that tries these new pricing strategies and if there is success, one might see these no-cash concessions more regularly at sporting events. I will be interested to see how no using cash will speed up the lines. Although I think it will speed up the lines I don’t think it will launch into the major sports markets for quite some time.
James Carson
IMG will join CBS in selling NCAA packages
Vol.10 Iss.43 pg.1
I see eye to eye with the promotion of NCAA packages. The sales agreement is intended to give confidence greater activation against NCAA proceedings, and perhaps agree for the sale of smaller packages from companies that are more interested in leveraging rights with retail promotions and less interested in the significant media buys that CBS has sold to NCAA sponsors such as Chevrolet. It need tobe more sponsorship in todays college sports. Under CBS control since 2002, the crown jewel men’s basketball tournament has involved three top-level “Champion” sponsors General Motors, AT&T and Coca-Cola, along with seven at the partner level. The CBS agreement continues IMG’s on-campus shopping spree as it attempts to become the clearinghouse for collegiate rights. IMG has acquired the Collegiate Licensing Co., Host Communications and, with this latest agreement, access to the NCAA men’s basketball tournament and the Final Four. The Super Bowl is a huge day for consumption, but the NCAA tournament has 11 of those days, so in total, it’s got to be bigger, and that’s one big opportunity.
David Notto
[WEEK 4] "NFL Paying Goodall like a Veteran" V-10, I-43, P-1
Feb. 25, 2008
Roger Goodell became NFL Commissioner and in his first year earned $11.2 millon prorated.
The article questions if he is being paid to much since he has not had chief executive experience.
I disagree. He was the chief operating officer prior to his appointment. He has internal experience of the NFL.
I do not think this will have much of an impact. Players make millions of dollars per year and fans do not seem to care that much.
If you are going to keep talent on the field and in the commissioners office you got to pay them.
Jason Mohring
[Week 7] "National Frozen League should warm up to neutral sites"
V-10, I-43, P-23
I tend to agree with what the author had to say about in climate weather within sports. Why don't we have baseball players play in a downpour? Or tennis? What about golf? However, NASCAR would be too dangerous and the possibility of death would be greatly increased.
The normal world still operates, with great efficiency, in in climate conditions. So why not have sporting events in the middle of a rain shower? These athletes are being paid millions of dollars a year, I'm sure they will be more than alright to play in a little water. It would make for some interesting and exciting outcomes.
As for determining who is best, that is all determined by how the play with the conditions they are given. Why is it they need to play in certain conditions? These athletes should be conditioned for all types of weather events. There is no reason for any excuses.
As for golf, I think it should still be played without rain. It would make the game interesting, however, when they are up to putt and the whole green is a puddle, it would be nearly impossible to complete. Rain would defeat the purpose of the game.
Troy Litten
WEEK 4 "NFL Paying Goodall like a Veteran"
V-10, I-43, P-1
Feb. 25, 2008
Roger Goodell is earning over 11 million dollars annually; this article describes the NFL commisioner's salary and compares it to the salary of the previous commioners. With that amount he actually still falls behind Bud Selig's previous salary of 14.5 million a year.
The commissioner definitely deserves a high salary, I think he should have to be there for awhile for it to increase much. However i do think he has a big responsibility as a large representative of the NFL which is a huge organization and generates alot of profit. What the article fails to mention is all the responsibilities that he has. I do know that he is the one who has to set the punishments for these players who are arrested every other week. This tells me that he is probably going to have some enimies no matter what and it's not gonna be easy to make everyone satisfied. His job demands that he speaks publicly for the NFL which means he must have people skills. This relates to sport management directly by showing how important having a good understanding of leadership qualities and people skills. Mr. Goodell has to be aware of alot of things in the sport management field because he deals with alot of finances, evaluating, and economics.
The leagues expenses were over 190 million last year a good increase from last year. I hope Goodell's increase pays off, and i'm sure it will. The NFL has been growing in fan base by a rapid amound and i dont think it's gonna slow any time soon. If Goodell is a good manager he will have no problem becoming the highest paid commissioner in history in just a few years.
Jeff Uveges
Week 7
Vol 10, Issue 43, Page 3
NBA Tests advertising on backboards
This article talks about the NBA testing and eventually trying out advertising on backboards.
I think this is a good idea and a good way to make money on advertising. If the NBA starts doing this, I can see it becoming a big deal and people catching on.
One problem with this is that people might think that the advertising is becoming too cluttered. I can understand this because everywhere you look you see advertising. This has become a problem in other sports as well. Golf has become huge in advertising. When you see the golfers anymore, you can see as many as 10 different advertisements associated with them, whether it's hats, shirts, pants, clubs, head covers, and golf balls. People think that the advertising is taking the tradition out of the game and focusing mainly on money. I can see both sides to the story, but I say if you can make money, do it.
Jeff Uveges
Erin Holloway
February 25- March 2
Volume10
Issue 43
Page 7
“Club taking a swing at no-cash concessions”
This article talked about something I hadn’t heard about until I read it. I know that here at IUP we have our I-cards that serve as money here on campus, but I didn’t know that athletic facilities were thinking about going to a no money idea. I feel that this idea is not the smartest idea. I realize that having this card will help protect the concessions from losing money or money being taken (from fans or concessions). I honestly don’t like this idea only because I feel that now fans have to go earlier to the game in order to get in line to purchase these cards, just so they can buy food or merchandise during the game. This would be an incontinence that I’m not sure a lot of fans would deal with. Many fans, I believe, will either stop buying merchandise and food at the game, and will find ways to get food into the ballparks.
I understand that this lowers the amount of employees needed in the ballpark, but I think that it would be more of a benefit for the fans to have those extra employees instead of coming early and having to keep track of these cards. I don’t think that some fans will like that they have to go online to redeem the money they didn’t spend. Many won’t want to wait to get their money back, they’d just prefer getting change when they purchase an item. I don’t think I would enjoy dealing with the cards, and I feel it would stop me from purchasing items at a game.
Meghan Houseal
Week #8
“Saints Want Super Bowl to Return”
Volume 10
Issue 42
Pg. 4
The article I chose is about the New Orleans Saints wanting to host the Super Bowl game in 2012. This site has hosted a total of nine Super Bowls prior to the disaster of hurricane Katrina. Questions have arisen if the team would be able to coordinate community and government agencies necessary to host the game. The major concern lies with how strongly the community, public sector and support base are going to be based upon the bid. These conflicts, you could say, might cause a delay for the New Orleans Saints. New Orleans is believed to be one of the best Super Bowl cities. It is known for the nature of the city and festive atmosphere. Unfortunately, the Saints lease expires in 2010 with the state, and the decision will be made at a May meeting in Buckhead, Ga. on the host of the 2012 game.
I think that it would be a great opportunity for the city to come to life again. With the disaster of the hurricane the town needs to bring in additional revenue. I do think they may have some difficulties with the community surrounding them, but with the big draw from the game, hopefully the city can get back on its feet. With the selling out of the Saints game and maintaining a decent sponsorship roster, I truly believe the New Orleans Saints can show their community and fans what they are capable of achieving and overcoming.
Pat McDanel
[Week 7] “Club takes a swing at no-cash concessions”
v-10 I- 43 p-7
A minor league baseball team called the Wichita Wignuts are doing away with cash at the concession counters. This is all in an effort to speed up the lines at the concession stands, so fans don’t miss as much of the game. Fans will be able to purchase credit type cards at stations throughout the stadium and will only be bale to use these cards for purchasing food and drinks within the stadium. Although this is just a prototype experiment, stadium officials think there could be a huge success behind this new sales strategy.
I am not too sure whether or not this new strategy will succeed and eventually make it to other stadiums through out the country. However, it is usually a smaller team that tries these new pricing strategies and if there is success, one might see these no-cash concessions more regularly at sporting events. I will be interested to see how no using cash will speed up the lines. Although I think it will speed up the lines I don’t think it will launch into the major sports markets for quite some time.
Week Seven
"Saints Want Super Bowl to return"
V-10, I-42, P-04
This article is about New Orleans wanting to host the 2012 Super Bowl. They point out that they have hosted a total of nine super bowls, but the last one was six years ago. Because of Katrina, many people believe that New Orleans would not be ready for something like this.
I think that if New Orleans has the community and public sector do to so they should definately be able to. This seems like just what they need after the tragedy of Katrina. I beleive having the super bowl back in New Orleans would be just the boost that place and the people need after the tragedy that was Katrina.
"Ex-NHL execs start investment fund"
By TERRY LEFTON
Staff Writer
Published February 25, 2008: Page 01
“I think we’ve assembled a group here anyone would want to work with.” With a team including Bryant McBride, former vice president of business development for the NHL, Steve Solomon, former vice president of ABC and executive vice president of COO, and Doug Perlman, former executive vice president of media at the NHL, I’d have to agree that they are definitely holding a full house. “They are connected on high levels in every area of sports and they have a good track record of identifying emerging growth companies.”
The three are joining together to launch Accrue Sports and Entertainment Ventures. They plan to invest in successful companies early on in the game to assure their success. “They aren’t trying to buy Nike, they are trying to find the next Nike and invest early.” With a few clients already lined up the three are keeping their mouths shut about details and their pocket books open to their upcoming success as the true triple threat plan to take over the sports industry one investment at a time.
Dan Fabrizi
v-10 I- 43 p. 18
So, You Want To Buy an AFL Franchise? Heres How
This article is about how anyone with enough money can buy an AFL franchise and get it started in the city of their choice. Basically their saying anyone who was willing to shell out 20 million dollars can adopt a franchise and put it wherever they want. This is one of the most rediculous things i have ever heard. So basically someone can win the lottery with no prior knowledge of how to run an business and they can buy a franchise. This is why I feel the AFL isnt as big as it could be, because of insane ideas like this. How can a so-called professional legaue be ran on the idea if you have enough money you can be anyone and run a franchise. Its totally amazing to me and a incredibly stupid idea.
Wendy Strohl
[Week 7] “NBA tests advertising on backboards”
V-10, I-43, P-3
I agree with this article. The advertising on the backboard is a great idea. At first I thought it was going to be a bad idea because I thought it would be very distracting to players. But stated in the article they would only advertise before games and during timeouts, otherwise it is invisible to players. This technology would bring more revenue to the teams because they would have more advertising space to sell. This technology would also be useful to the coaches outside of actual game time. They could use it during practice to show plays and previous game footage.
Kyle Stryker
v 10
I-43
Clemens says he got B12 shots; ex-trainer claims steroids.
This article explains the ongoing issue of steroids in baseball. Roger Clemens name was one of the hundred that were mentioned in the "Mitchel Report", posted in December regarding steroids. Roger has stuck to his guns and still says that has never used steroids, that the only time anything was injected in his body was B12 and this was done on three occasions. However, Clemens ex-trainer Brian McNamee says that he has for a fact injected Roger Clemens with performing enhancing suplements on numerous accounts.
This steroid scandal is an ongoing process but I think that it is worth it, because something must be done in order to save the purity of the game.
Chris Hannigan
V-10 I-43
"NBA tests advertising on backboards"
Some of the new technologies that are beginning to be introduced absolutely astonish me sometimes. Basketball is my favorite sport, I have enjoyed playing it all my life and enjoy watching games every now and then. To think of using the backboard as another way to advertise is unbelievable to me. I agree with the fact that this may be a good idea, I think revenues will increase, as well as viewer ratings simply to see this new technolgy will increase if only for a few weeks. As long as these advertisements do not interupt the game and cause confusion among the players, I am all for this idea. These new ways of advertising will make games more entertaining and produce more profits. The possibilties with these new applications are phenomenal. Being able to wath previous game footage on the court during practice, or playing basketball while watching a tutorial or highlight reel I think will increase the interest of young athletes around the world.
Cleary Taylor
Week #8
“Best Seats at New Ball Park Priced at up to $2500 a Piece”
Volume 10
Issue 42
Pg. 8
This article is about the New York Yankees and when their new stadium opens up next year. The Yankees Legends Area seats sixty and will charge $2500 per ticket per game for these seats which will be the highest priced ticket in American sports history. In my opinion, I feel that there is a market for these tickets and people will pay the money to see the New York Yankees even though the tickets are very high priced. The only problem I see with the price of these tickets is if the New York Yankees start to go on a decline and not win games unlike they usually do. On the positive side, those sixty seats will be bought up quickly because of the prestige factor of sitting in those seats and how great of location there at compared to average priced seats.
I think the New York Yankees are a very rich and successful and team and people travel from all over the world to come see play. Having a more luxury style seating will draw more of a diverse crowd to the games, including celebrities which will grab the public’s attention. Besides celebrities, high ranking public officials and other high status people will also be most likely purchase these seats. In closing I think this is a smart idea and I would not be surprised to see other teams using this seating arrangement idea.
Maggie Bostian (5th critique)
Smaller Ticket Packages driving MLB sales
Volume 10 Issue 44
Pages 3 &15
In this article it discussed how major league baseball is aiming to pass 80 million in attendance for the first time. A few things that have been affecting the business that is being done in team sales offices is the inflation rates that are quickly increasing and also the sluggish economy. There has been a decline in the sales of full season ticket sales. Many clubs are now selling packages of a certain amount of games at a time. there has been an increase in sales being reported. I think that many people are unable to afford a whole seasons worth of tickets or are not buying them because maybe they are too busy and not sure if they will be able to use them all. I know I would rather buy tickets for say ten games instead of thirty. I think teams that sell tickets individually or in smaller packs will end up making many more sells then those who sell only full season tickets. Not all teams are doing the partial season ticket selling yet, but those who are find themselves setting records for ticket sales. I believe with the economy being the way that it is these days that people don’t have enough money to buy full season tickets so the clubs would make out better selling individual or partial season tickets. It would definitely be to their benefit in my opinion.
jon garner
march 3, 2008
pg 01
Can NBA, NCAA take control of amateur hoops?
The National Basketball Association and College basketball are considering making a training league for high school players, in which they can become scouted for college and profession basketball. This idea would consist of tournaments and coaching clinics for high school players and officials. This decision is not final but is definately leaning towards a "yes". Greg Shaheen, Sr. Vice President of ncaa basketball and business strategies said " We have fould through dialogue that there are opportunities to elevate the entire and what in means to people involved in it." One thing that is still in and out of this discussion is inviting the AAU basketball teams into this league. They should make this league because it would catch the attention of high school basketball players and give them more of a drive to play harder and work their way into college and professional sport levels.
Module 9
Giant sizing: AT&T Park getting 2 new suites for large groups
Vol.10 ISSUE.44 PG.4
This article says that the San Francisco Giants are opening 2 brand new suites for this years upcoming baseball season. The one sutie can hold up to 115 people and cost around $17,000 per a game. I think that has potential to be a good idea. Seeing as if you have 115 people it is only around $150.00 dollars a person. That is not that bad of a price for a suite. However, they haev to be sure that they can actually get that many people interested in it. I know companies will be, but will they be interested in it all year, especailly for the price. All in all I think it is a wise move. It will generate more income and more fans for each game. That is a double plus.
Week 6
Giant sizing: AT&T Park getting 2 new suites for large groups
Volume: 10 Issue: 44
Page: 7
This article talks about the San Francisco Giants building suites and making renovations on their 9 year old AT&T ballpark. I think that stadium takes a beating after a few years and needs some fixing up. If the Giants think that renovating their ballpark with an addition of two suites would help their revenue, then why not! If companies will rent them out for the 81 home games they have this year, both fans and the Giants vice president of sales will be pleased.
The difference between the two suites is the size, the location, the cost, and what is available to the fans. In the larger suite, it costs anywhere from $14,000- $17,000. This holds about 115 people and is great for large gatherings. This room can also be split into two different rooms and sold at about half the price. I think that being able to split this room into 2 separate ones is a great idea. There are not many companies or parties that want to bring in 115 people. Being able to split the room and have 2 different parties in each will be more accommodating to the fans. That is also why the smaller sweet is beneficial as well. I also think having a food buffet and outside seating are amazing perks in the large suite! If you are going to be spending a lot of money on your suite, it is nice to have the luxury to enjoy the baseball atmosphere outside. On the flip side, it is also nice to be able to come inside, relax on the couches, and eat from the buffet.
I think having these suites available to big parties, small parties, and companies are a great luxury. If everyone had the money to rent one for a game, it would be a great experience.
Week 6
Giant sizing: AT&T Park getting 2 new suites for large groups
Volume: 10 Issue: 44
Page: 4
This article talks about the San Francisco Giants building suites and making renovations on their 9 year old AT&T ballpark. I think that stadium takes a beating after a few years and needs some fixing up. If the Giants think that renovating their ballpark with an addition of two suites would help their revenue, then why not! If companies will rent them out for the 81 home games they have this year, both fans and the Giants vice president of sales will be pleased.
The difference between the two suites is the size, the location, the cost, and what is available to the fans. In the larger suite, it costs anywhere from $14,000- $17,000. This holds about 115 people and is great for large gatherings. This room can also be split into two different rooms and sold at about half the price. I think that being able to split this room into 2 separate ones is a great idea. There are not many companies or parties that want to bring in 115 people. Being able to split the room and have 2 different parties in each will be more accommodating to the fans. That is also why the smaller sweet is beneficial as well. I also think having a food buffet and outside seating are amazing perks in the large suite! If you are going to be spending a lot of money on your suite, it is nice to have the luxury to enjoy the baseball atmosphere outside. On the flip side, it is also nice to be able to come inside, relax on the couches, and eat from the buffet.
I think having these suites available to big parties, small parties, and companies are a great luxury. If everyone had the money to rent one for a game, it would be a great experience.
weii
Troy Litten
Volume 10 Issue 44
Pg. 1
Can NBA Take Control of Amateur Hoops?
This article is about the NCAA and the NBA working together to form programs like minor league basketball and even having training camps for high school athletes. This cooperation has not yet been finalized but the commissioner of the NBA has criticized the youth basketball programs for standout athletes because it leaves them unprepared for life outside of basketball.
This article relates directly to several topics we have discussed in our class like cobranding which is two organizations coming together to market a product. This partnership will offer youth leagues and even possibly sponsor tournaments keeping the shoe companies and clothing companies away from the athletes at such an early stage. The NBA seems to be so concerned about the development of it's young players because of the lack of recent success by the men's US olympic team. Like i said the deal has not been finalized and it sounds like this might not happen in the next year or two even. However if this does take place i'm sure it will lead to more opportunities for sport managers as the NCAA will probably look to cooperate with other leagues like the NFL, NHL, MLB and MLS.
John Cavallo
Module 9
"Prime cut goes to NFL players"
The NFL players in the 1980's didn't want a salary cap because they thought it would cut into there pay, boy they were wrong. With the salary cap in the NFL the teams get a higher percentage of the league revenue, not like MLB who doesn't have a cap. The way the players get paid in the MLB if they play for the huge markets like the Red Sox, and Yankees.
But in my opinion with the salary cap increase they way it has been and teams paying players more and more it is going to just raise ticket prices again and again so the normal fan can' offered paying the ticket prices. I want to a NFL game last season the tickets are 120 dollars each, I just received an email that it is going up by 40 dollars. With the trip and the tickets that is a lot of money.
Another point in this article was that football hasn't taken a huge hit in the cap because they don’t guarantee a lot of money over the contract. In my opinion what the NFL isn't the best thing to do in the NFL Draft. Last season the Oakland Raiders drafted JaMarcus Russell with the first pick in the NFL draft, guaranteed the rookie over 30 million dollars for a guy that hasn't played a snap at the NFL level that was more than Tom Brady’s' guaranteed money and he just throw over 50 touchdown passes this past season. Something there in my opinion doesn't make sense. Just my opinion on the NFL Salary cap, in my opinion it is great you can try to keep teams closer in talent and spending money.
[Week 10] {Blog 5} “Loaded tickets catch on among MLB teams”
V- 10, I- 45, P- 12
This article discusses how Major League Baseball teams are beginning to see value in the new “loaded ticket”, which is currently being used by the Philadelphia Phillies since the opening of their new ballpark in 2004. The Phillies started using the new tickets in their “334 diamond club seats”, and now have them in use throughout the stadium.
The new ticket format is a marketing dream come true. It is where a fan buys a ticket for say $60, where last year that seat cost only $48, but the new ticket has a built in credit of 10 dollars or so into it for use at the concession stand for food, drink, or merchandise. With all of the revenue that concessions bring in, this is a great way to get the fan to start spending additional money before they even get to the ballpark. The Phillies found that even though patrons, who already had credit on their account, would still spend more of their own money on other items, and that would create more revenue for the team.
It was developed through the request of companies who send employees and potential clients to games, as a way of not having them spend their own money. That way they can feel that the company bought the first round of refreshments at the game. The teams will make money whether the fan spends the money on the ticket or not, and that will make for a better bottom line.
It is a new way to market the event to companies who are considering on spending advertising dollars at the stadium as well. If the prospective company sees value in the new “loaded ticket program”, then they may spend millions of dollars on becoming a sponsor for the team, which would benefit the team greatly.
Andrew Ferguson
Volume 10
Issue 45
Page 19
Club still seeks at least $8M a year for naming rights
This article discusses the struggles the Washington Nationals baseball team is experiencing in finding sponsor to name their stadium. Part of the reason they are having trouble is because they are seeking so much for the naming rights. Other organizations that are comparable to them would be the New York Mets, who earn about 10 million dollars each year and the New York Yankees who are seeking to earn 20 million dollars annually for the naming rights to their new stadium. Another issue they are facing is the fact of whether or not the stadium will be completed on time for the upcoming season to begin. This could be very difficult if a company decides to name the stadium and it is not complete for the full season of play.
I think that $8 million is too much for the naming rights to an MLB stadium. I understand that the team is trying to quickly recuperate their costs of building the stadium, but I doubt they are going to sell the naming rights to someone for that kind of price. If they would drop the price a little for the first few years to see how this benefits the buyer, then maybe in the future they could raise the price of naming rights.
David Notto
[week 5] "IMG, Fleischer start media training Film" V-9, I-37, P-6
This article is about media training for players. I believe it is very important for players to be able to deal with the media and any extra skills they can learn would be very helpful.
This would make life easier for management and also teammates.
If players are more careful about what they say and more able to improve their image in a positive way sport managers have to spend less time putting out fires. Less resources on dealing with negitive images and a negitive public view.
Week 6
No one laughs at Vandy now
Volume: 10 Issue: 45
Page: 1
This article talks about Vanderbilt University doing away with an athletic director position about 5 years ago. The article discusses how even though people thought the university was out of their mind for making the change, the student athletes and the university are still doing well athletically and academically.
I think I agree with the coaches and the outsiders who panicked at first. For years you have always heard of the athletic director that handles all the paper work, facilities management, and behind the scenes work. To think of that position being demolished, everyone thinks about who is going to do that work now? Coaches are just worried about their own teams, what to do to help their team have a successful year, and how to be the best coaches they can. They do not want to worry about all the paperwork and situations athletic directors have to deal with. I think having an athletic director helps the athletic department and events run smoothly. Without one, the responsibilities fall in the hands of coaches and players.
Although I think every athletic department should have an athletic director, some schools including Vanderbilt seem to be very successful. Vanderbilt’s athletic teams are very successful and even beating ranked teams. So it does make you wonder, how this school makes it work. I do not suggest that schools and universities jump on the bandwagon because it depends on what people are there and how motivated the student-athletes and coaches are.
Week 7
No one laughs at Vandy now
Volume: 10 Issue: 45
Page: 1
This article talks about Vanderbilt University doing away with an athletic director position about 5 years ago. The article discusses how even though people thought the university was out of their mind for making the change, the student athletes and the university are still doing well athletically and academically.
I think I agree with the coaches and the outsiders who panicked at first. For years you have always heard of the athletic director that handles all the paper work, facilities management, and behind the scenes work. To think of that position being demolished, everyone thinks about who is going to do that work now? Coaches are just worried about their own teams, what to do to help their team have a successful year, and how to be the best coaches they can. They do not want to worry about all the paperwork and situations athletic directors have to deal with. I think having an athletic director helps the athletic department and events run smoothly. Without one, the responsibilities fall in the hands of coaches and players.
Although I think every athletic department should have an athletic director, some schools including Vanderbilt seem to be very successful. Vanderbilt’s athletic teams are very successful and even beating ranked teams. So it does make you wonder, how this school makes it work. I do not suggest that schools and universities jump on the bandwagon because it depends on what people are there and how motivated the student-athletes and coaches are.
Meghan Houseal
Week 10
¨Prime cut goes to NFL players¨
Volume 10
Issue 44
Pg 1
The article that I chose discusses the salary caps of the different professional teams today. These professional teams are unionized and their are questions that are arising as to why teams are receiving less revenue. The article explains that the major league baseball players union is very strong, and it is the only team to resist a salary cap. Currently, they are the lowest percentage of league-wide revenue in the last few years. The NFL union, is viewed, as one of the weakest unions in the sport league and is receiving the highest share of league revenue among the four sports today. Many are surprised that the NFL players are receiving a much higher percentage of revenue because their league does have a salary cap. The NFL, NBA, and NHL revenue and percentage revenue that the players receive are considered public information. The reason for this is because these teams use revenue when setting their salary cap. Baseball is the only team that does not have a salary cap that exists and that is why this professional sports revenue is not broadcasted period. Currently with the unionized professional teams, the NFL is receiving the largest share of the league revenue, then the NBA players, NHL players, and MLB players.
Personally I think that every professional sport should have a salary cap. The revenue that is made in all of the sports continues to fluctuate. By having salary caps the teams are able to look at the revenue they have made for that year and base their additional revenue needs and concerns based on that amount of money. Salary caps are intented to create parity among teams by capping how much a team can spend on its players´salaries. There are additional problems that arise with salary caps such as they routinely force teams to cut established players or renegotiate their contracts to make room under the cap to sign another player. They also can provide a team with spending minimums. I think that baseball does a good job with providing their players without using salary caps. Even though they might currently not have a high percentage of revenue, caps continuously change and their revenue will continue to rise and fall; just like every professional sports league.
Jeff Uveges
Week 10
Module 9
Theres More than meets the eye in determining players salaries
Vol 10, Issue 45, Pg44
This article discusses players salaries and where the money goes. It says that all of the money is not going right to the players, but to other things and organizations.
I have a problem with this article because it is trying to justify players high salaries. I have a problem with players making such outragious deals and such huge salaries and signing bonuses. I think that the salaries that these players are making is way too high and should be lowered. There salaries are the reasons that tickets, food and beverages, and other things have gotten so expensive. It is costing the consumer more money and it is going to the already financially stable players.
Pretty much this article is saying that a person signing for an 8 year, $100 million dollar contract is only getting $50 million after that money is disbursed to the other places. That number is still extremely high and I have a problem with people trying to justify this. I think everything in the sports industry should be lowered. This way it won't the consumer as hard and the players will still be making there money, just not as much. In the end, I think there should be some kind of balance between the consumer and the players salaries.
Jeff Uveges
Chris Hannigan
(Week 10) Vol 10, Issue 45, P 12
"Loaded Tickets Catch On Among MLB Teams"
This article discusses how several other MLB teams have caught on to what the Philadelphia Phillies have already done for the past few years. Being able to add credit onto your ticket due to technological advances will create more opportunities for fans to purchase more food and other things available at ballparks. Some teams are not looking towards this as only a positive impact on improving income, but also to provide companies with other opportunities to give their workers relief from spending so much money on food and merchandise. I fully support this idea and hope my local team Baltimore Orioles will soon adopt this idea because money being spent on food and merchandise is always a reason I choose not to attend games.
Troy Litten
Week 10, Vol 10, Issue 45, P 1
Big Ten Net, Comcast near carriage deal
This article discusses the big ten and their agreements on a deal with comcast to have more big 10 athletics on cable or the big ten network. This deal is still in the works but people on both sides including lawyers feel good about a deal happening soon.
This is good to hear because the big 10 is especially big around Pennsylvania and theres very little coverage of the division. This makes alot of people around the area frustrated when they can find penn state playing football on cable or another favorite team. The big ten network or channel has over 5 million customers allready and i'm sure that putting more of the games on cable might effect the networks ability to keep customers when most of the games will be aired on basic channels. This deal required so much time because of research done to figure the worth of this deal. Both sides were hesitant to put forth what the other side wanted but recently each side is feeling better about each sides offer. A Sport Manager in this situation would have to put in the research to find what kind of offer should be excepted or what this deal is going to be worth and pull in annually. Having some business background and math skills would be absolutely necessary to be apart of a team in making this decision.
Kyle Stryker
V10, I45, P15
Chapter 10
Pettie admits to using HGH to recover from an elbow Injury
This article is regarding the scandal of anabolic steroids in professional sports. Although HGH is not an anabolic steroid it still acts as one. In this article it discusses the case of New York Yankee pitcher Andy Petite admitting to using HGH in order to recover from an elbow injury.
In some cases it is best to admit to using an illeagle substance like Andy Petite did. In cases such as Roger Clemens, Petite's training partner, he denied using any performance enhancing substances. Now he faces criminal charger as he is being prosecuted infornt of the grand jury for pergery.
All in all, this can all be avoided if illeagle substances were not taken and laws were not broken by these so called "professionals".
James Carson
Volume 10
Issue 45
Page 19
Club still seeks at least $8M a year for naming rights
In this at article it talks about a baseball team having problems finding people to help them with money like sponsor for the place they play at. The Washington Nationals is a well known team in the MLB naming rights is setting them back to be the bast team that they can be.$8 million is too much for the naming rights to an MLB stadium. Other team like the new york mets earn 10 millions a year and new york yankees who earn 20 million dollars a yearfor there stadium. The stadium should be done before the season start if not its going tobe be hard to name it.I feel this is a major problems in today socitey bacause of the the money thats going around and peolpe that give up their money want to win, if a team is noe winning its going to be hard to find money. Building a stadium is a big process and a big cost its going to be hard to sell the name rights to another person for a big price. If the team lower the price for the buyout it might be easyer to sell the stadium
Erin Holloway
March 10-16
Volume 10
Issue 45
Page 10
“NBA won’t rewrite attendance record this year”
This article talks about how the average attendance has fallen for several franchises. It discusses the loss of fan attendance in the New Orleans area, which I find relatively understandable knowing that it is a team that is returning to a disaster area, and has previously played out of another location drawing different fans. Some teams have found that they have a higher attendance rate this year and need to keep doing whatever it is they are doing to keep these fans coming and interested.
I feel that the record doesn’t need to be consistently broken year after year. I feel that as long as a franchise can keep fans coming to games and supporting their team they are doing their job. Every team is going to have an off year with attendance; every team experiences it at some point or another. Fans love coming to games, which is why they come. There could be many different reasons why it has decreased in certain areas. One question to ask is how it has affected the franchise, and is there something they changed that has made a difference in fan attendance. Price changes seems to be a big reason why fans stop coming, when they know they can just support from back home watching it on their local channel. Things will get figured out with these teams who have lacked the high numbers this year and will get back on track soon.
Cleary Taylor
March 10-16
Volume 10
Issue 44
Page 7
“Access to Hospitality Area: Priceless”
This article is about MasterCard giving fans the oppurunity to receive two, one day passes to an elevated hospitality area called the MasterCard Club at the Arnold Palmer Invitational. They will receive this pass if they spend $50 on their MasterCard at the event’s concession stands, merchandise tents, or in the clubhouse.
I think this is a great marketing idea for MasterCard that will bring in more income for the tournament. It is a great way to benefit not only MasterCard but the are where the invitational is being held. Fans at sports events usually want the best seating and having this upscale hospitality area for spending $50 on their MasterCard seems like a fair price to pay for being able to watch the tournament in luxury. Seeing as this is their first time doing this I think it will be interesting seeing how much revenue MasterCard takes in from this promotion. They will also see whether it was worth creating this venue, and maybe even decreasing or increasing the maximum money you have to spend in order to for a fan to get this service.
Dan Fabrizi
Vol 10 Issue 45 P. 5
Selig's pay climbs 4 percent to 15.06 million
It was reported that Bud Selig, commissioner of MLB, made 15.06 million dollars last fiscal year, the highest in all of sports. Roger Godell of the NFL earned 6.5 million. Gary Bettman of the NHL made 5.9 million. David Stern of the NBA makes around 10 million. I can see why Bud Selig made this much money, but I dont necessarily agree with the pay raise that he received over the past year. MLB pays their athletes the most money in any sport. A Rod just resigned with the Yankees for 275 million, the highest contract in all of American Professional Sports. So I guess baseball can afford to pay everyone more money because of the money they have coming into their sport overall. I guess I really dont understand it because Im from Pittsburgh where baseball is pretty much a joke and we dont have too many high profiled superstars and I really cant get into the sport because the Pirates are terrible. I also dont agree with the pay raise because of all the negative things that are going on with baseball, mainly steroids. This is a sport dominated by steriods and all of it has come on Selig's watch. I think they should have taken that money they gave him and spent it on more things like the Mitchell Report and other means to uncover steriods in the game. You cant mention baseball anymore without the word steroids being involved in the conversation and that has alot to do with the commissioner turning a blind eye to it for years until Barry Bonds broke the homerun record and it became an issue.
Wendy Strohl
"IMG, Fleischer start media trainng firm"
V-10, I-45, P-4
I think it is a great idea to educate athletes, coaches, and team and league executives. This way everyone is knowlegable on the subjects at hand. Now with the new and increasing sports news environment the knowlege would be greatly needed and used.
This greatly impacts the sports industry. When people are more educated on a subject, things move more smoothly.
Club still seeks at least $8M a year for naming rights
By ERIC FISHER
Staff writer
Published March 10, 2008 : Page 19
They’ve probably got stars in their eyes,” said a baseball industry source about the lack of naming-rights deal in place for Nationals Park. The club is stated to be seeking $8 million a year apposed to the MLB’s best outside of $400 million for a 20 year deal. The high market value of the naming-rights do not seem to be going over well but the team executives state that they will remain tight-lipped about the search process for selling the high priced package. They believe that the big spenders, such as insurance, energy, hospitality and telecommunications companies, will be amongst those buying the rights.
[Week 9] "Anheuser-Busch drives Chevrolet off top of list for sports ad spending"
V-10, I-45, P-8
I find it amazing how much money companies/brands will spend not only on sports advertising spending, but rather advertising spending in general. Such companies as Procter & Gamble, who spent almost 2 billion on advertising alone. I feel these companies could allocate more money into more important aspects of their businesses.
I do not want to contradict myself, however, Chevrolet has been working on their hybrid vehicles, however, with possibly more funding in that direction, we could see some of these cars earlier than expected. What if these companies all reduced spending and put the money into scholarships and donated to various organizations (or to other philantophy organizations)?
Eric Bowers
March 10-16
Volume 10
Issue 45
Page 5
"CBS’s NCAA ad rates hit high"
The article "CBS's NCAA ad rates hit high" is an excellent article that directly relates to sports management. It touches on the marketing side of sports. The live sports market is continually on the rise and is showing that progress through its ad rates. This year alone, the NCAA tournament has increased its ad rate by nearly 10% this year. This translates into huge profits for CBS. For a single 30 second ad during the final four, for example, the rate has risen to nearly 1.3 million dollars.
I agree that this article is a good sign for a slumping economy. It shows that people with decreasing disposable incomes are still willing to tune into live sports and companies are willing to pour millions of advertising dollars into these venues to try to stimulate organizational growth. This impacts the sports industry as well. As long as sports grow in numbers of viewers, more companies and organizations will be willing to sponsor them. The more sponsorships that are received, the more the sport will continually grow.
Troy Litten
Week 9;Court filing: NFL carrying $9B of debt
This article talks about the NFL's debt which was not previously revealed to the public until recently. The good news however is that near 25 percent of that debt is tied into stadium construction in Dallas. And theres also other stadiums around the league needing construction money and borrowing alot of it from the NFL. The NFL should be able to help in the construction of the stadiums however companies are donating alot of money to get the stadium named after them. The league should try to rely on that more. The NFL plays for alot of other things related to all 32 teams in the league.
The bad news is that even more teams are going to be asking to borrow even more money and build newer and bigger stadiums. It's going to be hard for the league to ever get, and stay out of debt. So i wouldnt be suprised if these numbers remain the same or increase annually.
Ryan Eckman
Week 9 "Court filing: NFL carrying $9B of debt"
V online, I, P 1
The NFL has accumulated 9 billion dollars worth of debt through out 32 teams. The figure was never publicly seen and now has been brought to the surface. The NFL and the union are attempting to figure out a solution so that the teams can lower the debt. Even though the NFLPA's outside counsel, Jeffery Kessler said that hes not concerned because the league cash flow can support the costs.
The leagues lowering of the salary cap will be a big help to get the over all debt down because there is going to be a 30 million dollar cut in each of the salary caps. It seems the league has a good plan and is getting the situation under control
Thomas Lindsay
NCAA Athletes and Facebook
issn: 1543-9518
Submitted by: Frank B. Butts, University of West Georgia
This article is about NCAA athletes and face book. Face book is a very common social network that just about every student in every college or university uses. Face book is starting to become a real issue with college administrators. This has become an issue mainly because colleges are not liking what student are portraying on there face book. Its makes the students, sports teams as well as the university’s look bad. This anti face book has gotten to a point where some schools such as Florida state, and Kentucky have banned it from there students athletes.
I like this article and I do understand the problem with face book and the problems people have with them. As a college student athlete I do agree face book is fun but the things students put on there to day make them look very bad. Honestly I think students should look at there future when displaying a face book for example after college when trying to find a job you employer might look at your face book and if he or she find your face book an embracement to the company you might not get the job. So I think its ok to have face book but be curious to what you put on it
Jon Garner
Published March 17, 2008
Page 03
GM, Gatorade stay in the game and renew with MLB.
General Motors and Gatorade, two of the league’s largest corporate sponsors, have completed renewals which is a contract for three years. These two companies are using baseballs popularity to advertise their product.
General motors main product Chevy trucks is producing rapidly because of all the air time and advertisement it has been getting over the years. Chevy has also been used as a sponsor to MLB All-Star games, and after game tv specials.
Gatorade is also a huge deal, too because it basically replaced Pepsi and is now the most popular drink in concession stands and in the dug out. Gatorade also uses their trademark on towels, cups and such, which also makes it stand out over most sports drinks.
[Week 10 /Module 11] “New Balance takes a run at younger demo”
V- 10, I- 47, P-7
This article discusses the famous running shoe New Balance, changing their target. They think that since they already have their loyal and dedicated buyers, marketing to a younger age. They are running ads in the NCAA men’s basketball tournament and on cable channels. New Balance is also looking to catch the attention of lacrosse players by integrating in with Major League Lacrosse.
I think that every shoe company needs to change their market every once in a while. If their sales are not changing for the good or the bad from year to year, why not reach out and try to target a different age group. Even though most teenagers know of the brand New Balance, the shoes are not as popular as Nike and Adidas. I think that it is a great idea to expand their market and target teenagers to try to make their brand more popular and revenues increase.
Also, lacrosse is a growing sport all around the country. Playing it all through high school and the past two years in college, there were not many lacrosse shoes that you had to buy. Like many people today just HAVE to have the Nike Shox. There is no brand like that in lacrosse and I think trying to get in with the Major League Lacrosse teams can help promote their brand and products.
Jon Garner
March 28, 2008
pg 1
NCAAs Tounry Guiding Force
This article discusses how Tom Jernstedt, which is the director of events for the NCAA Final Four tournament, made a big impact and rememberence in the lives of basketball coaches.
Coaches such as Dave Gavitt of providence made remarks back to 1973 when he got his first call from Tom, informing him of his flight times, hotel vacancies, practice times, etc.. This was during an era where college sports werent so popular, and pro sports dominated. Dave was excited to hear from the Tom, because this was his first trip to the final four in his career, and he now looks at how big this tournament became and feels the excitement that these new coaches must have felt going through the same situation.
Later it briefly goes through the difference this final four tourny has made for all college sports. CBS, which is a very popular television network sign deals to be the only television network to televise this event. With that, NCAA basketball made their name known to the public, helping them advertise and provide us with exciting entertainment.
[Module 11] “MLBAM to roll out enhanced content”
V- 10, I- 47, P- 03
The article talks about MLB Advanced Media (MLBAM), and how the company, in partnership with MLB and the MLB Players Association, are making more information available on the internet than ever before. All of the team websites and MLB.com are going to be revised and made more interactive with player highlights, statistics, and videos. . With the fast growing popularity of gathering information of your favorite team via the internet, the MLBAM is trying to stay one-step ahead of the learning curve.
Some of the up-coming changes are more statistics on each player, in-game video highlights of other games in progress, better picture quality on viewing a game exclusively on the internet, and mobile video alerts, to name a few. Companies such as Microsoft are getting involved with making software to enhance the viewing process and make it possible to put “tag-ons” connected to the videos selected. By making the websites more interactive, it will entice advertisers and corporate sponsors to spend advertising dollars here to increase the awareness of their product
In the coming years, the MLBAM is expecting an annual 20% increase in internet purchased games, which is opening a new door of revenue for MLB. This new way that games and information are able to be extracted, will make it more challenging for the sport industry to monitor the new system, and maintain a level of guidance as they move this new technology into the future.
Jeff Uveges
Module 11,
Agent business evolves as sport grows.
Vol 10, Issue 47
This article discusses the evolution of the agents in the sport of soccer. Lyle Yorks signed with D.C United and he said it was the most informal agreement there could have been. He now started his own agency and has grown dramatically in the world of major league soccer.
This article has showed me that there is a market for sports agents in the soccer business. This is because major league soccer has doubled its player pool and the overseas demand has resulted in overseas signing. This increase in players also will result in competition among agencies.
I don't know if this competition is good or bad for the soccer world. I can remember from the textbook discussing that competition leads to corrupt behavior becasue there are so many agents for just a few athletes. With soccer being as pure as it is right now, mabe we will see more debates in years to come resulting in player agent scandals and debates.
Jeff Uveges
Module 11
"Rockets leverage recent success"
V:10 I:47 P:09
This article is about the NBA team the Houston Rockets. It is saying that the Rockets recent winning streak has gained them money in other ways then just selling those games. It has gained season ticket holders for next year already. During the winning streak the season ticket holder renewal period happened, and Rockets officials have said that the numbers are up for renewals with the recent streak. It couldn't have came at a better time. With the playoff surge fully thrusting forward, the sales are following suit. As long as they keep winning you can expect to see the renewal rate up for next year and years to come.
Maggie Bostian
[Module 11] “Pirates pack value, convenience into customized ticket plan”
V-10, I-47, P-17
In this article it talks about a marketing approach that is being used by the Pittsburgh Pirates who have failed to reach the postseason for 15 consecutive years. The Pirates are historically among the league leaders in promotional nights such as collectibles nights and fireworks nights. They have decided to offer a unique ticket plan option to their fans. It will focus on an eight-game plan that will allow fans leeway in deciding on a ticket plan that works out the best for them. An extra incentive is the fans that buy this “8 game pack” are awarded two free bonus games so instead of getting 8 games they can attend they can attend 10. The flexibility of this has many benefits to offer people. The first one is the convenience of selecting the dates you want. Maybe you only want to attend weekend games because you are from out of town so this enables you to do that. Another benefit is that you can select that opponents or the promotional nights that you want to attend such as firework night. The third benefit is value. You get two free bonus games and the opportunity to sample different locations of seats such as club seats. One more benefit is that that this gives you the opportunity to buy more tickets and or share with friends.
I think that this is a very good idea that the Pirates have came up with and I think it will be very successful. Many people work during the week and can only come to games at nights or on the weekends and this will allow them to choose what games they want to attend. I also think this will be very nice for out of town people so they can have the option of only choosing weekend games. I also think it is nice because you can choose games when they are having the promotional nights. I think fireworks night is the best so that would definitely be a selling point for me. Also if you purchase the 8 game packs you get two free bonus games so that is nice that you are getting more for your money. I know a lot of people probably don’t purchase season tickets because there are so many games that if you can’t make it to a lot of them it’s a waste of money so to me it makes sense to sell tickets individually or in smaller packs.
Meghan Houseal
Week 12
“Mark Laming leaving Cardinals to take on challenge of Jets-Giants stadium as CEO”
Volume 10
Issue 46
Page 32
The article I chose talks about Mark Lamping who developed a privately funded ballpark for the St. Louis Cardinals. He was in charge of the facility management, and dealt with the teams and their owners. He has been with the team and now has the opportunity to establish a well known facility, at one of the nations’ biggest market and stadiums’. The New York Jets and Giants share a joint stadium known as the New Meadowlands Stadium. These teams have recently hired Lamping as their new CEO starting on April 1. He will be held responsible for all aspects of facility management, which includes the development for $1.7 billion in the opening of the stadium in fall 2010. Lamping will be working with a board of six members and is hoping to set their goals high. He wants the stadium to have the “pre-eminent sports and entertainment facility in the world.” It has been explained that in order to be successful in this goal, the two teams fans must be able to view the stadium as both teams, but at the same time their own.
I think that Mark Lamping can be very successful with the new facility. It is important that he considers the revenue that he is given, upon making any expansions. He needs to take notice to additional accommodations that need to be incorporated into his facility. Lamping may also want to consider forming a corporate investment. This would allow him to have other sources, such as corporate sponsorships, and he could use these public sources as additional means of funding. He will have regulations and procedures that will need to be followed through the community or sate, but it is important that he gets his fans involved in this process of expansion. In order for him to be successful he needs to consider his fans, team members, and board members, and their opinions as well.
SBJ # 6
Ryan Eckman
NBA teams searching for results
By JOHN LOMBARDO
Staff writer
Published March 24, 2008 : Page 04
I believe that Search engine marketing that the teams are beginning to experiment with can only be for the best. I dont see any way that it could hurt the organizations unless it is a very substantial amount being invested in search engine marketing. The cavaliers seem to not be complaining about the results that they have been getting, so it must be some sort of benefit.
In marketing in search engines i believe that there will be so many people that use the engines daily that it has to get the word out or even get the teams logo out for people to see. I feel it is for the best and i feel that any way to help get your team out to the public is a step in the right direction.
James Carson
Module 11” MLBAM to roll out enhanced content”
vol.10
Issue. 47
Pg.3
In this article MLBAM to roll out enhanced content talks about how MLB Advanced Media this season plans to roll out an extensive series of content additions and enhancements on MLB.com, a dual acknowledgment of the still-rising appetite for online video and the heightened competitive landscape among top-tier sports sites. The MLB team’s websites are going to have highlights, statistics, and videos. I feel the MLB is doing a great job by doing this to give us total access to baseball and easier to watch it. I feel the others should do the same thing like the NFL and the NBA. Other enhanced content includes that the MLB is doing is having A second straight annual increase in the top data-streaming rate for MLB.TV, MLBAM’s subscription-based package of live game broadcasts, Tag-based video search capability, marking a continuation of MLBAM’s partnership with Microsoft, A tenfold increase in the top prize for the “Beat The Streak” fantasy game to $1 million, paired with a one-year title sponsorship for the game with Mitchum deodorant. With all this new technology it will change the game and have more ratings and will want more people to watch the games and learn more about baseball. MLBAM garnered more than 400,000 subscribers for MLB.TV last year and projects at least 20 percent growth in 2008, in line with prior years.
Amy Stone
March 27, 2008
Module 11
Volume 10
Issue 47
NCAA tourney’s guiding force
I’m not really sure if there is a way to agree or disagree to this article but I would have to say that this article outlines a very important person’s life in regard to the NCAA tournament. Tom Jernstedt is a notorious figure in the production of the annual men’s basketball tournament. I think that by people reading this article and getting to know the likes of Jernstedt people will learn from his example and become better professionals. He has been on the committee for 36 years and has continued to work toward keeping the integrity of the competition.
I think that this man has a lot to do with the success of individuals in the area of sport management. I think that by reading the article people will see how when one individual can work hard at something, good things can come by it. I think that Jernstedt has made himself an icon and role model when it comes to influential people in sport management, especially when it comes to what is the biggest televised event, the Final Four which is put up there next to the Super Bowl and the Masters. I think that by having people like Jernstedt working in the sport management field, good things will come, not only for the players, but for the employees as well as the fans.
DAVID NOTTO
[Week 6] "MLBAM to roll out enhanced content" V-10, I-47, P-3
I agree that the additions and enhancements willimprove MLB.com
Whiparound should be an entertaining video show.
Showing video more prominently on the website will inprove viewership.
When i am in computer labs i see a number of students watching sports clips online.
Improving prize money for "beat the streak" may get more involved.
the tag based vidoe search should make statistics, etc easier to find.
should be a great improvement
John Cavallo
Module 11
"Jersey deals spread to eight MLS teams"
MLS isn't something that I really watch it is shocking to see all of the teams that have MLS jersey sponsors.
In my opinion this would be great to market this jersey not just for the teams but also the sponsors. With the jersey sales of a David Beckham would be great for Los Angeles Galaxy because I am sure Herbalife had a bidding war over getting there sponsorship on that jersey.
It is really refreshing to hear about other sports and how they deal with jersey sales. I really enjoyed this article.
Andrew Ferguson
[Week 11] “New Balance takes run at younger demo”
Vol-10, I-47, p-7
The article I read focused on New Balance’s new advertising and marketing strategies to attract a younger group of consumers. The new slogan, entitled LOVE/hate, is set to air during the March Madness basketball tournament and is trying to attract younger crowds by agreeing with them that working out is a love/hate relationship. Although it is not reported how much is being spent on this new advertising campaign, it is believed that it is more than threefold of their prior advertising efforts. I like the idea of how they are advertising their products to younger consumers, but I believe that they need to start signing professional athletes to endorse their products if they really believe the younger consumers are going to buy their shoes. New Balance did not plan on signing any players or teams to endorsements in the near future and I think that they will have to do this for the company to gain the same success as such companies like Adidas and Nike have. There is evidence that New Balance has a good product through their popularity without endorsements, but for them to get to the next level they must advertise with professional athletes.
thomas lindsay
The purpose of this study was to examine the effects of a three-week imagery and video imagery intervention program on the throwing accuracy of individual baseball pitchers. A secondary purpose of this study was to investigate whether differences in accuracy response characterize both low- and high-ability imagers. A sample of pitchers (n=30) were asked to take the Movement Imagery Questionnaire–Revised; study participants were randomly selected from the highest and lowest 20% of the group. The participants were obtained from high school and college teams within southeastern Georgia (n= 6). Following the first week of baseline measurements, 2 high-ability and 2 low-ability imagers took part in a three-week video imagery and imagery intervention program. One participant from each group together constituted a control group, which was asked only to try their best when throwing for the study’s accuracy measurements. Results showed that 2 participants demonstrated an increase in performance, while all participants expressed a desire to continue to use imagery for its various effects. Suggestions for future research and further insight are discussed.
Week Eleven
"Details emerge from MLB Net’s search for CEO"
V-10, I-47, P-01
This article is about the MLB trying to find a new CEO. The MLB has hired an executive search firm named Spencer Stuart to find them a new CEO. They want a CEO for the channel that launches January first. The only details found of the position require someone to be in charge of financial, product and operating results.
Though I understand that they need to find a CEO, hiring a firm and spreading the word like that is going to make them weed through s ton of unusable applications. They are intelligent for getting started so early though. They still have nine months to choose one.
Pat McDanel
[week 10]
“Agent business evolves as sport grows”
Vol 10, Issue 47 Page 17
This article discusses the evolution of the agents in the sport of soccer. Lyle Yorks signed with D.C United and he said it was the most informal agreement there could have been. He now started his own agency and has grown dramatically in the world of major league soccer. This article has showed me that there is a market for sports agents in the soccer business. This is because major league soccer has doubled its player pool and the overseas demand has resulted in overseas signing. This increase in players also will result in competition among agencies.
I’m not sure if this competition is good or bad for the soccer world. I can remember from the textbook discussing that competition leads to corrupt behavior because there are so many agents for just a few athletes. With soccer being as pure as it is right now, maybe we will see more debates in years to come resulting in player agent scandals and debates.
Troy Litten
Mod 11 “Pirates pack value, convenience into customized ticket plan”
V-10, I-47, P-17
This article talks about a marketing approach that is being used by the Pittsburgh Pirates who have been pretty much the laughing stock of MLB for the last 10 years and havent reached the playoffs in 15 years. The Pirates are historically among the league leaders in promotional nights such as collectibles nights and fireworks nights. The Pirates have begun to offer a different ticket plan option to their fans. It will focus on an eight-game plan that will allow fans leeway in deciding on a ticket plan that works out the best for them. An extra incentive is the fans that buy this “8 game pack” are awarded two free bonus games so instead of getting 8 games they get 10. The Pirates hope that this will be a big seller since it will be convenient for alot of fans to choose which games will be easy for them to attend. You can also look at the schedule and see which teams you want to go watch them play or go on a special promotional night.
I believe these packages will do well and probably sell better than the season tickets. The convenience of this deal should attract alot of fans. However if the pirates continue to play at a poor level which it looks like they will, I cant see them selling out games or even filling the majority of the stadium on many nights. Of course opening day is always big, but the main issue here is that the fans are being entertained with the money they have spent for these tickets. I know a lot of people probably don’t purchase season tickets because there are around 80 home games and people just dont have time to go to that many games or mess with selling the tickets to friends or online. Therefore these smaller packages should do very well for the team.
Chris Hannigan
March 28 2008
Module 11
Volume 10
Issue 47
"NCAA tourney's guiding force"
This article describes one of the huge enforcers behind the increasing popularity behind the NCAA tournament or as many call it 'March Madness'. The man Tom Jernstedt working on his 36th year with the tourney still looks for ways to increase popularity with the sport. After reading this article I think many will realize how influential one man/woman can be towards a company or organization. With the drive and determination you can achieve anything and I feel this man symbolizes this for many of us interested in Sports Management. He exemplifies everything that we strive for, we all want to make a huge difference and create new areas of interest pertaining to any areas of sports. The most interesting piece of this article was under his picture and his advice was to learn more by "listening rather than talking." I truly believe this is a strong value to have and agree with it completely.
Erin Holloway
“MLBAM to roll out enhanced content”
Volume 10
Issue 47
Page 3
This article discusses the MLB Advanced Media, which is a video media show that gives more highlights on MLB news. This is making more information available on the internet then ever before. I think this is a good idea. I feel that any fan of the MLB would check stats and highlights on this updated version of MLB.com. With this now being made available I feel it’s a good idea because there are so many different videos that are on the internet and are watched daily. This is an easy way for fans to catch up on what they have missed the previous day.
In the article it discussed the topic of an increase in advertising with the new interactive media. I feel that the advertising business would increase with the new media. I feel that these companies will be encouraged to advertise knowing how many people will be watching these videos and I feel that their sales will increase and will be worth the money they are spending on the advertisements.
I feel that the MLBAM will be a positive investment in the world of sports and that it will spread once they see how well it increases the fans use in the MLB. I wouldn’t be surprised if NFL uses it in the up and coming season.
Wendy Strohl
[Week 11] “Business gains traction in secondary market for PSLs
V-10, I-47, P-3
I think that Kyle Burks is a genius. I agree with him 100%. I wish I would have thought of what he did and then I would be making a lot of money right now. He definitely came up with a better way of purchasing PSLs.
This is great from the marketing and managing standpoint for most teams. They can now sell there seats in an easier and more efficient fashion. They even state in the article that, “It’s one of the best things we’ve done.”
Dan Fabrizi
Mod 11 “Pirates pack value, convenience into customized ticket plan”
V-10, I-47, P-17
This article talks about the Pirates and their attempts to have managable ticket sale plans in order to draw fans to PNC Park. The Pirates are a team that has not had a winning season since the 1990-1991 season and has the the brunt of jokes since then. The Pirates though have one of the nicest stadiums in the league and their ticket sales are reasonable enough that people frmo any walks of life can attend. This year, they are doing a plan where you can pick 8 games and get two for free. These games include the ever popular Zambelli fireworks, which always draw the biggest crowds for games. I think this is something the Pirates need to do because their talent alone will not put people in the stands. I love the atmosphere around a baseball game but the fact of the matter is this team doesnt produce wins and when you go to the park you have it in your mind that they are going to lose so you try to make the best of it. You feel alot better about a loss if you know you really didnt pay that much to see them lose and chances are you had a good time regardless of the outcome. I always pull for the Bucs but its hard when you have sucessful pro teams like the Pens and the Steelers.
New Balance takes a run at younger demo
By JON SHOW
Staff writer
Published March 24, 2008 : Page 07
“New Balance is launching a new long-term global branding platform that seeks to further expand its customer base outside of hard-core runners by targeting a younger demographic. Tagged “LOVE/hate. this is the new balance,” the marketing message plays off of athletes’ conflicting attitudes toward running”
New Balance’s new trade off sounds smart, marketing the younger fitness demographic to pull in more profit forming revenues, however I am not so sure how the “Love/hate” campaign will really help. If they wanted to target the younger fitness demographic why not just take their adds to the magazines that the younger readers are reading? They did not have to change the whole look of the campaign in order to get younger peoples attention and in fact unless they put it in front of the eyes of the younger generation than I am not so sure if the campaign will grasp their attention at all. “The campaign is New Balance’s first since moving its advertising account from Boston-based Boathouse Media to BBDO, New York. “
I think that sticking to their “hard core runner” theme may not be such a bad idea and if they are to incorporate Athletes to sponsor their shoe than isn’t that hardcore right there?
Jason Mohring
[Week 11]"Is the 'Tiger Effect' on ratings shrinking?"
V-10, I-47, P-5
Promoting a sport based on the success of one particular athlete almost seems pathetic in a sense. Although I am not an avid golf fan, I notice there are many players which challenge Tiger at many levels. Tiger has also had some rough rounds, only to bounce back and win tournaments. Is this based upon luck or is he really that good? However, if this is what the networks need to boost ratings, I guess this will work.
Cleary Taylor
Week 12
“MSG: Hockey Fight Isn’t”
Volume 10
Issue 47
Page 6
This article is about how the New York Rangers and MSG are taking on the National Hockey League over internet website rights. The National Hockey League has won website platform that all teams must follow meaning that every single team website is under the control of one company. MSG and the New York Rangers are filing charges that the National Hockey league should not make it a rule to have one website company and that other website companies should have a chance to make the teams websites.
I feel that the National Hockey League should really not worry about how the team’s websites are run. I feel that each team should be able to choose who they want to have their website run by and the NHL should not have any say in this. I feel that MSG and the New York Rangers should be able to win this case because they should have the right to pick who they want to run their website. I think that the National Hockey League should worry more about bringing more people into the arenas then worrying about petty issues such as team websites compared to other big problems they could potentially have. The team should responsible for what company they would like to run the website.
Kyle Stryker
Week 12
Volume 10
Issue 47
Page 6
"Christened in 1923 by Babe Ruth's Homer, Yankee Stadium Prepares for final Season"
This article is regarding the New York Yankees and their final season playing in the historic Yankee Stadium. Yankee Stadium is one of the few classic fields that are left in todays game and after this year it will be no more.
Next year, the New York Yankees will move across the street into a slightly smaller, $1.3 billion ballpark that includes nearly 50 luxury boxes and a martini bar. The new Yankee Stadium is built for the future — there's even locker room space for female umpires, in case any ever get hired.
This article speaks about the new construction of the state of the art field but what will be missed most about Yankee Stadium is the history of Yankee Stadium. Yankee Stadium housed names such as Yogi Bera, Babe Ruth, Lou Gerigh, Micky Mantle and Roger Marris just to name a few. Its a great park for baseball and it will surely be missed by baseball lovers.
Eric Bowers
Week 12
"NBA teams searching for results"
Vol. 10, Issue 47, Page 04
I find this article to be extremely interesting. For me, a marketing minor, this was an article in which I can relate to. I agree with the idea of search engine ticket sales. I agree because while searching on the internet, search engines are the only way to search. By NBA teams putting their tickets on search engines, ticket sales should increase exponentially. As stated in teh article, the search engine advertising idea has already brought over 100% return of investment.
This idea of search engine advertising is a huge step for sports management. This allows teams to sell tickets a lot eaiser. Due to easier ticket sales, NBA teams will be able to turn a bigger profit and also cut out the small ticket sellers trying to make a profit. Overall, it is just a way for NBA teams that may be struggling financially to earn more money. By earning more money, the teams will be able give more back to their facilities, fans, and players.
Jon Garner
Fitting the pieces of the MLB Network
How baseball is building its new tv home
Eric Fisher& Jeff Ourand
publish march 31,2008
pg 01
This article describes how major league baseball made a big impact in the television sports world by creating a MLB all day, everyday channel, where you can look at anything that baseball has to offer. This is a big step for major league baseball due to the impact that the NFL network has made in the sports broadcasting industry.
DirectTv is the main broadcaster of this channel, but MLB guys such as senior vice president of broadcasting is trying to find a home for this network to stay and be televised on basic cable networks, also. The key problem was finding something a studio that can catch the eye of its viewers and draw more attention the the MLB and less attention towards ESPN and the NFL network.
They have made huge steps thus far, and they placed the flag in the fine city of New York City, where they will be broacasting from on the daily. This is just the first step to greatness for this new broadcasting extravaganza, and i will surely be one of the first people to agree that this will be in serious competition with the others lead broadcasting networks.
Ryan Eckman
Baseball hall: We’re on solid ground
By ERIC FISHER
Staff writer
Published March 31, 2008 : Page 07
In this article it discusses the departure of President Dale Petroskey from the presidential leadership of the Hall of Fame for MLB. The nine year president was forced to resign because he had been accused of “failure to exercise proper fiduciary responsibility.” The Hall Of Fame is now in good financial standings, and the vice president is stepping in as the acting president (Jeff Idelson).
If there is a problem with the financial earnings of the HALL OF FAME and there is going to seemingly be a problem then i see no issue with Petrosky having to resign from presidency. He was being payed $327,000 including benefits and deferred compensation and yet he was still not performing his job in way that it is beneficial for the organization he works for and his resignation is warranted i feel in my mind.
Troy Litten
[Week 11]"Is the 'Tiger Effect' on ratings shrinking?"
V-10, I-47, P-5
This article speaks about the ratings for golf declining and the relationship to Tiger Woods. The fact that they are even talking about it being related to Tiger Woods is ridiculous to me. The PGA needs to simply find younger better players to give Tiger a run for his money more often. He has dominated the sport for the past 10 years and when he decides to quit playing i think the PGA could really struggle. The league should look into getting more diversity in the game to bring more viewers. I also think the coverage for majors need to be done better and players need to start being more enthusiastic. Alot of people find the game of golf boring to watch including me because there is no excitement or enthusiasm. Getting younger talented more diverse players recruited is something the PGA needs to do to get more viewers and be a more exciting sport.
Cleary Taylor
Week 12
Volume 10
Issue 48
Pg. 8
“Concessionaire Delivers in a Pinch at RFK”
This article is about a food service company, Ovations, who has started operating for the first time at Washington D.C’s RFK Stadium this year. Ovations has impressed everyone by becoming ready to operate on the first game just a week before taking over concessions. The previous food service operator, ARAMARK, was both shocked and a bit relived that they are not operating at the stadium anymore. They stated that the stadiums layout and equipment are a nightmare, the building is 47 years old and so are the fryers.
I think having only two weeks to prepare for an event like this is very impressive. I have worked for ARAMARK at various stadiums in Philadelphia supervising concessions and staff and it is not an easy task. It takes a lot of hard work, patience, and preparation for an event as big as an Eagles or Phillies game. Not only is it a lot of to prepare for it is a lot to keep under control during he actual event. The key is to be organized and prepared and due to the way ARAMARK described the layout of the stadium, their storeroom condition, and outdated equipment I give Ovations props for being able to being able to serve food and drink in such a short amount of time. However, it will be interesting to see if they can maintain their stability, especially since the actually stadium itself does not seem to be on their side.
[SBJ 7] “Polo Ralph Lauren will outfit U.S. for Olympic ceremonies”
V-10 I-49 P- 4
This article talks about Polo Ralph Lauren being the apparel partner with the Olympic Committee for the Olympic Games in Beijing. Polo Ralph Lauren is also a huge sponsor for the U.S. Tennis Association. The men and women of the Olympic games will wear formal attire such as skirts, button up shirts, ties, and slacks to the opening and closing ceremonies for the first time in three decades.
I think that this will be great for Polo Ralph Lauren. Polo is already known around the world, but this will only get it more publicity. I think it will help the revenue increase and create a modern twist on the Olympic ceremonies. Having the athletes wear formal attire will help the U.S. improve relations with other countries because that is how they normally dress for the ceremonies.
Polo Ralph Lauren is planning on having a fashion show to give viewers a preview of the outfits that the U.S. Olympic athletes will wear. I think this is a great idea. If the outfits are something every day citizens will wear, it will improve their sales. I also think it is important for the U.S. to convert to wearing formal clothing during the ceremonies because it not only looks more professional, but all the other countries do it. Out of respect, I think it will only help improve the U.S. and other countries relationships.
[Module 13] “Cavaliers sell main gate to Time Warner”
V-10, I-49, P-4
This article talks about how Time Warner Cable is becoming a more viewable sponsor of the Cleveland Cavaliers, of the NBA. With the amount of time, money and effort of sponsors to be noticed at venues across America, Time Warner is starting something new with the NBA. By following the footsteps of the Green Bay Packers and Cleveland Browns, the Cavaliers are now selling their gate entry to Time Warner Cable for a whopping 10million over eight years.
The increased entrance exposure and the signage selling their internet, cable, and phone combo, will increase awareness of their product, and may help to sell more service to home and away fans. The investment in the sponsorship dollars has made Time Warner Cable a dominant marketer for all of the Cavaliers, and the Lake Erie Monsters minor league hockey franchise, which also plays its games at the same arena.
It seems as though the money should be well spent because every fan that enters the arena will have to pass by the sign, just over-head, and will have to notice the Time Warner Cable name embodied over the gates as you approach.
With this investment, it should make the agent for Lebron James and the owner of the Cleveland Cavaliers work hard to make sure that the leagues most popular and exiting player remains in Cleveland for many years to come.
Daniel Witmer
Module 13
NHL gets playoff Edge with new sponsor
V-10 I-49 P-5
This article says that the NHL will be getting a new sponsor for the playoff games on NBC. The sponsor is going to be SC Johnson's Edge shaving gel. They will be able to reach as many as 15 games in the NHL playoffs.
I think that this is a good idea for Edge because of the ratings for the NHL being up this year from years past. Also because the NHL players have playoff beards which are considered good luck. I also think it is a good idea because the people who watch the NHL playoffs are mostly guys and they are mostly guys who need to shave. Overall Edge made a good investment with this deal.
Eric M. Bowers
Module 13
"Polo Ralph Lauren will outfit U.S. for Olympic ceremonies"
Volume 10, Issue 49, Page 05
The USOC has been striving to put a good face to the U.S. Olympic team by conforming to what other countries have been doing as of recently. A strong push has been to dress formally for the opening and closing ceremonies of the 2008 Olympic games. I agree with the USOC that Polo Ralpoh Lauren will be a great outfitter to choose for this summer's olympic games. Ralph Lauren is a proven designer that will create a great identity for U.S. athletes. However, at the end of the article, I did not like how Trudy Larson, vice president of marketing at Joseph Abboud, declined to comment on whether the USOC compensated them after choosing Ralph Lauren.
I believe this will impact the sports management world, because its finally showing that the US is willing to conform. In the past, it has always been that the US will do whatever they please because we are a world power. We are finally showing the IOC that we are no longer going to impose our strength and freedom on something special like the olympic games. This is also big for Ralph Lauren if you look at it in the way that now the whole world will have the opportunity to see the work he does. It will give him an even bigger global stance among all of his competitors. Overall, this is a huge move that hopefully will pay off for USOC.
James Carson
SBJ#6
Vol.10 Issues.49 Pg.1
Owners: Cap not absolutely necessary
This article talks about how the NFL could drop the salary cap. The salary cap is a limit on the amount of money a team can spend on player salaries, either as a per-player limit or a total limit for the team's roster. With the salary today in the NFL money is not guaranteed to players. Lately the salary cap has been a major issue to the owners, because of winning and losing. I feel that if the owners take away the salary cap it will give teams like the cowboys the better chance to win because they have more money then any other team so that means they can buy the best players. For teams like the bills it will be harder to will games because money is a problem they do not get sell out game every week so that means it will be hard to pay the players the money that they want. Long the foundation for the NFL’s economic and popular growth, the salary cap is still the business system the league prefers, even if the union, as it maintains, does not. But while the cap was considered sacred in the past, now some owners, and even Commissioner Roger Goodell, are publicly leaving open the possibility of a future without a cap. Analysis that we are going through right now indicates that it is difficult for our clubs to stay up with what we have to pay the players,” Goodell told reporters last week at the league’s annual meeting in Palm Beach, Fla. “There are a lot of owners that aren’t concerned about an uncapped season from that standpoint because the salary cap is so high right now. Historically, the NFL’s salary cap has been envied by the managements of the other three major team sports leagues. But that changed with the 2006 extension, when the percentage of league revenue paid to NFL players rose from about 54 percent to about 59 percent. “The value of the cap is it instills some level of discipline in the system,” said Houston Texans owner Bob McNair. “But then the way it is now everybody is spending too much, so it’s not having the positive impact we would have hoped.”
David Notto
[week #7] "Nationals Treasure",
V-10, I-49, P-1
Nationals Treasure, Washington D.C.'s new ball park. The article talks about the positives of the park.
I agree with the article. I like that the park did not go the the way of Camden Yards or PNC Park. They seem to have decided to give it that uniquly Washington D.C. feel. Including presidents and their involvement in Baseball. The cities baseball history. Simularities to the other monuments of the city.
As how it will impact the sports industry and sports management? I am not sure. Washington is somewhat unique, but cities may like the ballpark reflecting the cities history and those things that make it different from other cities. It will depend on how the public acceptance of the ball field is perceived.
Jon Garner
Vol. 10 -- Issue 49
(week 13) NBA, NCAA team up for historic deal
NCAA and the NBA recently came to a 50 million dollar deal which combines events of the both leagues helping them bring basketballs popularity points up a few notches. This deal is set to establish and Online website which will begin for the 2008-09 season This Web site will provide information about youth basketball opportunities and will allow high school players to get recruited easier, teams, leagues and event organizers; and it also brought in an annual youth basketball congress which has meetings on how they can make this plan progress in the future.
This article definately has to do alot with our chapter because the NBA and the NCAA are combining their products to help benefit themselves financially and help benefit the kids and players which will later on become involved with sponsorship based up their severity of talent. Great players that get noticed get granted commercial and product sponsorship, helping them increase their income and make a high increase in pay. Without these players, and youth organizations, sports wouldnt exist and sports sponsorship wouldnt exist either.
. John Cavallo
Chapter 15
Saints push Super Bowl bid back at least a year
The New Orleans Saints said they were going to submit a bid to host the 2012 Super Bowl, however they didn't submit a bid on the Super Bowl.
Now that just leaves Houston, Glendale, Arizona, and Indianapolis are the three only bidders that met the deadline in April with the NFL.
In my opinion I feel like Houston would be the best city to pick because Indianapolis doesn’t have the size of a city to handle the Super Bowl, and Glendale, Arizona is one of the best stadiums in the NFL however they just had a Super Bowl. So I feel like Houston would be the best pick for the Super Bowl in 2012
Andrew Ferguson
Module 13
Owner doesn’t expect new name this year
Vol. 10, Iss. 49, pg. 30
The article I read discussed the Washington Nationals new baseball stadium. It explained how there will probably not be a sponsorship name placed on the stadium this season for several reasons. The first, and foremost, reason being because no one is willing to shell out the 8 million dollars that is required annually to have their name placed on the stadium. Another reason is because the organization has spent a lot of money to place signs and billboards around the city that advertise the park as Nationals Park. To replace these signs would cost a significant amount of money and not be worth it. A new name for the stadium is expected to take place for the beginning of next season, although that could be wishful thinking due to the high price on the naming rights.
This article relates to sports advertising because many of the modern day stadiums are named after the individual who built it or the corporation that has purchased the rights for their name to be on the stadium. The Nationals may have a hard time finding someone to sponsor their stadium because it is one the highest price tags placed on a stadium other than the Yankees new stadium, which should have no problem receiving a high dollar amount due to their continued success over the years.
Amy Stone
Module 13
V-10 I- 49
Cavaliers sell main gate to Time Warner
I agree with what Time Warner has begun to do. I think that it is important for companies to get their name out there and with the sports industry so big I think it is a great place to advertise. I think that they made an extremely wise decision to work with the Quicken Loans arena in Cleveland, Ohio. There are thousands of people that go into the arena for one game and they will not be able to enter without seeing the ads for Time Warner. Time Warner is the biggest cable operator in the Cleveland area is in the works of launching sponsorships in other arenas with hopes to continue to enhance their consumer market.
I think that this will have a lot to do with the sport industry. It is clear that the sport and entertainment industry go hand in hand. Sporting events are all over the television and with arenas promoting cable services I think that Time Warner is very smart to advertise in arenas. I know as a consumer and I know when I walk into an arena or new venue for the first time, I look around and take notice of the advertisements that are all around.
[Week 13] "Puck drops for NHL Network Online this week"
V-10, I-49, P-5
I think online sites showing highlights from recent games along with the other information available, is a great idea. It is a great way to market the NHL and to also have all NHL action in one place, say instead of watching Sports Center and having to wait for the particular highlights you have missed. With this, the fans will be able to log on and easily find their team and see the highlights.
This is also great for business travelers, who might not be able to access to a television. And with many places now being wifi, they will be able to easily catch their teams recent news.
I have a strong feeling this will be implemented by other major leagues for similar purposes. We are entering a different era for sports broadcasting.
Jeff Uveges
Module 13
Vol 10 Issue 49
NBA, NCAA Team up for "Historic Deal"
This article talks about the NBA and NCAA teaming up in order to improve the quality of basketball.
I think this is a good idea. There plans are to improve youth basketball by developing programs to help assure that the boys and girls are getting consistent, high quality basketball training and education. These programs should make the quality and skills of developing players that much more better which will eventually lead to better basketball to watch.
This is also good for both the NBA and NCAA because this is the first time that the two powerful organizations have gotten together to make a difference. I think this is a good idea for these two organizations to get together because both have a great deal of power and could really make a difference.
This article basically gave an overview of the final for game between Kansas and UNC, this article mainly critiqued UNC about how terrible the played and the adjustments they should have made. It focused on things like The Tar Heels were the preseason favorite to win the national championship, and they entered this year's NCAA Tournament as the No. 1 overall seed. They had the consensus national player of the year in big man Tyler Hansbrough, and plenty of other talent, on their side. Their coach, Roy Williams, already had one NCAA title under his belt, along with one of the highest winning percentages in the history of college basketball.
Thomas LIndsay
But the Heels had their heads handed to them by the Jayhawks, falling behind 40-12 in one of the most surprising first halves in Final Four history.
The article just seemed shocked that UNC had all this going for them and for some reason still could not come up with a win
Thomas Lindsay
This article basically gave an overview of the final for game between Kansas and UNC, this article mainly critiqued UNC about how terrible the played and the adjustments they should have made. It focused on things like The Tar Heels were the preseason favorite to win the national championship, and they entered this year's NCAA Tournament as the No. 1 overall seed. They had the consensus national player of the year in big man Tyler Hansbrough, and plenty of other talent, on their side. Their coach, Roy Williams, already had one NCAA title under his belt, along with one of the highest winning percentages in the history of college basketball.
But the Heels had their heads handed to them by the Jayhawks, falling behind 40-12 in one of the most surprising first halves in Final Four history.
The article just seemed shocked that UNC had all this going for them and for some reason still could not come up with a win
Troy Litten
Module 13
"Polo Ralph Lauren will outfit U.S. for Olympic ceremonies"
Volume 10, Issue 49, Page 05
The athletes at the next olympics should be shining at opening ceremonies. Polo is a pretty classy designer name not usually associated with sports. This could be a great move for their company to really get their name out to other countrie and for the Ralph Lauren to be thought of when you think of sports. Ralph Lauren is a proven designer that will create a great identity for U.S. athletes. This article discusses the US team wearing Ralph Lauren at the opening and closing ceremonies of this years olympics in China.
I think this is a big move for Ralph Lauren because the whole world will have the opportunity to see the work he does. It will give him an even bigger global stance among all of his competitors. I think this will give other companies that are not related to sport the same idea and we could start seeing alot of different companies getting involved in the sporting world. Overall, this is a huge move that hopefully will pay off for USOC and Polo Ralph Lauren.
Chris Hannigan
"National Treasure"
Volume 10, Issue 49, Page 1
This article describes the impact of the brand new National Treasure ballpark, home of the Washington Nationals. D.C. already is a very unique place being the hot spot for all government areas and adding a new high tech facility like this one will only increase revenue for the area. Baseball fans are everywhwere, and being a local of the D.C. area myself, we were in desperate need of a new stadium/location.
For the sports management side of things, I feel it will be difficult to start a profit at first due to the poor play of the team in recent years, and the location of hard working white collar individuals it may take awhile for the true fans to come out. Eventually I believe this will be a great investment and great for the area of D.C.
Pat McDanel
[Week 13]
"Polo Ralph Lauren will outfit U.S. for Olympic ceremonies"
Volume 10, Issue 49, Page 05
This article is aboutthe USOC has been striving to put a good face to the U.S. Olympic team by conforming to what other countries have been doing as of recently. A strong push has been to dress formally for the opening and closing ceremonies of the 2008 Olympic games. I agree with the USOC that Polo Ralpoh Lauren will be a great outfitter to choose for this summer's olympic games. Ralph Lauren is a proven designer that will create a great identity for U.S. athletes. However, at the end of the article, I did not like how Trudy Larson, vice president of marketing at Joseph Abboud, declined to comment on whether the USOC compensated them after choosing Ralph Lauren.
I believe this will impact the sports management world because its finally showing that the US is willing to conform. In the past, it has always been that the US will do whatever they please because we are a world power. We are finally showing the IOC that we are no longer going to impose our strength and freedom on something special like the olympic games. This is also big for Ralph Lauren if you look at it in the way that now the whole world will have the opportunity to see the work he does. It will give him an even bigger global stance among all of his competitors.
Meghan Houseal
Week 15
Title: “Macy’s parades MLB stars through promo”
Volume 10
Issue 48
Page 1
The article that I chose discusses a promotion that Macy’s stores are having for Father’s Day. The stores have decided to pursue sports marketing through individual sports players. They have chosen a wide range of people from players to coaches in the baseball league. Fifteen MLB stars have been asked to be apart of the promotion, some of these people include: New York Mets manager Willie Randolph, Los Angeles Dodgers skipper Job Torres, and many more. These players and coaches will appear on the cover of multimillion circulation Father’s Day Gift Guide that Macy’s provides, local and national print ads, and make appearances at local Macy stores. My doing this promotion they are helping Macy push summer sportswear from designers such as Tommy Hilfiger and Nautica. In order for Macy’s to run a smooth promotion they have signed a number of club sponsorships with the team members that have participated in this event. It has been planned that the week before Father’s Day certain ballparks will be hosting a Macy’s night which consists of premiums, coupons, autographed retail, and a father/son catch on your favorite local MLB diamond. By using baseball stars in their promotion, Macy’s is advertising their star logo and their national brand.
I think that Macy’s is using a great means of advertising. My using players that individuals watch in sporting events, many are intrigued and want the item or product that the star is promoting. I also feel that by having these players make appearances at local stores it will draw additional crowds that the stores normally do not attract. By having autographed items and promotional nights at baseball fields, Macy’s stores will bring in additional means of revenue. Advertising and promotions are very important in the sports industry. By interacting with stores, restaurants, and other companies, both the teams and these companies are promoting their names and products in which they produce additional revenue through.
Dan Fabrizi
"Puck drops for NHL Network Online this week"
V-10, I-49, P-5
This article is about the NHL launching a new video portal online where fans can access highlights and shows that deals with everything NHL. Right now there is a portal online known as NHL TV, but the new and improved portal looks to have faster access to highlights as well as real time game-play, much like NHL Center Ice which is featured on Dish Network. The video portal also gives you behind the scenes access with individual teams and players. The portal can be accessed from teams websites starting in June. Also, the NHL will have companies sponsor the video portal which will bring money into the league which desperately needs the PR.
This is great for the league because I know as a hockey fan that I always watch NHL TV to watch Pens highlights and get behind the scenes access, but this new portal will be faster and better looking which should draw more attention to the league and draw more fans into the sport. I look forward to the new NHL.com portal because it will be something that I tune into on a daily basis.
Wendy Strohl
[Week 15] “Nationals Treasure”
V-10, I-49, P-1
This article is about the new stadium/park that was built, Nationals ballpark. The way that the building is built gives it an illusion of the National Gallery of Art and on the inside it creates a very intimate experience.
I think this was a great idea. From a marketing standpoint, someone that does not really like the sport that is being played, they might just want to attend one of the games just to check out the new facility. But from a fan’s point of view this facility is great because of the more intimate feeling that they receive.
I think new stadiums like this one will be a great impact on the sports industry. The key when enjoying a “live” game is the intimacy factor. If you feel like you are more part of the game, you are in a better mood. You are happier and you would be more likely to spend more money.
Kyle Stryker
Week 15
"Mastercard Sponsorship Overview"
Volume 10
Issue 49
Page 1
Mastercard has been able to build and bond a relationship with Major League Baseball (MLB).
Advertisment in commercials is their biggest form of advertisment as it informs the public who watch baseball that Mastercard is the offical sponsor.
MasterCard retains the rights to use the official marks, logos and designations of each of the events in advertising, promotions and merchandising. Through the agreements, MasterCard also receives on-field perimeter signage - three at the 2004 UEFA European Football Championship, four double boards at the UEFA Champions League and four double boards at Copa America.
Mastercard also sponsors PGA and LPGA tour alond side the MLB. They also sponsor Universal Studios to make an impact on the movie watching population who may not have seen the advertisment in sporting realtes events.
"NFL halts plan to reduce debt"
V-10, I-49, P-1
Thus article talks about the NFL and what they have decided to do about decreasing debt costs. Originally in October they had created a plan that would decrese their debt greatly over the next three years. However, the union filed suit, saying that they would be cutting player salaries.
The NFL and the union came to agreement and signed a contract stating that if the NFL decides to do this again, then the union has to be notified 45 days in advance to fight it. I find this ridiculous. Whether or not the player salaries decrease, I don't think the union should have part in this. The players are paid way too much to begin with and besides, the NFL is trying to do a good thing by cutting debt.
Cleary Taylor
Week 15
Volume 10
Issue 48
Pg. 8
“Concessionaire Delivers in a Pinch at RFK”
This article is about a food service company, Ovations, who has started operating for the first time at Washington D.C’s RFK Stadium this year. Ovations has impressed everyone by becoming ready to operate on the first game just a week before taking over concessions. The previous food service operator, ARAMARK, was both shocked and a bit relived that they are not operating at the stadium anymore. They stated that the stadiums layout and equipment are a nightmare, the building is 47 years old and so are the fryers.
I think having only two weeks to prepare for an event like this is very impressive. I have worked for ARAMARK at various stadiums in Philadelphia supervising concessions and staff and it is not an easy task. It takes a lot of hard work, patience, and preparation for an event as big as an Eagles or Phillies game. Not only is it a lot of to prepare for it is a lot to keep under control during he actual event. The key is to be organized and prepared and due to the way ARAMARK described the layout of the stadium, their storeroom condition, and outdated equipment I give Ovations props for being able to being able to serve food and drink in such a short amount of time. However, it will be interesting to see if they can maintain their stability, especially since the actually stadium itself does not seem to be on their side.
Erin Holloway
Module 13
"Polo Ralph Lauren will outfit U.S. for Olympic ceremonies"
Volume 10
Issue 49
Page 05
This article discusses how Polo Ralph Lauren is to be the apparel partner with Olympic Committee for the 2008 Olympics in Beijing. Polo Ralph Lauren is going to be a big part of sponsoring the US Tennis association. The participants will wear Polo Ralph Lauren at opening and closing ceremonies and will be good publicity for this well known company. It says how they are trying to get a deal that will last for the next couple of years.
I feel this is a good idea. Why not make a few changes and have everyone dressed to represent themselves well by their attire. I feel this will make it more professional and will look better. I also feel this is a good opportunity for Polo Ralph Lauren. I feel this will also help the US represent them like the rest. This hides the “power” that the US tries to hold in all aspects by doing whatever they feel they want to do. This I feel will help bring together the countries involved and will unit the countries at least a little. I feel that Polo Ralph Lauren was a good idea, because they have clothing and apparel that is very professional and create a respectful attire that will be accepted from here on out. I feel this will pay off for the Olympic Committee and create a good beginning and end to the events.
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