An ‘NFL World,’ and they’re just living in it - Volume 8 Issue 23, pg. 3 by Sarah Galiotto

The NFL Network is creating a new ad campaign in which they are turning NFL stars into animated commercials. It will be an imaginary world of pro football in animation. The network plans to have four 30 second and several 15 second “NFL World” ads produced before the regular season is over.
Such stars as Jerome Bettis driving a bus, Arizona Cardinals QB Kurt Warner driving a football-helmet car, and St. Luis Rams receiver Tony Holt catching a rolled up newspaper from Cincinatti Bengals QB Carson Palmer will be featured in the “NFL World.” At the end of the commercial it will have “NFL Total Access” regular Rich Eisen saying, “It’s an NFL World and we’re living in it.” They will run on the league’s asset-media rotation and on the NFL Network.
These animation commercial ads are unique and creative. It is different than using normal football footage and no other companies are providing an ad campaign like this. I feel that this will be an intriguing way of drawing in attention from fans to watch more of the ads and that network. I think that this is a clever idea that shows NFL football in a different, more light-hearted environment.